Annual Report and Accounts 2008 (pdf-file) - Unibet

10
non-sports
betting
winning is the aim
The quality of graphics, the
range of games, the reliability
of the technical platform and,
of course, the quantity of prizes
available all helped Unibet to
extend its leadership of nonsports
online betting in 2008.
The Company is exceptionally
well placed to build on this in
2009-2010.
82.3M
Gross Winnings Revenue GBP
67%
of total Gross Winnings Revenue
Scratch Card
2
Jackpots
Soft games
10,000
unique players every month
Unibet Group plc Annual Report and Accounts 2008
Easy, instant and widely appealing, scratch
cards became part of Unibet’s offer in 2006
and have now been expanded to four separate
games. Since then, they have evolved as a way
to differentiate the Company from state
monopolies. By giving players substantially
better odds, Unibet’s online scratch cards are
helping to establish the Company as an
attractive alternative to more traditional
gambling channels.
The 21 games in Unibet’s soft games range
include Hi-Lo, Keno, various forms of lottery
and virtual sports such as horse racing.
Though stakes tend to be smaller than for
traditional casino games, the games appeal to
customers who want a spur-of-the-moment
flutter and therefore frequency of play is higher.
Soft games complement the casino offering
of Unibet and are an important part of Unibet’s
gross winnings.