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GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY<br />

1<br />

INTRODUCTION TO<br />

THE LOS ANGELES<br />

STARTUP<br />

COMMUNITY<br />

Kyle Taylor<br />

Platform<br />

Upfront Ventures<br />

July 19, 2014


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I THANKS<br />

2<br />

THANK YOU FOR<br />

CONTRIBUTIONS TO<br />

THIS GUIDE<br />

• General Assembly<br />

• Matt Brimer<br />

• Sam Teller<br />

• Steve Schlafman


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CONTENT<br />

3<br />

CONTENT<br />

4 – About Me<br />

5 – Upfront Ventures<br />

7 – Disclaimer<br />

13 – Startup Communities<br />

20 – What Defines an<br />

Ecosystem?<br />

21 – Startups<br />

22 – Founders<br />

23 – Talent<br />

25 – Venture Capital<br />

29 – Angels<br />

31 – Accelerators<br />

32 – Incubators<br />

33 – Coworking Spaces<br />

34 – Partners<br />

36 – Service Providers<br />

37 – Press<br />

38 – Misconceptions<br />

39 – Do / Don’t<br />

41 – How to Get Involved<br />

43 – Education<br />

44 – Startup Jobs<br />

46 – Go


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I KYLE TAYLOR<br />

4<br />

ABOUT ME<br />

Platform at Upfront Ventures<br />

Ventura County // OC // LA<br />

kyletaylor.la<br />

@kftaylor<br />

linkedin.com/in/kftaylor


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I UPFRONT VENTURES<br />

5<br />

UPFRONT VENTURES<br />

• @UpfrontVC<br />

• upfront.com<br />

• Venture Capital Fund (Est. 1996)<br />

• Formerly GRP Partners<br />

Steven<br />

Mark<br />

Brian<br />

• Upfront I - $200m (1996)<br />

• Upfront II - $400m (2000)<br />

• Upfront III - $200m (2008)<br />

• Upfront IV - $200m (2013)<br />

Hamet Yves Greg


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I UPFRONT VENTURES<br />

6<br />

UPFRONT VENTURES<br />

FUND III / IV


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DISCLAIMER<br />

7<br />

DISCLAIMER<br />

• I do not know everything about LA tech<br />

• I did not purposefully make omissions<br />

• I could not include every person and business<br />

(Let me know what I missed)


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED<br />

8<br />

LOS ANGELES STARTUPS<br />

Tech + [ ]<br />

…media<br />

…commerce<br />

…fashion<br />

…anything!<br />

(experience in ____ + technology)


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY<br />

9<br />

HOT SECTORS IN LA<br />

Mobile / Social<br />

Snapchat<br />

Tinder<br />

Whisper<br />

Video<br />

Maker Studios<br />

Machinima<br />

Fullscreen<br />

Ecommerce<br />

Nasty Gal<br />

Just Fab<br />

The Honest Co.<br />

But also . . .


