Final Report - BioFach Japan
Final Report - BioFach Japan
Final Report - BioFach Japan
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<strong>Final</strong> <strong>Report</strong><br />
Tokyo, <strong>Japan</strong>, Tokyo Big Sight<br />
November 21 – 23, 2012<br />
Under the patronage of:<br />
Organizer:<br />
3150 / October 2007 / At / Page 1 of 10 www.biofach-america.com
<strong>Final</strong> <strong>Report</strong><br />
Date<br />
Venue:<br />
November 21 – 23, 2012 (Wed - Fri)<br />
Tokyo Big Sight, East Hall 5<br />
Organizer:<br />
Patronage:<br />
Supported by:<br />
- New Supermarket Association of <strong>Japan</strong> (NSAJ)<br />
- <strong>Japan</strong> Retailers Association<br />
- <strong>Japan</strong> Chain Stores Association<br />
- Organic JAS Regis. Certification Bodies Association<br />
- NPO <strong>Japan</strong> Organic Cotton Association<br />
To book exhibition space in 2013, please contact:<br />
<strong>Japan</strong>ese contact:<br />
<strong>BioFach</strong> <strong>Japan</strong> Secretariat<br />
Space Media <strong>Japan</strong> Co., Ltd.<br />
Kosaikaikan Building 2F<br />
5-1 Kojimachi, Chiyoda-ku<br />
Tokyo 102-0083<br />
Phone: +81(0)3.3512 - 5675<br />
Fax: +81(0)3.3512 - 5680<br />
Ms. Ayako Inagaki<br />
biofach@smj.co.jp<br />
International contact:<br />
NürnbergMesse GmbH<br />
Messezentrum<br />
90471 Nürnberg<br />
Germany<br />
Phone: +49.911.8606 - 8692<br />
Fax: +49.911.8606 - 8694<br />
Ms. Miriam Hempel<br />
biofach-globally@nuernbergmesse.de<br />
Please note the date for <strong>BioFach</strong> <strong>Japan</strong> 2013:<br />
October 31 – November 02<br />
www.biofach-japan.com Page 2 of 12
<strong>Final</strong> <strong>Report</strong><br />
FACTS & FIGURES<br />
Exhibition space: Gross 8,670 sqm<br />
Net<br />
1,607 sqm (2011: 1,542 sqm)<br />
Exhibitors: Domestic International Total<br />
Exhibitors 79 22<br />
Co-exhibitors 69 42<br />
212<br />
Exhibitors in % 70 % 30 % 100 %<br />
Net m² occupied 1,173 434 1,607<br />
Net m² in % 73 % 27 % 100 %<br />
Official pavilions:<br />
Argentina organized by PROARGEX<br />
France organized by Ubifrance<br />
Italy organized by Region Sicily, Federbio, Italian<br />
Chamber of Commerce<br />
<strong>Japan</strong> organized by Ministry of Agriculture, Forestry and<br />
Fisheries<br />
Participating exhibitors<br />
from 13 foreign countries:<br />
Argentina 4<br />
Austria 4<br />
Australia 1<br />
Bangladesh 2<br />
Comoros 1<br />
France 9<br />
Germany 8<br />
India 1<br />
Italy 29<br />
<strong>Japan</strong> 148<br />
Korea 3<br />
Sri Lanka 1<br />
UAE 1<br />
Total number of exhibitors: 212<br />
www.biofach-japan.com Page 3 of 12
<strong>Final</strong> <strong>Report</strong><br />
FACTS & FIGURES EXHIBITORS<br />
Results from the international exhibitors’ survey:<br />
To what extend did you achieve your<br />
goals?<br />
Very Good Good Satisfactory Unsatisfactory<br />
New Product / brand 12% 43% 14% 1%<br />
Finding an agent 4% 25% 24% 3%<br />
Finding new customers 8% 44% 26% 2%<br />
Contact with exisiting customers 12% 38% 9% 1%<br />
Market studies 8% 41% 12% 0%<br />
Observing competition 5% 25% 12% 2%<br />
Multiple answers possible<br />
88 % of the exhibitors…<br />
