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<strong>Working</strong><br />

<strong>together</strong> <strong>for</strong><br />

a <strong>better</strong> <strong>future</strong><br />

The Sustainable<br />

Community Strategy<br />

<strong>for</strong> West Sussex<br />

2008 - 2020


West Sussex Strategic Partnership is comprised of public, private,<br />

business and voluntary sector organisations working <strong>together</strong> <strong>for</strong> the<br />

benefit of West Sussex, its residents and visitors. All levels of local<br />

government are represented within the partnership through the<br />

county, district, borough, parish and town councils. The police, the<br />

Primary Care Trust and a wide range of service providers from the<br />

voluntary and statutory sectors are also represented.<br />

The Local Government and Public Involvement in Health Act 2007<br />

established the statutory framework <strong>for</strong> local partnerships to work<br />

<strong>together</strong> to improve the way communities access the services and<br />

opportunities they need in a sustainable way.<br />

The requirement was also established <strong>for</strong> county councils to take the<br />

lead within their partnerships in developing and agreeing the medium<br />

to long-term strategic vision <strong>for</strong> their county, their sustainable<br />

community strategy.<br />

This document is the sustainable community strategy agreed by the<br />

West Sussex Strategic Partnership.<br />

Introduction<br />

The West Sussex Strategic Partnership has reviewed<br />

the condition of the County and considered carefully<br />

what challenges and opportunities might lie ahead.<br />

Having consulted with individuals, businesses and<br />

communities, the Partnership sets out a shared<br />

vision <strong>for</strong> the County over the next ten years and<br />

beyond.<br />

This sustainable community strategy identifies what<br />

the key issues and priorities are across the<br />

whole range of services and what we<br />

would all like to see<br />

<strong>for</strong> West Sussex in the<br />

longer-term. This<br />

shared vision will focus<br />

the work of all service<br />

providers to meet<br />

the needs and<br />

aspirations of all:<br />

residents,<br />

communities,<br />

businesses and<br />

visitors.<br />

In some ways, the <strong>future</strong><br />

<strong>for</strong> West Sussex might<br />

not look as good as it may<br />

first appear. Pressures are<br />

increasing in many areas.<br />

So, what are the long-term challenges<br />

<strong>for</strong> West Sussex?<br />

●<br />

●<br />

Relative deprivation in some parts of the<br />

County is increasing. We need to ensure such<br />

areas are identified and the gap between the<br />

prosperous and the deprived is narrowed by<br />

bringing the standard of living up <strong>for</strong> those<br />

who are most deprived.<br />

West Sussex is one of the least af<strong>for</strong>dable<br />

parts of the country in which to buy a house.<br />

We need to ensure that good quality,<br />

sustainable and af<strong>for</strong>dable housing is built<br />

●<br />

where it is needed, while guarding against<br />

uncontrolled development in our beautiful and<br />

interesting countryside.<br />

There are more cars on the road than ever<br />

be<strong>for</strong>e and the networks are becoming<br />

strained. At the same time, climate change is<br />

<strong>for</strong>cing us to look at more sustainable options.<br />

Public transport is often very much needed to<br />

access services, but not by enough people to<br />

make it self-financing. Our challenge is to<br />

balance these pressures to provide the<br />

services that people want and need in the<br />

most sustainable ways while relieving the<br />

pressure on the road network.<br />

● Dealing with the<br />

challenges of migration<br />

requires proper planning<br />

to mitigate any risks to<br />

social cohesion and to<br />

harness the potential<br />

opportunities <strong>for</strong> the<br />

benefit of all.<br />

● Economic<br />

development in the<br />

County remains a<br />

key priority.<br />

Investment and<br />

regeneration is needed,<br />

particularly on the coast. We<br />

need <strong>better</strong> arterial transport<br />

links and a well-educated and<br />

trained work<strong>for</strong>ce to meet the<br />

needs of business.<br />

● We have an ageing population.<br />

Given the increasing pressures on the County, one<br />

thing that is certain to be a priority over the next<br />

ten or more years will be to get the most out of our<br />

resources. This will require all of us to play our part,<br />

residents, communities, organisations and businesses<br />

in closer partnership working across services and<br />

will be achieved best if resources are focussed on<br />

providing the framework <strong>for</strong> communities and<br />

individuals to help themselves.<br />

This is what sustainable communities are all about.<br />

2 3


Building cohesive communities<br />

and meeting diverse needs<br />

Sustainable communities are vibrant places where<br />

people want to live and<br />

comprise a range of factors<br />

including a high-quality<br />

natural and built<br />

environment, a varied and<br />

prosperous economy,<br />

availability of appropriate and<br />

af<strong>for</strong>dable housing, a just and<br />

inclusive society, a feeling of<br />

safety, a healthy population<br />

and access to services<br />

including culture and sports.<br />

The Partnership has a vital<br />

role to play in ensuring these<br />

factors can flourish even<br />

though, in financial terms, the<br />

<strong>future</strong> <strong>for</strong> West Sussex may<br />

not be as strong as it is at<br />

present.<br />

Pressures are increasing in<br />

every direction: housing,<br />

transport, the growing and<br />

ageing population, demands<br />

on the environment, climate<br />

change issues, sustaining a<br />

prosperous economy and<br />

providing decent jobs in the<br />

face of global competition.<br />

No matter how well the<br />

public agencies and other<br />

service providers per<strong>for</strong>ms<br />

public services are unlikely to<br />

improve as quickly as we<br />

might like <strong>for</strong> residents in<br />

West Sussex.<br />

It is there<strong>for</strong>e essential that<br />

public services in West<br />

Sussex work <strong>together</strong> in<br />

effective partnerships to create a bright <strong>future</strong> <strong>for</strong><br />

