leading the way - Commercial Law League Of America

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leadership MOTIVATION AT WORK Making an offer they can’t refuse! (continued from page 27) Avoiding Reward Burnout by Building the “Brand” Value Offers that worked wonderfully in the beginning will gradually stop working as employees become accustomed to receiving them. Advertisers see similar behavior when they use coupons or run a sale in order to lure new customers to their store or product. A sale or coupon may get a consumer to switch brands, however, if the new brand does not deliver superior value to the old one, then the consumer will return to previous behavior. I suspect that people enrolled in our health programs at the hospital would have returned to their previous behavior too, if they didn’t begin to see the value of their new behaviors. If they didn’t look better, feel better, and get better health results, then the “offer” would have only had a temporary effect. If employees change behavior in order to receive a reward, the behavior will be only temporary unless their new routine creates value. High performance work should lead to praise, recognition, greater responsibility (if the employee desires this), better salary, better assignments, and improved working conditions. Creating an offer employees can’t refuse is much more difficult than giving them ultimatums, i.e. “Do it, or you’re fired!” It takes creativity and communication. It requires that management gets to know employees well enough to understand what it is they really want. Not all your offers will be effective. Billions are spent for creative ideas from advertising agencies each year, and a good percentage of these are ineffective too. However, try it and you’ll find that a positive offer will beat an ultimatum every time. Mike Davids, member of Newcomb Marketing Solutions’ Creative Team, has more than 20 years of experience in marketing and print communications. Mike has a graduate certificate in Direct Marketing from DePaul University, Chicago, an MA from Wesleyan University, Middletown, CT, and a BA from the University of Iowa. He can be reached at mike@mdavids.us or at 800-921-1221. Debt 3 March/April 2007 28
When Selecting a Collection Agency be Sure to Ask… ARE YOU A CLLA CERTIFIED AGENCY? If the collection agency you are using does not display the above seal, they are not an agency certified by the Commercial Law League of America, the nation’s oldest creditors’ rights organization. Use of CLLA Certified Agencies ensures that you receive the following protections and advantages: ■ Professional services to help attain maximum dollar recovery. ■ Prompt remittance of collected funds. ■ On-going oversight to ensure adherence to a rigorous Code of Ethics. ■ Minimum $300,000 surety bond for your protection. ■ Maintenance of separate Trust Accounts for collected funds. ■ Reputable collection procedures that maintain your customers’ good will. ■ An experienced agency that has been in business for a minimum of five years. ■ Agency executives who are required to attend yearly seminars and educational meetings. ■ Assistance choosing legal counsel when necessary. ■ Creditors may call on the Agency Association’s Executive Director should a complaint arise regarding an agency certified by the CLLA. To find out if your collection agency is a CLLA Certified Agency and to download free, informative literature that will help improve your collections, visit our Website at www.ccaacollect.com, or contact Emil Hartleb, Executive Director, at (973) 239-0721. Visit us at www.ccaacollect.com for informative, free literature on collections.
Page 1 and 2: THE RESOURCE FOR BANKRUPTCY, COLLEC
Page 3 and 4: A Preferred mailing address ❑ Off
Page 5 and 6: You can expect results when you tal
Page 7 and 8: president’s page President, Comme
Page 10 and 11: ethical considerations in Light of
Page 16 and 17: Me…Buy Debt? Y O U M U S T B E J
Page 18 and 19: marketing Is it important that pros
Page 20 and 21: marketing PR (continued from page 1
Page 23 and 24: MEETINGNEW YORK 87th SAVE THE DATE
Page 25 and 26: practice aid The Eighth Circuit aff
Page 27 and 28: Why should you sponsor the 19th Ann
Page 29: leadership The research group I wor
Page 33 and 34: A The Notte gency Inc. Professional
Page 35 and 36: CLLA Future Planning and Leadership
Page 37 and 38: ABC Report league business NEW ABC
Page 39 and 40: CLLA members encouraged to submit a
Page 41 and 42: PENNSYLVANIA Philadelphia *Michael
Page 43 and 44: member news ▲ CLLA MEMBER PANELIS
Page 45 and 46: we might provide better service to
Page 47 and 48: When Selecting a Collection Agency

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