Transform Issue 1 - THE MAGAZINE FOR REAL ESTATE PROFESSIONALS

Integrate Your Efforts
If you have real estate blog, it’s a
good move to add a plug-in that
allows your readers to follow you
on Facebook and add another
plug-in that allows them to like or
share your posts with their friends.
You should post a link to all of
your blog entries on Facebook and
commit to posting tidbits either
written by you or someone else at
least twice a week.
Also, if you use an email marketing
program such as Constant Contact
or MailChimp and you send out
a monthly newsletter, you can
post the newsletter on Facebook
by using specific Facebook
distribution apps designed and
made freely available by these
companies. This way you avoid
your clients’ and prospects’ spam
filters and increase the likelihood
they will read your newsletter.
Experiment with Facebook Ads
Protect Your Image
Finally, it is critical that you never
let your guard down when you
are posting, communicating or
commenting on Facebook. A
seemingly innocent opinion or joke
can hurt your image and therefore
your brand. While I firmly believe
in the freedom of expression
and speech, it never makes good
business sense to alienate a
potential client. As difficult as it
may be, it is always best to adhere
to the adage taught to many of
us by our parents when we were
children: “When in public, don’t
discuss religion or politics.”
This is especially true when it
comes to Facebook or any social
media. You must remember that
Google indexes Facebook faithfully
into its search engine. The worst
thing that can happen to you is
to lose a potential client who is
searching for your name online,
only to find a comment or opinion
that offends them.
In addition, it’s important to be
just as vigilant, maybe even more
vigilant, when it comes to posting
photos of yourself, others or
objects. Be careful to only present
yourself in the most positive and
non-offending images. Images of
clowning around, or worse, can
only diminish your professional
persona. If you have already posted
what might be considered by some
as offensive comments or images,
why not remove them? Save your
personal thoughts and images for
those close to you. Again, it’s good
business to keep them offline.
Now, let’s take a look at Twitter.
Increase Your Web Traffic and
Brand with Twitter
The main difference between
Twitter and Facebook is that
Twitter is less a place to schmooze,
and more a place to champion
your interests, causes, opinions –
or promote your business. That’s
If you happen to have some
money in your marketing
budget, you should also consider
experimenting by running a
Facebook ad. The advantage of
doing so, instead of using other
media, is that you can work with a
small budget and really hone in on
a specific demographic you want
to market to.
Advertising experts advise that
rather than running a general ad on
Facebook showcasing yourself as
a real estate agent with a glamor
headshot, you would get far more
bang for your buck by running an
ad showcasing a specific property
with an accompanying quality
image.
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