everyone in every community and build on the<br />

County’s successful inheritance.<br />

The Partnership sets out a vision that recognises the<br />

importance <strong>for</strong> people throughout West Sussex to<br />

be equipped with the in<strong>for</strong>mation, opportunities,<br />

options and support to allow them, as individuals and<br />

West Sussex<br />

pointers <strong>for</strong> action:<br />

The following headlines indicate the<br />

most important things that the<br />

Partnership will work to promote,<br />

foster change and improve:<br />

A <strong>better</strong> place to live<br />

Continue and renew ef<strong>for</strong>ts to<br />

mitigate and adapt to the effects of<br />

climate change<br />

Opportunity <strong>for</strong> all<br />

Maximise opportunities <strong>for</strong> achieving<br />

life-long learning and skills development<br />

to realise the potential in the work<strong>for</strong>ce<br />

Better health <strong>for</strong> all<br />

Tackle health inequalities and promote<br />

preventative approaches, especially<br />

in relation to common causes of<br />

premature death<br />

Staying and feeling safe<br />

Recognise the value of children and<br />

young people in society and increase<br />

community safety<br />

as communities, to influence decisions, take<br />

responsibility <strong>for</strong> their choices and access the<br />

services they want in ways that suit them best. Social<br />

inclusion and accommodating diversity bring with<br />

them the need <strong>for</strong> individuals<br />

and communities to take a<br />

measure of social<br />

responsibility.<br />

There is a need <strong>for</strong> people to<br />

share cultural experiences<br />

because this helps increase<br />

awareness of diversity, assists<br />

individuals in their<br />

understanding of others’<br />

needs and builds greater<br />

understanding.<br />

This sustainable community<br />

strategy is <strong>for</strong> the whole<br />

population; not just those who<br />

have traditionally been<br />

supported because they have<br />

the highest needs. Its aims are<br />

to:<br />

● build strong and cohesive<br />

communities where individuals<br />

feel included and recognise<br />

their responsibilities;<br />

● assist individuals and<br />

communities to access<br />

services and opportunities<br />

with minimal<br />

intervention; and,<br />

● encourage<br />

service providers<br />

to work as<br />

partners in<br />

focussing on<br />

the needs<br />

and<br />

aspirations<br />

of people, ensuring<br />

there are highquality,<br />

af<strong>for</strong>dable<br />

services and<br />

improving<br />

in<strong>for</strong>mation<br />

provision from a<br />

variety of sources, including through the<br />

internet, so people can identify and take<br />

opportunities and make choices.<br />

The success of this strategy will be the realisation of<br />

the vision it sets out. The Local Area Agreement is<br />

the short-term delivery vehicle <strong>for</strong> achieving the<br />

vision. Monitoring and review of the Agreement will<br />

provide an understanding of the per<strong>for</strong>mance of the<br />

strategy.<br />

Core themes of the strategy<br />

Work within the community, with<br />

elected Members, partners and<br />

stakeholders, along with analysis of<br />

existing strategies and programmes, has<br />

suggested that some issues are<br />

connected or interact in such a way to<br />

make it sensible to group them under<br />

a series of core themes. Four core<br />

themes have been identified and, in<br />

addition, a further principle was<br />

established relating to the need <strong>for</strong><br />

provision of services that meet diverse<br />

needs. The four core themes are<br />

explained below.<br />

Some issues that have been identified<br />

within a particular theme may be ‘crosscutting’<br />

in nature and could<br />

there<strong>for</strong>e equally ‘live’<br />

within one or more<br />

alternative themes.<br />

However, where<br />

possible such crosscutting<br />

issues have<br />

been located within<br />

the theme to<br />

which,<br />

consultation<br />

work has<br />

suggested, they<br />

have the<br />

greatest<br />

relevance.<br />

Bringing<br />

it all into<br />

focus...<br />

4<br />

5


A <strong>better</strong> place<br />

to live<br />

West Sussex is, <strong>for</strong> most<br />

people, a good place to<br />

live with a high-quality<br />

environment, effective<br />

services and<br />

opportunities. Access to<br />

parks, open spaces and nature are frequently cited by<br />

residents as being among the most important factors in<br />

making the County a good place to live. However,<br />

demands on our environment, both by human activity<br />

and by natural <strong>for</strong>ces, are increasing and we need to be<br />

prepared <strong>for</strong> the challenges that result. This strategy<br />

aims to ensure West Sussex becomes a <strong>better</strong> place to<br />

live <strong>for</strong> everyone. To achieve this, Partnership members,<br />

working effectively <strong>together</strong>, must address many<br />

challenges facing both the natural and man-made<br />

environments to ensure our communities, in their<br />

entirety, can benefit.<br />

Partners must work to achieve a County-wide sense<br />

of community. While striving <strong>for</strong> the highest standards<br />

in environmental protection, and where possible<br />

improvements, we must seek a balance with the<br />

inevitable pressure <strong>for</strong> continued growth to meet the<br />

demands of an expanding population. Below are some<br />

of the issues the Partnership will focus on in relation to<br />

this theme.<br />

Infrastructure, development and place shaping -<br />

creating clean, safe, attractive and accessible places <strong>for</strong><br />

