Halal Products: Best Opportunities for Thailand and Malaysia
Halal Products: Best Opportunities for Thailand and Malaysia
Halal Products: Best Opportunities for Thailand and Malaysia
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<strong>Halal</strong> <strong>Products</strong>: <strong>Best</strong> <strong>Opportunities</strong><br />
<strong>for</strong> <strong>Thail<strong>and</strong></strong> <strong>and</strong> <strong>Malaysia</strong><br />
Lee Garden Plaza Hotel, HadYai, <strong>Thail<strong>and</strong></strong>.<br />
19 January 2010
CONTENT<br />
1. <strong>Halal</strong> Industry<br />
2. <strong>Halal</strong> Value Chain<br />
3. Rebr<strong>and</strong>ing <strong>Halal</strong><br />
4. HDC <strong>and</strong> Its Programmes<br />
5. Summary
Different Sectors of <strong>Halal</strong> Industry<br />
Foods<br />
Insurance<br />
Pharmaceutical<br />
Leather<br />
<strong>Products</strong><br />
<strong>Halal</strong> <strong>Products</strong><br />
<strong>and</strong> Services<br />
Toiletries &<br />
Cosmetics<br />
Islamic<br />
Finance<br />
Food<br />
Additives<br />
Drugs <strong>and</strong><br />
vaccines<br />
Food<br />
Supplements
<strong>Halal</strong> <strong>Products</strong><br />
HALAL <strong>Products</strong> includes both Food & Non<br />
Food Items.<br />
HALAL Food is not only Meat <strong>and</strong> Poultry but<br />
also other Food Items such as:<br />
- Confectionery<br />
- Canned & Frozen Food<br />
- Dairy Produce<br />
- Bakery <strong>Products</strong><br />
- Organic Food<br />
- Herbal <strong>Products</strong><br />
- Beverages etc
Potential Size of <strong>Halal</strong> Market<br />
Pharmaceutical<br />
Nutraceutical<br />
Primary meat<br />
23<br />
6<br />
Confectionery<br />
5<br />
10<br />
9<br />
Cosmetics &<br />
personal care<br />
12<br />
35<br />
Processed food<br />
& beverages<br />
Bakery products<br />
FMCG sector<br />
“Potential <strong>Halal</strong>”<br />
market has been<br />
quantified as the target<br />
market that can<br />
potentially be captured<br />
Approximately 67%<br />
of potentially <strong>Halal</strong><br />
products are<br />
categorized as fast<br />
moving consumer<br />
goods (FMCG)<br />
Food FMCG <strong>and</strong><br />
primary meat together<br />
account <strong>for</strong> 62% of the<br />
market<br />
Source:<br />
Euromonitor reports; FAOSTAT<br />
5
Size of Global <strong>Halal</strong> Food Market 2005<br />
Region Muslim Per capita food <strong>Halal</strong> Market<br />
population expenditure Value Million US$<br />
Africa 462 250 115,443<br />
West Asia 195 570 111,150<br />
South Central Asia 585 300 175,440<br />
South East Asia 266 350 93,230<br />
China 39 175 5,865<br />
Europe (inc Russia) 51 1,250 63,988<br />
N. America 9 1,750 14,455<br />
S. America 1.6 500 820<br />
Oceania .35 1,500 525<br />
Total 1,608 mil. $580,916<br />
Source:<br />
www.islamicpopulation.com,,Euromonitor<br />
6
<strong>Halal</strong> Value Chain<br />
Protecting the integrity of the ENTIRE <strong>Halal</strong> value chain is of utmost IMPORTANCE<br />
Feed & Farm Management<br />
Are the animal feeds from non-halal based products?<br />
Ingredients<br />
Emulsifiers, gelatine, preservatives, colouring, flavouring<br />
Manufacturing/Processing<br />
Logistic<br />
Who monitors & how do you verify?<br />
Warehousing, Transportation<br />
R&D/Technology<br />
Alcohol extraction methods, enzymes & Bacteria<br />
Finance<br />
Haram sources of Income when there is alternatives<br />
Communication/Br<strong>and</strong>ing<br />
Vegetarian Br<strong>and</strong>? Is it acceptable to br<strong>and</strong> vegetarian<br />
pork as halal?