…assumed an excellent or good market potential for their product in <strong>Japan</strong> after participating<br />
in <strong>BioFach</strong> <strong>Japan</strong><br />
80 % of the exhibitors…<br />
…had a very good to satisfactory number of contacts at their booth<br />
57 % of the exhibitors…<br />
…had the chance to make new business contacts<br />
68 % of the international exhibitors…<br />
…have already had business contacts in <strong>Japan</strong> before participating in <strong>BioFach</strong> <strong>Japan</strong><br />
73 % of the exhibitors…<br />
…have had business contacts from outside <strong>Japan</strong><br />
About 60 % of the exhibitors…<br />
…had a very good or good overall success at their participation in <strong>BioFach</strong> <strong>Japan</strong><br />
www.biofach-japan.com Page 4 of 12
<strong>Final</strong> <strong>Report</strong><br />
FACTS & FIGURES VISITORS<br />
Visitors in total:<br />
21 November (trade only) 4,622<br />
22 November (trade only) 4,061<br />
23 November (trade and public<br />
audience)<br />
6,113<br />
Total 14,796<br />
88 % of the visitors…<br />
…see <strong>BioFach</strong> <strong>Japan</strong> as a very important or even the most important organic platform to<br />
find new products and suppliers.<br />
77 % of the visitors…<br />
…presume that the importance of organic products in <strong>Japan</strong> is growing in the future.<br />
85 % of the visitors…<br />
…were fully or partially satisfied with their visit at <strong>BioFach</strong> <strong>Japan</strong><br />
Visitor Breakdown 2012:<br />
www.biofach-japan.com Page 5 of 12
<strong>Final</strong> <strong>Report</strong><br />
STATEMENTS:<br />
Sonnentor Kräuterhandels GmbH<br />
from Austria was represented at<br />
<strong>BioFach</strong> <strong>Japan</strong> 2012. Sonia Aigner,<br />
Director Marketing and New Media,<br />
and Johann Haas, Sales Director, are<br />
extremely satisfied: “We felt we had even<br />
more visitors on our stand at this year’s<br />
<strong>BioFach</strong> <strong>Japan</strong> than in the past years.<br />
Both retailers and online shops are<br />
important for us in <strong>Japan</strong>. Since<br />
Fukushima, the <strong>Japan</strong>ese rely even<br />
more on perfect quality and the organic<br />
label now stands for the safe alternative<br />
when it comes to food. We also met new<br />
and existing distributors at <strong>BioFach</strong><br />
<strong>Japan</strong> and were able to discuss important aspects and strengthen our position at the<br />
exhibition and over dinner in the evenings. The <strong>Japan</strong>ese are a very grateful although critical<br />
group of buyers. We with our long tradition of almost 25 years and our high quality standards<br />
must convince them with an attractive presence. Being there personally is therefore a matter<br />
of course, as our customers simply expect it. This time the <strong>Japan</strong>ese showed their great<br />
appreciation of our loyalty to the country in the last very difficult year.”<br />
Rodrigues Hywel, Export Sales Manager at Arab Beverages<br />
Est, Dubai, also sums up the event enthusiastically: “We have<br />
