Mahakarya Indonesia

Mahakarya Indonesia
DIGITAL ACTIVATION

Mahakarya,
the timeless Indonesian
masterpiece.
Made by the true
Indonesian soul.
But sadly, many of these timeless masterpiece has
struggled to survive over time.

We have this ambition,

To create the first Indonesian
Virtual Mahakarya Museum.
It’s the virtual project to curate the heritage of Indonesian Mahakarya
and showcasing it through more appealing approach.

But most importantly,
it’s a project to raise
awareness about our
cultural heritage and bringing
back the pride of Indonesian
Mahakarya into people’s
heart.

How are we going to do this?
By bringing back the topic and make it relevant into nowadays conversation.

STEPS :
1. Release a story that is newsworthy
2. Buzz the story
3. Amplify the story through collaboration with NatGeo
4. Activation 1 - the Virtual Mahakarya Museum
5. Activation 2 - Reality Show
6. Looking for the Next Mahakarya

First, build the story
A cover story in media about
Sungkowo Harumbrodjo,
the last Mpu (Crees Master)
descendant from the last
Indonesian dynasty, whose
been crafting one of the most
famous Indonesian Mahakarya
for over 40 years.
The story of his life, his
masterpiece, and his work
ethic define the true value of
Indonesian character.

But the story, then, will reveal the
hard cold fact that he couldn’t find
someone who wants to succeed
his crafting skill.

Second, pick the influencer
To bring the issue into conversation, we’ll collaborate with some of the most
influencing Indonesian public figure to bring the topic out to the social media.
Sudjiwo
Tedjo
Jay
Subyakto
Ridwan
Kamil

Third, collaborate
In order to create a bigger buzz, we partner with National Geographic as highly
respected channel to cover Mpu Sungkowo Harumbodjo’s life story.

A story called..
Indonesian Mahakarya :
The Last
Mpu
(The Last Crees Master Project)
It’s a documentary project to showcase the heritage of the last standing
Indonesian Crees Master.

We’ll put Mpu Sungkowo Harumbrodjo’s documentary video as one of the world
special heritage edition, and we’ll spread it through digital channel (i.e Youtube)
Indonesian Mahakarya :
The Last
Mpu
(The Last Indonesian Crees Master)

On top of that..
Utilizing our KOL collaborators, (i.e Jay Subiakto), we’ll making a Play based on the true
story about Sungkowo Harumbodjo as the last Mpu.
Jay
Subiakto

After raising the awareness, we’re
going to leverage this campaign
into concrete acts in order to build
new ‘cool’ perceptions on
audience’s mind.

How are we going to do this?

1. Creating Dji Sam Soe’s
Virtual Mahakarya Museum
We are going to create a mobile museum that curates and showcases some of
the most famous Indonesian Crees masterpieces on virtual formats, and an online
museum with more appealing feel and look.

Mobile Museum:
To make Indonesian
Mahakarya relevant
in today’s culture.
We’ll create a museum out of containers,
and make it as a road show to several big
Indonesian cities.
We’re going to infuse relevant approach to
attract the audience through character of
each masterpiece.

Online Museum:
To make
Indonesian
Mahakarya
accessible easily
Not only we’ll be having a roadshow,
we’ll also make an online museum that
showcases Indonesian Mahakarya

Once people are
hooked with the hype
of Mahakarya..

2. Making a Reality Show to find
the successor of the Last Mpu
Looking for 5 candidates, whose going to be trained and shaped through some
series of training, mentally and physically.

How does it work?

Open an online
registration
We’ll encourage people to
submit their profile or
recommend a friend that they
think are legible to take part in
a once in a lifetime experience
Registration will be hosted on
our main hub partnering with
National Geography ID
The Show
The reality show will starts after
we get our 5 candidates.
Throughout the show, people
are able to interact with these
candidates through our
microsite as the Hub.
The Winner
The winner will definitely get
media attention and coverage,
both local and international.
His work will be showcased on
our Digital Museum and his
journey will be documented
through National Geographic
channel internationally.
This activity will be buzzed by twitter KOL
and other social media channels too.
On top of that, we’ll get media value from
NatGeo. Furthermore, if possible, we can have
digital banners and other paid media on the
National Geographic channels which will lead
to the activity.

To maintain the excitement, we’ll
crowdsource our audience to
send their thoughts about what
would be the next Indonesian
Mahakarya Project to be
explored and be showcased in
our Mahakarya Museum

People can just simply
register their thoughts/idea
of the next Indonesian
Mahakarya on our online
museum.
Later on, we’ll open a voting system where other audiences can vote
for the another Indonesian workpieces to be selected as our next
Mahakarya Project.

APPENDIX

Key Visual - Website

Key Visual - Website

Key Visual - Website