<strong>Halal</strong> Farming<br />
• <strong>Halal</strong> meat mainly come<br />
from cattle, buffalo, goat &<br />
chicken.<br />
• <strong>Halal</strong> animal feed (an<br />
issue after the Mad-cow<br />
disease scare).<br />
• Prohibition of cannibalistic<br />
feeding practices (Jalalah).<br />
Animal Feed<br />
Hormone<br />
Enzyme<br />
Antibody<br />
• Growth hormone (Most<br />
chicken feed used by<br />
commercial farms contain<br />
pig enzyme).
Animal Slaughtering<br />
• Issues on Stunning<br />
• Thoraxic Sticking<br />
• Cleanliness<br />
• Correct techniques<br />
• Dedicated abattoirs<br />
• Animal welfare
<strong>Halal</strong> Food Manufacturing<br />
• Main halal products – frozen<br />
food, ready-to-eat food, snacks<br />
& meat.<br />
• Issues on <strong>Halal</strong> additives,<br />
preservatives, colorings,<br />
emulsifier, Gelatin etc<br />
• Use of palm oil can avoid<br />
contamination from haram<br />
ingredients.<br />
• Nestle – 35% of its sales are<br />
<strong>Halal</strong> products. 75 <strong>Halal</strong> plant<br />
producing 100 halal products<br />
• 80% of world food producers are<br />
non-Muslim from developed<br />
non-Islamic countries.
<strong>Halal</strong> Ingredients<br />
• It’s the key factor in <strong>Halal</strong> food,<br />
cosmetics & toiletries.<br />
• Prima Agri produce specialty<br />
processed food (meat based)<br />
• Clara International produce<br />
<strong>Halal</strong> skincare product.<br />
• Additives, preservatives,<br />
colouring, emulsifier, Gelatin –<br />
Cargill, Monsanto<br />
• <strong>Halal</strong> food supplements –<br />
Halagel, CCM<br />
• <strong>Halal</strong> food grade lubricants –<br />
‘Shell Switzerl<strong>and</strong>’<br />
• Palm oil has great potential to<br />
replace many haram ingredients<br />
in food.
<strong>Halal</strong> Logistics<br />
• <strong>Halal</strong> Traceability: no<br />
contamination <strong>and</strong> maintain<br />
<strong>Halal</strong> status of the goods.<br />
• To avoid cross contamination<br />
• MISC <strong>Halal</strong> Express Service<br />
– <strong>Halal</strong> cargoes from<br />
ASEAN, the Far East <strong>and</strong><br />
Oceania to the Middle East<br />
• Container Samak (cleansing<br />
according to Shariah) a<br />
future lucrative business
Re-br<strong>and</strong>ing <strong>Halal</strong><br />
– <strong>Halal</strong> is healthy<br />
– <strong>Halal</strong> is clean<br />
– <strong>Halal</strong> is a premium<br />
product<br />
– <strong>Halal</strong> is humane to animal<br />
– <strong>Halal</strong> is environmentally<br />
friendly<br />
– <strong>Halal</strong> is fair trade
<strong>Halal</strong>: gaining world recognition<br />
Consumer Interest:<br />
• Provide Confidence <strong>and</strong> sign of quality. Gives assurance<br />
to 1.8 billion Muslim consumers.<br />
Business Interest:<br />
• Industries <strong>and</strong> businesses uses <strong>Halal</strong> certificate <strong>and</strong> logo<br />
as a tool or catalyst <strong>for</strong> their economic benefit<br />
National Interest:<br />
• St<strong>and</strong>ards facilitate industrial development <strong>and</strong> is an<br />
essential part <strong>for</strong> national development infrastructure
THE EMERGING SECTORS<br />
HALAL EXPO & CONFERENCE<br />
MAGAZINE, TV & MULTIMEDIA<br />
ISLAMIC FINANCE &<br />
INSURANCE<br />
CONSULTANCY<br />
& TRAINING<br />
CERTIFICATION AGENCY<br />
HALAL TOURISM<br />
HALAL WEALTH/HEALTH CENTRE<br />
HALAL ICT<br />
HALAL TESTING LABS
<strong>Halal</strong> Tourism<br />
