official sponsorship prospectus - ICSB 2014

www.icsb14.com 

SPONSORSHIP 

AND EXHIBITION 

PROSPECTUS

INVITATION 

We’re very proud to be bringing the 15th International Conference 

on Systems Biology to Melbourne—hosting it in the Southern 

Hemisphere for the first time. 

Systems biology is a multidisciplinary science that can help us tackle 

big questions. How does a coral reef recover from a cyclone? How do 

the habits of parents affect the success of IVF? How does every cell in 

the heart contribute to its function? Can we model a whole yeast cell 

or even a whole rat? 

Systems biology applies methods from engineering and maths to 

focus on whole biological systems—organs, entire organisms and 

even ecosystems. As its profile grows in Australia and internationally, 

systems biology is poised to transform the life sciences and 

biotechnology. 

But it can’t be done by just one person or one laboratory. Systems 

biology requires integration of data, and expertise from medicine and 

biology, mathematics, computer science and engineering. 

In Europe, the USA and Japan systems biology is an integral 

part of the leading life science institutes. Australia’s community of 

systems biologists is growing, and this conference will give them an 

unprecedented opportunity to showcase their work and forge new 

collaborations with the world’s leaders in the field. 

Be in at the beginning 

This conference is an opportunity for your organisation: 

• to engage with the leaders of this growing field 

• to contribute to the establishment of systems biology in Australia 

and New Zealand 

• to demonstrate that you are at the cutting edge–ready and able 

to adapt to and support the transformation of the life sciences. 

We look forward to your support as we work to build new partnerships 

in Australia and across the world. 

Nadia Rosenthal 

Scientific Head, EMBL Australia 

Hiroaki Kitano 

CEO, Systems Biology Institute, Tokyo 

WHY MELBOURNE? 

Australia is quickly building a reputation for research in systems biology. We’re 

home to a node of Japan’s famous Systems Biology Institute, which connects 

Japanese and Australian research and industry partners, and systems biology 

research groups are forming across the country. 

With ten universities, five teaching hospitals and more than a dozen leading 

research institutes, Melbourne is a major Australian hub for education and 

science, making it the perfect city to host the first International Conference on 

Systems Biology in the southern hemisphere. 

Melbourne is also home to major research infrastructure and facilities, including 

the Australian Synchrotron, the Victorian Life Sciences Computation Initiative 

and a new Victorian comprehensive cancer centre. 

ORGANISING COMMITTEE 

Silvio Tiziani 

Nadia Rosenthal 

Tony Bacic 

Sarah Boyd 

Niall Byrne 

Michelle Gallaher 

Andrew Gilbert 

David Lovell 

Tingting Zhang 

Karen O’Connor 

EMBL Australia 

EMBL Australia 

Bio21 Molecular Science and Biotechnology Institute 

SBI Australia 

Science in Public 

BioMelbourne Network 

Bioplatforms Australia Ltd 

Australian Bioinformatics Network 

ICSB2015 Committee Member 

Department of Defence 

CONTACT DETAILS 

T: +61 2 9213 4024 

W: www.icsb14.com 

E: sponex@icsb14.com 

2 

International Systems Biology Conference 2014–Sponsorship and exhibition prospectus

WHAT IS SYSTEMS BIOLOGY? 

Using techniques from maths and engineering, systems biology is a new 

approach to analysing biological data, with applications in medicine, 

agriculture, ecology, drug design, industry and basic research. 

OVERVIEW 

SYSTEMS BIOLOGY: 

THE FIFTH ELEMENT 

Four generally accepted elements underlie modern reductionist biology: 

1. Gene as the basis for heredity 

2. Cell as the fundamental unit of organisms 

3. Chemistry of biological processes 

4. Evolution of species by natural selection 

These four concepts have gradually developed into distinct, specialised fields 

of biology: genetics and molecular biology, cell biology, biochemistry and 

evolutionary biology, respectively. No life form can be imagined without genes, 

cells, enzymes, or evolution, yet they are insufficient to fully explain life. 

Systems biology represents a fifth fundamental aspect of life. Systems biology 

presupposes that complex systems are required to understand the four 

elements of life processes in that: 

• Gene products do not act alone 

• Individual cells separated from their neighbours lose many of their 

functional and structural attributes 

It uses all the tools of the biological and computer science revolutions to look 

at whole organs, plants, animals, and even entire ecosystems. 

Collaboration is key in systems biology: building links between disciplines to 

better understand complex systems. 

