2012 Visitor Guide Advertising Opportunities - Heart of Devon

© Powderham Castle
2012 Visitor Guide
Advertising Opportunities

Tourism is one of our key industries generating
at least £962 million into the economy of East
Devon, Exeter, Mid Devon and Teignbridge.
(South West Tourism 2009)
The Heart of Devon Tourism Partnership brings
together the public and private sector in the
local authority areas of Exeter, Mid Devon, East
Devon and parts of Teignbridge. The key local
organisations are Exeter & the Heart of Devon
Hotels & Restaurants Association, Blackdown
Hills Business Association, East Devon AONB,
Sidmouth & District Hospitality Association,
Tiverton Canal Company, Tourist Information
Centres, University of Exeter, Woodbury Park
Hotel and Exeter City Council.
The objective of the Tourism Partnership is to
increase the local tourism economy and in
so doing, boost trade to your establishment.
So, if you operate a tourism related business
within East Devon, Exeter, Mid Devon, Teignbridge
or Dartmoor don’t miss out on this opportunity
to work with us to promote all that this area has
to offer.

Heart of Devon
Visitor Guide 2012
2012 marketing activities
During 2010 the Tourism Partnership
undertook extensive research on our
customer database (over 90,000 contacts)
to find out why visitors holiday in the
area. From the results of the research we
will be launching 4 marketing campaigns
for 2012 promoting the area under:
• Food & drink
• Family holidays
• Shopping
• Let me tell you a secret
Activity will include:
Heart of Devon Visitor Guide
The 2012 Visitor Guide will feature the Heart of
Devon brand, the main towns and villages within
the Heart of Devon and will link back to the
above themes. The Visitor Guide will be A5 in
size with 80,000 copies printed in November
2011, ready for the busy Christmas market.
The Visitor Guide will be made available for
Tourist Information Centres nationwide to order
to display in their premises. The Visitor Guide
will be available as a digital download from
www.heartofdevon.com. Members will have
the opportunity to purchase advertising within
the Visitor Guide at a reduced rate.
National advertising campaign
An extensive national advertising campaign
will be implemented to promote the area to
potential new and repeat visitors. The aim will
be to distribute the Heart of Devon Visitor Guide
direct to customers and collect contact and
email addresses.
E-newsletter
A bi-monthly e-newsletter will be sent to our
database of 44,000 contacts promoting the area,
members, the above themed campaigns and a
link to order the Heart of Devon Visitor Guide.
Direct mail flyer
A small flyer will be produced to promote food
& drink, family holidays and shopping breaks.
This will be sent to our existing customer
database and to bought in data (our target
audience) encouraging people to visit the area
for a short break and, or, longer holiday.
Press releases
A press release will be sent to targeted regional
and national travel journalists every month to
highlight themed campaigns, new developments,
events, members and activities. Members have
the opportunity to be included free of charge.
Journalist visits
Prior to the launch of the themed campaigns
and the Heart of Devon Visitor Guide, regional
and national journalists will be invited to visit
the area to experience what the Heart of Devon
and its members have to offer.
E-newsletter
Culture campaign direct mail

2012 marketing activities continued
Banner advertising
To promote the Heart of Devon Visitor Guide,
members and themed campaigns, banner
advertising will be placed on relevant
websites, with all links directed back to
www.heartofdevon.com to help drive traffic
to the website, increase awareness of the
Heart of Devon and to increase the distribution
of the Heart of Devon Visitor Guide.
Search engine optimisation
A local company, Clockwork Marketing,
undertake search engine optimisation on our
behalf to ensure that www.heartofdevon.com
is ranked high within search engines such as
Google, Bing and Yahoo. Work is also undertaken
on developing in-pointing links to improve our
position on the above search engines.
www.heartofdevon.com
Heart of Devon launched its newly designed
website in summer 2011 to provide greater
exposure for members. The website was
specifically designed to be search engine
friendly; traffic has increased by approx 15%
since its re-launch, which is very encouraging.
The new website will be continuously improved
and added to throughout the year.
Website
Twitter
Flickr
Facebook
Social media – Twitter, Facebook,
Flickr, Blogging
Heart of Devon is now an active contributor
to Twitter, Facebook, YouTube and Flickr. This
will continue with the emphasis on raising the
awareness of the Heart of Devon, its members
and www.heartofdevon.com. Visitors to the
area will be encouraged to add content, images
and videos to the above social media websites.
Exhibitions
Over the next 12 months Heart of Devon is
attending the following local, regional and
national exhibitions to promote the area
and the Heart of Devon Visitor Guide.
• Giving & Living, Westpoint, Exeter
• Devon County Show, Westpoint, Exeter
• Student Open Days, University of Exeter
• Excursions, Alexandra Palace,
London (groups)
• South West Group Travel Show,
@Bristol (groups)
• Confex, Excel, London (conferences)

