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Strategies to Thrive

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The Unprecedented Guide <strong>to</strong> High-Performance Banking<br />

WINTER 2010 | $7.95<br />

EMPLOYEE<br />

Is<br />

Disengagement<br />

Killing Your<br />

Profit?<br />

10<br />

Profit-Makeover<br />

<strong>Strategies</strong><br />

<strong>to</strong> <strong>Thrive</strong><br />

in 2010<br />

Secrets <strong>to</strong><br />

Re-energize<br />

your team<br />

Getting GREAT<br />

Things <strong>to</strong> Happen<br />

at Your Bank<br />

Deposits,<br />

Deposits,<br />

Deposits,<br />

How <strong>to</strong> Get Deposits NOW!<br />

Exclusive<br />

Stephen M.R. Covey<br />

Interview


Getting<br />

Great Things<br />

<strong>to</strong><br />

Roxanne sat down <strong>to</strong><br />

talk with Martin Rowe,<br />

President and CEO of First<br />

Eldorado Bancshares in<br />

Eldorado, Illinois, and Kevin<br />

Beckemeyer, President<br />

and CEO of Legence Bank,<br />

subsidiary of the First<br />

Eldorado Bancshares, about<br />

the recent extraordinary<br />

success of Legence Bank.<br />

Legence Bank serves<br />

Southern Illinois and the<br />

Evansville, Indiana areas.<br />

we were a few years ago about how <strong>to</strong> do<br />

that, and there’s always a lot more <strong>to</strong> learn.<br />

What have been some of the best things that<br />

you’ve figured out about how <strong>to</strong> get the right<br />

people in the right seats on the bus?<br />

Kevin: One thing we’ve learned is not <strong>to</strong><br />

delay. If we wait around and don’t make<br />

needed changes, it costs a tremendous<br />

amount of money.<br />

Roxanne Emmerich: You’ve done a<br />

lot of things right, you’re running a high<br />

performing bank, and in spite of people<br />

saying “Let’s do a recession,” you’re just<br />

not participating in that. What are the things<br />

you’ve done that you think have been the<br />

most critical in making sure that great things<br />

are still happening?<br />

Martin Rowe: We know that we have a<br />

tremendous opportunity right now <strong>to</strong> gather<br />

new cus<strong>to</strong>mers who are fed up with the<br />

mega banks. We work <strong>to</strong> communicate a<br />

clear vision <strong>to</strong> our employees, focusing<br />

on outstanding cus<strong>to</strong>mer service and<br />

bringing value <strong>to</strong> our cus<strong>to</strong>mers. When our<br />

cus<strong>to</strong>mers are successful, we are successful.<br />

Another thing that we’ve benefitted from is<br />

networking with other banks. For example,<br />

by being a part of the CEO Network—<br />

comprised of 190 typically high-performing<br />

banks of various sizes—we get a lot of<br />

ideas about what other people are doing.<br />

In fact, that’s where we heard about you.<br />

Kevin Beckemeyer: Bot<strong>to</strong>m line is we try<br />

<strong>to</strong> get out and expose ourselves <strong>to</strong> different<br />

ways of doing things in the banking business.<br />

If we were <strong>to</strong> sit here in Eldorado and close<br />

our eyes and ears <strong>to</strong> any idea, I guarantee<br />

nothing big would be going on for us right<br />

now. We’re investing in enthusiastic people<br />

who work with us <strong>to</strong> bring about results that<br />

we can get even more enthusiastic about.<br />

Martin:<br />

Like coming up <strong>to</strong> your<br />

Boot Camps <strong>to</strong> network with other<br />

people and hear your approach. That’s<br />

been huge.<br />

Roxanne:<br />

You mention that getting the<br />

right people on board has really helped<br />

advance your bank. I want <strong>to</strong> delve deeper<br />

in<strong>to</strong> this idea. We’re all a lot smarter than<br />

Martin: And this has sometimes been a<br />

problem. We pride ourselves on being a<br />

compassionate family institution; we have<br />

had people who have worked here for 60<br />

years, and several 20-30 year folks. It’s<br />

important <strong>to</strong> us, but one of our struggles is<br />

we have let some things go <strong>to</strong>o long, even<br />

though we know that it’s causing problems.<br />

That’s what we’re trying <strong>to</strong> do, learn how <strong>to</strong><br />

act faster in situations that are not going <strong>to</strong><br />

work out.<br />

Legence Bank Executive Team<br />

Standing: Martin Rowe, Alan Hoskins, Kirk Knight, Lynn Byrd<br />

Seated: Wayne Garrett, Betty Brannock, Kevin Beckemeyer, Marsha Johns<strong>to</strong>n<br />

