Saturate Your Market! Make RMR Part of Your Marketing Campaign ...

Stallion
Super Special
Packages!
Make RMR Part of
Your Multimedia
Marketing Campaign
Create your own Ad Package
and Vary Ad Size & Color!
Basic
3-Month
Package
Pay per Month
Upgrade
3-Month
Pre-Paid
Package
Premium
12-Month
“6+6”
Package
Value-Added Premiums 42,000 copies 42,000 copies 168,000 copies
Basic Ad Design & Proof 4 4 4
Photos — number based on ad size 4 4 4
Advertiser Index & Internet Links Page 4 4 4
Digital Edition “Hot LInk” 4 4 4
12-Month Internet Stallion Profile 1 4 4 4
3-5 Issue Rate 4
Lowest Rate — 12-Issue Rate 4 4
9-Month Directory Ad for add’l $300 4 4
6-Month Directory Ad for add’l $180 4
• 14,000 Print Copies Every Month
• 400+ Horse-Related Distributors
• 7 Western States
• Digital Edition Online
1
3 month consecutive run, $500 total minimum for
one stallion, see back for more information
Stallion ad packages
effective January 1, 2013
3-5x Rate (cost per issue) 12x Rate (cost per issue)
Ad Size
Black &
White
Full
Color
Black &
White
Full
Color
Full Page $600 $800 $520 $695
2/3-Page $470 $655 $410 $570
1/2-Page $365 $545 $310 $470
1/3-Page $270 $400 $235 $350
1/4-Page $215 $305 $180 $265
1/6-Page $155 $230 $135 $200
FREE!
Stallion
Profile
Web Page
(see back)
Rocky Mountain Rider Magazine
where you’ll find the Best Stallions in Seven Western States
PO Box 995, Hamilton, MT 59840 • 888-747-1000 • 406-363-4085
info@rockymountainrider.com • www.rockymountainrider.com

FREE BONUS
Your own exclusive
STALLION & BREEDER PROFILES
Leo Sunny Day
BREED: AQHA
AGE: 2001
COLOR: Grullo
HEIGHT: 15.1 hands
WEIGHT: 1,100 lbs
FEE: $1,500
PEDIGREE:
Sonnys Leo
Lady Roanne
Sun Leo
Michelle MaBelle
Rogues D’Oro
Roxanne
CONTACT: Your business name PHONE: Your phone number
ADDRESS: Your mailing address WEB PAGE: Link to your web site
CITY, ST, ZIP: Your town, state and zip E-MAIL: Your e-mail address
Sun Doc O Day
Lady O’Day
Louis O’Lena
Mabeline
Leo Leno
Lady Hawk
Sunlight Seranade
Roxy Freckles
DESCRIPTION:
Registered FQHA • Champion Reining
LTE: $45,992 • 90% color producer
Tremendous willing disposition
Nine Champion Get
Place display advertising in 3 or more consecutive issues, and
totaling at least $500, and we will put your Stallion Profile Page
on RMR’s Web Site — for a Full Year!
SAMPLE OF YOUR STALLION’S PAGE ON
ROCKY MOUNTAIN RIDER’S WEB SITE
Remember:
Advertising is tax
deductible and helps
verify your operation as a
business to the IRS.
Stallion Super Special Values!
Total Cost of Display Ads Free Stallion Profiles Total Value of FREE Profile!
$500 One $900
$900 Two $1,800
$1,200 Three $2,700
$1,500 Four $3,600
Rocky Mountain Rider Magazine...where you’ll find the
Best Stallions in Seven Western States
PO Box 995, Hamilton, Montana 59840 • 888-747-1000 • 406-363-4085

Rocky Mountain Rider Magazine
is the monthly, all-breed publication which continues
to be the most widely-read, regional horse magazine
in seven Western states.
Rocky Mountain Rider is the number one source in our
territory for keeping horse owners up-to-date on the region’s
equine issues — health, land-use, management, legal and
political. Editorial content (35%-40%) includes informative
horse health and care articles, historical articles, anecdotes,
regional events news, national press releases, and an extensive
calendar of events.
Rocky Mountain Rider is printed on high-quality heatset
stock with a glossy cover. It is published monthly, and
14,000 copies are distributed free of charge at more than 400 closely-monitored locations
throughout the Northern Rockies.
RMR is distributed at businesses that do business with horsepeople. We contact all of our
distributors four times per year to check on how many copies are being picked up at their
businesses, and make adjustments on a monthly basis.
RMR is also distributed at Horse Expos, County Fairs, Rodeos, Horse Shows, Production
Sales and other horse events.
RMR’s Multimedia Marketing Opportunities include business profile pages, hot links, buttons,
e-newsletter buttons & calendar listings.
RMR’s website — www.rockymountainrider.com — averages 6,500 visitors and 16,500 page
views each month. RMR’s Web Pages are highly-ranked in Google searches.
RMR’s Digital Edition offers the magazine’s content, including ads, to a worldwide readership.
Take advantage of RMR’s extensive regional distribution and exclusive horse-owner readership
when marketing your equine-related services and products.
RMR offers a wide range of advertising pricing and options, as well as exceptional customer
service. Our team will be happy to assist you in developing an effective advertising program
that best fits your budget, and our production department will help design ads that serve your
specific business needs.
Rocky Mountain Rider Magazine • 888-747-1000 • 406-363-4085 • info@rockymountainrider.com
PO Box 995 • Hamilton MT 59840 • www.rockymountainrider.com

