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Journal of Global Entrepreneurship Research, Winter & Spring, ٢٠١١, Vol.١, No.١, pp.٥٩-٧١<br />

<strong>Knowledge</strong> <strong>Creation</strong><br />

<strong>Processes</strong>:<br />

A Survey of SMEs<br />

In the Iranian Province of<br />

Mazandaran<br />

Hassanali Aghajani ١<br />

Mahmood Yahyazadehfar ٢<br />

Seyed Aliakbar Hosseinzadeh ٣<br />

Abstract<br />

The study is based on Nonaka and Takeuchi’s (١٩٩٥) knowkedge creation processes<br />

(KCP) model and a standardized questionnaire. According to this approach, the survey<br />

was conducted on ٣٠٠ active SMEs of Mazandaran Province. Based on the structural<br />

equation modeling, socialization (٠٫٩٦) has more effect on KCP. Moreover, the variables<br />

of externalization (٠٫٧٩), combination (٠٫٥٤) and internalisation (٠٫٥٣) stand in next<br />

levels respectively. The managers of SMEs in Iran can utilize this structural equation to<br />

measure their firms’ potentials in organisational performance improvement and find the<br />

situation of their firms compared to peer groups.<br />

Keywords: <strong>Knowledge</strong> <strong>Creation</strong> Process, SMEs, Socialization, Externalization,<br />

Combination, Internalization<br />

I<br />

Introduction<br />

n many organizations, knowledge management (KM) is critical to decisionma-king that<br />

directly impacts the organizational effectiveness and competitiveness. Conversion of<br />

tacit knowledge to explicit knowledge or at least ability to share it offers greater value<br />

to an organization. The exact point of tacit knowledge transmission is unconscious tacit<br />

knowledge that becomes conscious tacit knowledge that is the point at which awareness hits<br />

us. This is the tacit meta-knowledge point. For individual thinkers, this is a critical moment of<br />

awareness. But, explicit knowledge can be stored in databases and manuals (Mohamed et al.,<br />

٢٠٠٦; Hosseinzadeh, ٢٠٠٩).<br />

Nonaka and Takeuchi (١٩٩٥) suggested that tacit knowledge becomes explicit through the<br />

process of externalization, i.e. by sharing metaphors and analogies during social interaction. In<br />

fact, there is not a clear distinction between explicit knowledge, which is defined as knowledge<br />

that is codifiable, able to be articulated, and thus can be communicated, and tacit knowledge,<br />

١. Assistant Professor, University of Mazandaran; Corresponding Author's email: aghajani@umz.ac.ir<br />

٢. Assistant Professor, University of Mazandaran<br />

٣. MA Graduate, University of Mazandaran


which can not be codified and articulated and is ‘personal’. He made the simple observation<br />

that in the case of tacit knowledge ‘we know more than we can tell’ (Gopalakrishnan et al.,<br />

٢٠٠١). Tacit knowledge is defined as experience-based knowledge that resides within an<br />

individual, whereas explicit knowledge is precise, formally articulated and documented. In<br />

organizations, knowledge is often embedded in repositories, documents, routines, operational<br />

processes, practices, and norms. It is generally accepted that knowledge also comes from the<br />

meaningfully organized accumulation of information through experience, communication, or<br />

inference (Zack, ١٩٩٩).<br />

The duty of KM is not about managing knowledge but about changing the entire business<br />

cultures and strategies of organizations to ones that are value learning and sharing (Kakabadse<br />

et al., ٢٠٠٣). By implementing the appropriate KM, the firm changes the knowledge assets,<br />

which depends on the quality of organizational knowledge and intangible assets in general, to<br />

obtain opportunity for sustainable competitive advantage (Lee et al., ٢٠٠٥). That is, the<br />

knowledge–based view of the firm suggests that intellectual resources are key organizational<br />

assets that will spur sustainable competitive advantage (Alavi et al., ٢٠٠٦). But, what is the<br />

operational method of promoting knowledge assets? What is the effect of knowledge creation<br />

process factors? and, what is the structural equation model of KCP in a firm?<br />

Some studies have suggested that knowledge creation is the most critical to an<br />

organization’s long-term success (Fahey & Prusak, ١٩٩٨). <strong>Knowledge</strong> creation process<br />

should drive the capability of creating and adding a greater value to the core business<br />

competencies (Lin & Tseng, ٢٠٠٥). According to Lee and Choi’s (٢٠٠٣) study, companies<br />

should attempt to link knowledge processes with intermediate outcomes. They revealed some<br />

of the outcomes of KCP’s factors that fall under the categories of organizational creativity,<br />

innovation and performance improvement.<br />

First, the KCP’s factors affecting the amount of knowledge creation process are explained<br />

via the literature review and an empirical examination of SMEs in the Mazandaran Province.<br />