• <strong>Halal</strong> food at hotel & tourist spot<br />
• <strong>Halal</strong> certified food <strong>for</strong> infllight<br />
kitchens or made available on<br />
airlines<br />
• Prayer time <strong>and</strong> facilities &<br />
Kiblah direction<br />
• Health or wellness centres<br />
• Women-only hotel facilities are<br />
up <strong>and</strong> coming investment<br />
trends currently gaining global<br />
popularity
<strong>Halal</strong> ICT<br />
• K-Knowledge<br />
• On-line <strong>Halal</strong> Software Application<br />
• HDC Call-Centre <strong>for</strong> Global <strong>Halal</strong> Industry<br />
• HDC – Global <strong>Halal</strong> Reference Centre<br />
• HDC - Walk in Centre
Background of HDC<br />
<br />
<br />
The <strong>Halal</strong> Industry Development Corporation (HDC) is<br />
an initiative by the <strong>Malaysia</strong>n Government to ensure<br />
the integrated <strong>and</strong> comprehensive development of<br />
the <strong>Halal</strong> Industry.<br />
Established on September 18, 2006 as a private<br />
company wholly owned by the Government of<br />
<strong>Malaysia</strong> through the Ministry of Finance.<br />
The organisation is currently placed under the<br />
Ministry of International Trade <strong>and</strong> Industry (MITI).<br />
<br />
HDC is the first Development Corporation <strong>for</strong> the<br />
<strong>Halal</strong> industry in the world.
HDC Strategic Thrusts<br />
HDC<br />
Global <strong>Halal</strong> Support<br />
Centre<br />
Key reference centre<br />
First contact point<br />
Thought leadership<br />
<strong>Halal</strong> Integrity Industry Development Br<strong>and</strong> Development<br />
• St<strong>and</strong>ard<br />
• Certification<br />
• Training Programs<br />
• GMP/HACCP<br />
• R&<br />
• Consultancy<br />
• Technical Advisory<br />
• HDC Incentives<br />
• Corridors<br />
• <strong>Halal</strong> SME leveraging<br />
• Business Matching<br />
• Facilitate Funding<br />
• Quality infrastructure<br />
• Business advisory<br />
• Promotion strategies<br />
• Co-br<strong>and</strong>ing<br />
• Trade Missions/Events<br />
• International exposure
HDC – Training Services<br />
• Aims to bridge the gap between current level of<br />
awareness & underst<strong>and</strong>ing <strong>and</strong> the kind of<br />
expertise needed to support the growing <strong>Halal</strong><br />
industry<br />
• Developing human resource capacity in the<br />
<strong>Halal</strong> sector (competency)<br />
• Maintaining <strong>Halal</strong> Integrity from farm to table<br />
• Through competent trainers & st<strong>and</strong>ardized<br />
training modules
HDC HALAL TRAINING MODULES<br />
HALAL AWARENESS<br />
PROGRAMME<br />
(HAP)<br />
HALAL INDUSTRY<br />
PROGRAMME<br />
(HIP)<br />
HALAL<br />
PROFESSIONAL<br />
PROGRAMME<br />
(HPP)<br />
HAP01 -<br />
Underst<strong>and</strong>ing <strong>Halal</strong><br />
(1 day)<br />
HAP02 -<br />
Underst<strong>and</strong>ing the <strong>Halal</strong><br />
Industry<br />
(2 days)<br />
HAP03 -<br />
MS1500:2004 - The<br />
<strong>Malaysia</strong>n <strong>Halal</strong> Food<br />
St<strong>and</strong>ard<br />
(1 day)<br />
HIP01 -<br />
<strong>Best</strong> <strong>Halal</strong> Practices in<br />
the Food Industry<br />
(2 days)<br />
HIP02 -<br />
Effective <strong>Halal</strong><br />
Operations in the Food<br />
Industry<br />
(2 days)<br />
HIP03 -<br />
Internal <strong>Halal</strong> Auditing<br />
Workshop<br />
(3 days)<br />
HPP01- Professional<br />
