COMPANY HISTORY OF CLUB MAGIC LIFE
COMPANY HISTORY OF CLUB MAGIC LIFE
COMPANY HISTORY OF CLUB MAGIC LIFE
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<strong>COMPANY</strong> <strong>HISTORY</strong> <strong>OF</strong> <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong><br />
1990 The idea of „all inclusive“ club holiday is born in Vienna. The trademark <strong>MAGIC</strong> <strong>LIFE</strong> was<br />
launched<br />
1991 Opening of the first club <strong>MAGIC</strong> <strong>LIFE</strong> Sarigerme Imperial in Turkey<br />
1993 <strong>MAGIC</strong> <strong>LIFE</strong> Kemer Imperial has been opened as second club in Turkey<br />
1994 Opening of <strong>MAGIC</strong> <strong>LIFE</strong> World Imperial and <strong>MAGIC</strong> <strong>LIFE</strong> Yacht I Imperial in Turkey<br />
1995 <strong>MAGIC</strong> <strong>LIFE</strong> Kiris Classic has been opened in Turkey<br />
1996 Expansion to Greece<br />
Opening <strong>MAGIC</strong> <strong>LIFE</strong> Kos Classic<br />
Implementation of the a la carte restaurants Milanese and Sofra<br />
Inclusion of imported beverages in the „all inclusive“ offer<br />
Additionaly to the Activity Pools, Relax Pools are established<br />
1997 Opening <strong>MAGIC</strong> <strong>LIFE</strong> Lyktos Classic, Crete<br />
Opening of <strong>MAGIC</strong> <strong>LIFE</strong> Manar Imperial as first club in Tunisia<br />
Implementation of the a la carte restaurant La Brise<br />
Implementation of soft drinks in the room´s minibar in the “all inclusive” offer<br />
1998 <strong>MAGIC</strong> <strong>LIFE</strong> Marmaris Classic, Turkey<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Yacht II Classic, Turkey<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Africana Imperial, Tunisia<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Bodrum Imperial, Turkey<br />
1999 <strong>MAGIC</strong> <strong>LIFE</strong> Korfu Classic, Greece<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Mahdia Classic, Tunisia<br />
2000 <strong>MAGIC</strong> <strong>LIFE</strong> Sirene Imperial, Turkey<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Seven Seas Imperial, Turkey<br />
Sport Highlights and Events are the new highlights of the Entertainment Programme<br />
2001 <strong>MAGIC</strong> <strong>LIFE</strong> Belpark Imperial, Turkey<br />
Expansion to Egypt by offering the Nile Cruise Ship <strong>MAGIC</strong> <strong>LIFE</strong> Crown Princess Classic/<br />
from 2004 <strong>MAGIC</strong> <strong>LIFE</strong> Regent Classic<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Duni Classic is opening as first club in Bulgaria<br />
TUI shares 50% auf the Austrian club-hotel chain <strong>MAGIC</strong> <strong>LIFE</strong><br />
2002 <strong>MAGIC</strong> <strong>LIFE</strong> Yacht Grand Magic Imperial, Turkey<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Rhodos Classic, Greece<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Sharm el Sheikh Imperial opens as first club in Egypt<br />
Implementation of the a la carte restaurants Bistro Chez Robert and La Careta as well as<br />
Sandwich Corner<br />
Comprehensive extension of the Sports- and Entertainment Programme<br />
<strong>MAGIC</strong> <strong>LIFE</strong> GmbH & Co Kg, Landstrasser Hauptstrasse 153, 1030 Wien<br />
Tel: +43/1/87 802-0, Fax: +43/1/87 802-902. Bankverbindung: Erste Bank AG, Kto-Nr. 30001025621, BLZ 20 111, FN 283987d,<br />
UID ATU 63888138, Gerichtsstand ist Handelsgericht Wien
<strong>COMPANY</strong> <strong>HISTORY</strong> <strong>OF</strong> <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong><br />
2003 Expansion to Djerba by opening of <strong>MAGIC</strong> <strong>LIFE</strong> Djerba Mare Imperial<br />
<strong>MAGIC</strong> <strong>LIFE</strong> Trendorado Classic, Fuerteventura<br />
Extensive renovation and refurbishment works in <strong>MAGIC</strong> <strong>LIFE</strong> Marmaris Classic and <strong>MAGIC</strong><br />
<strong>LIFE</strong> Kemer Imperial<br />
2004 By October 31st 2004, TUI restocks their sharholding on <strong>MAGIC</strong> <strong>LIFE</strong> up to 100%<br />
Dr. Andreas Karsten displaces Dr. Cem Kinay in his position as CEO of <strong>MAGIC</strong> <strong>LIFE</strong><br />
Start of the broad quality assurance: completely refurbishment of <strong>MAGIC</strong> <strong>LIFE</strong> Belpark Imperial<br />
and Manar Imperial and renaming of <strong>MAGIC</strong> <strong>LIFE</strong> Belpark Imperial into Waterworld Imperial.<br />
2005 15th Anniversary of <strong>MAGIC</strong> <strong>LIFE</strong><br />
Mag. Oguz Serim resigns from the Executive Board and Mr. Norbert Gratzel takes over the<br />
position of the CEO additional to Dr. Andreas Karsten.<br />
Implementation of the concept “all day world cuisine” – culinary variety around the clock.<br />
2006 Differentiation of guest target groups in the brochure fort he first time (Family, All togehter,<br />
Singles & Couples)<br />
Logo relaunch and renaming into <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong><br />
New slogan: „Alles drin!“ bzw. „Alles drinklusive<br />
2007 <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong> Kiotari Imperial – Opening in Greece / Rhodes.<br />
By October 15th 2007, Mr. Dieter Zümpel takes over the position of the new CEO of <strong>MAGIC</strong> <strong>LIFE</strong><br />
from Mr. Norbert Gratzel, who left the company.<br />
.<br />
2008 <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong> Kalawy Imperial – Opening of a new egyptian club in Safaga.<br />
Combination of the two a la carte restaurants La Brise and Milanese into “Baia”<br />
Introduction of the a la carte restaurant Mai Thai<br />
Establishment of the new Brand Beat “Lass dich los” / “Let yourself go”<br />
2009: Opening of <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong> Penelope Beach imperial, Djerba in May 2009<br />
Implementation of the “Singles & Couples” Concept in the <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong> resorts Kemer<br />
Imperial, Marmaris and Africana Imperial.<br />
Broad renovation works in the <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong> resorts Africana Imperial, Sarigerme Imperial<br />
and Kos<br />
On November 1 st , 2009 <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong> returned to Spain and opened <strong>CLUB</strong> <strong>MAGIC</strong> <strong>LIFE</strong><br />
Fuerteventura Imperial on the same named Canary Island.<br />
<strong>MAGIC</strong> <strong>LIFE</strong> GmbH & Co Kg, Landstrasser Hauptstrasse 153, 1030 Wien<br />
Tel: +43/1/87 802-0, Fax: +43/1/87 802-902. Bankverbindung: Erste Bank AG, Kto-Nr. 30001025621, BLZ 20 111, FN 283987d,<br />
UID ATU 63888138, Gerichtsstand ist Handelsgericht Wien
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