Business tourism
A new conference website is currently being
worked on and will be launched nationally
to conference and meeting organisers. An
associated promotional campaign will run
alongside to promote the website, conference
members and the destination.
Group marketing
The 2012-14 Heart of Devon Group Organisers
Guide will be launched early 2012 and will
include group related members, events and
destinations. The Group Organisers Guide will
be sent direct to our database of over 2,500
group organisers. Throughout the year press
releases and e-newsletters are issued to
showcase members, events and new
developments – related to the group market.
Benefits to your business
when advertising within the
Heart of Devon Visitor Guide:
• Competitive advertising rates, giving you
excellent return on your investment
• One guide covering East Devon, Exeter,
Mid Devon and Teignbridge
• Larger marketing budget to promote
your business and the area
• Development of themed and
national campaigns
• Cost effective PR and journalist visits
• National TIC distribution across the UK
• Distribution at key regional and
national exhibitions
100% of all income received through
members and advertising is channelled
back into promoting the Heart of Devon
area and its members.
Quality guarantee
The Tourism Partnership is committed to
ensuring that quality accommodation is provided
for tourists visiting the area. To meet this aim,
all accommodation providers advertising within
the Heart of Devon Visitor Guide and website
must be inspected by an approved scheme
including The AA, Visit England or a recognised
local accommodation inspection scheme.
A guarantee of quality is an essential element to
a successful marketing campaign for the area.
If you are currently not inspected please contact
one of the following organisations:
• AA, Tel: 01256 844455
• Heart of Devon Tourism Partnership,
Tel: 01392 265209
• Dartmoor Partnership, Tel: 01837 52200
• Quality in Tourism (Visit England),
Tel: 0845 300 6996
Membership to Heart of Devon
Tourism Partnership
Continuing to develop the activities of the
Tourism Partnership requires funding and staff
time. Local authority funding and staff support
from district councils has suffered from budget
cuts, we work closely with Exeter City Council in
delivering activities. The Tourism Partnership
will be continuing with a membership scheme
to fund marketing activities.
Becoming a member allows you unique
access to marketing campaigns and a
range of benefits, please visit
www.heartofdevon.com/membership
or contact Claire Toze on 01392 265209
for more information on joining.

Not shown here. Full page
advert – inside front cover,
inside & outside back cover
190mm h x 134mm w
Description, image/logo,
website, address, telephone
number and 200 words.
Full page from £840 + VAT.
Inside front and inside back
cover from £1,050 + VAT.
Outside back cover from
£1,315 + VAT.
Half page advert
94mm h x 134mm w
Description, image/logo,
website, address, telephone
number and 100 words.
From £505 + VAT
Eighth page advert
46mm h x 66mm w
Description, image/logo,
website, address, telephone
number and 30 words
From £185 + VAT
Quarter page advert
94mm h x 66mm w
Description, image/logo,
website, address, telephone
number and 60 words
From £304 + VAT
Sixteenth page advert
46mm h x 32mm w
Description, website,
address, telephone number
and 20 words
From £110 + VAT