Then, the structural equation model of KCP in the SMEs of the Mazandaran Province is<br />

presented. The SECI model of this research is shown in Figure١.<br />

Effective Factors (Independent Variables) of KCP<br />

Socialization<br />

Externalization<br />

Combination<br />

Internalization<br />

<strong>Knowledge</strong> <strong>Creation</strong><br />

Process (KCP)<br />

Fig. ١. The SECI Research Model<br />

<strong>Knowledge</strong> <strong>Creation</strong> <strong>Processes</strong>: A Survey of SMEs in The Iranian Province of Mazandaran ٦٠


Literature Review<br />

Tacit knowledge is the knowledge that cannot be easily described such as skills,<br />

experience or inherent talent, but explicit knowledge is the skills and facts that can<br />

be written down and taught to others such as technical documents (Polanyi, ١٩٦٧;<br />

Hosseinzadeh, ٢٠٠٩). Brooking (١٩٩٦) defines that organizational knowledge is<br />

the collective sum of market assets, infrastructure, intellectual property and human-centered<br />

assets. Management is defined as the strategy-driven motivation and facilitation of people,<br />

aimed at reaching an organization’s set goals (Roelof & Beijerse, ١٩٩٩). <strong>Knowledge</strong><br />

management (KM) refers to the process of capturing the collective expertise and intelligence in<br />

an organization and using them to foster innovation through continued organizational learning<br />

(Nonaka, ١٩٩١; Quinn et al., ١٩٩٦; Davenport & Prusak, ١٩٩٨). KM is complex because<br />

knowledge is intangible and surfaces in a variety of forms (Rowley, ٢٠٠٤; Golipour et al.,<br />

٢٠١٠). O’Dell and Grayson (١٩٩٨) believe that knowledge management is assumed to be all<br />

systematic approaches to finding, understanding, and using knowledge to create value. Recent<br />

contributions to the study of knowledge management have moved from a focus on information<br />

indexing and retrieval systems to effective knowledge management through human resource<br />

practices (Nonaka & Toyama, ٢٠٠٣; Soliman & Spooner, ٢٠٠٠; Bhatt, ٢٠٠١). The two<br />

objectives of knowledge management are to make the organization ‘act as intelligently as<br />

possible in order to secure its viability and overall success; and otherwise realize the best value<br />

of its knowledge assets’ (Wiig, ١٩٩٣, ٧١-٧٢).<br />

There is an overemphasis on information technology and other measurement tools in many<br />

organizations that can undermine knowledge management and creation in a constricting<br />

paradigm rather than an enabling one (Krogh et al., ٢٠٠٠). Zarraga and Garcia-Falcon<br />

(٢٠٠٣) believe that the knowledge is buried in the minds of individuals. The knowledge that<br />

has been created by each of the individuals within the organization will have to be transferred<br />

from those individuals to others in order to be shared. Those separate pieces of knowledge,<br />

once transferred and received, will have to be integrated and become one mass of knowledge.<br />

The knowledge transferred to each individual will be integrated with the knowledge that they<br />

already possess and be internalized to the point that it becomes one set of knowledge.<br />

Therefore, knowledge management can be conceptualized as a process whose input is the<br />

individual knowledge of a person, which is created, transferred and integrated in work teams<br />

within the company, while its output is organizational knowledge (Zarraga & Garcia-Falcon,<br />

٢٠٠٣; Dutta et al., ٢٠٠٥). Therefore, the most challenging practical problem for the<br />

understanding of KM is to give priority to human factors (Svetlik & Stavrou-Costea, ٢٠٠٧;<br />

Golipour, ٢٠١٠).<br />

What are the main processes that create organizational knowledge? How should knowledge<br />

creation be measured in organizations? A useful way of coming to understand the processes of<br />