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY<br />

10<br />

SECTORS IN LA<br />

Advertising Technology<br />

Enterprise and<br />

SMB SaaS<br />

Gaming<br />

Shared<br />

Marketplaces<br />

Economy<br />

Education<br />

Data<br />

Hardware<br />

Financial<br />

Technology<br />

Developer<br />

Tools


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I REPRESENT.LA<br />

11<br />

REPRESENT.LA<br />

Created by Tara Tiger Brown, Alex Benzer, Sean Bonner


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I MAP<br />

12<br />

STARTUP COMMUNITIES<br />

PASADENA<br />

HOLLYWOOD<br />

SANTA MONICA<br />

DOWNTOWN<br />

CULVER CITY<br />

VENICE


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SANTA MONICA<br />

13<br />

SANTA MONICA<br />

• Center of tech community and<br />

“Silicon Beach”<br />

• 3 rd Street Promenade, Main St.,<br />

Montana, Yahoo Center<br />

• Co-working spaces


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENICE<br />

14<br />

VENICE<br />

• Venice Boardwalk, Abbot Kinney,<br />

Main St., Muscle Beach<br />

• Google Campus<br />

• Co-working spaces


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CULVER CITY<br />

15<br />

CULVER CITY<br />

• Downtown Culver City, Hayden Tract,<br />

Sony Pictures lot<br />

• Large spaces for production<br />

• Affordable rent<br />

• Co-working space


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOLLYWOOD/WEHO/BH<br />

16<br />

HOLLYWOOD/WEST HOLLYWOOD/<br />

BEVERLY HILLS<br />

• Digital media companies, agencies,<br />

management companies, etc<br />

• Co-working spaces


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DOWNTOWN<br />

17<br />

DOWNTOWN<br />

• Arts district, fashion district, financial<br />

services<br />

• Large spaces for manufacturing<br />

• Co-working space


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PASADENA<br />

18<br />

PASADENA<br />

• Community around Cal Tech, Idealab<br />

and Art Center<br />

• Incubator<br />

• Co-working space


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED<br />

19<br />

WHAT DEFINES A STARTUP<br />

ECOSYSTEM?<br />

• Startups<br />

• Talent<br />

• Investors<br />

• Mentors<br />

• Partners<br />

• Service Providers


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHO THEY ARE<br />

20<br />

STARTUPS<br />

12Twenty <br />

2 Billion Monkeys <br />

20JEANS <br />

61 Holdings <br />

Access 360 Media <br />

Accordent Technologies <br />

Accruent <br />

AccuScore <br />

Ace Metrix <br />

Active Storage, Inc.<br />

Activison Blizzard <br />

Ad Hoc Labs <br />

ADAM Inc <br />

AdColony <br />

Adconion Media Group <br />

AdEngage <br />

ADG Eco Lighting <br />

Adler Integrated <br />

Adly <br />

AdMedia (Ad.com) <br />

AdStar <br />

AdTouch <br />

AdventureLink <br />

Affordit <br />

Afterschool.me <br />

AgentPair <br />

Aggregage <br />

AHT <br />

AirportChatter <br />

AKMG <br />

alphaboost <br />

AlumniFunder, Inc. <br />

American Golf Corporation <br />

American Standard Television <br />

Analog Creative Inc <br />

aNewPet, LLC <br />

Appetize <br />

Applico <br />

ApplyIQ <br />

Approom <br />

Artisan Park <br />

Ascent Media Corporation <br />

Asset Smart <br />

Assignmint <br />

At The Pool <br />

AudioMicro, Inc. <br />

Aura Systems <br />

Avanoo <br />

Ayax Systems <br />

Baboo <br />

Badongo.com <br />

BakeSpace.com <br />

Beachmint, Inc <br />

Bead Relief <br />

BEASTMODE.FM <br />

bebo.com <br />

Bellinity.com <br />

Best of Media <br />

bestcovery.com <br />

Betterworks <br />

BetterYou <br />

BeyondCurious <br />

Bia <br />

Big Frame <br />

Big Live <br />

BiggerBoat <br />

Bigwords <br />

bitium <br />

BlackLine Systems <br />

bLife Inc <br />