people to live and work will require the delivery of<br />

appropriate physical and social infrastructure capacity<br />

to meet existing and planned development needs. There<br />

is a need to look at the impact of development<br />

throughout the County and make sure it meets the<br />

needs of a growing and changing population.<br />

Environmental, cultural, transport / accessibility and<br />

economic considerations must all be taken into<br />

account so that West Sussex remains an attractive<br />

place to live. Af<strong>for</strong>dability of housing will be a key<br />

consideration alongside recognition of the importance<br />

of individuality of places and a thorough understanding<br />

of the underlying character of areas. Innovation will be<br />

needed in relation to design, maintenance, land<br />

availability and use. Recycling must be increased, both in<br />

terms of maximising public and business involvement<br />

and in widening the range of materials collected, as part<br />

of a comprehensive waste reduction, management,<br />

treatment and disposal strategy. Homes, business<br />

premises and public buildings and spaces will need to<br />

make more efficient use of resources such as water, gas<br />

and electricity to reduce the growth in demand <strong>for</strong><br />

limited and damaging energy resources and to help<br />

prevent fuel poverty. The quality and accessibility of<br />

public spaces and streetscapes must be considered in<br />

relation to new development and maintenance of<br />

existing places; people will need to be the priority<br />

rather than cars, with ideas such as ‘home-zones’ being<br />

encouraged. Particular issues <strong>for</strong> the consideration of<br />

infrastructure and development include:<br />

●<br />

●<br />

●<br />

●<br />

●<br />

exploring local opportunities <strong>for</strong><br />

renewable sources of energy;<br />

championing energy-efficient<br />

development;<br />

encouraging water-efficient<br />

development;<br />

providing and maintaining social,<br />

cultural and sports facilities; and,<br />

matching the growth in population and<br />

businesses with the necessary services.<br />

Mitigating and adapting to climate<br />

change and man-made pollution hazards - this will<br />

require new approaches with the objective of building<br />

resilience rather than trying to provide<br />

comprehensively <strong>for</strong> every eventuality. Providing<br />

in<strong>for</strong>mation to help educate the public and businesses<br />

about the risks associated with climate change will<br />

remain a key task. Aspects of specific importance are:<br />

●<br />

●<br />

●<br />

●<br />

●<br />

●<br />

●<br />

●<br />

managing flood risk and ensuring a joined up<br />

emergency response in the event;<br />

<strong>better</strong> integrating water resource requirements in<br />

new development;<br />

reducing the carbon footprint of West Sussex<br />

communities (CO2 emissions);<br />

preparing individuals, communities and businesses<br />

<strong>for</strong> the possible impacts of climate change;<br />

supporting the provision of local goods, services<br />

and employment;<br />

increasing recycling and improving waste<br />

management;<br />

making best appropriate use of innovation and<br />

new technology to reduce harmful emissions; and,<br />

including highways and transport, education,<br />

library services, fire and waste.<br />

Housing - beyond the statutory provision of<br />

accommodation <strong>for</strong> those most in need, there is a<br />

requirement to examine strategically the necessity <strong>for</strong>,<br />

and impact of, housing development throughout the<br />

County; and to do so with regard to the needs of a<br />

growing and changing population. Environmental,<br />

cultural, accessibility/transport and economic<br />

considerations must all be taken into account so that<br />

West Sussex remains an attractive yet viable place to<br />

live <strong>for</strong> people from across the social spectrum.<br />

Planning <strong>for</strong> a wide range of accommodation options<br />

and styles will be<br />