KCP is to study various models of knowledge creation process. Models of processes give<br />

visual ways of thinking about visual metaphor. Therefore, all of these statements show the<br />

output of knowledge creation process which, as KCP in this research, is hidden, intangible or<br />

invisible (Hosseinzadeh, ٢٠٠٩).<br />

Selection of The KCP Model<br />

Many studies have addressed knowledge management processes and have divided<br />

knowledge management into several processes. Alavi and Leidner (٢٠٠١) considered the four<br />

processes which include creation, storage, transfer and application. These processes are often<br />

concurrent and not always in a linear sequence. Lee et al. (٢٠٠٥) describe components of<br />

knowledge management processes into knowledge creation, accumulation, sharing knowledge<br />

and knowledge internalization. In this way, organizations need to support the combination of<br />

٦١<br />

Journal of Global Entrepreneurship Research, Winter & Spring ٢٠١١, Vol.١, No.١, pp. ٥٩-٧١


various components of the knowledge management system, such as developing its<br />

infrastructure, securing new and existing knowledge, distributing it, and combining it.<br />

Allard and Holsapple (٢٠٠٢) suggest a knowledge chain model to gain competitive<br />

advantage in e-commerce. Beckett et al. (٢٠٠٠) develop a framework with three KM<br />

strategies– acquisition, retention, and exploitation. Chakravarthy et al. (٢٠٠٣) identify three<br />

KM activities –knowledge protection, knowledge leverage and knowledge accumulation.<br />

Chuang (٢٠٠٤) investigates the KM capability from four KM resources – technical, human,<br />

cultural, and structural. Gloet and Terziovski (٢٠٠٤) claim that KM implements human<br />

resource management practices and IT practices lead to higher innovation within an<br />

organization. Sabeherwal and Becerra-Fernandex (٢٠٠٣), using Nonaka and Takeuchi’s SECI<br />

model, argue that socialization and combination influence organizational effectiveness. The<br />

study also shows that individual effectiveness affects group effectiveness, which, in turn<br />

affects organizational effectiveness (Sabeherwal & Becerra-Fernandex, ٢٠٠٣). Chan and<br />

McKeen (٢٠٠٦) identified four elements for knowledge processes: A) scanning process: an<br />

emphasis on scale and scope of the scanning process that assists organizations to recognize<br />

novel knowledge that subsequently enhance the organization’s innovations, B) knowledge<br />

experimentation process: Brown and Eisenhardt (١٩٩٧) argue that experimenting “into the<br />

future” can include four tactics. First, organizations must be able to quickly experiment the<br />

knowledge to see if it is useful. Second, the organizations should have a group of futurists,<br />

whose primary task is to think in the future. Third, organizations must be in a position to form<br />

partnerships with others to probe and anticipate the future, and finally, they should hold<br />

frequent meetings to ponder over the future, C) knowledge transfer process: Organizations<br />

should encourage formal and informal networks for knowledge transfer, D) knowledge<br />

integration process: the final stage in gainfully using the knowledge that has been determined<br />

to be useful and transferred is its integration with knowledge existing in parts of the<br />

organization for innovation (Cohen & Levinthal, ١٩٩٠; Kogut & Zander, ١٩٩٢; Leonard-<br />

Barton, ١٩٩٥).<br />

Despite several descriptions provided for the KM process, it is commonly accepted that<br />

KM refers to acquiring, storing, diffusing and applying knowledge (Shin et al., ٢٠٠١; Benbya<br />

et al., ٢٠٠٤; Chen & Chen, ٢٠٠٥). <strong>Knowledge</strong> creation is a critical competitive weapon in<br />

today’s global marketplace and without a continuous knowledge creation, a business is<br />

doomed to failure (Choi & Lee, ٢٠٠٣). We follow this concept which is consistent with<br />

studies that focus on knowledge creation (Choi & Lee, ٢٠٠٣; Sabherwal & Becerra-<br />

Fernandex, ٢٠٠٣; Chou, ٢٠٠٥). Nonaka and Takeuchi (١٩٩٥) introduced the SECI Model<br />

(acronym for Socialization, Externalization, Combination and Internalization) as a model of<br />

knowledge creation based on the action and interaction between tacit and explicit knowledge.<br />

Even though Nonaka suggest that a failure to build a dialogue between tacit and explicit<br />

knowledge can cause problems (Nonaka et al., ١٩٩٤), many researchers have focused on<br />

separating these knowledge dimensions and measured the individual impact that explicitoriented<br />

(or tacit-oriented) KM initiatives have on corporate performance (Bohn, ١٩٩٤;<br />

