60632 SLT Annual Review 2007:Layout 1 - Suzy Lamplugh Trust

Examining 

our progress 

annual review 2007

i 

A tough charity for a tough world 

The last twelve months have been 

tough for the Trust. Surpluses from our 

social enterprise were lower than 

expected and we had to take measures 

to reduce the impact on our 

performance. However, we were quick 

to respond, increasing our fundraising 

efforts and, in June 2007, carrying out a 

restructuring to trim our costs. As a 

result, our financial position remains 

robust and we are able to continue our 

work uninterrupted. 

We have completed a strategic review 

which will form the bedrock of our 

journey over the next five years. 

Personal safety is higher on the nation’s 

agenda than ever before and we will 

work hard to help a wide range of 

groups within the community to feel 

safer and more able to deal with 

violence and aggression - whether 

potential or actual. 

Membership of the Board of Trustees 

has continued to strengthen and we are 

delighted that Aidan Birkett, Andrew 

Crawley and Ian Johnston are now with 

us. Paul Lamplugh, who has been a 

tower of strength for the Trust, retired 

as a Trustee this year and, at the same 

time, took up an honorary role as 

Founding President. 

It’s hard to believe it’s four years since 

Julie Bentley was appointed as the 

Trust’s first Chief Executive, during 

which time much was achieved to take 

h In September, four supporters – including 

our Chairman, Lawrie – raised over £11,000 

in the ‘1000 miles in 24 hours’ Harley 

motorcycle challenge! 

the organisation forward. This year Julie 

moved on to be Chief Executive of a 

larger charity and from December we 

welcomed Steven Gauge, who has 

settled in as the Trust’s new Chief 

Executive very rapidly. 

As ever, the Board and staff continue to 

work hard to make the next year 

successful and, above all, safe. 

Lawrie Philpott, Chairman 

2 

Suzy Lamplugh Trust Annual Review, June 2008 

www.suzylamplugh.org

i 

Violence and aggression: a social disease 

Each year there are around 2.5 million 

violent incidents in the UK*. Last year 

alone, 757 people were killed**. 

Nearly 1 in 28 people every year will be 

the victim of violent crime; so, chances 

are, at some point in your life you, or 

someone you love, will be affected. 

We believe more should be done to 

tackle the causes and symptoms of this 

social disease. 

i 

Promoting Personal Safety 

Suzy Lamplugh Trust is a national 

personal safety charity. Personal safety 

is an individual’s right to go about their 

everyday life free from the threat or fear 

of psychological, emotional or physical 

harm from others. 

Suzy Lamplugh Trust 

g makes people aware of their 

personal safety 

g gives people the skills they need to 

keep themselves and others safe 

g reduces fear of violence and 

aggression to improve people’s 

quality of life 

Our approach is practical and 

positive – life is for living! 

h Violence and aggression affects us all in 

some way. 

* Source: Crime in England and Wales 2006/07 (Home Office Statistical Bulletin) 

** Source: Homicides, Firearm Offences and Intimate Violence 2006/07 (Home Office Statistical Bulletin) 

h We’re not about victim support – we’re 

about victim prevention. 

This document looks at our strategic 

aims for the past year, and reviews 

our progress against them. We aim to 

be open and transparent in our 

reporting, revealing our failures as 

well as our successes. 

Suzy Lamplugh Trust Annual Review, June 2008 www.suzylamplugh.org 3

Progress against our strategic aims 

Ensuring the organisation remains at the forefront of expertise on all issues 

of personal safety through the development of innovative, responsive and 

credible personal safety services and campaigns. 

i 

New Personal Safety Training DVD 

Moving on from outdated video 

resources, we have created a brand new 

DVD resource to be used as a training 

aid in workplaces. Personal Safety at 

Work: Planning for Safety and Conflict 

Management helps people to deal with 

issues such as managing aggression and 

conflict, stress management, tension 

control, strategies for staying safe at 

work and handling incidents. So far, over 

140 workplaces have benefited from 

this new resource and thousands of 

employees are now working in safer 

environments. 

i 

Making safety at 

work make sense 

This year we have created a new, clearer 

range of Personal Safety at Work 

resources. These cover a wide range of 

roles and needs, helping everyone to 

lead safer working lives. 

i 

Helping young runaways stay safe 

Young people run away from home for 

many different reasons. Whatever the 

reason, young runaways are often 

vulnerable and alone and can be at 

extreme risk of violence and aggression. 