required to<br />

facilitate balanced<br />

population growth<br />

and the homes<br />

delivered must be<br />

adaptable, resilient,<br />

‘decent’ and<br />

suitable <strong>for</strong> the<br />

needs of those<br />

who live in them.<br />

They will also be<br />

built to<br />

increasingly<br />

exacting environmental standards.<br />

Character and local distinctiveness - buildings and<br />

open spaces must be well designed and maintained,<br />

reflecting local distinctiveness and the special character<br />

that makes West Sussex so attractive, in line with the<br />

West Sussex design principles. Much of this distinctive<br />

character comes from our County’s landscape, its<br />

archaeology and historic buildings and its varied<br />

ecology. We must continue to strive <strong>for</strong> the protection<br />

and conservation of the environment and heritage of<br />

West Sussex and promote a greater understanding of<br />

the County’s distinctive character. Places that are<br />

understood are <strong>better</strong> places to live and communities<br />

appreciate their areas and what makes them different.<br />

Clean, well-maintained public and green spaces will help<br />

build community spirit and a sense of pride and wellbeing<br />

around our built environments.<br />

Green infrastructure - a strategic approach is required<br />

in relation to the natural environment. This means<br />

focussing on high protection standards <strong>for</strong> sites of high<br />

environmental value, which must be linked by natural<br />

corridors to encourage biodiversity. Improving public<br />

access to the natural environment will also help realise<br />

health benefits; cycleways and footpaths should be<br />

increasingly networked to help achieve this sustainably.<br />

We must continue to help educate the public about the<br />

importance of environmental issues and increase ef<strong>for</strong>ts<br />

to prevent or discourage activities that are detrimental<br />

to our green spaces, such as fly-tipping.<br />

Local resources - optimising the availability, accessibility<br />

and use of local produce and natural resources,<br />

including aggregates and timber, will encourage local<br />

enterprise, support existing agricultural businesses and<br />

associated industries and reduce dependency on<br />

potentially volatile external sources, while at the same<br />

time reducing the environmental impacts associated<br />

with transportation.<br />

Travel, transport and behavioural change - attractive<br />

alternatives to travelling by private car must be provided,<br />

possibly through technological developments that help<br />

reduce the need to travel, that enable people to choose<br />

how they access workplaces, schools, shops and other<br />

places. Greater consideration must be given to non-car<br />

road-users when planning transport networks and<br />

greater priority needs to be given to enhancing safety<br />

and accessibility <strong>for</strong> cyclists and pedestrians. Congestion<br />

and unreliability of transport networks damage<br />

productivity and the environment and we must<br />

overcome the challenge of generating growth while<br />

mitigating the impact of transportation.<br />

Coastal protection, flood risk management and<br />

water resource resilience - solutions must be<br />

developed to reduce the risk associated with flooding<br />

and to meet increasing agricultural, business and<br />

domestic demand in erratic weather conditions.<br />

Countryside and rural community - the implications<br />

of possible <strong>future</strong> uses of our rural landscape will<br />

require careful consideration. It is likely that a more<br />

mixed-use pattern will emerge that includes productive<br />

agricultural uses existing alongside more visitor-focussed<br />

activities based on the attractiveness of our landscape<br />

and rural communities. Access to services in rural areas<br />

will need to be revolutionised to meet the increasing<br />

demand of an ageing population, and the changing<br />

patterns of economic activity, in an af<strong>for</strong>dable way. Rural<br />