• Macromolecules and metabolites are intimately linked to each other 

• Evolution acts on complex multi-scale interconnected systems of 

biochemical reactions, genes, cells 

This conference seeks to capture the multiple facets that comprise a systems 

understanding of life, as a single common thread that unifies seemingly different 

approaches: 

• Mapping and modeling macromolecular and cellular networks 

• Understanding cellular organisation 

• Information flow and logical relationships 

• Mathematical modeling of local molecular relationships 

• De novo engineering of molecular circuits (synthetic biology) 

Four key areas will be discussed and dissected throughout the conference 

• Applied systems biology 

• Modelling complex systems and issues being faced 

• Software modelling date and technology 

• Social and governance issues in systems biology 

PREVIOUS SPONSORS 

International Conference on Systems Biology 2014–Sponsorship and exhibition prospectus 3

SPONSORSHIP 

AND PARTNERSHIP 

OPPORTUNITIES 

ICSB 2014 will provide an excellent 

opportunity for your organisation to 

promote and showcase your products 

and services to new audiences in the 

growing field of systems biology. 

The conference will bring together 

life scientists, clinicians, computer 

scientists and engineers to consider 

new approaches to big questions in 

medicine, agriculture, industry, ecology, 

drug design and basic research. 

By becoming a sponsor or exhibitor at ICSB 

2014 your involvement will provide you with the 

opportunity to: 

• Raise your organisation profile in the field and add 

value to your brand by showing your support for this 

rapidly growing field of study. 

• Develop new business markets and channels. 

Reach potential market entrants through 

pre-conference publicity. Have your brand on all 

ICSB 2014 marketing collateral and the conference 

website. 

• Launch a new product or service and generate 

industry interest. 

• Have the opportunity to train delegates in the use of 

your product at the post conference workshops. 

• Develop and reinforce personal and direct relationships 

with existing clients and new contacts. 

• Discover the current trends and challenges in 

systems biology and how your organisation can 

assist with them. 

An array of opportunities for supporting and 

collaborating with the ICSB 2014 is available, 

and we are happy to facilitate bespoke packages 

as required. 

4 


DELEGATE DEMOGRAPHICS 

USA/ 

Canada 

Europe 

Australia/ 

NZ 

Rest of 

Asia Pacific 

China 

Japan 

PREMIUM PARTNERSHIP OPPORTUNITIES 

All prices are in Australian Dollars (AUD) and include 10% GST 

PRESENTING PARTNER Exclusive $55,000 

• Inclusion in conference program (one speaking position) subject to 

abstract approval. Speaking position is at discretion of program committee. 

• Sponsor’s presentation video content to be streamed via ISSB 

membership and EMBL Australia social media networks post-event. 

• ICSB 2014 website banner advert (hyperlinked). Subject to 

specifications provided by the conference managers. 

• 10 fulltime delegate registrations 

• One post-conference onsite workshop, marketed to the entire 

delegation (room hire and basic AV included, catering is at sponsors 

expense) 

• Private working lunch roundtable provided for delegates of choice 

• Exhibition booth (12m 2 ) in prime location 

• Prominent inclusion on all sponsor recognition signage throughout 

the MCEC 

• Logo on all outgoing marketing (pre-event) 

• Prominent profile and logo in handbook along with one full page advert 

• Pre-event electronic delegate list and meeting scheduling service 

(subject to privacy law compliance) 

• Post-event content delivered to ISSB membership and EMBL 

Australia 

• Post-event delegate list (subject to privacy law compliance) 

We view our presenting partner as our principal sponsor and will work 

alongside you to promote your organisation through an integrated array of 

channels during the prelude, on-site and through the post-event mediums 

that are established. This is a unique marketing opportunity that allows 

for unsurpassed levels of exclusivity and a major presence online. The 

package is also designed to facilitate collaborative projects and marketing 

campaigns where ICSB 2014 acts as a key component within a wider mix 

of objectives. 


SUPPORTING PARTNER three available $35,000 

• Five-minute speaking opportunity/audience address subject to 

program positioning 

• Sponsor content to be streamed via ISSB and EMBL Australia social 

media pre-event and 30-second video advertisement post-event 

• ICSB 2014 website banner advert (hyperlinked). Subject to 

specifications provided by the conference managers 

• Six fulltime delegate passes 

• One post-conference onsite workshop, marketed to the 

entire delegation 

• Exhibition booth (9m 2 ) in prime location 

• Inclusion on all sponsor recognition signage throughout 

the MCEC 

• Logo on all outgoing marketing (pre-event) 

• Profile and logo in handbook along with one full page advert 

• Pre-event electronic delegate list and meeting scheduling service 

(subject to privacy law compliance) 

• Post-event content delivered to ISSB membership and EMBL Australia 

• Post-event delegate list (subject to privacy law compliance) 

As one of only three supporting partnerships available your company/ 

organisation will benefit from an excellent level of exposure during the 

prelude, on-site and through post-event campaigns. The package gives 

you the ability to get private access to influential through a private on-site 

workshop marketed to delegates/individuals of your choice. To add to that 

the package offers long term engagement and connectivity far beyond 

the lifecycle of the event giving the ability to activate and probe delegate 

interests and loyalty. 