Hansen et al. ١٩٩٩; Singh & Zollo, ١٩٩٨; Swan et al., ٢٠٠٠).<br />

Our study adopts the SECI for the following reasons. First, this model has become widely<br />

accepted (Scharmer, ٢٠٠٠); it has been used in many research areas such as organizational<br />

learning, new product development, and IT (Scharmer, ٢٠٠٠; Scott, ١٩٩٨). Second, this<br />

model includes not only knowledge creation but also knowledge transfer. The transfer of<br />

existing knowledge and the creation of new knowledge are important, and both of them should<br />

be considered in knowledge management (Krogh et al., ٢٠٠١).<br />

<strong>Knowledge</strong> <strong>Creation</strong> <strong>Processes</strong>: A Survey of SMEs in The Iranian Province of Mazandaran ٦٢


SECI Model and Hypotheses of Research<br />

Nonaka and Takeuchi (١٩٩٥) proposed that knowledge conversion, from tacit to explicit<br />

knowledge and vice-versa, occurs through a life ‘knowledge flow’ cycle: socialization,<br />

externalization, combination and internalization. Therefore, knowledge management can be<br />

described as management of the environment, making knowledge flow through different<br />

phases of its life cycle.<br />

Socialization<br />

Socialization is the process of converting tacit knowledge into explicit through shared<br />

experiences. Since tacit knowledge can not be expressed by spoken language, the conversion<br />

has to take place through experiences, such as observation, imitation, and practice. According<br />

to Nonaka et al. (٢٠٠٠), socialization typically occurs in a traditional apprenticeship, where<br />

apprentices learn the tacit knowledge needed in their craft through hands-on experience.<br />

Socialization also may occur in informal social meetings outside the workplace, where tacit<br />

knowledge such as world-views, mental models and mutual trust can be created and shared.<br />

Finally, socialization can occur beyond organizational boundaries. Organizations often acquire<br />

and take advantage of the tacit knowledge embedded in customers or suppliers by interacting<br />

with them.<br />

H١: <strong>Knowledge</strong> creation process is explanatory of socialization as one of the observed<br />

independent variables.<br />

Externalization<br />

Externalization is the interchange of tacit knowledge to explicit knowledge. Externalization<br />

is defined as the process of articulating tacit knowledge into explicit knowledge. When tacit<br />

knowledge is made of explicit, knowledge is crystallized, which allows it to be shared by<br />

others, and it becomes the basis of new knowledge (Nonaka et al., ٢٠٠٠). The concept of new<br />

product development and a quality control circle are examples of this conversion process. The<br />

tools of this conversion use different metaphors, analogues, concepts, hypotheses and models.<br />

If workers can find knowledge from the knowledge source of organization or firm, they are<br />

able to apply it to complete their work successfully (Lee et al., ٢٠٠٥).<br />

H٢: <strong>Knowledge</strong> creation process is explanatory of externalization as one of the observed<br />

independent variables.<br />

Combination<br />

Combination is the interchange of tacit knowledge with tacit knowledge. Nonaka et al.<br />

(٢٠٠٠) defined the combination as the process of converting tacit knowledge into more<br />

complex and systematic sets of explicit knowledge. Explicit knowledge can be collected from<br />

inside or outside the firm and then combined, edited or processed to form new knowledge.<br />

This new explicit knowledge can be directly disseminated among the members of the<br />

organization by presentations or meetings (Nonaka & Konno, ١٩٩٨). Organizations need to<br />

support the combination of various components of your system, such as developing its<br />

infrastructure, securing new and existing knowledge, distributing it, and combining it (Lee et<br />

al., ٢٠٠٥).The combination mode of knowledge conversion can also include the ‘breakdown’<br />

of concepts. Breaking down a concept such as a corporate vision into operational business or<br />

product concepts will also create systemic and explicit knowledge (Nonaka et al., ٢٠٠٠).<br />

H٣: <strong>Knowledge</strong> creation process is explanatory of combination as one of the observed<br />

independent variables.<br />

٦٣<br />

Journal of Global Entrepreneurship Research, Winter & Spring ٢٠١١, Vol.١, No.١, pp. ٥٩-٧١


Internalization<br />

Internalization is the process of embodying explicit knowledge into tacit knowledge<br />

(Nonaka et al., ٢٠٠٠). The explicit knowledge may be embodied in actions and practice, so<br />

that the individual acquiring the knowledge can re-experience what others go through.<br />