exhibited at <strong>BioFach</strong> <strong>Japan</strong> for the first time and presented organic<br />
juices. As we come from Dubai, we’re particularly dependent on<br />
international business relationships. <strong>BioFach</strong> <strong>Japan</strong> is perfect for<br />
setting up and expanding these relationships. In any case, the<br />
<strong>Japan</strong>ese market offers us tremendous potential, simply because<br />
the <strong>Japan</strong>ese are very health conscious and appreciate organic<br />
products. Our plan for <strong>BioFach</strong> <strong>Japan</strong> 2013 is to show even more<br />
presence at the exhibition!”<br />
Massimo de Gregorio, winegrower<br />
and Managing Director of Marchesi de<br />
Gregorio, Sicily/Italy: “Our presence at<br />
<strong>BioFach</strong> <strong>Japan</strong> 2012 could not have<br />
been more successful. The people here<br />
are very interested in organic wine. Good<br />
for us! Why did we exhibit? We wanted<br />
to be there at the event to strengthen the<br />
personal relationships with our importers.<br />
I think this is the most important aspect<br />
for companies wanting to export to<br />
<strong>Japan</strong>. We’ll definitely be there again if there’s an Italian pavilion in 2013.”<br />
www.biofach-japan.com Page 6 of 12
<strong>Final</strong> <strong>Report</strong><br />
PICTURE REVIEW BIOFACH JAPAN 2012:<br />
EXHIBITORLIST 2012<br />
No. Company Country<br />
1 Again inc <strong>Japan</strong><br />
2 AGRIBLEA di AGOSTA GIORGIO & C. società semplice agricola Italy<br />
3 AGRUMARIA CORLEONE Italy<br />
4 Ahrens Enterprises Ltd. <strong>Japan</strong><br />
5 ALL JAPAN HEALTH & NATURAL FOODS ASSOCIATION <strong>Japan</strong><br />
6 AMRITARA CO.,Ltd. <strong>Japan</strong><br />
7 Appy Co.,Ltd. <strong>Japan</strong><br />
8 Apurevu Trading Co., Ltd. <strong>Japan</strong><br />
9 Arab Beverages Est UAE<br />
10 ARTIGIANA GENOVESE SRL Italy<br />
11 ASAHI SEIMITSU corp. <strong>Japan</strong><br />
12 Ascam Co., ltd. <strong>Japan</strong><br />
13 ASPLUND CO,LTD. <strong>Japan</strong><br />
14 ATI FEDERBIO - ORGANIC FOOD Italy<br />
15 Australian Harvest Organics / Bio-Grape Australia<br />
16 AVANTI inc. <strong>Japan</strong><br />
17 Az. Agr. Baglio dei Fenicotteri Italy<br />
18 Azienda Agricola MADONIA di Giuseppa Madonia Italy<br />
19 AZIENDA AGRICOLA VASARI Italy<br />
20 Bauck GmbH & Co KG Germany<br />
21 Bauernhof Weggun GbR Germany<br />
22 BDIH e.V. Germany<br />
23 BEAUTY&HEALTHCARE NEWS <strong>Japan</strong><br />
www.biofach-japan.com Page 7 of 12
<strong>Final</strong> <strong>Report</strong><br />
No. Company Country<br />
24 bfirst Co.,Ltd <strong>Japan</strong><br />
25 BIKEN CO,.LTD <strong>Japan</strong><br />
26 BIO GRAINS S.A Argentina<br />
27 Bio Laden <strong>Japan</strong><br />
28 Bio Planète, Huilerie FJ Moog France<br />
29 Bio-Logical Cosmétiques France<br />
30 Biomühle Hans Hofer GmbH Austria<br />
31 BODIN Organic Poultry France<br />
32 Brilliant Earth Co.,Ltd. <strong>Japan</strong><br />
33 CAMPO D´ORO DI LICATA VILLA REALE Italy<br />
34 CANAL CO.,LTD. <strong>Japan</strong><br />
35 CATALYST Co., Ltd. VIVA CON AGUA magazine <strong>Japan</strong><br />
36 CHASANDAI CO., LTD, <strong>Japan</strong><br />
