MediaKit final - Digital Output Magazine

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Editorial Coverage >Capture High-End Digital Cameras, Digital Media & Storage, Desktop Scanners, Wide Format Scanners, Stock Images, Medium Format Cameras and Backs, Digital Studios >Creation RIPs, Proofing, Prepress, Software, Digital Output covers the range of digital products and services in four broad areas of capture, creation, output, and finishing. Our editorial focuses on each of these areas to give our subscribers the most up-to-date information on every aspect of these technologies that affect their business. Digital Output provides in-depth articles written by the industry’s leading journalists. In each issue you will find: Color Management, Color Calibration, PDF, JDF Workflows, DAM Software, Preflighting, Design Tools, Monitors, Workstations, Remote Proofing, Soft Proofing >Output Large Format Printing, Digital Printers, High-Speed Copiers, Multifunction Devices, Digital Color Proofers, Graphic Display Systems, POP Displays, Tradeshow Graphics, UV Flatbed Printers, Building Wraps, Inks >Finishing Lamination, Media, POP Displays, Sales & Marketing Techniques, Backlit Media, Lenticular Designs, Cutting Systems Special Sections and Features Every issue of Digital Output contains Special Section and Feature articles on specific segments of the industry, from Grand Format Building Wraps, to Fine Art Reproductions, to The Wide Format Market and Media Trends. With application-driven stories focused on problem-solving, subscribers will learn what is occurring in the industry and how to get involved. We’ll provide comprehensive coverage on every segment of the industry. We’ll show you: WHO is making news; WHAT they’re doing; WHEN it impacts you; WHERE it’s happening; WHY it matters; and HOW you can profit from it. Digital Output gives our readers the industry information they need to succeed. Departments Best Practices Provides industry analysis and marketing advice. Subscribers learn how to reach customers with a strong presentation of capabilities through integration, direct-mail, face-to-face conversation, and a successful Web site. Offers tactics and concepts that graphic communications service providers need to consider in building B2B revenues. Distribution & e-Commerce Offers state-of-the-industry reports in regards to technology growth and industry evolution. Also offers advice on how to keep up with this non-stop market and improve businesses. Marketplace Includes the most recent news and products. Hear from manufacturers about their latest and best-selling products, as well as innovative applications, and company news. Media Watch Offers perspectives on large format substrates, from laminates to roll media, directly from an industry professional, product manager, designer, sign maker, or commercial printer. With this article, we show what subscribers need to know about the topic to help create the best possible output, while keeping costs down. DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING
Digital Output September 2005 he job of attracting customers in a multi-media world keeps getting tougher. A bewildering range of options includes leveraging the Internet, email, mass media, and variable data marketing to reach clients. You need to reach customers with an appeal that stands out and that positions you as an expert partner they can rely on. Our industry prints magazines and newspapers full of advertisements, sales brochures for new product introductions, and direct-mailers for targeted campaigns. Print service providers should walk the talk by leveraging the many available Samples from Padgett Printing’s direct-mail campaign which emphasized the values that their organization can deliver to clients. communications options—both print and non-print—to promote themselves and the services they are able to provide to current customers and prospects. Awareness, Consideration, Hit Rate Developing a new customer base or expanding your share of business with current clients starts with making sure they are aware of the services that you provide. Awareness leads to being considered as a potential supplier. If you are considered in more sales cycles, your hit rate, or the close rate for new business, should increase. The end result should be improved sales productivity. How Do You Build Awareness? In general, printers do not spend a great deal of time and energy promoting their capabilities. They typically rely on word of mouth in a local marketplace. With the Internet removing the geographic boundaries that once governed the selling of print, it is time to promote more effectively. In meeting with a number of printers who have done this, I have found that there are three techniques that they successfully utilize to build market awareness— advertising/direct-mail, public relations, and the Internet. Corporate Press’ newsletter helps clients with issues such as design, direct-mail, and increasing response rates. Advertising/Direct-Mail Creative print service providers are leveraging advertising to stimulate demand for new products and services. While some use print ads in local or targeted publications, the majority of printers focus primarily on direct-mail to a targeted customer base. Dave Torok, president and CEO of Dallas-based Padgett Printing, effectively uses his digital print capabilities to expand his prospect base. Padgett decided to demonstrate how effective its digital print technology could be through a direct-mail campaign that emphasized the values that technology and their organization can deliver to clients. The five-part mailing used variable data. Each mailer communicated a key value that is important to Padgett and its customer base, including quality, speed, variability, affordability, and trust. This campaign used repetition to better convince prospects and customers to buy. A five-part mailing, where each piece built on the message included in the prior mailing, helped prospective buyers remember the Padgett name and gain an understanding of the new services that Padgett is offering. Corporate Press is the employee-owned flagship of the print communications companies of Corporate Press, Inc. It is a solutions provider of graphic communications, which includes customized direct-mail pieces, corporate newsletters, and eCorporate printing solutions, designed