Sabherwal et al. (٢٠٠٣) state that individuals could acquire tacit knowledge alternatively, in<br />

virtual situations, either vicariously by reading or listening to others' stories, or experientially<br />

through simulations or experiments. Learning by doing, learning by observing, face-to-face<br />

meetings, and on-the-job training are some of the means individuals acquire knowledge<br />

through the internalization processes (Sabherwal et al., ٢٠٠٣). Therefore, internalization may<br />

give rise to new knowledge (Lee et al., ٢٠٠٥).<br />

H٤: <strong>Knowledge</strong> creation process (KCP) is explanatory of internalization as one of the<br />

observed independent variables.<br />

Based on the above discussions, the main hypothesis is as follows:<br />

H٥: The generality of the proposed model and their related variables<br />

(Socialization, Externalization, Combination and Internalization) are<br />

confirmed and have significant fitness in the SMEs of the Mazandaran<br />

Province.<br />

Methodology<br />

This study is conducted as a standard questionnaire-based survey of middle managers<br />

at the Iranian small and medium sized enterprises to present the structural equation<br />

model of knowledge creation process in an empirical examination. Samples are<br />

selected from active SMEs of Mazandaran Province. The sample is randomly<br />

selected with the same probability. The manager of each selected firms is asked to respond to<br />

the questionnaire. Questionnaires were distributed among ٥٠٠ middle managers of sample<br />

firms out of ١،٥٠٠ SMEs. ٣٠٠ usable responses were received, providing a response rate of<br />

٦٠٪.<br />

The alpha level selected was ٠٫٠٥ (Lee & Choi, ٢٠٠٣; Saarenket et al., ٢٠٠٣).<br />

A multiple-item method was used to construct the questionnaire. Each item was based on a<br />

ten point scale, from "very low" to "very high". Questionnaire items for the explanation of the<br />

knowledge creation process, which were used in this study, had been validated. Because in this<br />

research the items of Nonaka and Takeuchi’s model are taken from Lee and Choi’s (٢٠٠٣)<br />

study to be localized, then two professors and two doctoral candidates who had been studying<br />

KM for years confirmed the validity of the questionnaire.<br />

Research constructs were operationally on the basis of related studies (Lee & Choi, ٢٠٠٣).<br />

One test in this study was for measuring reliability. There are various methods to determine the<br />

reliability of the tools of measurement one of which is the assessment of internal conformity<br />

(Conca et al., ٢٠٠٤). The internal conformity of measurement tools can be measured by the<br />

coefficient of Cronbach Alpha (Cronbach, ١٩٥١) and it was equal to ٠٫٨٩٨ by using SPSS ١<br />

software for all of the items.<br />

Other tests in this study were ANOVA ٢ , binomial test (for specifying effective\ ineffective<br />

factors), T-value test, estimate model, standard solution, structural equation modeling (SEM),<br />

and focuses on important indexes of LISREL ٣ software similar to Root Mean Square Error of<br />

١. Statistical Package for the Social Science<br />

٢. Analysis of Variance<br />

٣. Linear Structural Relations<br />

<strong>Knowledge</strong> <strong>Creation</strong> <strong>Processes</strong>: A Survey of SMEs in The Iranian Province of Mazandaran ٦٤


Approximation (RMSEA), Goodness of Fit Index (GFI), as appropriate indexes in statistical<br />

analysis (Joreskog and Sorbom, ١٩٨٩).<br />

Descriptive Data<br />

According to descriptive data ٤٤٫٧٪ of managers (respondents) were between ٣٠ to ٤٠<br />

years old. Small and medium sized enterprises (SMEs) were categorized in six groups such as<br />

food and pharmaceutical industries, metal industries, loom and clothing industries, chemical<br />

industries, machinery industries and finally other industries. Many of the SMEs so survived,<br />

were related to food and pharmaceutical industries plus metal industries (more than ٥٠٪). The<br />

surveyed sample has determined that almost all SMEs in Mazandaran Province in Iran have<br />

employees fewer than ١٠٠ staff (more than ٩٩٪). In addition, other data of SMEs have been<br />

