Download the chapter - Season Review 2012/13 - Premierleague.com
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03<br />
THE SUPPORTERS<br />
MY SPECIAL DAY<br />
This was something new to Sky Sports News this season,<br />
and a reflection of <strong>the</strong> power of sport to change people’s<br />
lives. They were poignant reports, where children with<br />
life-threatening illnesses met <strong>the</strong>ir sporting heroes; so<br />
that included Olympic gold medal winner Greg Ru<strong>the</strong>rford,<br />
Ryder Cup winner Paul Lawrie and <strong>the</strong> England rugby team.<br />
The first two reports in <strong>the</strong> series were shown before<br />
Christmas and featured young football fans of Premier League<br />
clubs. Ten-year-old Tottenham fan Callum Fuller, who has<br />
over<strong>com</strong>e two cancer battles, was stunned to watch a<br />
special message from <strong>the</strong> Soccer AM crew.<br />
It included Tottenham Hotspur manager Andre Villas-Boas<br />
inviting him to <strong>the</strong>ir training ground. Callum met his hero<br />
Gareth Bale and watched him score against West Ham United<br />
as he sat in Ledley King’s box at White Hart Lane.<br />
We also featured six-year-old Manchester City fan Hayden<br />
Whitbread, who has been fighting kidney cancer, as he met<br />
<strong>the</strong> entire first team including his favourite player Joe Hart.<br />
Hayden had his own training session with Joe and was led<br />
out onto <strong>the</strong> pitch by him at <strong>the</strong> Etihad Stadium as his mascot.<br />
Andy Burton’s reports highlighted <strong>the</strong> strong <strong>com</strong>munity<br />
spirit of Premier League clubs and showed us <strong>the</strong> courageous<br />
battling spirit of some of <strong>the</strong>ir youngest supporters.<br />
The two clubs were excellent in providing us access and<br />
that really helped to tell <strong>the</strong> story of <strong>the</strong>se courageous children.<br />
We received an extraordinary amount of feedback from<br />
viewers who told us <strong>the</strong>y had been moved to tears by such<br />
inspirational stories.<br />
You’ve got a friend: Manchester City goalkeeper Joe Hart made <strong>the</strong><br />
day of young City fan Hayden Whitbread by showing him around <strong>the</strong>ir<br />
training ground to meet <strong>the</strong>ir players.<br />
Starman: Presenter Jim White <strong>com</strong>es into his own with outside broadcast<br />
events like <strong>the</strong> announcement of Sir Alex Ferguson’s retirement.<br />
SIR ALEX FERGUSON’S RETIREMENT<br />
I think we will look back on Wednesday 8 May 20<strong>13</strong> as one of<br />
those “Where were you when…” moments in football. There have<br />
been few stories like it, as <strong>the</strong> most successful manager in British<br />
football history announced his retirement after winning his<br />
<strong>13</strong>th Premier League title with Manchester United.<br />
Our senior news editor, Keith James, who has been at Sky for<br />
15 years and was one of <strong>the</strong> first appointments at Sky Sports<br />
News, abandoned <strong>the</strong> normal diary in <strong>the</strong> daily 8.30am<br />
editorial conference and dedicated a significant amount of <strong>the</strong><br />
day’s resources to providing tributes. Within hours of <strong>the</strong> club’s<br />
confirmation, Steve Bruce, Paul Ince, Alex McLeish, Mark<br />
Hughes, Eric Harrison and former Manchester United chairman<br />
Martin Edwards had given <strong>the</strong>ir unique insight into Sir Alex.<br />
We were overwhelmed by <strong>the</strong> number of emails, texts and<br />
tweets from football fans around <strong>the</strong> world.<br />
Jim White was sent from London to <strong>the</strong> club’s Carrington<br />
training base. Later that day he relocated to Old Trafford and<br />
brilliantly anchored <strong>the</strong> programme. He not only presented<br />
in <strong>the</strong> howling wind and rain, but he also did it without an<br />
autocue. Jim lives for seismic moments like <strong>the</strong>se, as we all<br />
do in rolling 24-hour sports news. Nothing beats <strong>the</strong><br />
buzz of reporting on a defining moment in <strong>the</strong> game.<br />
Everyone has <strong>the</strong>ir own story about Sir Alex and, as a<br />
young fresh-faced reporter at MUTV in <strong>the</strong> 1998/99 Treblewinning<br />
season, I remember he was always <strong>the</strong> first to arrive<br />
at <strong>the</strong>ir old Cliff training ground at least three hours before<br />
<strong>the</strong> players. I was always struck by his <strong>com</strong>plete dedication.<br />
It’s very hard to imagine <strong>the</strong> new Premier League season<br />
without him in <strong>the</strong> dugout and, indeed, it will be a different<br />
Sky Sports News without him too.<br />
INCLUDING 24 PRESENTERS AND 33 REPORTERS... SOCCER SATURDAY AVERAGE AUDIENCE IS 448,916.<br />
THE SUPPORTERS <strong>2012</strong>/<strong>13</strong> • SEASON REVIEW 35