BRAND IDENTITY usage & style guides - Kansas State University ...

BRAND IDENTITY usage & style guides

about this guide
This guide promotes consistent, coherent and effective identification of
Kansas State University Salina in all its communication and marketing strategies.
Best practices demand that we have specific rules governing the use of our names, word marks,
logos, colors and references. A professional, coordinated approach establishes a strong identity
for Kansas State University Salina while still allowing offices and departments to project their own
information. It balances the realities of decentralized activities with the benefits of a consistent
core image reinforced by the power of repetition.
MODIFICATIONS & AMENDMENTS
These guidelines anticipate that new technology, delivery methods and design practices will continually
challenge the boundaries of this guide. The K-State Salina Communications & Marketing Division
welcomes comments, questions and requests.
Along with oversight responsibility for primary materials produced on behalf of Kansas State
University Salina, the Communications & Marketing Division has been tasked to approve exceptions and
extensions to these guidelines. As new and accepted uses are authorized, they will be incorporated into
the online version of this guide as illustration of current practice. Any amendments will be posted and
publicized annually, on or about July 1.
BRAND IDENTITY usage & style guides

salina powercat logo
Salina Powercat in White
for use on dark backgrounds
Salina Powercat in Purple
for use on dark backgrounds
ACCEPTABLE COLOR VERSIONS
Salina Powercat in K-State Purple
for use on white or light backgrounds
The Salina Powercat may be used in any of K-State’s approved colors:
K-State Purple, Black, Gray, or White.
BRAND IDENTITY usage & style guides

university word mark
University Word Mark in K-State Purple
for use on white or light backgrounds
University Word Mark in White
for use on dark backgrounds
University Word Mark in Black
for use on white or light backgrounds
University Word Mark in Gray
for use on light or dark backgrounds
NEVER use the University Word Mark with the Salina Powercat
BRAND IDENTITY usage & style guides

k-state salina word mark
K-State Salina Word Mark in White
for use on dark backgrounds
K-State Salina Word Mark in Black
for use on white or light backgrounds
K-State Salina Word Mark in K-State Purple
for use on white or light backgrounds
NOTE: The K-State Salina Word
Mark may be used without the
Salina Powercat if preferred.
NEVER type K-STATE SALINA out in any font.
Always use the Word Mark graphic.
K-State Salina Word Mark in Gray
for use on dark or light backgrounds
BRAND IDENTITY usage & style guides

department specific word marks
EXAMPLE: Non-Academic Program/Campus Office Word Mark
EXAMPLE: Academic Department Word Mark
Engineering
Technology
Aviation
Professional Pilot
EXAMPLE: Academic Department Word Mark with Additional Section Title
ACCEPTABLE COLOR VERSIONS
Department Specific Word Marks may be used in any of K-State’s approved colors:
K-State Purple, Black, Gray or White.
NOTE: ALL Department Specific Word Mark graphic files will be provided by
the Communications & Marketing Division. Contact the office to request artwork.
BRAND IDENTITY usage & style guides

color information
K-State Purple
PANTONE 268
Process Color
Cyan: 86%
Magenta: 100%
Yellow: 0%
Black: 12%
Web Hexdecimal
4F2D7F
RGB %
31, 17.6, 49.8
K-State Black
PANTONE
PROCESS BLACK
K-State Gray
PANTONE 877
Process Color
Cyan: 0%
Magenta: 0%
Yellow: 0%
Black: 40%
NOTE: Due to the inconsistent nature of computer displays, the colors depicted within
this guide may not match the actual PANTONE© colors. When specifying colors please
refer to the PANTONE© color for accurate reproduction of colors.
BRAND IDENTITY usage & style guides

misuse of identity
Never use the Eurostile Sans Serif Word Mark Never use the Eurostile Sans Serif Word Mark Never use the Former K-State Logo
Never use colors outside the official palette Never use Salina Powercat with University Word Mark Never modify the proportions of the marks
K-STATE
SALINA
Never use Non-Salina Powercat with
K-State Salina Word Mark
Never use department specific name
as part of the K-State Salina Word Mark
Never type K-STATE SALINA in fonts like Times
or Arial and use as a Word Mark
NOTE: If you have questions regarding the use of Salina Powercat or Word Marks please contact the Salina Communications & Marketing Division.
BRAND IDENTITY usage & style guides

naming references
contact information
ALWAYS USE
Kansas State University Salina
K-State Salina
NEVER USE
KSU Salina
Kansas State University AT Salina
K-State AT Salina
K-State University Salina
Kansas State Salina
K-STATE SALINA
COMMUNICATIONS & MARKETING
Heather Wagoner
Director of Marketing
College Center 208D
Office: 785-826-2917
hwagoner@k-state.edu
Michael Oetken
Assistant Director/Webmaster
College Center 208E
Office: 785-826-2698
Cell: 785-452-8168
michael@k-state.edu
Natalie Blair
Director of Public & Alumni Relations
College Center 208F
Office: 785-826-2642
Cell: 913-439-7313
nblair@k-state.edu
Ashley Flowers
Communications Coordinator
College Center 208
Office: 785-826-2928
amarief@k-state.edu
BRAND IDENTITY usage & style guides

All contents © Kansas State University Salina | All rights reserved | Current as of July 2011