<strong>Halal</strong> Trainers Workshop<br />
(5 days)<br />
HPP02- Professional<br />
<strong>Halal</strong> Auditors Workshop<br />
(5 days)<br />
HPP03- Refresher Course<br />
<strong>for</strong> <strong>Halal</strong> Consultants<br />
(1 day)
TRAINING IN SESSION
23-24 June 2010<br />
KUALA LUMPUR, MALAYSIA
Objectives of WHR Summit<br />
•To provide an international plat<strong>for</strong>m.<br />
•To encourage more research on products;<br />
processes, services <strong>and</strong> st<strong>and</strong>ards relevant to<br />
<strong>Halal</strong> industry<br />
•To establish an international network among<br />
scientists, researchers, academicians in<br />
developing a pool of recognized International<br />
Reference Center in Syariah <strong>and</strong> Scientific<br />
research
MOVING TOGETHER<br />
• Indonesia <strong>Malaysia</strong> <strong>Thail<strong>and</strong></strong> Growth Triangle (IMT-GT)<br />
– Developmental Plans from 2007-2011, with the following<br />
programmes:<br />
• Plaza IMT-GT <strong>for</strong> retailing <strong>and</strong> distribution<br />
• Annual <strong>Halal</strong> Expo <strong>and</strong> Maulud Nabi Celebration<br />
• Food Safety Project, <strong>Thail<strong>and</strong></strong><br />
• <strong>Halal</strong> Highway Rantau, <strong>Malaysia</strong><br />
• <strong>Halal</strong> Trading Project<br />
• <strong>Halal</strong> Science Laboratory Network<br />
• <strong>Halal</strong> Hotel-Kitchen <strong>and</strong> Restaurants<br />
• <strong>Halal</strong> Medical Hub<br />
• International <strong>Halal</strong> Science Symposium<br />
• Business Incubators <strong>for</strong> <strong>Halal</strong> <strong>Products</strong> <strong>and</strong> Services<br />
<strong>Halal</strong> Industry Development Corporation<br />
26
FUTURE POTENTIALS<br />
• IMT-GT countries need<br />
to work together to<br />
realise the Global <strong>Halal</strong><br />
Hub (<strong>Halal</strong> Industries)<br />
<strong>Malaysia</strong><br />
(St<strong>and</strong>ard,<br />
Training,<br />
Certification,<br />
Logistics)<br />
• Complement each<br />
other is the only way<br />
<strong>for</strong>ward to add value<br />
to ASEAN productivity<br />
• United we can fulfil<br />
the global needs<br />
<strong>Thail<strong>and</strong></strong><br />
(Semi-processed,<br />
Processing <strong>and</strong><br />
Packaging)<br />
Global<br />
<strong>Halal</strong><br />
Market<br />
Indonesia<br />
(Raw ingredients,<br />
Certification,<br />
Distribution)<br />
<strong>Halal</strong> Industry Development Corporation 27
HALAL R&D<br />
SECRETARIAT<br />
-Road Map<br />
IMT-GT<br />
EXPORTER OF<br />
HALAL PRODUCTS &<br />
SERVICES<br />
HDC<br />
INDONESIA<br />
MALAYSIA<br />
THAILAND
SUMMARY<br />
• St<strong>and</strong>ard, knowledge <strong>and</strong> experience are crucial<br />
<strong>for</strong> <strong>Halal</strong> Competency<br />
• <strong>Halal</strong> Training is important <strong>for</strong> human resource<br />
development in the <strong>Halal</strong> industry<br />
• Integrity of <strong>Halal</strong> products from farm to <strong>for</strong>k is<br />
important <strong>and</strong> made possible by competent<br />
personnel <strong>and</strong> through halal certification<br />
• United <strong>and</strong> complement each other is the way<br />
<strong>for</strong>ward <strong>for</strong> <strong>Malaysia</strong> <strong>and</strong> <strong>Thail<strong>and</strong></strong> <strong>Halal</strong><br />
Business Sector
THANK YOU
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