37 CHTAIGNES DES TERRES DE NAPOLEON - CASTAGNA DI France<br />
VALLERUSTIE<br />
38 CIESSE AGROALIMENTARI Italy<br />
39 Claus Reformwaren Service Team GmbH Germany<br />
40 CLOTHmodel <strong>Japan</strong><br />
41 Control Union <strong>Japan</strong> Co., Ltd. <strong>Japan</strong><br />
42 Cooperative NS <strong>Japan</strong><br />
43 cosine co.,ltd <strong>Japan</strong><br />
44 CRAYONHOUSE co.,Ltd. <strong>Japan</strong><br />
45 CRECOS <strong>Japan</strong><br />
46 ea Corporation Co., Ltd. <strong>Japan</strong><br />
47 EDEL LIKOR CO.,LTD <strong>Japan</strong><br />
48 Environment Plant Industry Co.Ltd <strong>Japan</strong><br />
49 EOCENE SRL Italy<br />
50 F.lli Caprino Srl Italy<br />
51 Fanabis <strong>Japan</strong><br />
52 FLORA <strong>Japan</strong><br />
53 FOLLOWING <strong>Japan</strong><br />
54 G.MAEDA & CO.,LTD <strong>Japan</strong><br />
55 GAMAG S.r.l. Italy<br />
56 GIOIELLI DI FRUTTA SOC. AGR. SRL Italy<br />
57 GIRMES WHEATGRASS India<br />
58 GLOBAL EYE CO <strong>Japan</strong><br />
59 GLOBAL ORGANIC TEXTILE STANDARD <strong>Japan</strong><br />
60 GREEENFIELD BIO PLANTATION (PVT) LTD. Sri Lanka<br />
61 Greenheart CO.,Led <strong>Japan</strong><br />
62 GRUPPO TARULLI OP Italy<br />
63 HANADA & CO., LTD. <strong>Japan</strong><br />
64 Harimaen Seicha Co., Ltd. <strong>Japan</strong><br />
65 HC natural care by Creativity Mind sas Italy<br />
66 HIKARI MISO CO., LTD. <strong>Japan</strong><br />
www.biofach-japan.com Page 8 of 12
<strong>Final</strong> <strong>Report</strong><br />
No. Company Country<br />
67 HIRANO TENOBE NOODLES MEKER(TENOBE:HAND MADE) <strong>Japan</strong><br />
68 Holle baby food GmbH Germany<br />
69 Hondasyouten Co.,Ltd. <strong>Japan</strong><br />
70 IIDEA PROMOTION Inc. <strong>Japan</strong><br />
71 Innobiz France<br />
72 International Federation of Organic Agriculture Movements (IFOAM) Germany<br />
73 ISIS <strong>Japan</strong><br />
74 Italian Chamber of Commerce in <strong>Japan</strong> <strong>Japan</strong><br />
75 <strong>Japan</strong> GreenTea co.,ltd <strong>Japan</strong><br />
76 JAPAN ORGANIC & NATURAL FOODS ASSOCIATION <strong>Japan</strong><br />
77 JOGAN CO., LTD. <strong>Japan</strong><br />
78 junkannoie <strong>Japan</strong><br />
79 Junseisyokuhin Marushima Inc. <strong>Japan</strong><br />
80 jyuuzougama <strong>Japan</strong><br />
81 KAE COSMETIQUES France<br />
82 Kamitsure Laboratory Co.Ltd <strong>Japan</strong><br />
83 Kane7 Htakeyama Seicha Co., Ltd. <strong>Japan</strong><br />
84 KIKOUSHOBOU CO.,LTD <strong>Japan</strong><br />
85 Kiseki Conduct Company <strong>Japan</strong><br />
86 KK. WANDS <strong>Japan</strong><br />
87 KOBAYASHI MERIYASU CO., LTD. <strong>Japan</strong><br />
88 L.I.R.A S.A - PASAFRE Argentina<br />
89 LEMONS & CO Italy<br />
90 Limited company office Kamikawa <strong>Japan</strong><br />
91 Limited company Sanwanousan <strong>Japan</strong><br />
92 Loasis <strong>Japan</strong> Co.,Ltd. <strong>Japan</strong><br />
93 MAEKAWA TASTE CO.,LTD. <strong>Japan</strong><br />
94 Mama´s & Papa´s Organic Korea<br />
95 Manfredi Barbera & Figli S.p.A. Italy<br />
96 Marchesi de Gregorio Italy<br />
97 Marine Bioprocess Co., Ltd Korea<br />
98 Mars Media Bangladesh<br />
