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CAMRA's 40th Anniversary - Bristol & District CAMRA

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PINTS WEST<br />

News from<br />

Bath Ales<br />

Gem continues to account for over two thirds of Bath Ales’ annual<br />

production, taking into account in cask, keg and bottle. It is<br />

continually in demand and has secured permanent placing at several<br />

of the major retailers nationwide. Its following in the London area<br />

has also now been established, due to some local promotions through the<br />

bigger pub groups.<br />

Summer’s Hare, their summer seasonal ale (which they describe as<br />

“a light and hoppy beer, full malt flavour with a fruity bitterness, brewed<br />

at 3.9% ABV”) has done very well and will be replaced from September<br />

by brand new ale for autumn: Hare & Hop. This ale is described<br />

as “crisp and dry with heavy hints of autumn fruits and a fresh, heady<br />

aroma” and is also brewed at 3.9% ABV. Bath Ales have used foreign<br />

hops for this beer, which they say gives it those lovely hints of autumn<br />

fruit. They also continue to produce Ginger Hare which they say has<br />

firmly established itself; this is an alcoholic ginger beer, created with a<br />

blend of malt, hops and real root ginger. It is also available in bottle and<br />

has been placed at one of the major national retailers.<br />

The launch of the Bath Ales loyalty card scheme, the Loyal Hare<br />

Force, has been apparently been very successful with a following still<br />

growing daily. “It’s a great way to give something back to our loyal<br />

customers who visit our pubs.”<br />

Turn points into p<br />

Bath Ales has been attending all the big local festivals during the<br />

summer, including Glastonbury, the Harbourside Festival, several events<br />

at <strong>Bristol</strong> Zoo, Womad and the <strong>Bristol</strong> Balloon Fiesta to name but a few.<br />

Join The Loyal Hare<br />

from Bath Ales<br />

The Bath Ales pubs continue to thrive these being the Hare on the<br />

Hill, the Wellington and Graze Bar & Chophouse in <strong>Bristol</strong>, the Live<br />

and Let Live in Frampton Cotterell, the Swan at Swineford, and the<br />

Hop Pole and the Salamander in Bath. The latest news of food events<br />

and special offers in the pubs (and the online shop) are available via the<br />

Bath Ales newsletter “Hare and Now”. In its tenth year, it continues to<br />

provide news, views, offers, promotions, competitions and much more<br />

(www.bathales.com).<br />

T<br />

Ha<br />

“<br />

Hare all about it. . .<br />

Ten years of news…<br />

of views…<br />

And of great online offers…<br />

Always original and innovative<br />

and all about quality.<br />

Bath Ales… for those who know<br />

How it works<br />

Join The Loyal Hare F<br />

points each time you<br />

and drink in one of ou<br />

pubs. Save up points,<br />

them with each subse<br />

Join today!<br />

Find out more and ap<br />

now by visiting:<br />

www.bathales.co<br />

C<br />

Follow the hare<br />

facebook.com/bathales<br />

twitter.com/bathales<br />

www.bathales.com<br />

Page 8

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