Optimize Your
Marketing Strategy
Saturate Your Market - at No Extra Charge!
Print
Magazine
Digital
Magazine
with Hot Links
100% Target
Market
Professional
Copywriting &
Ad Design
Web
Buttons
& Links
Calendar of
Events
Rocky Mountain
Rider Magazine
Product/
Business
Write-Up
Web
Profile
e-Newsletter
Personalized
Customer
Service
When you advertise with
Rocky Mountain Rider,
you are supporting an
American small business.
Thank you!
Rocky Mountain Rider
Regional All-Breed Horse Magazine
888-747-1000 • PO Box 995, Hamilton MT 59840
info@rockymountainrider.com • www.rockymountainrider.com
Features vary based on your ad package
Extra
News On
The Web
Competition
Results On
The Web

Rocky Mountain Rider Magazine Ad Rates
Optimize Your
Marketing Strategy!
H Print Edition
H RMR Digital Edition Online with
Worldwide Readership
H RMR Website Premiums
H e-Newsletter Push
DISPLAY ADVERTISING rates — Rates are net
AD SIZE
1-2 issue
(per issue)
Black
& White
Full
Color
3-5 issues
(per issue)
Black
& White
Full
Color
6-11 issues
(per issue)
Black
& White
We’ll Put Your Ad in the
Hands of Horsepeople!
Full
Color
H Monthly —14,000 Copies per Issue
Extra copies printed and distributed at Horse Expos,
Rodeos, Horse Shows & other Horse Events
H Targeted Readership
Directly Reach Horse People in Seven Western States
H 375+ Distribution Points
Ranch Suppliers, Feed Dealers, Western Wear, Saddle
Shops, Livestock Auctions, Veterinarians
H 98% Pickup Rate
Distribution updated monthly
MECHANICAL requirements
12 issues
(per issue)
Black
& White
Full
Color
Full Page $640 $845 $600 $800 $565 $750 $520 $695
Two Thirds Page $500 $700 $470 $655 $440 $620 $410 $570
Half-Page $385 $575 $365 $545 $345 $515 $310 $470
Third-Page $285 $425 $270 $400 $255 $380 $235 $350
Quarter-Page $225 $320 $215 $305 $195 $285 $180 $265
Sixth-Page $160 $245 $155 $230 $145 $215 $135 $200
RMR’s Print Edition
Size
Width x Height
Full Page 7.5 x 10
Full Bleed 8.75 x 11.375
Trimmed to 8.25 x 10.875
(Live area 7.75 x 10.375)
Two-Thirds Page 4.9 x 10
Half Page 7.5 x 4.875
Third Page Horizontal 4.9 x 4.875
Third Page Vertical 2.35 x 10
Quarter Page 3.625 x 4.875
Sixth Page 2.35 x 4.875
Camera Ready Requirements
Formats: High Quality PDF preferred
— on CD, DVD, or e-mail.
If mailing, please include a printed proof.
We offer exceptional customer service. We give you individual attention in developing an
effective advertising program, and designing ads to serve your specific business needs.
OTHER RATES Cost per issue
Online Advertising & Web Profiles
Please call for prices
DIGITAL IMAGES & PHOTOGRAPHS:
Each (one-time charge)
Basic $10
Retouched $20
CLASSIFIEDS - Print and Online
Basic Ad - up to 20 words: $30
($.40 each additional word)
DISPLAY CLASSIFIED -
First column-inch: $35
($15 each additional inch)
DIRECTORY (must be prepaid)
6 Months $250
6 Months with Digital Edition Hot Link $350
12 Months $375
12 Months with Digital Edition Hot Link $525
SPECIAL PAGES
Back Cover (full color/full bleed) $1,600
Inside Cover - full color/full bleed $1,100
Inside Back Cover - full color/full bleed $900
Page 3 -full color $950
AD COPIES - Sending a copy of your ad to another
publication e-mail: $10 each CD: $15 each
DIFFICULT COMPOSITION - price varies - please call
Ad Rates Effective
December 2012
Rocky Mountain Rider Magazine is a Montana Owned & Operated Company
1-888-747-1000 • 406-363-4085 • Fax 406-363-1056
Mail: PO Box 995, Hamilton MT 59840 • Physical: 1595 North First Street, Hamilton MT 59840
www.rockymountainrider.com • info@rockymountainrider.com