This year we worked with the charity 

Missing People to put together a leaflet 

aimed at young runaways, offering 

guidance on how to stay safe and 

directing them both to Missing People’s 

national service for young runaways and 

to our website and phone number for 

more information about staying safe. 

h Our ‘SAFE’ leaflet helps young runaways to 

avoid violence and access help. 

Kyna Gourley/Missing People 

4 




i 

Two new personal safety websites! 

Our websites are our most important 

tools in reaching out to people who 

may otherwise not have access to our 

personal safety guidance and advice. 

This year, we undertook a major review 

of our website, resulting in a completely 

new site, with clearer content, easier 

accessibility, and a new online shop for 

people to purchase our personal safety 

resources. Alongside this, we have also 

launched a brand new youth website, 

i 

National Personal Safety Day 

Every year we host this national 

awareness day. This year, on 15th 

October, we spread the word about 

National Personal Safety Day in 

Waterloo Station by handing out over 

4,500 free ‘safety pin’ badges along with 

our ‘Top 5’ personal safety tips. Schools 

and workplaces across the country also 

marked the day by doing our ‘Personal 

Safety MOT Quiz’ and selling badges to 

staff and pupils to raise money. 

i 

Safety for drivers 

Together with the RAC Foundation, we 

conducted a survey of motorway users 

to establish their perceptions of safety 

when using the hard shoulder. We have 

since released guidance for drivers, 

which we hope will improve their 

personal safety when using motorways. 

where young people can go for advice 

on staying safe. It’s ‘hosted’ by a range 

of characters, who take users through 

the various sections and explain 

different aspects of personal safety. 

h ‘The Crew’ guide visitors through our new 

youth website www.livelifesafe.org 

h Over 4,500 badges were handed out for 

National Personal Safety Day, along with our 

Top Five personal safety tips. 



To see employers actively involved in ensuring the personal safety of 

employees and the education of employees about their own responsibilities. 

i 

Workplace personal safety training 

This year we delivered personal safety 

training to over 21,244 people in 

organisations across the UK. 

Unfortunately, this is lower than the 

estimated 40,000 we reached last year. 

h “Made me think – act on my instincts – if in 

doubt: get out.” (Seminar participant) 

i 

Corporate Social Responsibility 

We are delighted to be working with 

Man Group plc, to deliver personal 

safety training and resources to their 

staff in the UK and abroad as part of 

their Corporate Responsibility 

Programme. 

However, we suspect this drop in 

numbers is due to a change in our data 

capture procedures, which are now 

more accurate than ever. 

In order to allow as many people as 

possible to access our guidance, we run 

open-access seminars across the 

country. In addition, through our Tutor 

Training programme, we train and 

accredit personal safety tutors, who are 

able to cascade their knowledge and 

skills to others. 

Through this relationship we have been 

able to work with hundreds of private 

sector employees, to improve their 

safety and that of their friends, 

colleagues and families. 

“The facilitator was so personable and made 

the subject interesting, realistic and 

completely understandable to relate to your 

own life. I would definitely recommend it to 

colleagues.” (Man Group plc employee) 

h Man Group says: “The initiative has been 

driven by the fact this is the right thing to do 

and the company values its staff.” 

6 




Ensuring that personal safety as a life skill is learned by children and young 

people across the UK 

i 

Supporting young people in high crime areas 

For the second and final year, our pilot 

Children and Young People’s Project has 

worked with children from the age of 

eight in some of the highest crime areas 

of London, helping them to avoid 

violence and aggression. 

We offer them strategies to help them 

avoid the dangers they may face, skills to 

defuse aggressive situations and ways of 

increasing their confidence that don’t 

involve carrying weapons. We talk to 

them about the reality of violent crime, 

and offer positive, practical alternatives. 

An evaluation of the pilot revealed that 

75% of teachers and youth workers 

i 

involved said that there had been a 

change in the young people’s behaviour 

as a result of the sessions. 