presented in Table ١.<br />

Table ١. Descriptive Data of Sample Population<br />

Age<br />

(Year)<br />

Backgroun<br />

d (Year)<br />

Level of<br />

Voucher<br />

Type of Firms<br />

Number of<br />

employee<br />

Range<br />

[٣٠-<br />

[٢٠-٣٠)<br />

٤٠)<br />

[٤٠-٥٠) ٥٠³ Total<br />

Number ٣٧ ١٣٤ ٨٤ ٤٥ ٣٠٠<br />

Precent ١٢٫٣ ٤٤٫٧ ٢٨ ١٥ ١٠٠٪<br />

Range<br />

Under<br />

Diploma Associate Bachelor<br />

Diploma<br />

MS PhD Total<br />

Number ١٨ ٨٣ ٥١ ٨٩ ٣٧ ٢٢ ٣٠٠<br />

Precent ٦ ٢٧٫٧ ١٧ ٢٩٫٧ ١٢٫٣ ٧٫٣ ١٠٠٪<br />

Range ٠-٥ ٥-١٠ ١٠-١٥ ١٥-٢٠ ٢٠- ٢٥≥<br />

Total<br />

٢٥<br />

Number ٥٤ ٥٧ ٥٢ ٣٨ ٣٣ ٦٦ ٣٠٠<br />

Precent ١٨ ١٩ ١٧٫٣ ١٢٫٧ ١١ ٢٢ ١٠٠٪<br />

Food<br />

Loom<br />

Machinery<br />

Range Pharmace Metal Chemical Ohter<br />

Total<br />

Clothing<br />

Utical<br />

Number ٩١ ٦٢ ٤٨ ٢٧ ٦٨ ٤ ٣٠٠<br />

Precent ٣٠٫٣ ٢٠٫٧ ١٦ ٩ ٢٢٫٧ ١٫٣ ١٠٠٪<br />

[١٠-<br />

Range [٢-١٠) [٢٠-٣٠) [٣٠-٤٠) [٤٠- [٥٠- [٦٠- [٧٠-<br />

other Total<br />

٢٠)<br />

٥٠) ٦٠) ٧٠) ٨٠)<br />

Number ٦٥ ٥٤ ٤٦ ٣٨ ٢٢ ٢٤ ١٧ ٣١ ٣ ٣٠٠<br />

Precent ٢١٫٧ ١٨ ١٥٫٣ ١٢٫٧ ٧٫٣ ٨ ٥٫٧ ١٠٫٣ ١ ١٠٠٪<br />

Results<br />

ANOVA, Binomial Test and Reliability<br />

Based on ANOVA test (Table ٢), there is no difference between responses of respondents<br />

of six groups of firms about four variables of socialization, externalization, combination and<br />

internalization (Because sig≥٠٫٠٥).<br />

Table ٢. Analysis of Variance (Based on Six Groups of Firms)<br />

Sum of<br />

Squares<br />

df<br />

Mean<br />

Square<br />

F<br />

Sig.<br />

٦٥<br />

Journal of Global Entrepreneurship Research, Winter & Spring ٢٠١١, Vol.١, No.١, pp. ٥٩-٧١


Socialization<br />

Externalization<br />

Combination<br />

Internalization<br />

Between Groups ٢٫٣٤٧ ٥ .٤٦٩<br />

Within Groups ٤١٨٫٢١٧ ٢٩٤ ١٫٤٢٣<br />

Total ٤٢٠٫٥٦٣ ٢٩٩<br />

Between Groups ٨٫٩٥٦ ٥ ١٫٧٩١<br />

Within Groups ٦٥٠٫٧٠٧ ٢٩٤ ٢٫٢١٣<br />

Total ٦٥٩٫٦٦٢ ٢٩٩<br />

Between Groups ١١٫٥١٢ ٥ ٢٫٣٠٢<br />

Within Groups ٨٦٢٫٢٠٧ ٢٩٤ ٢٫٩٣٣<br />

Total ٨٧٣٫٧١٩ ٢٩٩<br />

Between Groups ١٫٦٥٦ ٥ ٠٫٣٣١<br />

Within Groups ٢١٠٫٠١١ ٢٩٤ ٠٫٧١٤<br />

Total ٢١١٫٦٦٧ ٢٩٩<br />

٠٫٣٣<br />

٠<br />

٠٫٨٠<br />

٩<br />

٠٫٧٨<br />

٥<br />

٠٫٤٦<br />

٤<br />

٠٫٨٩<br />

٥<br />

.٥٤٤<br />

٠٫٥٦<br />

١<br />

٠٫٨٠<br />

٣<br />

It is observable that the selected variables (socialization, externalization, combination and<br />