Rocky Mountain
RIDER
Advertising Rates
Toll Free: 888-747-1000 • 406-363-4085 • Fax 406-363-1056
PO Box 1011, Hamilton MT 59840
www.rockymountainrider.com • info@rockymountainrider.com
Effective December 2012
ADVERTISING
POLICY
PAYMENT:
All advertising must be paid in ADVANCE.
Terms are cash or credit card when copy
and artwork are submitted, unless preapproved
for invoicing.
Rates are net. Non-commissionable agency
commissions, where applicable, should be added.
Rates are per issue (U.S. funds). Check, money order,
cashiers check, VISA, MasterCard, American Express,
or Discover will be accepted as payment. Rates and
conditions are subject to change without notice. All
advertisements ordered set and not used will be charged
for composition. The publisher’s liability for any error will
not exceed the cost of the space occupied by the error. The
publisher assumes no liability if for any reason it becomes
necessary to omit an advertisement. Accounts 90 days
past due will be turned over for collection.
CONTRACTS:
All billed accounts on contract must be pre-approved.
Please ask us for a credit application. Contract prices
are guaranteed for length of time stipulated in contract.
All contract ads must run in consecutive issues to earn
frequency rate. Contracts must be completed within one
year from date of first insertion. Advertisers not fulfilling
contractual obligations will be billed at the next qualified
rate. If you are on contract, you will be billed upon
publication of current issue. Payment is due in 2 weeks.
There is a 2% monthly finance charge on accounts 30
days past due. Accounts 90 days past due will
be turned over for collection.
PRINT QUALITY
RMR’s printer continues to give us beautiful high-quality,
results with smudge-free heat-set, full color printing on
E-Cal and Glossy paper.
AD COPY AND DESIGN:
RMR will design and typeset most ads at no additional
cost to the advertiser. Complicated ads requiring extra
composition may be charged an additional fee. The
advertiser is responsible for providing us with artwork,
logo and photos. Our production department or your ad
representative will be happy to assist you in writing &
designing your ad.
CAMERA READY ARTWORK
Camera-ready artwork will be accepted on the discretion
of the publisher after it has been reviewed. It is subject to
approval to ensure the highest quality reproduction.
PHOTOS:
Digital photos must be high resolution. Prints are best if
glossy. Label photos with your name, address & phone
on piece of paper taped to back . Do not write directly on
photos. Do not cut photos. Please enclose a stamped,
self-addressed envelope if you wish photos returned.
Please mark your mailing envelope with “DO NOT
BEND OR FOLD” in big letters so that the Post Office
will handle it with care.
CHANGES OR CANCELLATIONS:
All advertisements ordered set and not used will
be charged for composition. It is the advertiser’s
responsibility to notify Rocky Mountain Rider
Magazine of any changes in ad copy by deadline. No
cancellations accepted after deadline.
INTERNET BUSINESS PROFILES:
Internet “Business Profiles” are available on RMR’s web
site to advertisers who sign contracts for advertisements
of a stipulated size in multiple, consecutive issues. These
“Business Profiles” are restricted to set information
categories, and the same listing will run for the term of the
contract without changes (unless the advertiser moves).
The advertiser is encouraged to use a photo of a product
or of the business location. Payment on advertising must
be current for advertising to receive an Internet listing.
Participants in “shared ads” are not eligible for individual
business profiles.
PROOFS:
All advertisers will receive a proof of their advertisement.
The advertiser must read the ad carefully for correct ad
copy, address, phone number, prices, ID #s, etc. Changes
or corrections must be phoned in immediately upon
receipt of proof, or no later than 3 days prior to publication.
Advertiser may call, e-mail or fax ad approval. “Approval”
means advertiser has looked at the ad in its entirety and
is assuming full responsibility for any errors they have
overlooked. Rocky Mountain Rider Magazine’s
liability, if any, shall not exceed the space occupied by the
error. If an advertisement is received after the deadline,
RMR will not guarantee a proof will be available, nor will
RMR guarantee the ad against mistakes.
LIABILITY:
Publisher reserves right to hold advertiser and/or its
advertising agency jointly and severally liable for such
monies as are due and payable to the publisher.
Please acknowledge that RMR does not endorse, and
is not responsible for, the contents of any ad in this
publication. All advertising copy is subject to publisher’s
approval. RMR shall not be liable for any error in
published advertising unless an advertising proof is
received in a timely manner and is clearly marked for
corrections. If the error is not corrected by RMR, RMR’s
liability, if any, shall not exceed the space occupied by
the error. Report all errors immediately, as publisher’s
liability is limited to the first insertion. Subsequent
publication of the same unreported error is advertiser’s
sole responsibility. All claims for adjustment must be
made within 30 days. In no case shall RMR be liable for
any general, special or consequential damages.
Deadlines
Deadline is approximately the 5th of the month preceding
the issue. This date may be subject to change. Please
call us to confirm. Sometimes we have room for late ads.
Rocky Mountain Rider Magazine
is proud to be a member of
American Horse Publications