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March 29, 2010 - American Bus Association

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ABAInsider<br />

ABA’s Product<br />

Pavilion is quickly<br />

establishing itself<br />

as the industry’s<br />

most valuable<br />

exhibit show.<br />

Alex lost her battle with cancer in 2004, but her legacy continues to inspire others.<br />

Alex’s Lemonade Stand Foundation continues to raise money for cancer research<br />

projects, a travel program to assist families traveling for treatment, and nursing<br />

grants to improve the quality of life and care of children with cancer. For more<br />

information about the Marketplace Gives Back charity, visit www.alexslemonade.org<br />

or become a fan of Alex’s Lemonade Stand Foundation Facebook page.<br />

MARKETPLACE PACE: “Lost Heroes Art Quilt” Headed to Branson<br />

Yellow Ribbon Fund Gold Star Mother Nancy<br />

Hecker, who appeared onstage with Tony<br />

Orlando during the Marketplace <strong>2010</strong><br />

Opening Ceremonies to share how the <strong>2010</strong><br />

Marketplace Gives Back charity had touched<br />

her personally, is now working to ensure the<br />

“Lost Heroes Art Quilt” receives the national<br />

recognition it deserves.<br />

Following Marketplace, Hecker and her<br />

husband went to Pensacola, Fla., to both visit<br />

(Left to right) Candy Martin,<br />

Tony Orlando and Nancy Hecker.<br />

their younger son, John, a Marine pilot serving as a flight instructor there, as well as<br />

setting up and moving the “Lost Heroes Art Quilt” to the National Museum of Naval<br />

Aviation. The quilt has also been on display at the Alabama State Capitol in<br />

Montgomery, and is currently at the new National Museum of the Infantry and<br />

Soldier Center at Patriot Park, Ft. Benning, Ga. “We continue to be amazed at the<br />

reaction it receives from all who see it,” Hecker said. “After connecting with Tony<br />

[during Marketplace <strong>2010</strong>], the quilt will be on display at the Welk Resort Theater<br />

during Branson’s Veterans Week Celebration. I’m trying to get many of the families<br />

whose heroes are represented on the quilt to come for Veterans Day, and see for<br />

themselves the honor, love, and respect shown for their heroes and all who serve.”<br />

7<br />

Did You Know?<br />

ABA has 1108 bus and tour company<br />

members, 82 of which are based<br />

in Pennsylvania.<br />

PRODUCT PAVILION PULSE: Early-Bird Registration Offers Exhibitors $200 Off<br />

ABA’s Product Pavilion, the show-within-a-show for operators and equipment and<br />

service providers, will be expanded to two days (Jan. 8-9) during Marketplace 2011<br />

Jan. 8-12 in Philadelphia. The expanded show comes in response to exhibitor and<br />

operator demands for more time to conduct business together, and exhibitors can<br />

save $200 off the normal investment in booth space by registering early online.<br />

ABA’s Product Pavilion is designed to build more business for all participants by<br />

providing exhibitors the opportunity to display their newest products and<br />

services in an inexpensive, time-saving, and results-driven manner to an audience<br />

of more than 750 bus operators in a one-stop exhibit show at Marketplace<br />

offering everything under one roof. “ABA’s Product Pavilion is the best investment<br />

for manufacturers, equipment suppliers and service providers, and its surging<br />

growth is quickly establishing it as the industry’s most valuable exhibit show,” said<br />

ABA Senior VP for Meetings, Education & Member Services Lynn Brewer.<br />

The schedule includes an invitation-only “Operator & Leadership Preview Event<br />

and Reception” (4:30-6:30 p.m. Saturday, Jan. 8). Exhibits will be open Jan. 9 from<br />

11 a.m.-5:30 p.m. For more information regarding the Product Pavilion, visit<br />

www.buses.org/marketplace or call (800) 283-2877.

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