99 MARUJYU CORPORATION T <strong>Japan</strong><br />
100 Marumoto Sake Brewery Co., Ltd. <strong>Japan</strong><br />
101 Mea Nam International <strong>Japan</strong><br />
102 Melauro di La Ferrera Aldo Italy<br />
103 Merci Corporation <strong>Japan</strong><br />
104 MOTHERS CO. LTD <strong>Japan</strong><br />
105 N & B S.r.l Italy<br />
106 N.P.O. <strong>Japan</strong> Organic Cotton Association <strong>Japan</strong><br />
107 NAFA LIFE LABORATORY CO., LTD. <strong>Japan</strong><br />
108 NAJJAR S.A.S. FRANCE France<br />
109 Naturata AG Germany<br />
110 Neo-natural.LTD <strong>Japan</strong><br />
www.biofach-japan.com Page 9 of 12
<strong>Final</strong> <strong>Report</strong><br />
No. Company Country<br />
111 NICHIFUTSU BOEKI K.K. <strong>Japan</strong><br />
112 NIHON GREEN PACKS Co.,Ltd. <strong>Japan</strong><br />
113 NIKO Trading Co.,Ltd. <strong>Japan</strong><br />
114 Nippon Organic Cotton Marketing Organization <strong>Japan</strong><br />
115 NISHIMI CO.,LTD. <strong>Japan</strong><br />
116 NISHISENKOH Co.Ltd <strong>Japan</strong><br />
117 Nokchawon Co., Ltd. Korea<br />
118 NouvellePublicationC,.Ltd <strong>Japan</strong><br />
119 NPO The People <strong>Japan</strong><br />
120 OGAWA Ltd. <strong>Japan</strong><br />
121 OKAYAMA <strong>Japan</strong><br />
122 Olio Provenzani Italy<br />
123 oosakatowel industrial association <strong>Japan</strong><br />
124 Organic Cotton Artist T Shirts Profect(JOCA) <strong>Japan</strong><br />
125 ORGANIC JAS REGISTERD CERTIFICATION BODIES ASS. <strong>Japan</strong><br />
126 Organization for Small and Medium Enterprises and Regional <strong>Japan</strong><br />
Innovation, JAPAN<br />
127 ORTOGEL S.p.A. - Italy Italy<br />
128 OSAKAYA Corp. <strong>Japan</strong><br />
129 Osan Co.,Ltd <strong>Japan</strong><br />
130 Osawaya <strong>Japan</strong><br />
131 pal-system consumers' co-operative union <strong>Japan</strong><br />
132 Panoco Trading Co.,Ltd. <strong>Japan</strong><br />
133 Pet page Inc. <strong>Japan</strong><br />
134 Piera Martellozzo Spa Italy<br />
135 Pölzer Spezialitäten GmbH Austria<br />
136 PRAIRIE DOG CO., LTD. <strong>Japan</strong><br />
137 Prema Inc. <strong>Japan</strong><br />
138 Prema Inc. <strong>Japan</strong><br />
139 PROARGEX - Exports Promotion Project for Argentine Added Value Argentina<br />
Agrifood<br />
140 PRONATURA France<br />
141 PUELCHANA PATAGONIA S.A Argentina<br />
142 Queen Co.,Ltd. <strong>Japan</strong><br />
143 S.MARCHE.CO., LTD. <strong>Japan</strong><br />
144 SARL MFM France<br />
145 Schnitzer GmbH Co. KG Germany<br />
146 Sei Plus Co. <strong>Japan</strong><br />
147 SENSHUKAI CO .,LTD. <strong>Japan</strong><br />
148 Shams Enterprises Bangladesh<br />
149 Shimane Organic Farm Co., Ltd. <strong>Japan</strong><br />
150 Shimane Prefecture <strong>Japan</strong><br />
151 Shinfuji.co.ltd. <strong>Japan</strong><br />
152 Sicilian Region - Department of Productive Activities Italy<br />
153 Siciliatavola di Piscopo Angelo Italy<br />
www.biofach-japan.com Page 10 of 12
<strong>Final</strong> <strong>Report</strong><br />
No. Company Country<br />
154 SONNENTOR Kräuterhandels GmbH Austria<br />
155 SOTTOLESTELLE Srl Italy<br />
156 Stork Global <strong>Japan</strong> Co. Ltd <strong>Japan</strong><br />
