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Embedded/Real-Time Operating Systems - VDC Research

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Scope & Methodology<br />

To develop this report, <strong>VDC</strong> employed the following research methods:<br />

• Phone Interviews – <strong>VDC</strong> conducted phone<br />

interviews with executive managers, senior<br />

managers and product marketing managers at<br />

leading operating system suppliers.<br />

• Web-Based Surveys – An extensive survey<br />

was distributed to the embedded engineering<br />

community with the primary purpose of<br />

understanding the market’s interest, opinions,<br />

and trends. Developers surveyed to date<br />

include subscribers to eg3.com, <strong>Embedded</strong><br />

Gurus, and Ganssle Group, as well as<br />

<strong>Research</strong> Now, and <strong>VDC</strong>’s internal developer<br />

panel. Entry into a drawing for an Apple iPad<br />

as well as guaranteed $10 Amazon.com gift<br />

certificate or choice of a $10 donation to<br />

FIRST (a charitable organization helping to<br />

promote the sciences to the next generation of<br />

engineers) for the first 400 respondents to<br />

complete the survey was offered as an<br />

incentive to respond.<br />

o <strong>VDC</strong>’s 2012 <strong>Embedded</strong> Engineering Survey is<br />

open and still in the field. Data collected from<br />

the survey will be delivered as part of Track 3:<br />

<strong>Embedded</strong> <strong>Systems</strong> Engineering Survey Data<br />

series of reports, as well as other reports<br />

within the Strategic Insights 2012: <strong>Embedded</strong><br />

Software & Tools Market service year as<br />

required.<br />

• Secondary <strong>Research</strong> – Secondary sources<br />

of information include government trade<br />

statistics, financial documents including 10Ks,<br />

10Qs and annual reports, trade press articles,<br />

trade association statistics, websites, and<br />

business directories.<br />

• Data Analysis – <strong>VDC</strong> used SPSS, an<br />

industry standard statistical software<br />

package and Microsoft Excel for most of<br />

the statistical analysis and modeling within<br />

this report. These analyses were performed<br />

using proprietary <strong>VDC</strong> tools and techniques.<br />

• Foreign Exchange – <strong>VDC</strong> used oanda.com<br />

to develop a calendar year average for<br />

vendors who report their data in foreign<br />

currencies.<br />

• Calendar Year Revenue Adjustments –<br />

Because the full study analyzes shipments of<br />

software development solutions on a<br />

calendar year basis, vendors’ fiscal year<br />

revenues had to be adjusted accordingly.<br />

Adjustments were based upon internally<br />

developed metrics of industry participants’<br />

monthly and quarterly revenue profiles.<br />

vdcresearch.com<br />

© 2012 <strong>VDC</strong> <strong>Research</strong> Group, Inc.<br />

<strong>Embedded</strong> Software & Tools<br />

4

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