AGRIBUSINESS AND MARKETING ASSISTANCE DIVISION (AMAD)

1.1 Exhibits and Fairs
1.2 Market Matching and Linkage
1.3 Investment Opportunities/Seminars/
Training/Fora
1.4 Market Information/AFMIS
2. BAFPS
3. Organic Agriculture

Regional Agri Aqua Trade Fair 2013
Venue : Iloilo Provincial Capitol Grounds
Parking Area
Date : April 8-13, 2013
Sales : PhP 850,000.00
Participated the Fair:
‣ Regions: Six (6) 1, 4B, 6, 7, 8 and 11
‣ Provinces: Five (5) Aklan, Antique, Capiz,
Guimaras and Iloilo (with 15 Municipalities
and 28 Cutflowers Association) and One (1)
from Livestock sector, Attach Agencies,
Academe, and Private sectors.
‣ DTI Assisted: Two (4)
Assisted a total of: Fifty-five (70)
cooperatives/associations/processors/
manufacturers.

Mango Festival 2013 Trade Fair and
Exhibit
Venue : AANI Herbal Garden and
Livelihood Center, Quezon City
Date : April 19-21, 2013
Sales : PhP 33,235.00
Market Match
Exhibitor: Trappist Monastic Food
Products
Products promoted: Fresh Mangoes
from Guimaras and Mango by
Products – Mango Puree, Jam,
Concentrate, Catsup, Sauce,
Mango bars, and Dried Mango.

• International Food Exposition (IFEX 2013) –
Negros Occidental as the Partner Province for IFEX this
year was joined by the Organic Food Producers and
Processors of the province. A total of twenty-three (23)
Exhibitors were assisted wherein they got a total
transactions of PhP46,692,693.91 with the ff. breakdown:
Booked Orders = US $ 124,620.00
Sales under Negotiation = US $ 448,147.22
Sales Under Negotiation = PhP 1,561,794.00
Retail Sales = PhP 455,056.75
(Provincial Gov’t paid PhP 1.0 M to IFEX)
DA Assistance to IFEX
DA-AMAS = PhP 450,000 – for the Partner Province (Neg.Occ)
6,000,000 – other DA-assisted Exhibitors

• International Food Exposition (IFEX 2013)
Products with high demand:
Muscovado Sugar, Dried Fish, Frozen Seafood
Products, Smoked Fish (Bangus), Tea, (Roselle),
Patries, Herbal Supplements, Sugar-Free Pastries.

During the IFEX, the following were the Agri-Fishery
Products with High Market Demand:
1. Muscovado Sugar – Domestic and International Markets
2. Dried Fish – International Market
3. Frozen Seafood Products – International
4. Smoked Fish (Bangus) – International
5. Tea (Roselle) - International
6. Pastries – Domestic – received orders from Airline Catering
Services and 7-11 Outlets
7. Herbal Supplements – Domestic – Closed Deal for
Distributorship
8. Sugar-Free Pastries – Domestic – Received Orders from
Health Shops

Aromatic rice/
Black Rice
VIEVA, Phils.
Calamansi
Manila
Processor
PEANUTS
(Antique)
Iloilo Buyer

Rice Crispies &
Pinipig
Jamla Corp.
Mandaluyong
Cacao and coffee
Stanley Morgan Broker
New York

Muscovado sugar
KOREA
mango
KOREA/MR. LEE ANZU

SEMINARS CONDUCTED DURING THE REGIONAL AGRI
FAIR:
Health and Wellness – April 10, 2013 – 80 pax
Organic Vegetable Production – April 11, 2013 – 80 pax
Hands-On Training on Livestock Value Added Products –
April 8, 2013 - 80 pax
Post-Harvest Technology for Onion/Garlic –
April 9, 2013 – 80 pax
Training on Ornamental Horticulture –
April 12, 2013 – 80 pax

* Conducted meeting with Peanut Growers and
Prospective Buyer in Sibalom, Antique on April
26, 2013. The Buyer presented his intent to
buy peanuts from the farmers. Target markets
of the Buyer are Cebu and Manila.

Assisted the Provincial Guimaras on the
preparation of their export of Sweet Potato
Chips for USA market. Demand for Sweet Potato
Chips is 10-50 containers per month at 3.3 MT
chips per containers. Presently, 6 hectares are
planted with sweet potato in Nueva Valencia,
Guimaras with an estimated yield of 30 MT to be
harvested this March. To process chips, there is
a need of at least 70 MT of sweet potato to
meet the demand requirement of Ms.
MarilouHontiveros of Nature’s Tropical Delight
(Buyer/Exporter). Buying price of sweet potato
if PhP 12.00/kg. This project is supported by the
DA, RFU 6, LGU Guimaras and the Farmers.

Volume (MT) (Cereals/grains, Fruits and
Vegetables) -56,371.52
Value (P’000) – 435,551,342.00
•Volume (MT) (Meat and Fishery Products) –
1,837.54
Value (P’000) – 148,891,272.00
•Volume (Pcs) (Eggs) – 4,232,600
Value (P’000) – 18,648,100.00
•Volume (Heads) (Livestock) – 112,887
Value (P’000) – 21,205,850.00

• Facilitated the National Seminar of BAFPS Regional
Focal Persons on Food Defense: Preventing
Intentional Contamination on April 22-23, 2013 at
Malay, Aklan. This was attended by 46 participants
coming from all the RFUs and BAFPS.
• Assisted BAFPS Evaluators of Organic Agri-projects
in Negros Occidental on February 18-19, 2013.
• Facilitated the conduct of Mango Classifiers’
Seminar-Workshop in San Jose, Antique and Nueva
Valencia, Guimaras. A total of 90 participants
attended the 2 batches of seminar. Technology on
Mango Production and Classification Techniques
were taught to the participants.

• Conducted Seminar on Health and Wellness thru
Organic/Natural Products held in San Jose,
Antique on March 5-6, 2013 which was attended
by 60 participants coming from the different
municipalities of the province. Participants were
composed of Teachers, Technicians, Pastors,
etc. This seminar opened the minds of the
participants to practice healthy lifestyle and
realized that healthy foods are readily available in
their gardens.
• Facilitated the Seminar/Field Tour of participants
from Antique to Organic Farms in Negros
Occidental

Coordinated with the following LGUs on the
establishment of Organic Trading Posts:
1. Iloilo Provincial Government - Zarraga
2. Aklan Provincial Government - Numancia
3. Neg. Occ. Provincial Government - Kabankalan