Download the chapter - Season Review 2012/13 - Premierleague.com
Download the chapter - Season Review 2012/13 - Premierleague.com
Download the chapter - Season Review 2012/13 - Premierleague.com
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
DOUBLE<br />
BUBBLE<br />
Here at West Ham United, in <strong>the</strong> dynamic and everevolving<br />
East End, we are proud of <strong>the</strong> rapid progress we<br />
made during <strong>the</strong> <strong>2012</strong>/<strong>13</strong> season. We were, of course,<br />
delighted to confirm our top-ten place among England’s elite<br />
in <strong>the</strong> greatest league in <strong>the</strong> world – <strong>the</strong> Barclays Premier League.<br />
For my team and me, it’s just <strong>the</strong> start as we begin to realise<br />
our ambitions for West Ham United.<br />
Last season, we were extremely proud to have recorded <strong>the</strong><br />
club’s highest ever average attendance in its 118-year history<br />
– 34,720 across <strong>the</strong> 19 league fixtures.<br />
Achieving this was no mean feat, as any club working hard to<br />
drive attendance will know – it is not a simple case of introducing<br />
an attractive pricing strategy. This is key, but it must be supported<br />
by <strong>the</strong> product and work in tandem with <strong>the</strong> need to retain and<br />
reward seasonal supporters. The 17 consecutive sell outs we<br />
enjoyed from October were a powerful endorsement of <strong>the</strong><br />
innovative marketing and ticketing strategy we offered<br />
throughout <strong>the</strong> campaign.<br />
Since we became involved in football, David Sullivan,<br />
David Gold and I have been <strong>com</strong>mitted to offering affordable<br />
football to all. At Birmingham City, we pioneered <strong>the</strong> popular<br />
Kids for a Quid promotion now widely recognised throughout<br />
<strong>the</strong> game as a successful way to engender support at grassroots<br />
level. We feel passionately that people from all walks of life<br />
should have access to elite sport to enjoy, to inspire <strong>the</strong>m<br />
and to encourage sports participation.<br />
At West Ham I have developed this fur<strong>the</strong>r to encourage<br />
lifelong support through a fully-integrated fan engagement<br />
strategy. Supporters <strong>com</strong>ing to <strong>the</strong> Boleyn Ground for <strong>the</strong> first<br />
West Ham United recorded <strong>the</strong>ir highest ever average<br />
attendance in <strong>the</strong>ir 118-year history last season. How did<br />
<strong>the</strong>y do it? As Karren Brady, Vice-Chairman of <strong>the</strong> club<br />
explains, it’s down to variable pricing that’s bringing in a<br />
new generation of fans and working closely with <strong>the</strong>ir<br />
fan base to put on <strong>the</strong> best possible experience.<br />
30 SEASON REVIEW • <strong>2012</strong>/<strong>13</strong> THE SUPPORTERS
Change language