internalization) are effective in SME’s of Mazandaran Province (Table٣).<br />

Table ٣. Results of Binomial Test<br />

Question\ Hypothesis<br />

Hypothesis<br />

Number Observed<br />

Category<br />

(H٠\ H١)<br />

(Frequency) Prop.<br />

Socialization=S<br />

≤٣<br />

٧١ ٠٫٢٤<br />

>٣ ٢٢٩ ٠٫٧٦<br />

Externalization=E<br />

≤٣ ١١٠ ٠٫٣٧<br />

H٠- ineffective >٣ ١٩٠ ٠٫٦٣<br />

Combination=C<br />

variable ≤٣ ١٠٩ ٠٫٣٦<br />

H١- effective >٣ ١٩١ ٠٫٦٤<br />

Internalization=I<br />

variable ≤٣<br />

٨٦ ٠٫٢٩<br />

>٣ ٢١٤ ٠٫٧١<br />

All Four Variables<br />

≤٣ ١٢٤ ٠٫٤١<br />

>٣ ١٧٦ ٠٫٥٩<br />

The statistics for reliability tests are shown in Table (٤) below.<br />

Test<br />

Prop.<br />

Sig.<br />

Accept\ Reject<br />

of H ٠<br />

٠٫٧٠ ٠٫٠٠١ Reject<br />

٠٫٧٠ ٠٫٠٠١ Reject<br />

٠٫٧٠ ٠٫٠٠١ Reject<br />

٠٫٧٠ ٠٫٠٠١ Reject<br />

٠٫٧٠ ٠٫٠٠١ Reject<br />

Table ٤. Reliability Tests of Measures (by Cronbach α)<br />

Measure<br />

Number of Items<br />

Reliability<br />

(Cronbach α)<br />

Socialization ٦ ٠٫٧٣٧<br />

Externalization ٥ ٠٫٨٣٢<br />

Combination ٥ ٠٫٨٠٧<br />

Internalization ٥ ٠٫٧٨٤<br />

KCP ٢١ ٠٫٨٩٨<br />

Structural Equation Model to Explain the Effective Factors<br />

For other tests, Lisrel software has been used. The advantage of this software is to measure<br />

the direct and indirect effect of observed variables on latent variable/ variables. Therefore, it is<br />

better than other statistical softwares that only compute the direct effect of observed variables<br />

<strong>Knowledge</strong> <strong>Creation</strong> <strong>Processes</strong>: A Survey of SMEs in The Iranian Province of Mazandaran ٦٦


on the dependent/ independent or latent ones. The output of tests is presented below (Figure ٢,<br />

٣ and ٤).<br />

١٫٢٩<br />

Socialization<br />

٦٫٨٢<br />

٩٫٦٣<br />

Externalization<br />

Combination<br />

١٦٫٠<br />

٥<br />

١٢٫٤<br />

٦<br />

٧٫٩٢<br />

KCP ٠٫٠٠<br />

٧٫٨٧<br />

٩٫٦٤<br />

Internalization<br />

Fig. ٢. T-Value Test<br />

According to T-Value result, KCP is explanatory of socialization, externalization,<br />

combination and internalization (H١, H٢, H٣ and H٤ confirmed). In addition, the T-Value<br />

shows that socialization just directly has effect on KCP as latent variable. That is, there is no<br />

indirect relationship between socialization and other three variables (externalization …) on<br />

KCP (as a latent dependent variable). Because the number of T-Value test has become between<br />

-٢ and ٢ (Figure ٢).<br />

The goodness of fit index (GFI) is ٠٫٩٤ (١>GFI=٠٫٩٤>٠٫٩٠), and then again the<br />

validity of models is confirmed. The root mean square error of approximation (RMSEA) =<br />

٠٫٠٣٥


Fig. ٤. Estimates Test of Path Diagram<br />

The variables and their coefficients in the structural equation model (SEM) are summarized<br />

in Table ٥.<br />

Table ٥. Variables and Direct Coefficients of the SEM<br />

Confirmation/<br />

Rejection of<br />

the Relations<br />

Confirmation/<br />

Rejection of the<br />

Model Generality<br />

(H٥)<br />

Nonstandard<br />

Coefficients<br />

(Estimates<br />

Coefficients)<br />

Standard T -Value<br />

Coefficients Coefficients<br />

Symbol<br />

of<br />

Observed<br />

Variables<br />

Observed<br />

Variables<br />

Latent<br />

Variable<br />

H١<br />

١٫٢٩<br />

٠٫٩٦<br />

١٦٫٠٥<br />

S<br />

Socialization<br />

H٢<br />

H٣<br />

RMSEA=٠٫٠٣٥,<br />

GFI = ٠٫٩٤;<br />

Therefore,<br />

Generality of the<br />

model is<br />

confirmed.<br />

١٫١٩<br />

٠٫٩٧<br />

٠٫٧٩<br />

٠٫٥٤<br />

١٢٫٤٦<br />

٧٫٩٢<br />

E<br />

C<br />

Externalization<br />

Combination<br />

<strong>Knowledge</strong><br />

<strong>Creation</strong><br />

Process=KCP<br />

H٤<br />

٠٫٧٣<br />

٠٫٥٣<br />

٧٫٨٧<br />

I<br />

Internalization<br />

Structural Equation Model<br />

As we know, the amount of KCP created by knowledge creation and transformation factors<br />