Blinds of Beauty<br />

Blip <br />

BlockBeacon <br />

BloomNation <br />

Blue Lava Group <br />

BOOST <br />

BountyBuy <br />

BQE Software <br />

Breaking Bread <br />

Brevity Ventures Inc. <br />

Briabe Media <br />

Brighter.com <br />

Britespaces <br />

Broadata Communications <br />

Broke Girl's Guide <br />

Bros4Bros LLC <br />

BTS411 <br />

Buffalo Studios <br />

Built by Kids <br />

Burstly / TestFlight <br />

Business.com <br />

BuzzDash <br />

BUZZMEDIA <br />

CADFORCE <br />

Caffeine-Free <br />

Campus Explorer <br />

CapLinked <br />

CARD.com <br />

Cardify <br />

CarHound <br />

CarsDirect.com <br />

Case Stack <br />

CathÃÂd.tv <br />

Causecast <br />

Causora <br />

Central Desktop <br />

Champion Media & Entertainment <br />

ChazBo Music <br />

Cheerful, inc. (Cheers) <br />

Chill <br />

Chirpify <br />

ChoicePunch <br />

ChowNow <br />

Chromatik <br />

Cinema Now <br />

CitizenNet <br />

CityGrid Media <br />

CitySourced <br />

CKMG <br />

ClearWater Holdings <br />

ClickGenie Media <br />

Clorder inc <br />

Closet Couture <br />

Club W <br />

Cognition <br />

Cojoin Inc. <br />

Com2uS Corp <br />

Combatant Gentlemen<br />

Computing Net <br />

Connexus <br />

Connu Publishing <br />

Content Blvd <br />

ContentGuard <br />

Contur <br />

Convertro <br />

Cooking.com <br />

Core Performance<br />

Cornerstone on Demand <br />

Cosmi <br />

Cost Cooperative <br />

Counterpoint Systems <br />

Coverage Sherpa <br />

Coveralls.io <br />

CPO Commerce <br />

Cramster Inc.<br />

Crashworks, Inc. <br />

Creative Citizen <br />

Criteria Corp <br />

crowdfunder <br />

Crowds on Demand <br />

Ctrl Me Robotics <br />

Culture Jam <br />

CurbStreet <br />

Cuttle <br />

Cuturia <br />

Cyber City3D <br />

CyberU <br />

Cyloop <br />

DailyISO <br />

Dakim <br />

Dances Made <br />

daqri <br />

dareme.to <br />

Dash Go <br />

DataPop <br />

Dather <br />

DAVE Networks <br />

DB New Energy <br />

DDD <br />

Deal Bird <br />

DECA <br />

Degree3 <br />

Demand Media <br />

Derivatas <br />

deviantART <br />

DevZuz <br />

Digital Containers <br />

Digital Domain <br />

Digital Ordnance <br />

digitalbucket.net <br />

Digitsy, Inc <br />

Discovix <br />

DocRun <br />

DocStoc <br />

DogVacay.com <br />

Dollar Shave Club <br />

Don't Blink Design <br />

Donat Wald & Haque <br />

DormInk <br />

Double Fusion <br />

Dreamly <br />

Dryad Communications <br />

DYL <br />

Earbits, Inc <br />

EarPeace <br />

Ebyline, Inc. <br />

EDDEFY <br />

Edge Cast <br />

Edo Foundation <br />

eFans <br />

eForce Media <br />

eHarmony.com <br />

Eliosolar <br />

Ember <br />

Enervee <br />

Engrade.com <br />

eNotes.com Inc. <br />

Enovative <br />

Enplug, Inc. <br />

Enthusify <br />

EPage, Inc. <br />

Equipois Inc. <br />

Escape Apps <br />

EventSorbet <br />

Eventup <br />

Evox Images <br />

Excelsix <br />

ExoWaste <br />

Expense Bay <br />

Extra Lunch Money <br />

Ezvid Inc. <br />

F.8 Interactive <br />

Faburent Inc <br />

Factual <br />

FAD.IO <br />

Family Finds <br />

Famundo <br />

Fan Appz <br />

fans.lu <br />

FanWire <br />

FastCall <br />

FatalCut Entertainment <br />

Favortree <br />

Federated Media <br />

Fetch Technologies <br />

Film This <br />

FilmBreak <br />

filmquotra <br />

FilmScreenr <br />

filmSPARK, promoSPARK <br />

Filmzu <br />

FinditParts <br />

First Freight CRM <br />

FirstString <br />

FitKit <br />

FitOrbit <br />

Fitosis.com <br />

Flektor <br />

Flinja <br />

FlipSwap <br />

Fliptu <br />

Flower Muse <br />

FreedomPop <br />

Fresh Interactive, Inc. <br />

FreshRankings<br />

FrothyGoodness <br />

FUHU <br />

Fullscreen <br />

Fundable <br />

FWD:labs <br />

