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Transform Issue 1 - THE MAGAZINE FOR REAL ESTATE PROFESSIONALS

BEAT THE ODDS, OVERCOME RESISTANCE AND CONQUER REAL ESTATE!

BEAT THE ODDS, OVERCOME RESISTANCE AND CONQUER REAL ESTATE!

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Editor’s Note<br />

Generating property sales and listings using online marketing is<br />

nothing new.<br />

Tristan Sherrill<br />

469-449-9818<br />

Tristan@YourLoanPro.net<br />

NMLS 299820<br />

According to the National Association of Realtors, 12 percent of<br />

its member agents surveyed said they got from 11 percent to 25<br />

percent of their business from online marketing. Eight percent said<br />

they got from 26 percent to 50 percent of their business from online<br />

marketing, while 4 percent of the agents said they generated more<br />

than 50 percent of their business directly from online prospecting.<br />

Tools and Methods for Online Marketing Multiplying<br />

Although these statistics seem pretty incredible, the agents surveyed<br />

were only talking about marketing online through their individual Web<br />

sites. They were not talking about additional business that will come<br />

as a result of social networking and video marketing! The fact is that<br />

these methods of generating online sales are in their embryonic stage.<br />

Most agents simply don’t understand them -- never mind actually use<br />

them.<br />

Latest Online Marketing Trends Reviewed<br />

It is our goal to crack open the door to the mysterious subjects of<br />

using social media to grow your business and brand. We will examine<br />

how you can use Facebook, Twitter and LinkedIn to differentiate<br />

yourself from your competitors. We will also take a closer look at<br />

video marketing and how the YouTube video portal can get your<br />

properties indexed pronto into Google’s search engine.<br />

Finally, we will examine some effective and inexpensive ways even<br />

a novice real estate agent can use to produce professional video<br />

property tours, even if he or she has very little technical acumen. We<br />

hope you find this edition helpful and informative. Please email us any<br />

suggestions, comments or questions you may have.<br />

Contact Me!<br />

Feel free to contact me if<br />

you have questions or would<br />

like your peers added to the<br />

distribution list.<br />

2

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