to simplify reorders. A key strategy in the company’s direct-mail marketing strategy is effective utilization of custom publishing. Whether in print or electronic form, custom publications provide intrinsically valuable information that moves the perceptions and behavior of the audience in a desired direction. Corporate Press prospects and existing clients can register for a free subscription to What’s Cookin’—an informational newsletter designed to help clients with items like design, directmail, and increasing response rates. Corporate Press also publishes a monthly email newsletter called Solutions Spotlight, which is sent to more than 3,700 customers and prospects. The newsletter contains links to e-print tips related to design, typography, page layout, digital art, paper, and production. Each sales person personalizes a note to his or her customer/prospect as part of the newsletter distribution. Corporate Press is demonstrating how custom publications can effectively be part of a long-term strategy to build brand awareness within its specific market. The company fosters customer www.digitaloutput.net Roland DGA Corporation’s new and improved ECO-SOL MAX ink features an improved drying time and produces graphics that are dry to the touch after printing. This advantage increases productivity and allows ECO-SOL MAX ink to perform with take-up roller systems for long, unattended production runs, even in high-speed mode. SOLJET SC-545EX integrated printer/ ECO-SOL MAX is available immediately cutter with the company’s eco-solvent ink. from Roland and is compatible with all PRO II V SOLJET and VersaCAMM printers The new media line features Clear Film and integrated printer/cutters. Suggested (ESM-CSF) and Clear Film with Adhesive list price is $59.95 per 220 ml cartridge. (ESM-CSFP). Both are clear polyester films that feature a special topcoat for Roland DGA Corp. has also added two eco-solvent applications. Designed for new clear films to its media lineup. indoor graphics, these films are designed Compatible with the company’s ecosolvent inkjets including VersaCAMM and including white ink floods and applica- to support even the heaviest ink loads, SOLJET models, this new media offering tions involving white floods as an underbase for four-color graphics. is particularly well-suited for use with the Circle 168 on FREE Product Info Card 6 Digital Output October 2005 Circle 4 on FREE Product Info Card Continuing its dominance in industry-standard proofing, CGS Publishing Technologies International has announced additional SWOP certifications for the latest generation of Canon printers. We are told that the ORIS Digital Proofing System was the first to be certified on the new, 4-picoliter devices, including the A3+ (13x19 inch) imagePROGRAF W2200S, the 24-inch W6400, and the 44-inch W8400. Certification was achieved with two different ink sets: Canon’s six-color pigmented inks and CGS’ recently-introduced Long-Life Extended (LLE) inks, which have a large color gamut, plus the long-term stability associated with pigment-based inks. Both certifications used ORIS PearlPROOF Publication semi-matte paper, which has achieved widespread acceptance among major publishers and Web printers. Circle 169 on FREE Product Info Card MediaDex has released their MediaDex 1.0 digital asset management software to catalog, organize, find, and share digital media files. Based on the Canto Cumulus Digital Asset Management technology, MediaDex 1.0 is a cataloging solution for creative individual professionals and home users. It offers benefits including search capabilities and a set of conversion and presentation features. Supporting all standard multimedia including image, layout, video, audio, and text files, MediaDex helps users keep track of digital files and to retrieve and utilize them when needed. The main advantages of the MediaDex products lies in being able to capture the file information (metadata) associated with digital files, and the ability to organize the cataloged assets into categories and collections. To find an archived media asset file, MediaDex offers both quick search options and refined search capabilities using keywords, the metadata and Boolean operators. Share images by using Slideshow features or as Web albums on static HTML pages. MediaDex 1.0 is available in two versions: MediaDex Standard and MediaDex Professional. While the basic functionality of both programs is the same, MediaDex Professional includes support for Microsoft Office documents and digital camera proprietary RAW formats. MediaDex 1.0 will run under Windows 98, 2000, XP, and Mac OS X version 10.3 (or later). It requires 110 megabytes of disk space and a minimum of 128 megabytes of available RAM is recommended. Circle 170 on FREE Product Info Card EFI’s Executive Information System (EIS) is a breakthrough business workspace that provides a visual tool for business analysis for its Print MIS customers. EIS is an interactive data analysis command center that instantly recaps the state-of-the-business and links to other key data, enabling new levels of business intelligence. The Web-based EIS will be integrated with the foundation suite of EFI Hagen, Logic, and PSI print management information systems, helping to improve processes and profit potential by giving users complete and instant visibility into real-time business information. “EIS is more than a report generator, more than a dashboard display—EIS is an interactive analysis tool that gives the printer a visual recap of the state-of-thebusiness, with the ability to ask questions and drill down to more detail,” says Michael Henderson, EFI EIS product manager. “This is a revolutionary advance over the current process of exporting data to a spreadsheet or printed report for tedious evaluation. Management teams can work with EIS to present information critical to key business decisions on the fly. The ability to refine the data by asking questions makes EIS an excellent working tool.” Circle 171 on FREE Product Info Card marketplace industry products & news Output best practices BY BARBARA A. PELLOW T Promote Thyself How To Be Noticed by Prospects and Customers Roland Introduces ECO-SOL MAX and New Media ORIS Proofing First to be SWOP Certified MediaDex Releases DAM Programs EFI Adds Command Center to Print MIS 46
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