communities will need support to retain their service<br />

functions and this will require work in relation to<br />

changing attitudes to development that will help local,<br />

and younger, people to remain in their communities. To<br />

support this, a consistent planning approach will be<br />

required and greater flexibility encouraged in relation to<br />

diversification activities in the countryside.<br />

6 7


Opportunity<br />

<strong>for</strong> all<br />

Economic success and<br />

financial inclusion play<br />

important roles in<br />

maintaining a high<br />

quality of life, but this<br />

cannot be achieved<br />

without the right<br />

conditions. West Sussex has had mixed success in<br />

providing economic opportunities and prosperity<br />

across its communities - SEEDA’s Economic<br />

Research Team’s analysis of gross value added (GVA)<br />

showed a significant slowing in growth between 1995<br />

and 2005, to the extent that the County has one of<br />

the slowest growing economies in the country. The<br />

Gatwick Diamond shows the impact of high value<br />

employment opportunities and good transport links<br />

because it has seen the second fastest growing rate<br />

of GVA per head of the eight diamonds <strong>for</strong><br />

investment and growth in the South East, although<br />

even here there is scope <strong>for</strong> improvement. The<br />

following issues relate to the opportunities that need<br />

to be taken and the challenges that must be<br />

overcome to facilitate positive economic conditions.<br />

Education, improving and retaining skill levels - a<br />

population with high levels of skills attainment and<br />

education will be <strong>better</strong> placed to adjust to threats<br />

we might expect to emerge, <strong>for</strong> instance, from the<br />

global economic realignment toward Asian markets.<br />

Educational attainment and skills levels across the<br />

County show unacceptable variation. While work<br />

must continue on raising standards across the board,<br />

particular ef<strong>for</strong>t must be focussed on areas of underper<strong>for</strong>mance<br />

to narrow this disparity. Our aim must<br />

be to raise skills levels <strong>for</strong> all through a balance<br />

between academic, workplace (including work<br />

experience) and vocational learning. This will also<br />

require community involvement supported by a<br />

multi-agency approach. The business community<br />

should be encouraged and supported in providing<br />

<strong>for</strong> apprenticeships. Providing the widest possible<br />

access to the most appropriate educational<br />

opportunities will be critical to achieving not only<br />

individuals’ personal development aspirations, but<br />

also our wider growth objectives. This will require<br />

<strong>better</strong> use of existing resources, such as opening<br />

schools and other public amenities outside their<br />

normal hours to create<br />

opportunities <strong>for</strong><br />

learning and<br />

development. The<br />

voluntary and<br />

community sector has a<br />

key role to play in<br />

developing skills both<br />

through the training<br />

programmes it can<br />

deliver and the voluntary<br />

or professional<br />

opportunities it can offer.<br />

Ways must be found to<br />

provide the opportunity<br />

and the incentive <strong>for</strong><br />

skilled and educated<br />

young people to remain<br />

and work in the County.<br />

Economic growth - in a<br />

global economy there is<br />

no room <strong>for</strong><br />

complacency regarding<br />

those elements of our economy that are currently<br />

per<strong>for</strong>ming well; nor can we ignore those spatial<br />

areas and sectors of the economy that are not<br />

per<strong>for</strong>ming so well.<br />

Businesses must be<br />

offered help to take<br />

advantage of local<br />

opportunities and<br />

resources and we must<br />

work to ensure West<br />

Sussex is a premier<br />

location into which highvalue<br />

businesses choose<br />

to locate and can flourish.<br />

Key issues relating to<br />

economic growth are:<br />

● intelligent transport<br />

that can make travel<br />

more efficient (safer, less<br />

polluting and cheaper)<br />

and improving key routes<br />

- cooperation is required<br />

from and with the<br />

Highways Agency and<br />

other partners to secure improvements<br />

to the A27 at Chichester, Arundel and<br />

Worthing and to transport<br />

infrastructure throughout the Gatwick<br />

Diamond. Existing transport corridors<br />

must be supplemented by <strong>better</strong> eastwest<br />

cross-county and inter-hub<br />

networks;<br />

● innovation, business support and<br />

survival - there is a need <strong>for</strong> adaptable<br />

and flexible business support services.<br />

Policies will be needed that encourage the<br />

investment necessary to meet unpredictable<br />

challenges; and,<br />

●<br />

employment/commercial premises - an<br />

increased supply of flexible, af<strong>for</strong>dable land and<br />

premises is needed, including <strong>for</strong> small<br />

businesses and enterprise in rural areas. It<br />

should be recognised that brownfield land may<br />

need to support employment-focussed<br />

development and not just new housing.<br />

Childcare, caring arrangements and returning to<br />

employment - opportunities must be identified and<br />

promoted to help people wishing to return to work<br />

after periods of caring <strong>for</strong> children, family members<br />

or others suffering illness or infirmity. Appropriate<br />

support is needed <strong>for</strong> carers so they are not <strong>for</strong>ced<br />