Personal safety for primary school children 

This year we released Teach Safety – a 

brand new resource for primary schools. 

It comprises teachers’ manuals along 

with a CD Rom which can be used in 

classrooms with interactive whiteboards 

and contains printable learning materials. 

The four modules help children from 5 – 

11 years to learn how to recognise 

danger and teach them skills and 

strategies for staying safe. 

With funding from npower, Capital 95.8's 

Help a London Child and the Doris Field 

Charitable Trust, we were able to 

distribute 70 Teach Safety packs for free 

h “If I could go back in time – if I knew what I 

know now back then, you know – I wouldn’t 

be carrying my knife.” (Project participant*). 

* Not pictured 

to schools in and 

around London 

and Oxfordshire 

this year. 



Developing our non-commercial activity in order to provide our services 

free to those unable to pay for them 

i 

Empower Project 

Older people often have a 

disproportionate fear of crime. This can 

limit and reduce their quality of life and 

breed social isolation. 

h Empowering older people to live their lives to 

the full. 

i 

Community Safety 

Community safety goes hand in hand 

with individual personal safety. Knees 

Up is a project run by Quaker Social 

Action which aims to bring communities 

together using traditional street parties 

to break down existing barriers between 

neighbours and help local residents get 

to know each other. 

Following these street parties, we have 

been working with residents to help 

them further explore what makes them 

feel unsafe and how they could avoid 

the risks they face. At personal safety 

workshops and drop-in advice clinics, 

we have been offering tailored guidance 

Working alongside Derbyshire County 

Council and Help the Aged, we have 

been training older people in Derbyshire 

as personal safety peer educators. 

Following their three day personal 

safety training course, 10 volunteers 

now have the skills and knowledge they 

need to deliver short workshops or 

interactive presentations to other older 

people in their community. They have 

already started delivering sessions, 

empowering their peers with the 

strategies and confidence they need to 

lead full and independent lives free from 

fear. 

and giving people in these communities 

the skills and strategies they need to 

stay safe. 

h Street parties help to break down barriers and 

improve community safety. 

8 




i 

Intergenerational Personal Safety Project 

This project, piloted this year in 

Lewisham, south London, has brought 

together people from different 

generations to create a safer 

community for everyone. By working 

with young and older people both 

separately and together we were able to 

challenge stereotypes and preconceived 

notions held by each group about 

matters relating to personal safety. We 

were also able to tackle the issues 

which particularly concerned these 

groups, such as anti-social behaviour, 

and what to do if you see a crime taking 

place. We worked with them to develop 

strategies to enable them as individuals 

and as a community to stay safe. 

h Our intergenerational project helped to 

challenge stereotypes and break down 

barriers, improving community safety 

i Media 

This year we have generated 

131,585,000 opportunities for people to 

see our guidance in the press. This is 

lower than the 148,000,000 we reached 

last year, which we think is due to a 

peak in 2006 as it was our 20th 

anniversary year. We are constantly 

improving our methods of recording 

data such as this: next year we hope to 

be even more accurate, as we will be 

monitoring coverage of Suzy Lamplugh’s 

case separately from coverage of the 

Trust and our safety guidance. 

h By disseminating personal safety messages 

through the media, we can reach large 

numbers of people with free advice. 



Ensuring ongoing financial security in order to continue to provide our 

services. 

i 

Keeping Administration Costs Down 

This year saw the move of our 

Resources operation to an external 

dispatch company in Penzance. By 

outsourcing this function, we have 

improved efficiency in our operations 

and lowered costs, ensuring a strong 

financial position for the future. We still 

maintain full control over our products, 

quality control and the development of 

new and responsive resources. 

h Outsourcing our Resources function has 

helped to streamline our costs. 

Ensuring Suzy Lamplugh Trust continues to be an organisation functioning 

and achieving to the highest standards. 

i 

Supporting our Staff and Volunteers 

We are proud to have renewed our 

Investors In People status this year. We 

are lucky to have a highly professional, 

passionate and knowledgeable team in 

the National Centre for Personal Safety 

and a network of highly experienced 

trainers who disseminate our messages. 