Game Evolution, LLC <br />

Game Factory <br />

Game Night Media <br />

Game Trailers <br />

GameFly <br />

gamepression <br />

Gamzee <br />

General Assembly <br />

Generate<br />

Geni <br />

Geodelic Systems <br />

GeoGraffiti <br />

Geosemble Technologies Inc. <br />

Gether <br />

Ghost Post <br />

Giant Media <br />

Giftioni <br />

Gig.LA <br />

GigaMoves <br />

Gigmor <br />

Give To Get Jobs <br />

GIVIGIV celebrates your people <br />

GIViNGtrax <br />

Global Wine Alliance <br />

Go Moment <br />

Gobbler <br />

Gogii <br />

Goldstar Events <br />

GonnaBe <br />

GoodReads <br />

GoodRx <br />

Gorilla Nation Media <br />

GoSave <br />

Gotokki, Inc. <br />

Gradient X <br />

Graff-It! <br />

GRAVIDI, Inc. <br />

Gravity <br />

Green Dot Corporation <br />

Green Geeks <br />

Green Street/GeoBrand <br />

Green Wavelength <br />

GreenDeals.org <br />

Greneker<br />

Gridtest Systems <br />

Grindr <br />

Gripe <br />

Gross Domestic Product <br />

Grubwithus <br />

Guidance Solutions <br />

GumGum <br />

hck.io <br />

HealthCounts <br />

HeatSync <br />

HelloSociety <br />

Highly Relevant <br />

HighSchoolClothing.com <br />

HitFix <br />

Hive Lighting <br />

HKcorp <br />

Hollywood Vine Group <br />

Honey <br />

Hoonto <br />

HPRLCL <br />

Hulu LLC <br />

HYFN8 <br />

Hypemarks <br />

iChange <br />

ICON Aircraft <br />

Image Metrics <br />

Imager Searcher Inc. <br />

imFORZA <br />

Industrial Energy Alliance <br />

InfoSearchMedia <br />

Inherited Health <br />

Inktank <br />

Instacanvas <br />

Installation Magazine <br />

Instastock Images <br />

Intake.Me <br />

Intent <br />

Internet Brands <br />

Internships.com <br />

Interpersonal Intelligence, LLC <br />

Interpret <br />

InVenture <br />

Invested.in <br />

IRIS.TV<br />

iRise <br />

IROCKE <br />

ISBX Corp <br />

Island Cart <br />

iStreem Media <br />

iSuppli <br />

IT Support Guys <br />

iVisit <br />

iVolunteer.org <br />

J. Hilburn <br />

Jaanuu <br />

Jabid Inc <br />

Jam Studios <br />

JazzPlanet <br />

Jellibug <br />

Jetpack <br />

JibJab Media Inc <br />

JobSync <br />

Juicykits.com <br />

July Systems <br />

JumpTime <br />

JuntoBox Films <br />

Just Fabulous <br />

Kandoobi LLC <br />

KarmaGoat <br />

Keepdom Inc. <br />

Kick Punch Labs <br />

Kids Camps <br />

KILLDISCO Design <br />

kindsstoff <br />

KitApps <br />

Kite <br />

Klicksports <br />

Knowledge Holdings <br />

Koders <br />

KooDooz <br />

Kotura <br />

Kuapay <br />

Lantern <br />

LAScenester.com <br />

Latina Lifestyle Bloggers Collective <br />

LeadFerret <br />

Leftronic <br />

LegalCrunch <br />

LegalZoom <br />

LeisureLink Inc. <br />

Lensley <br />

Less Neglect <br />

LetMeHearYa <br />

Lettuce <br />

Lifecrowd <br />

Lifeyo <br />

Light Prescriptions Innovators, LLC <br />

Lightcraft Technology <br />

Lightcrest <br />

Little Black Bag <br />

Littleye <br />

Live Office <br />

Live Strong <br />

Livestream <br />

LivnGiv, Inc. <br />

Love It, LLC <br />

Lumi <br />

M-GO <br />

Mahalo <br />

MailPix.com <br />

make.tv <br />

Maker Studios <br />

MarketPsy Capital <br />

MarketShare <br />

Marvel Studios, LLC <br />

MasonCloud, LLC <br />

Massive Joe Studios <br />

MasterImage 3D <br />

MatchCraft <br />

Mayhemic Media LLC <br />

Measured Search <br />

Med Athletics, LLC <br />

Media Temple <br />

Media Trust <br />

MediaMine <br />

MediaPlatform <br />

mediastudio <br />

mediastudio <br />

Meet, Mingle, Move. <br />

Meetrix <br />

Mention Mobile LLC <br />

Mergelocal Inc. <br />

Metacloud <br />

Metacritic <br />

Milk &amp; honey <br />

Milken Institute <br />

MiniTime <br />

Miso Media <br />

Mixed Signals <br />

Mixtaping.fm <br />

Mobile Deluxe <br />