to leave work to balance their lives and ways must<br />

be found to ensure returning carers are not unfairly<br />

disadvantaged once they get back into work.<br />

Visitor economy, culture, heritage and the arts -<br />

consideration ought to be given to the impact of<br />

visitors potentially moving away from day and<br />

weekend visits to the County to longer, perhaps<br />

more culture and heritage-focussed vacations.<br />

Traditional skills will be required to maintain the<br />

historic buildings and landscapes on which much<br />

of our visitor economy is largely based and may<br />

offer opportunities in the training and leisure<br />

industry sectors. The economic and regenerative<br />

potential of our local culture and the arts<br />

should be exploited, while at the same time the<br />

intrinsic value of their educational and social<br />

benefits must be recognised and promoted.<br />

●<br />

●<br />

●<br />

Functional economic areas - the following<br />

functional economic areas should be the focus<br />

of particular attention:<br />

Gatwick Diamond - where the airport,<br />

commuting, distinct employment opportunities<br />

and the evolving need <strong>for</strong> skills will require<br />

approaches closely tuned to local needs.<br />

Coastal West Sussex - economic regeneration,<br />

transport infrastructure, employment<br />

opportunities and skills levels of local people<br />

may also need approaches tuned to local<br />

circumstances.<br />

Rural West Sussex - small town viability, access<br />

to services and af<strong>for</strong>dable housing are topics<br />

that may benefit from rurally-focussed<br />

approaches.<br />

8 9


Better health<br />

<strong>for</strong> all<br />

While residents of<br />

West Sussex on the<br />

whole enjoy good<br />

health, there are<br />

significant variations in<br />

health status across the<br />

County that must be<br />

reduced; including, <strong>for</strong> example, unacceptable<br />

differences in life-expectancy. Better health is an<br />

objective we must aim to achieve <strong>for</strong> everyone living<br />

and working in the County through preventative<br />

measures and a range of accessible, consistent, highquality<br />

community-based services and care closer to<br />

home. Partners in healthcare are working jointly on a<br />

strategic needs assessment to help describe the<br />

<strong>future</strong> health, care and well-being needs of<br />

communities.<br />

The enthusiasm <strong>for</strong> participating in sports<br />

generated be<strong>for</strong>e, during and after the 2012 Olympic<br />

Games should not be<br />

underestimated; healthier living<br />

initiatives should exploit this<br />

once-in-a-lifetime opportunity<br />

and people of all ages should be<br />

encouraged and enabled to<br />

participate in a variety of sporting<br />

activities.<br />

Preventative strategies - these<br />

must see us planning and living<br />

today with tomorrow in mind,<br />

rather than simply ‘fire-fighting’<br />

problems as they arise. We must,<br />

however, continue to provide<br />

timely and high-quality responses<br />

to shorter timescale issues, such<br />

as illness and accidents. A range of<br />

lower tier preventative strategies<br />

will need to be made available<br />

through general practitioner (GP)<br />

surgeries, but also through community centres or<br />

other places convenient <strong>for</strong> the public. We cannot<br />

af<strong>for</strong>d to discount the impact of wider determinants<br />

of health such as environment, social status and<br />

activity levels that will require wide-ranging and<br />

effective partnership working to address. Ef<strong>for</strong>ts<br />

must be made to adopt practices that limit the<br />

negative effects of stress in the workplace.<br />

Health in<strong>for</strong>mation, education and access to<br />

support and advice - this will be vital in enabling<br />

the whole population to choose healthier lifestyle<br />

options and maintain them. Specific areas of focus<br />

will include:<br />

●<br />

●<br />

●<br />

●<br />

●<br />

●<br />

●<br />

●<br />

●<br />

reduction of alcohol and drug misuse;<br />

reduction of tobacco use;<br />

improved sexual health;<br />

reduction of obesity through <strong>better</strong> diet,<br />

nutrition and physical activity;<br />

<strong>better</strong> mental health and well-being;<br />

workplaces and schools being important<br />

settings <strong>for</strong> health improvement;<br />

providing improved access to a wide range of<br />

sporting activities at all levels and ages;<br />

<strong>better</strong> health <strong>for</strong> children and families; and,<br />