We believe in developing and 

supporting our staff and volunteers to 

enable them to 

deliver to the very 

highest standards. 

i 

Academic Review 

This year – as every year – a group of 

recognised academics in the field of 

crime prevention reviewed our services 

to ensure that they are robust and of 

the highest standards. 

10 



i 

Why does Suzy Lamplugh Trust sell 

some of its services? 

Suzy Lamplugh Trust is a charity, with 

charitable mission and aims. In order to 

help fund some of our charitable work, 

h Our social enterprise team are highly 

professional, providing top quality services to 

organisations across all sectors. 

i 

How can I be a part of helping 

people to stay safe? 

g You can make a donation towards 

our work, enabling more people to 

access our personal safety services. 

g Your trust or fund can make a 

contribution towards our work or 

fund a particular personal safety 

project. 

g Your company can support us in a 

number of ways – perhaps Suzy 

Lamplugh Trust could be your 

Charity of the Year, or you could 

sponsor one of our projects or 

services. 

g You can take part in a sponsored 

event – from bike rides to charity 

runs, there is an event for everyone! 

we run a social enterprise. This is a 

business which sells our personal safety 

training and resources to those people 

who can afford to pay for them. In 

delivering these chargeable services, we 

not only raise money to pay for other 

projects, but we also meet our 

charitable aims through offering 

personal safety guidance to people in 

the workplace and schools. 

The surplus we make from these sales 

enables us to provide services free at 

the point of contact to the most 

vulnerable and disadvantaged members 

of the community. 

g You can become a Friend of the 

Trust, by pledging to make regular 

donations: the security of regular 

contributions helps us to plan for the 

future. 

h You can help us to help others avoid 

becoming victims. 


v 

i 

Financial Overview 

1st December 2006 – 30th November 2007 

Where did our money come from? 

Total Income £1,152,983 

Other 2% 

Fundraising 17% 

Home 

Office 4% 

i 

Sale of Training 

and Resources 77% 

How did we spend it? 

Total Expenditure £1,194,199 

Providing 

resources 17% 

Fundraising 5% 

Governance 2% 

Projects and 

campaigns 23% 

Providing training 

and talks 53% 

12 



i 

Reserves Policy and Funding 

Charities are required to determine a 

reserves policy. This is reviewed by the 

Trustees on an annual basis. They 

consider it prudent to work towards 

establishing an unrestricted cash and 

net liquid assets reserve fund to the 

value of three months’ running costs. 

Running costs are defined as salaries, 

premises, insurance and essential 

administration. At 30 November 2007 

our general funds reserve position was 

£93,646 (2006 £51,774), which gave a 

shortfall on the reserves target of 

£18,839. Trustees aim to achieve this 

target within one year. 

Full accounts are available on request 

by calling 020 7091 0014 

Our auditors are haysmacintyre 

Chartered Accountants, Registered 

Auditors, Fairfax House, 15 Fulwood 

Place, London WC1V 6AY. 


i 

Looking Forward 

Our overall strategic aim for 

2008 onwards is: 

To significantly expand the reach 

of our services across the UK and 

increase the number of people 

accessing the National Centre for 

Personal Safety for guidance, 

information or referral to other 

appropriate agencies. 

To help us achieve this aim, in 2008 we 

intend to: 

i Launch a Children and Young 

People’s Project in London 

Building on the success of the pilot 

project, we want to launch a personal 

safety project for children and young 

people in twelve of the highest crime 

boroughs of the capital. 

i Offer a more comprehensive 

helpline service 

We are often contacted by members of 

the public requesting personal safety 

advice and support. A dedicated advice 

and information worker would give us 

the capacity to respond to these 

requests more effectively. 

h Next year’s aim is to reach more people with 

our safety guidance. 

i Increase our research capacity 

We cannot attempt to reduce violence 

and aggression unless we fully 

understand the nature and extent of the 

problem. We want to strengthen our 

ability to conduct research into this 

area, to help us offer appropriate 

services to help people to stay safe. 

i Hold an awareness raising 

campaign 

In January 2008, a 15 year old girl was 

raped after being dragged from a busy 

road in Horwich whilst walking home 

listening to music on her MP3 player. 

