Volkswagen Care - Volkswagen Zubehör

Volkswagen Accessories
Volkswagen Care – Added value for more value.
Die neue PoS- und
Kommunikationsaktion.
normaler
Deckel

The Volkswagen Care products.
Pure perfection – only our genuine products are matched 100 per cent to Volkswagen.
Summer: glass polish, wax polish, wax shampoo, windscreen wash concentrate,
insect remover, wheel rim cleaner gel, windscreen wash summer ready mix
Winter: rubber care stick, antifreeze concentrate, de-icer,
windscreen wash winter ready mix
Interior: leather care product, leather cleaner, plastic cleaner,
dashboard cleaner, carpet and upholstery cleaner
For every season and
all your care needs!
wheel rim care set, spring care set winter care set, original ‘sponge’ set original ‘complete’ care set
There are many care products. But only our genuine products are perfectly matched to Volkswagen. The Volkswagen Care products have been developed for Volkswagen paintwork
and other materials such as leather and plastics. Our care products are compatible with each other and work in unison. They are distinguished in terms of quality, offer a high level
of effectiveness and protect the environment, as they are biodegradable and the packaging is made of recycled PET.
Volkswagen Care – Added value for more value. For internal use only. 2

The Volkswagen Care product displays.
Informative presentation – you can show everything at a glance in attractive theme displays.
Attractive, refillable and flexible to use: the displays look
good – and are practically designed:
– summer, winter or interior – emphasize seasonal
or application-related features
– the ‘Volkswagen Care’ stand display can be assembled
independent of the season or application
– the displays can be used over the long term, as
all of the care products can be reordered
We have compiled further information and item numbers
for you on the following page.
Volkswagen Care – Added value for more value. For internal use only. 3

The recommended way to fill the displays.
Popular bestsellers – pre-packaged to meet demands.
AVAILABLE FROM
WEEK 28
Item
Quantity/
display Item number
Summer counter display
Wheel rim cleaner gel,
4 000.096.304
500 ml pump bottle
Insect remover, 500 ml pump bottle 4 000.096.300.B
Glass cleaner concentrate, 250 ml 5 000.096.311.B
Wax shampoo, 250 ml 5 000.096.315.B
Wax polish, 250 ml 5 000.096.317.B
Glass polish, 250 ml 5 000.096.324
Summer counter display,
delivered set up and filled
000.096.354.A
Item
Quantity/
display Item number
Winter counter display
Antifreeze concentrate –70 °C, 500 ml 8 000.096.319.B
De-icer, 500 ml pump bottle 8 000.096.322.B
Rubber care stick, 75 ml 10 000.096.310.B
Winter counter display,
delivered set up and filled
000.096.352.G
Item
Quantity/
display Item number
Interior counter display
Dashboard cleaner, 500 ml pump bottle 4 000.096.307.B
Carpet and upholstery cleaner,
4 000.096.301.B
500 ml pump bottle
Leather care product, new box 5 000.096.306.B
Leather cleaner, new box 5 000.096.323.A
Plastic cleaner, 250 ml pump bottle 10 000.096.314.B
Interior counter display,
delivered set up and filled
000.096.357.A
Item
Volkswagen Care stand display
Volkswagen Care stand display,
delivered unfolded, without
counter displays and unfilled
Item number
000.099.902.A .084
Volkswagen Care – Added value for more value. For internal use only. 4

The customer contact points.
Ubiquitous offers – place the care products throughout the dealership.
Care products should be placed where the best customer
contact points are found. Care products are often pick-up
items, so should be located where customers wait, pay or
are given sales advice.
TIP: You know best where your customers typically walk and stop in
your dealership. Position the care products at any place where the
customers are easily sensitised and, if possible, right where a personal
discussion can be started.
You can find inspiration and suggestions at
www.volkswagen-accessories.com/pos
Welcome desk
Accessories desk
Volkswagen Care – Added value for more value. For internal use only. 5

The customer contact points.
Ubiquitous offers – place the care products throughout the dealership.
Shop
Vehicle delivery
Dialogue reception
Service desk
Volkswagen Care – Added value for more value. For internal use only. 6

The sales talk.
Active approach – convince your customers personally about the unique quality.
Original Volkswagen Car Care
Persuasive arguments and useful information – for you and
your customers. Together with our partner WIGO, not only
have we developed the Volkswagen Care products, but also
the sales guide to match. Together with this guide, we also help
you to conduct successful sales talks with your customers
about care products. The information is put together
compactly and ranges from brand benefits to certifications
and user tips. See for yourself – and convince your
customers.
For internal
use only!
TIP: Knowledge is power. Surprise your customers with interesting
information that goes beyond the norm. Did you know, for example,
that the glass polish is also ideally suitable for the ceramic hob at
home? Indeed! More useful information and tips in our exclusive care
product sales guide, which you can easily download from the MDC.
You can find the sales guide at
www.vwz-media.de > Product information > Service & Care
The sales guide: argumentation help for the salesperson.
Volkswagen Care – Added value for more value. For internal use only. 7

The POS.
Wide-ranging sales promotion – benefit from our templates and your ideas.
Partner your sales activities with targeted POS measures.
Volkswagen Accessories
Volkswagen Care.
Perfect care performance
for your Volkswagen.
Volkswagen Care.
Perfect care performance
for your Volkswagen.
The full range:
exclusively matched
to your Volkswagen.
– developed
especially for
Volkswagen paintwork,
leather, plastics and
other materials
Sales-promoting materials and media are the ideal
complement to the personal sales talk, to the eye-catching
displays and to the attractive care products themselves:
they attract extra attention, generate interest and support
the spoken word – they reinforce the incentive to buy.
– all care products are
perfectly compatible
with each other
– extremely effective
TIP: Make use of the flyers and mirror hangers just as they are, or
customise them with your special offer. Or get creative yourself and
design posters, placards or Web banners together with your advertising
agency.
– environmentally friendly
You can find the templates at
www.vwz-media.de > POS Advertising > Products > Car Care
Volkswagen Accessories
Volkswagen Accessories
Mirror hangers
Buying incentive on board – give your customers the
care products to take with them in the car.
Flyers
Information with reinforcement – the six-page flyer
conveys the most important information about the care
product assortment. Your individual care product range
significantly reinforces the appeal and brings customers
into the dealership.
Volkswagen Care – Added value for more value. For internal use only. 8

Volkswagen Zubehör GmbH
Dreieich
www.volkswagen-accessories.com
Errors and omissions excepted.
06/2013