Mobile Roadie <br />

MobileCause <br />

MobileCause, Inc <br />

Mobovivo <br />

Modern Intrigues <br />

Mogreet <br />

Mojiva <br />

Moment Feed <br />

Moofaces <br />

Moonshark <br />

moShare <br />

Moshpic <br />

MOTION DISPATCH <br />

Motorator, Inc <br />

Movement Park <br />

Movieclips,Inc <br />

MoVoxx <br />

Muir Data Systems <br />

Musicane Corp <br />

MusicHype <br />

My Damn Channel <br />

My Fruity Faces <br />

My Life <br />

MyLife.com <br />

Mylikes <br />

myRight <br />

MySocialCloud.com <br />

myTreat <br />

Nasty Gal <br />

National Banana <br />

National Payment Network <br />

NationBuilder <br />

Needly <br />

NeighborGoods <br />

Neodata Intelligence <br />

NeoHire <br />

Neomed Software <br />

Nesting <br />

Network Automation <br />

Nevolution <br />

Next Impulse Media LLC <br />

Nimble CRM <br />

No Mimes Media <br />

Noise Los Angeles <br />

Nubook <br />

Oblong Industries <br />

OkCupid Labs (LA) <br />

Omaze <br />

Omnia Media <br />

OneCubicle <br />

Onestop Internet <br />

Online Land Planning <br />

OpenX <br />

Osurv <br />

Outcast <br />

Outlisten <br />

Overhead.fm <br />

Oversee <br />

PageWoo <br />

Park Me <br />

Particle 5 <br />

PartnersHub <br />

Party Earth <br />

Pastelink<br />

Payoff.com <br />

Paystik <br />

payvia <br />

Peerless <br />

Perfect Business <br />

Perfect Market <br />

Periodical <br />

Persway.me <br />

Photography BlogSites <br />

PictureHealing <br />

PIDSO Inc. <br />

Piglt <br />

Pink Cloud 9 <br />

Pixel Fish <br />

Plan A Drink <br />

Planana <br />

Playsino <br />

PlayWerks, Inc <br />

Plug.dj <br />

Pogoseat <br />

Pop-Up Pantry <br />

Porter <br />

Pose <br />

Postcard on the Run <br />

Praedicat, Inc. <br />

Primoca <br />

Privy.net <br />

Prodege / Swagbucks.com <br />

ProductionBeast <br />

Productsy <br />

ProgrammerMeetDesigner.com <br />

Prolebrities <br />

PromoJam <br />

PublishThis <br />

Pure Video <br />

PurePhoto <br />

Q1Media <br />

Quarterly Co. <br />

Qubeey, Inc <br />

Radical Studios <br />

Rails Girls LA <br />

Ramprate <br />

Ranker <br />

Readz <br />

RealDealDocs <br />

Reality Wanted <br />

Recargo, Inc. <br />

Regard Venture Solutions <br />

Rent.com <br />

RentalCompare <br />

Renter's Friend <br />

Republic Project <br />

Retention Science <br />

Revongo <br />

RewardTag <br />

Rexter <br />

Rhovit <br />

RideApart <br />

Rideshare, Inc. <br />

Rightsline <br />

Riot Games <br />

Rivalry Games <br />

Rivvid Video Trivia Games <br />

Roaming Hunger <br />

RoboDynamics <br />

RobotDough <br />

Rocket Online Media <br />

RocketFrog<br />

Roozt <br />

RTime.com <br />

Rubicon Project <br />

rundavoo <br />

Rush49 <br />

Sale Zap, Inc <br />

samesurf <br />

Sandwich Video <br />

Sanebox <br />

Savings.com <br />

ScaleHouse <br />

ScanDigital <br />

SceneShot <br />

Scoop <br />

Scopely <br />

ScoreBig.com <br />

Scratch <br />

Seed Theory Advertising & Design <br />

Segment Interactive <br />

Seismic Games <br />

Sellbrite <br />

SEOintelligence <br />

Serious Business <br />

ServiceMesh, Inc. <br />

SFW <br />

SGN <br />

ShareSquare <br />

Shift <br />

Ship Mate <br />

Shoe Dazzle, Inc, <br />

ShoppingCart.NET <br />

Shoptalk.la <br />

Showcase Technology <br />

ShowKit <br />

Sidebar, Inc <br />

Siderean Software <br />

Sierra Monolithics <br />

Sightcine, Inc. <br />

Silicon Beach Fun <br />

Silicon Beach LA <br />

SimplePractice <br />

SimplyFinance <br />

Six Degrees Games <br />

Skild <br />

Skilloop <br />

Sky Bird Travel Tours <br />

Smart Jog <br />

SmartAction <br />

SmartRules <br />

Smilu, Inc. <br />

Snapchat <br />

SOA Software <br />

Social Approve <br />

Social Project <br />