This year, for National Personal Safety 

Day, we will launch the ‘Safe and Sound’ 

campaign, to raise awareness of the 

personal safety risks associated with 

using mobile phones and listening to 

mp3 players in public. 

14 



i 

Tackling Violence 

and Aggression 

21 years on from Suzy Lamplugh’s 

death, the problem of violence and 

aggression in our society has not gone 

away. It is more important than ever for 

people to develop the personal safety 

skills that the Suzy Lamplugh Trust has 

championed over the years. 

For me it is a great honour and a 

privilege to take over the helm of the 

trust founded in her memory. My 

predecessor, Julie Bentley, has left the 

organisation in good shape. Along with 

the keys to the National Centre for 

Personal Safety in central London, she 

handed over a dedicated and talented 

team of staff and volunteers. 

Violent crime is never out of our 

newspapers and broadcast media. 

Everyone’s life is in some way affected. 

Our role is to provide sensible, practical 

advice to help people to stay safe and 

live their lives to the full. 

Over the coming years, I am determined 

to build on the success of the Trust and 

to identify new ways of reaching more 

people with our messages. 

Violence and aggression is a disease in 

our society. It kills 

over 700 people 

every year in this 

country and 

injures over two 

million more. 

Just like other 

diseases, we 

need more 

research to 

tackle the causes 

and treat the 

symptoms. The 

team here are 

bursting with ideas 

to help make people 

safe. All we need is 

your continued 

support. 

With thanks and best 

wishes, 

Steven Gauge, Chief Executive 

h Our new Chief Executive is ready to take on 

personal safety. 


i 

Thank you! 

We would like to thank the following for 

their significant contributions, without 

which our achievements this year would 

not have been possible: 

Aidan Birkett, for raising over £12,000 

in sponsorship for his run in the British 

London 10k Run 

Aaron Ross, Lawrie Philpott, and 

Danyel and Alan Mills, for raising over 

£11,000 in the 1000 miles in 24 Hours 

Harley motorcycle challenge 

Jo Brand for her continued support as 

patron. 

And to the following for their 

significant donations: 

Balmain Charitable Trust 

Big Lottery Fund 

British Transport Police 

City Bridge Trust 

The Consulting Consortium Limited 

Doris Field Charitable Trust 

Esmée Fairbairn Foundation 

The George A Moore Foundation 

The George Cadbury Fund 

G M Morrison Charitable Trust 

Help a London Child 

Home Office 

The Inman Charity 

The James Weir Foundation 

Mrs F B Laurence Charitable Trust 

Nancy Hadwen Charitable Trust 

National Association of Estate Agents 

National Grid Transco 

npower plc 

O2 

The Richard Desmond Charitable Trust 

The Rufford Maurice Laing Foundation 

The Souter Charitable Trust 

The Spear Charitable Trust 

Surrey Police Authority 

The William Allen Young Charitable Trust 

i 

Who’s who? 

Trustees 

Aidan Birkett 

Andrew Crawley 

Michael Detsiny 

David Gee (retired July 2007) 

Susan Hooper 

Paul Infield 

Ian Johnston 

Paul Lamplugh OBE (retired July 2007) 

Lawrie Philpott, Chairman 

Patsy Robertson 

Andrew Tappin, Treasurer 

Charles Thresh, Deputy Chairman 

Jill Tombs 

Academic Review Panel 

Professor Gloria Laycock 

Professor Mike Hough 

Professor Ken Pease OBE 

Mr Hugh Marriage OBE 

Vice Presidents 

The Baronness Mallalieu QC 

Jon Snow 

The Rt Hon. The Lord Thomson of 

Monifieth KT, PC, DL 

Founding President 

Paul Lamplugh OBE 

Suzy Lamplugh Trust 

National Centre for Personal Safety 

Hampton House 

20 Albert Embankment 

London SE1 7TJ 

Tel: 020 7091 0014 

Fax: 020 7091 0015 

www.suzylamplugh.org 

info@suzylamplugh.org

60632 SLT Annual Review 2007:Layout 1 - Suzy Lamplugh Trust

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