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20X3
On 31 January 20X3 Open Safari’s website goes live, with a development cost of £100,000.
The website is Open Safari’s main link to its customers. The website provides much
information about the lodge and its ecotourism activities and allows customers to book safaris
directly.
In February and March 20X3 Open Safari runs an extensive advertising campaign in a range
of leading international ecotourism and natural interest publications ($50,000), promoting its
exclusive ecotourism operations in Africania. The Bilkersens also promote the lodge at trade
fairs in Germany, France, the Netherlands (€30,000) and the United Kingdom (£10,000) and
by mailing the contacts on the purchased customer list. In accordance with their ecotourism
development support programme, the Africanian government contributes a grant of
AFZ100,000 to meet particular costs associated with the Bilkersens’ promotional activity of
the lodge at the European trade fairs.
In April 20X3 the lodge opens for business and welcomes its first customers. In 20X3 the
lodge incurs a small operating loss. However, the loss is significantly smaller than the loss
forecast by Makeit for Open Safari’s first year of operations.
Eradication of lantana
On 30 October 20X3 Open Safari receives a grant of AFZ200,000 from the Africanian
government to partly fund the purchase of the equipment and chemicals necessary for use in
the eradication of lantana (an invasive alien plant) from about 15 acres of Open Safari’s land.
The grant is conditional upon the lantana being substantially eradicated from Open Safari’s
land by 31 December 20X4. In November and December 20X3 Open Safari spends $40,000
on chemicals and AFZ200,000 on chemical spraying equipment and machetes for use in its
lantana eradication efforts.
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