managing chronic conditions, especially in older<br />

people.<br />

Inequalities in health and well-being - there is a<br />

need to focus on health inequalities and variations in<br />

health in West Sussex, particularly <strong>for</strong> people and<br />

places most in need and including the ‘Local<br />

Neighbourhood Improvement Areas’, some rural<br />

communities and various vulnerable and<br />

disadvantaged communities and groups.<br />

The ageing population - a<br />

demographic profile of the County<br />

shows it to be ageing and a<br />

comprehensive, planned approach<br />

will be required to meet the<br />

challenges this is likely to create,<br />

including access to healthcare,<br />

suitability of accommodation,<br />

availability of social, cultural and<br />

leisure opportunities, alleviating<br />

pensioner poverty and increasing<br />

independence. Those caring <strong>for</strong><br />

older people (and others with<br />

care needs) must be supported<br />

effectively.<br />

Children and health - healthy<br />

lifestyles need to be promoted<br />

during childhood to help prevent<br />

poor health later in life. The risks<br />

associated with alcohol and drug<br />

misuse and smoking must be<br />

communicated clearly in ways that<br />

children can relate to. We also<br />

need to focus on obesity, reducing<br />

teenage pregnancy and sexually<br />

transmitted infections and on enhancing access to<br />

sporting, leisure and recreational activities. Admission<br />

prices <strong>for</strong> leisure facilities ought to be considered as<br />

they might create a barrier to <strong>better</strong> health.<br />

Children’s emotional and physical well-being will<br />

remain a priority and cannot be separated from the<br />

well-being of the family, so improving parenting skills<br />

must also be a key focus.<br />

Mental health services - we need to aim <strong>for</strong><br />

improvements in mental health and well-being<br />

through improved access to healthier lifestyle<br />

choices and effective support <strong>for</strong> those who<br />

experience problems; especially in more vulnerable<br />

groups such as children and young people or those<br />

older than sixty-five. Ef<strong>for</strong>ts will be needed to<br />

increase early diagnosis and intervention <strong>for</strong> those<br />

with degenerative conditions such as dementia and<br />

Alzheimer’s disease. Support must be provided <strong>for</strong><br />

those who suffer bereavement, especially in<br />

childhood.<br />

Accommodation - everyone, especially the<br />

vulnerable, needs the opportunity to access<br />

appropriate accommodation because poor housing<br />

can act as a catalyst <strong>for</strong><br />

health problems and<br />

undermine ef<strong>for</strong>ts in<br />

health education.<br />

Choice - this means<br />

putting people in control<br />

of their health by helping<br />

them make healthier<br />

lifestyle choices and<br />

enabling them to access<br />

the services they need in<br />

ways that suit them best.<br />

However, we must also<br />

recognise that some<br />

people may not be in a<br />

position to easily exercise<br />

such choice over their<br />

care, or might prefer a<br />

more structured care<br />

package. Community<br />

engagement is another<br />

factor to consider in<br />

improving health and<br />

well-being; volunteering<br />

offers opportunities to<br />

increase activity and can promote or prolong wellbeing.<br />

Ensuring the public is kept fully in<strong>for</strong>med<br />

about changes to the way services are offered and<br />

delivered will be essential in alleviating fears that can<br />

accompany change.<br />

10<br />

11


Staying and<br />

feeling safe<br />

Overall levels of crime<br />

in West Sussex are<br />

relatively low and it is<br />

important they remain<br />

so. Behaviour, respect<br />

and social inclusion are<br />

issues that require ongoing<br />

ef<strong>for</strong>t and the role of the media in influencing<br />

behaviour and generating unnecessarily pessimistic<br />

perceptions cannot be underestimated.<br />

Crime - as well as maintaining low crime levels and<br />

striving <strong>for</strong> continued improvements, the Partnership<br />

will need to work to improve the perception of<br />

community safety among the public. Tackling<br />

domestic, sexual and family violence must remain a<br />

priority, especially in improving support <strong>for</strong> victims<br />

to reduce the often hidden but devastating and widereaching<br />

effects. Reoffending rates need to be<br />

addressed and ef<strong>for</strong>t needs to be focussed on<br />

breaking negative behavioural cycles and preventing<br />

potential escalations in criminality.<br />

such roles and enabling<br />

them to maximise their<br />

community involvement<br />

will need to be explored.<br />

We must also remember<br />

that anti-social behaviour<br />

is not committed solely<br />

by younger people.<br />

Children and young<br />

people - people from<br />

this group are statistically<br />

the most likely to<br />

become victims of crime.<br />

We need to improve<br />

safeguarding processes<br />

<strong>for</strong> vulnerable children<br />

and families. We must<br />

seek to increase the<br />

number of children and<br />

young people engaged in education, training and<br />

employment. Young people need to be fully involved<br />

in cohesive communities and be protected, while<br />

also being given the skills to look after themselves.<br />

Positive parenting initiatives will require support and<br />

the voluntary and community sector will be a<br />

particularly important partner in delivering this<br />

objective. Bullying must be tackled because it blights<br />

lives.<br />

Respect and social inclusion - positive roles <strong>for</strong><br />

and images of young people and members of<br />

minority communities need to be promoted to help<br />

