Bacardi Presentation.qd - Korey Kay & Partners

Outsmart not Outspend
KOREY KAY
& PARTNERS

FastTracks

We are what we do.

...and what it does.

Take us for all we’ve got.
Passengers in Thousands Revenue in Millions
245
86
402
101
532
126
557
144
YR2 YR3 YR4 YR5 YR6 YR7 YR8 YR9
600
225
653
290
705
375
1230
415

Calls and hits doubled
every week for first 12 weeks.
Conversions1.5 times higher
than Las Vegas Strip average.

Brand did so well
distributor could no longer afford
to buy the company.

Five-week, $500,000 launch
was credited for having brought in
over $40 million in new accounts.

The business grew from
one store in NYC
to more than 70 worldwide.

Sold a minority interest to
investment banking firm for
$100 million.

Network gained 3 million
subscribers in just two years.

Brf Bkrd

Reason for Being:

Philosophy:
Outsmart not Outspend

Claim to Fame:
Putting companies on the map.
Then all over it.

Waves 1 & 2
Companies Mapped

Waves 1 & 2
Currently Mapping

2Branding Assignments
Waves 1 &

POV

Contribution:
A sense of human.

We only offer everything.
Brand positioning & marketing strategy.
Totally integrated marketing.
Competitive analysis. Research & planning.
Creative and production.
I
Media strategy, concepts, planning & placement.
Direct, relationship and experiential marketing.
Online and mobile.
PR alliances.
AAAA global networks.

among them.
Executive Summary
Founded in 1982 as the Agency for Entrepreneurs,
Korey Kay & Partners is a creatively-driven, full-service
advertising agency based in New York.
“Outsmart not Outspend” is our credo.
Our claim to fame is putting companies on the map.
Then all over it.
Some of the country's best-known brands are

This isn't all we do. Click...

Contact Allen Kay, CEO, 212-463-5922, akay@koreykay.com