8 Extraordinary Banker Winter 2010 www.EmmerichFinancial.com


Happen at Your Bank<br />

®<br />

The roll outs, the daily huddles, all of that is generating so<br />

much excitement <strong>to</strong> be <strong>to</strong>gether. We didn’t have that in the past.<br />

The morning huddles are just phenomenal...<br />

Kevin:<br />

We’ve been doing the testing,<br />

we had done predictive index but on<br />

your recommendation we’re moving <strong>to</strong><br />

ZERORISK [Hiring System] and are very<br />

excited about that.<br />

Martin: We always did the testing, but<br />

people were getting hired without looking at<br />

the test results! And then when things didn’t<br />

work out, we’d go out and look at the <strong>to</strong>ol<br />

and spot the problem, so we’re getting more<br />

serious about looking at the results before<br />

the hire.<br />

Kevin: Hopefully you’re increasing your<br />

chances of making a great hire. That’s the<br />

reason for doing these things—getting the<br />

right people doing the right jobs.<br />

Gotta have it! I need my<br />

coffee and a huddle.<br />

Roxanne: What else have you done well <strong>to</strong><br />

create great results?<br />

Kevin: We started in June with the Kick-<br />

Butt Kick-Off and employees <strong>to</strong>ok off<br />

with it. We then sent the Hoopla Team<br />

up for training and they came back excited,<br />

charged, and ready <strong>to</strong> go. The Hoopla Team<br />

has done a phenomenal job of rolling<br />

out Moments of Truth, teaching service<br />

standards in a fun way with skits like<br />

a “Project Runway” takeoff <strong>to</strong> demonstrate<br />

inappropriate and appropriate business<br />

dress, complete with a red carpet, and<br />

a Seinfeld “No Soup for You” skit<br />

for cus<strong>to</strong>mer greeting standards. The<br />

roll outs, the daily huddles, all of that<br />

is generating so much excitement <strong>to</strong> be<br />

<strong>to</strong>gether. We didn’t have that in the past.<br />

The morning huddles are just phenomenal,<br />

the positive vibes from all the folks. In the<br />

past we had people who would do their work<br />

and that was about it, having relationships<br />

with other employees was rare. Now people<br />

are taking on leadership roles, breaking out<br />

of their shells and making things happen<br />

like you wouldn’t believe. They’re<br />

developing strong relationships with other<br />

folks in other departments AND our other<br />

branches and locations.<br />

Roxanne: What’s so magical about these<br />

huddles? What makes them work so well?<br />

Kevin: We are honest with each other.<br />

We are gaining so much trust with<br />

each other—and that’s huge! One of<br />

the biggest things developing from<br />

the huddle is learning how <strong>to</strong> help and<br />

support each other, especially if someone<br />

runs in<strong>to</strong> a problem.<br />

Martin: And like you said, assigning<br />

responsibility <strong>to</strong> people who otherwise<br />

wouldn’t get involved—that means the world<br />

<strong>to</strong> them, you know they’re going <strong>to</strong> have your<br />

back. We try <strong>to</strong> show appreciation for great<br />

individual and team efforts, and start with a<br />

positive focus at our huddle every day. Kevin<br />

says it’s like a morning cup of coffee.<br />

Kevin: Gotta have it! I need my coffee and<br />

a huddle.<br />

Roxanne: Oh, I LOVE that! So what’s<br />

next for you? Let’s go out five years from<br />

<strong>to</strong>day. Your dreams have come true. What<br />

does that look like?<br />

Kevin: We implement the best Top 100 and<br />

Top 1,000 program around, continue <strong>to</strong> have<br />

a great place <strong>to</strong> work, continue <strong>to</strong> grow and<br />

grow profitably, enjoy getting out of bed in<br />

the morning, increase our family, and get<br />

more brothers and sisters on board!<br />

Roxanne: Fabulous. Well this was fun,<br />

thanks so much for your time!<br />

Martin: Thank you, Roxanne!<br />

Kevin: It’s been a real pleasure.<br />

For a special report on how <strong>to</strong><br />

transform your culture, call us<br />

at 952-820-0360 TODAY!<br />

Legence Bank Hoopla Team®<br />

Lynn Byrd, Martin Rowe, Jennifer Jansing, Steve Markin, Ginger Hamp<strong>to</strong>n,<br />

Marv Swan, Melissa Davis, Cara Maddox, Tom Dunaway, Kevin Beckemeyer<br />

www.EmmerichFinancial.com Extraordinary Banker Winter 2010 9

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