Social Rewards <br />

SocialEngine <br />

SocialTagg <br />

Socialtyze <br />

SocialVibe <br />

SodaHead.com <br />

SoftEgg <br />

Sometrics <br />

Sparktooth <br />

Sparqlight <br />

Spindi Music <br />

Spire.io <br />

Splash <br />

Splooth <br />

Spoiler Shield <br />

Spokeo <br />

Sports Buy <br />

stacksocial <br />

StackSocial <br />

Stan Winston School of Character<br />

Arts <br />

Star Labs / Readz <br />

Star Taggers <br />

Stardoll Media <br />

Startup Payments by NDMS <br />

Startup Vitamins <br />

STATE <br />

steelhouse <br />

Stickam <br />

Storiad <br />

Stratalux, Inc. <br />

Streamin&#039; Garage <br />

Streamup <br />

Streetfire.net <br />

studintstay <br />

StyleSaint <br />

Supermassve <br />

SuperTuner <br />

Surf Air <br />

Swagsy <br />

Sweety High <br />

TabletKiosk <br />

Taggle <br />

Tailored Republic <br />

Tandem Stills + Motion, Inc. <br />

Tapshare <br />

Target Close <br />

Task Us <br />

Tasqe <br />

Tauris.io <br />

Team Amougou Publishing <br />

Tecca <br />

Tele Flip <br />

TeleSign <br />

Tennis Channel <br />

Terra Matrix Media <br />

TestMax Inc. <br />

Textags, Inc. <br />

textPlus <br />

The ACME Network <br />

The Auto Moto <br />

The Brain Technologies <br />

The California Stock Exchange <br />

The Green Spot <br />

The Honest Co. <br />

The Posterity <br />

The Price Pros <br />

The Search Agency <br />

The Startup Car Inc. <br />

The Wrap <br />

TheLEK.com <br />

TheStyleClub <br />

This Next <br />

ThrdPlace <br />

Ticketmob <br />

TigerText, Inc <br />

Tire Tab <br />

Titan Gaming <br />

Tongal, Inc <br />

Topanga Technologies <br />

Topspin Media <br />

Total Beauty Media <br />

Totally.Me <br />

Touchsemantics, LLC. <br />

Townhang.com <br />

Tradesy <br />

Trail Box <br />

Travelstrings <br />

Trexa <br />

Triptrotting <br />

Trivial Software <br />

TrueCar <br />

TrueVillages <br />

tryCapsule <br />

Tuition.io <br />

TuneWiki <br />

TweetMyJobs <br />

TwitterTopper <br />

UberMedia <br />

Uncouth Media, LLC <br />

Unfold Inc. <br />

unITy PSA <br />

Untappd <br />

uSamp <br />

USBX <br />

Userplane <br />

Ustream <br />

Valarm <br />

Vantage Media <br />

Vantage Surgical Systems <br />

Varoj <br />

Vault Street <br />

VAULT29 <br />

Veebox <br />

Velocify Inc <br />

VendorPriceBook.com <br />

Venyooz <br />

verago.com <br />

Veric Software <br />

Viddy <br />

Vidilife <br />

Virtual Greats <br />

Virtual Piggy <br />

Visual Potluck <br />

Viva Vision <br />

VoAudio <br />

Vokely <br />

Vokle <br />

Vortx Immersion Media, Inc. <br />

VX4G Wireless <br />

Vyclone <br />

W4, LLC <br />

Wallaby Financial <br />

Warner Energy <br />

WebGem Network <br />

Webgiftr <br />

WelcomeFaith.com <br />

Wemo Media <br />

WeSawIt Inc. <br />

Whalebone IR and Software <br />

What's Trending <br />

WhatsGood <br />

Where My Dogs At <br />

WireJack <br />

Wishiverse <br />

Wittlebee <br />

WonderHowTo <br />

www.onlybusiness.com <br />

Xact Check <br />

XrackPro <br />

Xwerx <br />

YBUY, INC. <br />

YellowBot <br />

YesPix <br />

younity (Entangled Media) <br />

Yowza!! <br />

YS Interactive <br />

YummyYummyTummy <br />

ZADSPACE <br />

Zag <br />

ZEFR <br />

zest cash <br />

ZexSports <br />

Zillion TV <br />

ZipfWorks <br />

ZipRecruiter <br />

ZOWOWS <br />

Zugara


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FOUNDERS<br />

21<br />

FOUNDERS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT<br />

22<br />

UNIVERSITIES


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT<br />

23<br />

DESIGN TALENT


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL<br />

24<br />

VC FIRMS<br />

Double M Capital<br />

(see gregbettinelli.com/la for more)