157 SUGIURA Jouzousho <strong>Japan</strong><br />
158 Sunprod S.r.l. Italy<br />
159 Takarabako.Co.,Ltd. <strong>Japan</strong><br />
160 tenerita Co.,Ltd <strong>Japan</strong><br />
161 TENTAKA SHUZO Co., Ltd. <strong>Japan</strong><br />
162 TERRA Bio Soc.coop. Italy<br />
163 terraverde Italy<br />
164 The Paint & Finishing News <strong>Japan</strong><br />
165 Tokyo Metropolitan Government <strong>Japan</strong><br />
166 TORTOISE&CO., LTD <strong>Japan</strong><br />
167 Tsubouchi Towel Inc. <strong>Japan</strong><br />
168 UBIFRANCE Japon <strong>Japan</strong><br />
169 UT Cosumetic Co.,Ltd <strong>Japan</strong><br />
170 Vaniacom Sarl Comoros<br />
171 Verve & Co. <strong>Japan</strong><br />
172 VIP GLOBAL CO., LTD. <strong>Japan</strong><br />
173 Vita+ Naturprodukte GmbH Austria<br />
174 WAKACHIAI PROJECT <strong>Japan</strong><br />
175 Wiese Co., Ltd. <strong>Japan</strong><br />
176 yagumi <strong>Japan</strong><br />
177 Yamato Co., Ltd. <strong>Japan</strong><br />
178 YATSUMOTO TSUSHO CO., LTD. <strong>Japan</strong><br />
179 Yuki-nousanbutsu Matching Fair Pavilion <strong>Japan</strong><br />
180 葉 っピイ 向 島 園 株 式 会 社 <strong>Japan</strong><br />
181 JAみどりの 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
182 NPO 法 人 オーガニックサポート <strong>Japan</strong><br />
183 有 限 会 社 豊 翠 園 <strong>Japan</strong><br />
184 有 限 会 社 ゆうき <strong>Japan</strong><br />
185 株 式 会 社 ふるさとの 会 <strong>Japan</strong><br />
186 木 頭 柚 子 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
187 6 月 の 森 農 業 生 産 法 人 ブルーベリー<br />
<strong>Japan</strong><br />
ファーム( 有 )<br />
188 有 限 会 社 手 づくり 農 園 <strong>Japan</strong><br />
189 株 式 会 社 生 産 者 連 合 デコポン <strong>Japan</strong><br />
190 株 式 会 社 金 井 農 園 <strong>Japan</strong><br />
191 有 限 会 社 自 然 農 園 <strong>Japan</strong><br />
192 小 川 町 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
193 大 潟 村 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
194 農 事 法 人 丸 和 <strong>Japan</strong><br />
195 高 知 ものべ 川 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
196 NPO 法 人 秀 明 自 然 農 法 ネットワーク(SNN) 関 東 ブロック <strong>Japan</strong><br />
www.biofach-japan.com Page 11 of 12
<strong>Final</strong> <strong>Report</strong><br />
No. Company Country<br />
197 有 限 会 社 盛 田 アグリカルチャーリサーチセンター(モアーク) <strong>Japan</strong><br />
198 無 農 薬 茶 の 杉 本 園 <strong>Japan</strong><br />
199 「 給 食 畑 の 野 菜 」 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
200 コウノトリ 共 生 農 業 推 進 協 議 会 <strong>Japan</strong><br />
201 有 限 会 社 ナチュラルシードネットワーク <strong>Japan</strong><br />
202 綾 町 有 機 農 業 推 進 会 議 <strong>Japan</strong><br />
203 山 武 有 機 農 業 推 進 協 議 会 (さんぶ 野 菜 ネットワーク) <strong>Japan</strong><br />
204 かみのかわ 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
205 四 万 十 オーガニックファミリーズ <strong>Japan</strong><br />
206 丸 本 酒 造 株 式 会 社 <strong>Japan</strong><br />
207 鶴 岡 市 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
208 有 限 会 社 三 皿 園 <strong>Japan</strong><br />
209 株 式 会 社 純 正 食 品 マルシマ <strong>Japan</strong><br />
210 一 関 地 方 有 機 農 業 推 進 協 議 会 <strong>Japan</strong><br />
211 水 車 むら 農 園 株 式 会 社 <strong>Japan</strong><br />
212 キラジェンヌ 株 式 会 社 <strong>Japan</strong><br />
www.biofach-japan.com Page 12 of 12
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