How to promote your business
through the Heart of Devon
Visitor Guide 2012
How to advertise
Reserve your space now by returning the
enclosed application to advertise by 1 October
2011. For further information on how to book
your advertisement please have a look at the
insert within this rate card.
Entries
Entries will be laid out in the following
categories and placed within the town stated
on the rate card:
• Accommodation
• Attractions and activities
• Shopping including specialist shops
(eg. antiques)
• Food and drink
You must choose which section you would
like your entry or entries to be placed in.
Accommodation entries will then be further
sorted into:
• Serviced accommodation
(Hotels and Guest Accommodation)
• Self catering accommodation
• Camping and caravan sites
More than one entry
If you would like more than one entry to
promote your business simply telephone
01392 265209 for another form or alternatively
photocopy your original form. You will receive a
20% discount on your second, or cheapest entry.
Booking
Please make all cheques payable to
Heart of Devon and send your payment,
booking form and completed advertisement
to the address below.
If you would like your advertisement to be
designed and created we will require instructions
from you as to the text and photographs or
illustrations to be used. Ideally, please supply
your text in Microsoft Word and photos as
300dpi jpegs as email attachments to
info@heartofdevon.com
Clearly typed text as hard copy and
photographic prints sent in the post to:
Heart of Devon Tourism Partnership,
Economy & Tourism, Civic Centre,
Paris Street, Exeter, EX1 1JJ
t: 01392 265209
If transparencies (rather than photo prints)
are supplied, a charge of £6 plus VAT will be
charged by the Tourism Partnership for scanning.
Please note we cannot guarantee the results
from digital artwork files supplied not in
accordance with our specifications. Additional
charges will be incurred at cost if errors are
made due to incorrect or unclear copy
instructions. We cannot be held responsible for
the final print quality of jpeg pictures supplied.
If you have any queries whatsoever about your
display advertisement artwork, please call
Claire Toze on 01392 265209.
Proofs
You will be sent a proof for approval. This needs
to be returned by the date shown on the proof
form. It is essential that you check the proof
carefully. The Tourism Partnership will not be
liable for any errors not marked on the proof.
Telephone corrections will not be accepted.
Please see back cover for Conditions of acceptance
of advertisements and entries.

Conditions of acceptance of
advertisements and entries
• It is the advertiser’s responsibility to ensure
their advertisement is correct. If you have not
received a proof of your advertisement you
should telephone the Tourism Partnership on
01392 265209.
• Designer’s errors will be corrected free of charge.
• No liability whatsoever can be accepted by the
publisher for any error in any advertisement or
entry including accidental or otherwise if an
advertisement is omitted from publication, or
appears incorrectly, the responsibility of the
publisher shall not exceed a refund for the cost
of an advertisement.
• The publisher reserves the right to decide the
position of any advertisements and no special
positions are guaranteed.
• The publisher reserves the right to edit
entries as necessary.
• The advertisers shall be responsible for and
shall indemnify the publishers and their agents
against all losses, damages, costs and expenses
by reason and/or on account of any libel or
infringement of copyright due to any copy and/
or photographs supplied by the advertiser, which
are used in the guide.
• The publisher reserves the right to refuse to
accept any application for space or any
advertisement copy or layout submitted to the
guide at any time, without giving any reason,
whether the account has been paid or not. In
the event of such a refusal and where payment
has been made a full refund will be made.
• Should the advertiser wish to withdraw their
advertisements at any time after the specified
closing date, then the publishers will endeavour
to accommodate this request, but cannot
guarantee removal. In this instance, the
publishers will have no liability to refund
the advertisement charge.
• All advertisements published in the Visitor
Guide are carried on the assumption that they
comply with the provision of the various Trade
Descriptions Acts in force. The right to refuse
for publication is therefore reserved by the
publishers if they have reason to suspect that
advertisements do not comply with the Trade
Descriptions Acts. It is therefore in your interest
to ensure that you only quote prices which you
will honour with the client.
• The publisher reserves the right to alter the
design of the Visitor Guide at any time.
• Some businesses may wish to have an entry
in more than one category. This can be
arranged by completing an additional form.
Each advertiser will receive a free listing in
the index of the advertisers.
• The list of standard symbols used to
describe features and facilities will be
produced in the guide.
• Technical queries regarding the preparation
of copy for display advertisements should be
directed to Claire Toze 01392 265209. Please
note that we cannot guarantee results from
digital files supplied not in accordance with
our specifications.
• All accommodation advertisers must be
inspected by either The AA, Visit England or a
recognised local accommodation inspection
scheme. Please ensure your correct and current
gradings are provided.