Indosat CaseScenario
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SUMMARY<br />
1<br />
We are engaging high-value customers, defined as users with<br />
ARPU > IDR 150,000, who are Image-Conscious Information<br />
Seeker segment based on Nielsen<br />
2<br />
To engage them we are creating an experience - one that is<br />
simple, entertaining, and social at its core<br />
3<br />
“Get More” - a social media campaign, supported by customized<br />
vending machine, to engage and makes being part of <strong>Indosat</strong><br />
High Value customer desirable<br />
JWT<br />
XM ASIA
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