counteract negative public perceptions and engender<br />

a stronger, more positive, sense of place within<br />

society. We must aim to enable everyone, regardless<br />

of their life circumstances or opportunities, to have<br />

the realistic opportunity to achieve their potential if<br />

we are to avoid the social isolation and resentment<br />

that feeds extreme views. In<br />

a wider sense, ef<strong>for</strong>t is<br />

needed to help people<br />

<strong>better</strong> understand the<br />

influence they can have over<br />

decisions at their local level.<br />

Alcohol misuse and anti-social<br />

behaviour - alcohol misuse can be<br />

costly and encourage irresponsible<br />

behaviour. The reasons <strong>for</strong> alcohol<br />

misuse need to be <strong>better</strong><br />

understood in relation to social<br />

exclusion so appropriate and<br />

effective solutions can be developed.<br />

Parents must be made aware of their responsibility<br />

<strong>for</strong> children’s access to and use of alcohol. Anti-social<br />

behaviour involving younger people, whether<br />

connected to alcohol or not, can result from a lack<br />

of positive activities in which young people can<br />

engage. Young people need to be consulted regarding<br />

the opportunities that would benefit them most.<br />

Diversionary and educational activities <strong>for</strong> young<br />

people will require support; <strong>for</strong> instance ‘health<br />

trainers’ working with young people around the risks<br />

associated with using alcohol, drugs or engaging in<br />

unsafe sexual practices. Ef<strong>for</strong>ts must be made to<br />

ensure available facilities, such as youth clubs, are<br />

open at times and in locations that young people<br />

want to access them.<br />

To encourage use of them, public spaces and<br />

footpaths/cycleways<br />

need to feel and be<br />

safe and their design<br />

and lighting strategies<br />

will need to reflect<br />

this. Visibility of<br />

figures of<br />

responsibility such as<br />

Community Wardens<br />

can deter anti-social<br />

behaviour and young<br />

people may be more<br />

willing to cooperate<br />

with such figures<br />

than with the police;<br />

ways of providing<br />

support to those in<br />

Drug misuse - there will be<br />

a continuing need to<br />

support effective drug and<br />

substance misuse treatment<br />

strategies. Where necessary,<br />

rehabilitation work with<br />

offenders that focuses on<br />

drug addiction treatment offers a positive route out<br />

of the cycle of criminality.<br />

Road and fire safety - road traffic accidents<br />

generate very high social and economic costs. While<br />

significant improvements have been achieved, there is<br />

a now a need to move toward targeting safety<br />

measures on high-risk groups and in high-risk<br />

locations. There is also a need to rethink road<br />

layouts and traffic priorities to encourage less<br />

aggressive driving and more pedestrian/cycle-friendly<br />

routes. The economic and human cost of preventable<br />

fires must also be reduced through continued<br />

innovation in training, education and responsiveness.<br />

12 13


Innovative, flexible and multi-faceted approaches to<br />

providing services are required – and may already be<br />

being introduced – that can meet the diverse needs<br />

of individuals and communities. The responsibility of<br />

all partners is to ensure people can access services<br />

that will enable them to live well and independently.<br />

To achieve this, the members of the Partnership will<br />

need to work <strong>together</strong> to:<br />

●<br />

●<br />

●<br />

●<br />

make accurate and high-quality advice<br />

available, along with support and<br />

brokerage services when and where<br />

people need them;<br />

ensure maximum opportunities are<br />

available locally within communities to<br />

allow people to develop their capacity to<br />

act;<br />

work smarter to remove barriers to<br />

opportunity;<br />

look to what people want and focus on<br />

the most important factors to<br />

customers; and,<br />

Implementation<br />

and what<br />

happens next<br />

Implementation and what happens next<br />

●<br />

consider the needs of communities as<br />

they evolve and provide services<br />

according to the needs and aspirations of<br />

individuals, families and communities.<br />

Direct involvement in people’s lives is costly and,<br />

while often essential in the short-term, can be<br />

unhelpful in the long-term. While a small number of<br />

large interventions in individuals’ lives may be<br />

required, a wide range of smaller interventions can<br />

be more productive in building cohesive<br />

communities.<br />

Consideration will need to be given to how public<br />

bodies and others use land in their ownership.<br />

Disposals will be looked at in terms of community<br />

uses and how these might be incorporated with the<br />

use of proceeds from sales to provide public<br />

services.<br />

The Partnership now needs to work <strong>together</strong> to<br />

prepare plans to address the pointers <strong>for</strong> action<br />

identified by this strategy. This action planning will<br />

commence during autumn/winter 2008/9 to in<strong>for</strong>m<br />

business plans commencing in 2009.<br />

Contact details:<br />

If you have any comments or would like more in<strong>for</strong>mation about<br />

this strategy or what happens next, please contact the West Sussex<br />

Strategic Partnership in one of the following ways:<br />

By telephone to:<br />

01243 777100<br />

By post to:<br />

Policy & Partnerships<br />

West Sussex County Council<br />

County Hall<br />

West Street<br />

Chichester<br />

West Sussex PO19 1RQ<br />

14 15


www.westsussex.gov.uk/scs<br />

Designed and produced by WSCC Graphic Design Unit G08190 September 2008

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