is hidden. That is, KCP as an independent variable which has the characteristics of latent<br />

variable. Therefore, structural equation of KCP according to estimate/ standard solution tests<br />

(Figure ٣, ٤) is equal to direct and indirect effect of socialization, externalization, combination<br />

and internalization on KCP plus their indirect effect on it (KCP= direct effect of socialization,<br />

externalization, combination and internalization on KCP + indirect (interaction) effects of<br />

KCP’s variables). The equation of direct and indirect effects of KCP is presented in<br />

continuance. The structural equation model (SEM) according to the standard and estimate<br />

coefficients is shown in continuance.<br />

A: According to Standard Solution Test (Figure ٣):<br />

KCP= direct effects of KCP’s variables + (٠)<br />

KCP={(٠٫٩٦S+٠٫٧٩E+٠٫٥٤C+٠٫٥٣I)}+ (٠)<br />

B: According to Estimate Test (Figure ٤):<br />

KCP= direct effects of KCP’s variables + indirect effects of KCP’s variables<br />

KCP= {(١٫٢٩S+١٫١٩ E+٠٫٩٧C+٠٫٧٣I)} + {[(-٠٫١٦E × ٠٫٩٧C) + (-٠٫٢٢E<br />

<strong>Knowledge</strong> <strong>Creation</strong> <strong>Processes</strong>: A Survey of SMEs in The Iranian Province of Mazandaran ٦٨<br />

× ٠٫٧٣I) + [(-٠٫١٦ C× ١.١٩E) + (٠٫٦٥ C ×٠٫٧٣I) + [(-٠٫٢٢I × ١٫١٩E) +<br />

( I × C)]}


Conclusion<br />

Our study has confirmed that the main outcome of knowledge creation processes such<br />

as socialization, externalization, combination and internalization is KCP. The<br />

generality of the proposed model and their related variables (socialization,<br />

externalization, combination and internalization) have been confirmed and have<br />

significant fitness in the SMEs of Mazandaran Province.<br />

The research model empirically tests the explanation and prediction of the structural<br />

equation between KCP and their factors. Socialization has the greatest coefficients similar to<br />

Lee and Choi’s (٢٠٠٣) results. In addition, socialization, externalization, combination and<br />

internalization have greater effects on KCP respectively. Apart from socialization, other<br />

variables of KCP have indirect effect on KCP in addition to their direct effect.<br />

The existing knowledge has an imperative role in knowledge management process.<br />

Therefore, access to information, ideas and experience from knowledge creation process will<br />

enable teams and organizations to build good ideas and incorporate them for creating<br />

innovative products and process. Also, the critical role of the knowledge management,<br />

especially creating an internal working environment, supporting creativity and fostering<br />

innovation by focusing on knowledge creation process, has been emphasized. Therefore, KCP<br />

is not necessarily related to the amount of knowledge that an employee possesses, but rather to<br />

the way in which knowledge is created and shared in organizations.<br />

The result shows that knowledge creation is important for knowledge management in<br />

SMEs, because developing tacit knowledge into explicit and, vice versa, and also its diffusion<br />

to such knowledge is essential in organizations with scarce resources. A part of knowledge is<br />

stored in individuals, and a part of it is stored in organizations. However, the whole<br />

organizational knowledge is an embodiment of the importance of SMEs. In case of<br />

socialization, managers of the Iranian SMEs should stress traditional apprenticeship, informal<br />

social meetings outside the workplace and beyond organizational boundaries. This will help<br />

organizations to affect their performance through creating intermediate outcomes in the<br />

process of the knowledge creation.<br />

This study is probably the first research to establish this view of knowledge management in<br />

SMEs of Iran. The study presents a local structural equation model for measuring of KCP in<br />

Iran’s SMEs. It helps industrial managers, legislators and strategists toward economic<br />

development based on SMEs’ KCP. It is recommended that similar researches be conducted in<br />

other provinces and countries using small, medium or large companies’ data.<br />

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