02_Luke Koroi.pdf - ACI

Expanding Business on
Trans-Pacific Flights
6th ACI Small Airport
Seminar, Guam
Presentation by
Fiji
22 nd October, 2008

BULA

Introduction
• Who Am I?
• Where do I come from?
• What are we famous for?
– Popular tourist destination
– Rugby (Current World 7s Champion)
– Fiji Water

Company Background
• 100% Government Commercial Company
(GCC)
• Established on 12 th April, 1999
• Manage 15 airports
– 2 International airports
• Nadi and Nausori airports
– 13 Domestic airports

Vision and Mission
• Vision
To be a leading small airport and ATM service provider.
• Mission
To ensure world class airports and air traffic management
facilities and services in the Fiji islands that are managed
in a safe, secure and efficient manner that meet ICAO
standards, exceeds customer expectations and provide a
fair return on shareholders funds.

Nadi International Airport

Nadi International Airport
• Main Gateway (Approx. 96% of our tourists pass
through Nadi)
• Handles aircraft sizes up to B 747 400
• Serves international and domestic flights
• Handles 1.2m international passengers annually
– 75% tourists

International Destinations

Nausori Airport

Nausori Airport
• Handles aircraft sizes up to B737 800
• One sealed runway
• Serves 68, 000 international passenger pa.
• 250, 000 domestic passenger pa.
• $1.4 million annual losses

Domestic

Source Markets
Country
Australia
New Zealand
USA
Canada
Japan
South Korea
China
India
Taiwan
2007
198, 220
100, 278
62, 867
17, 755
22,719
10, 573
8, 453
2, 104
1, 036

Challenges
• Cost of fuel and implication on the cost of travel;
• Marketing budget given to the Fiji Visitors Bureau is
too small;
• Lack of stakeholder consultation;
• Negative publicity due to political instability;

• Government
What are the views of our
stakeholders?
• Airport Operator
• Airlines
• Fiji Visitors Bureau

Government
• Open Sky Policy
– New Air Services Agreement (recently with China);
– Discussions on-going with other countries

Airport Operator
• Infrastructure to support current and future
demands.
– 20 Year Master Plan
– Review by ICAO Technical Cooperation Bureau
– Nadi & Nausori Airport
– Domestic Airports

Airlines Perspective
• Extend our reach (Ecommerce & Internet)
– Power & relevance of this distribution medium is
huge.
• Stand out from the crowd
– Role of branding, media and public relations.
• Expansion of fleet
– From 2013, delivery of B787’s

Airlines Perspective
• Developing new markets (particularly those involving
long haul flights)
– balance risk and reward
• Work together as an industry to tackle barriers to
success.
– Dialogue with government, tourism stakeholders (actions
oriented);
– Sharing of data among agencies (eg(
eg. . survey by hotels)
(Good data leads to good information, good information leads to good
decisions).

Fiji Visitors Bureau
• From a tourism marketing perspective:
– Flight connectivity and inter alignment arrangements with major carriers
between the source markets and Fiji;
– Landing fees (reviewed after 10 years);
– Consolidation of the travel distribution system globally and impact on
small retail agencies;
– Online information (Destination,(
bookings and e-ticketing e
)

Stakeholder Support
• Very Important:
– Ministry of Tourism
– Fiji Visitors Bureau
– Airlines/Tour Operators
– Hoteliers

Immediate Suggestion
• To expand trans- pacific flights:
– Visit Fiji now;
Why?
– It has always been a safe destination;
– It is still safe;

END OF PRESENTATION
THANK YOU
VINAKA