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL<br />

25<br />

VC PARTNERS<br />

Anthem Venture<br />

Partners<br />

Bill Woodward<br />

Brian Mesic<br />

Mike Murphy<br />

Baroda Ventures<br />

David Bohnet<br />

Peter Lee<br />

Crosscut Ventures<br />

Rick Smith<br />

Brian Garrett<br />

Brett Brewer<br />

DFJ Frontier<br />

David Cremin<br />

Scott Lenet<br />

Double M Capital<br />

Mark Mullen<br />

Greycroft Partners<br />

Dana Settle<br />

Mark Terbeek<br />

Karlin Ventures<br />

TX Zhuo<br />

Lowercase Capital<br />

Matt Mazzeo<br />

Chris Sacca<br />

MK Capital<br />

Yair Landau<br />

NALA Investments<br />

Tom McInerney<br />

Emilio Diez Barroso<br />

Pritzker Group<br />

Matt McCall<br />

Plus Capital<br />

Adam Lilling<br />

Rincon Venture Partners<br />

Jim Andelman<br />

John Greathouse<br />

Rustic Canyon<br />

Nate Redmond<br />

David Travers<br />

Neal Hansch<br />

John Babcock<br />

Wavemaker Partners<br />

David Siemer<br />

Eric Manlunas<br />

Upfront Ventures<br />

Brian McLoughlin<br />

Steven Dietz<br />

Mark Suster<br />

Yves Sisteron<br />

Greg Bettinelli<br />

Hamet Watt


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL<br />

26<br />

VENTURE CAPITAL TRENDS<br />

$ Funding (M) <br />

LA VC investment: $1.5B invested in SoCal in 2013<br />

$ Funding (M)<br />

$790<br />

$863<br />

$1,155<br />

$1,498<br />

$1,865<br />

2010 2011 2012 2013 2014e<br />

Source: CBInsights


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL<br />

27<br />

SUCCESSFUL EXITS<br />

ACQUIRED BY<br />

APPLE<br />

ACQUIRED BY<br />

FACEBOOK<br />

IPO<br />

ACQUIRED BY<br />

DISNEY<br />

ACQUIRED BY<br />

AOL<br />

ACQUIRED BY<br />

APPLE<br />

IPO<br />

$7.5B+ in 2014 so far with more to come<br />

Source: CBInsights


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL INVESTORS<br />

28<br />

ANGELS<br />

Jarl Mohn<br />

Tom<br />

McInerney<br />

Paige Craig<br />

Kamran<br />

Pourzanjani<br />

Ashton<br />

Kutcher<br />

Paul<br />

Bricault<br />

Clark<br />

Landry<br />

Troy<br />

Carter<br />

Jason<br />

Calacanis<br />

Adam<br />

Lilling<br />

Gil Elbaz<br />

Brian<br />

Lee<br />

and more on


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL GROUPS<br />

29<br />

ANGEL GROUPS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ACCELERATORS<br />

30<br />

ACCELERATORS<br />

amplify.la | Venice<br />

Partners: Paul Bricault, Richard Wolpert, Jeff Solomon,<br />

David Carter, Oded Noy<br />

disneyaccelerator.com | Glendale<br />

Partners: Cody Simms<br />

launchpad.la | Santa Monica<br />

Partners: Sam Teller<br />

muckerlab.com | Santa Monica<br />

Partners: Erik Rannala, Will Hsu<br />

startengine.com | Westwood<br />

Partners: Howard Marks, Paul Kessler


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I INCUBATORS<br />

31<br />

INCUBATORS<br />

AND TECHNOLOGY STUDIOS<br />

idealab.com | Pasadena<br />

science-inc.com | Santa Monica<br />

laincubator.org | Downtown


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I COWORKING<br />

32<br />

COWORKING<br />

SPACES<br />

BlankSpaces – blankspaces.com<br />

Coloft – coloft.com<br />

CoWorks – coworks.com<br />

CrossCampus – crosscamp.us<br />

Kleverdog – kleverdog.com<br />

The Roc– realofficecenters.com<br />

NextSpace (@ Amplify LA)– nextspace.us<br />

Working Village – workingvillage.com


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS<br />

33<br />

BIG COMPANIES<br />

Can<br />

support,<br />

sponsor,<br />

partner,<br />

invest…


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS<br />

34<br />

HOLLYWOOD<br />

Studios<br />

Warner Brothers<br />

Disney<br />

Sony Pictures<br />

Paramount Pictures<br />

Fox Studios<br />

NBC Universal<br />

Dreamworks<br />

Lionsgate<br />

MGM<br />

Relativity Media<br />

The Weinstein Company<br />

Production Companies<br />

Shine America<br />

One Three Media<br />

Dick Clark Productions<br />

Ryan Seacrest<br />

Productions<br />

Electus<br />

Magical Elves<br />

Bad Robot<br />

Vuguru<br />

BermanBraun<br />

Fremantlemedia<br />

Anonymous Content<br />

5x5 Media<br />

Agencies<br />

CAA<br />

WME<br />

UTA<br />

ICM<br />

Paradigm


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SERVICE PROVIDERS<br />

35<br />

SERVICE<br />

PROVIDERS<br />

Legal Recruiting Real Estate<br />

Hosting Accounting Banking<br />

Insurance CFO HR


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TECH PRESS<br />

36<br />

PRESS<br />

Michael Carney<br />

PandoDaily<br />

Benjamin Kuo<br />

SoCal Tech<br />

Ryan Lawler<br />

TechCrunch<br />

Lindsay Blakely<br />

Inc.<br />

Andrea Chang<br />

LA Times<br />

Lori Kozlowski<br />

Forbes.com


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU THINK<br />

37<br />

COMMON MISCONCEPTIONS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS<br />

38<br />

DO<br />

• Learn the lexicon and how to best position your<br />

skillset<br />

• Make it easy for people to help you<br />

• Think long and hard about what kinds of<br />

environments best suit you and seek those out<br />

• Roll up your sleeves and learn new skills<br />

• Remain humble and figure out ways to give back to<br />

the community even when you’re a giant success


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS<br />

39<br />

DON’T<br />

• Think everyone knows something you don’t<br />

• Be afraid to ask for help, guidance, and introductions<br />

• Hesitate to offer whatever it is that YOU do best<br />

• Get discouraged


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS<br />

40<br />

HOW DO I GET STARTED?<br />

ASK YOURSELF (BE HONEST)<br />

• What am I passionate about?<br />

• What types of environments suit me?<br />

• What am I good at?<br />

• What part of the tech community best matches up to<br />

my passions and skills?<br />

• How do I best hone these skills and communicate<br />

them to others?


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I READ<br />

READ<br />

41<br />

Mark Suster — bothsidesofthetable.com<br />

VentureHacks — venturehacks.com<br />

Greg Bettinelli — gregbettinelli.com<br />

Paul Graham — paulgraham.com<br />

Fred Wilson — avc.com<br />

Chris Dixon — cdixon.org + @pmarca tweets & Benedict Evans<br />

PandoDaily — pandodaily.com<br />

TechCrunch — techcrunch.com<br />

Hacker News — news.ycombinator.com<br />

General Assembly — generalassemb.ly/blog


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

42<br />

EDUCATION<br />

Codecademy – codecademy.com<br />

EdX – edx.org<br />

*General Assembly – generalassemb.ly<br />

Learn Code the Hard Way – learncodethehardway.org<br />

Lynda – lynda,com<br />

One Month Rails – onemonthrails.com<br />

Treehouse – treehouse.com<br />

Udacity – udacity.com<br />

Udemy – www.udemy.com


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU COULD DO 43<br />

STARTUP JOBS<br />

• Front-End Developer<br />

(CSS,HTML)<br />

• Back-End Developer<br />

(Ruby, Python, Java)<br />

• UX/UI Designer<br />

(inDesign, Photoshop)<br />

• Product Manager<br />

(Light Front-End<br />

Developer, Design)<br />

• Business Development<br />

(Sales, Partnerships)<br />

• Marketing/User<br />

Acquisition (Email<br />

Marketing, Social<br />

Media, SEO, Data<br />

Analytics)<br />

• Data Scientist<br />

(Hadoop, Matlab,<br />

SQL)<br />

• Sales (Willingness to<br />

find and follow leads)<br />

• Community<br />

Management (Social<br />

Media)<br />

• Operations (Customer<br />

Services, Office<br />

Management)<br />

• Other roles depending<br />

on vertical


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I EMAIL<br />

44<br />

EMAILING TIPS<br />

• Be concise<br />

• Make your ask clear<br />

• Have a hook<br />

• Do research<br />

• Don’t be afraid to follow up<br />

• Don’t ask for lots of time<br />

• Don’t ask busy people to lunch<br />

• Don’t ask questions that you can<br />

answer by checking a website


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

45<br />

GO<br />

• Sign up for event newsletters<br />

• Attend meet ups, happy hours, panels, and classes<br />

• Learn how to code / design<br />

• Check out hackathons and Startup Weekends<br />

• Take interesting people you meet out for coffee<br />

• Be useful – make introductions, give feedback, help<br />

people you meet, keep an open mind<br />

• Blog about our experiences and adventures<br />

• Engage on Social Media


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

46<br />

EVENT CALENDARS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

47<br />

STARTUP WEEKEND


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

48<br />

CREATIVE MORNINGS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

49<br />

built in los angeles


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

50<br />

MEETUPS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

51<br />

MEETUPS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

52<br />

MEETUPS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

53<br />

MEETUPS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

54<br />

MEETUPS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

55<br />

MEETUPS


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I NEWSLETTERS<br />

56<br />

NEWSLETTERS<br />

Launch Ticker — launchticker.com<br />

Product Hunt – producthunt.co<br />

Mattermark Daily – mattermark.com<br />

Media Redef— mediaredefined.com<br />

SiteInspire – siteinspire.com<br />

Startup Digest — startupdigest.com<br />

General Assembly — generalassemb.ly/learn<br />

Bothsides TV – youtube.com/BothsidesTV<br />

This Week in Startups<br />

A16Z Podcast


GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO<br />

57<br />

GENERAL ASSEMBLY

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