PROGRAM SPECIFIC SPONSORSHIP OPPORTUNITIES 


Align your company, organisation or area of expertise with a particular program and topic area. Your presence onsite will be marketed as a leader in this topic area to the 

entire delegation with particular connectivity and engagement opportunities with international delegates that share similar interests, pre event, on-site and post-event. 

OPPORTUNITY 

Research organisation academic 

institution–partner 

$29,000 

Standard topic specific 

sponsorship 

$25,000 

Content streaming pre-event ✔ ✔ 

Advertisement 15 sec 15 sec 

eNewsletter banner advert–hyperlinked ✔ ✔ 

Delegate registrations 5 3 

Student/researcher single session passes 10 NA 

Workshop marketed to entire delegation 1 1 

Exhibition booth 9m 2 9m 2 

Sponsor signage throughout MCEC ✔ ✔ 

Logo on all outgoing marketing ✔ ✔ 

Logo in handbook ✔ ✔ 

Logo on relevant program stream holding slides ✔ ✔ 

Pre-event electronic delegate list and meeting scheduling service NA ✔ 

Post-event content distributed to ISSB membership and EMBL Australia ✔ ✔ 

Post-event delegate list subject to privacy law compliance ✔ ✔ 

6 


SPONSORSHIP ADD-ONS AND NAMING RIGHTS 


WELCOME RECEPTION CONFERENCE DINNER MOBILE APP 

$10,000 $15,000 $15,000 

• Verbal recognition 

• Signage with logo 

• Branding in program 

As the sponsor of the welcome reception your 

company / organisation will align itself, through 

branding and signage, with this well attended 

and enjoyed integral networking event. 

• Verbal recognition 

• Signage with logo 


As the sponsor of the conference dinner, your 

company / organisation will be associated with 

the premier networking event of the conference 

program with extensive branding opportunities. 

• Download details on website 

• Signage at on-site registration 

• Logo on home screen 

• Branding and instructions in program 

Make your company / organisation an integral part of 

the delegate experience with the sponsorship of the 

conference app. As the information medium of choice 

for delegates and plentiful branding opportunities, 

put your company in the delegate’s pocket. 

FAIRCONTROL POST-EVENT ANALYSIS PRIVATE BREAKFAST MEETING POSTER AREA PARTNER 

$25,000 $25,000 $10,000 

• Comprehensive post-event workshop 

with market and delegate analyses 

Take part in an exclusive post-event analysis 

with Fair Control, who will assist your company 

/ organisation in assessing the outcomes and 

opportunities created by your time at ISCB 2014. 

• Meeting space at MCEC or adjoining site 

• Basic AV and technician 

• Listing in program 

• Catering at sponsors expense 

Take advantage of an excellent opportunity to reach those 

in the industry that matter the most to your company / 

organisation with an exclusive private breakfast meeting. 

• Signage in poster section of exhibition hall 


Have your company / organisation 

associated with the academic hub of the 

conference as the poster area partner. 

REFRESHMENTS PARTNER USHER AND VOLUNTEER UNIFORM CONFERENCE BAG 

$15,000 $8,000 $15,000 

• Signage 

• Branding on napkins 


As the refreshments partner, your company 

/ organisation will enjoy numerous, 

continuous branding throughout the 

conference during all program breaks. 

• Logo exclusively on uniforms of ushers and 

student volunteers for conference duration. 

Have your company / organisation’s branding 

throughout the conference with the usher 

and volunteer uniform sponsorship. 

• Exclusive logo placement on conference bag 

• Inclusion of promotional literature in bag 

As the conference bag sponsor, place your 

company / organisation’s logo and information 

literally in the hands of the conference delegates. 

NOTEPADS & PENS LANYARDS 

$8,000 $10,000 

• Logo printed on notepads and pens, inserted 

into conference bag 

As the notepad and pen sponsor, place your 

company / organisation’s branding literally in the 

hand and bag of all the conference delegates. 

The lanyard sponsorship will further emphasise your company/organisation’s support 

of systems biology in Australia with your logo printed on all delegate lanyards. 

PROGRAM BOOK ADVERTISING 

Back cover 

$5,000 

Inside front cover 

$3,000 

Inside back cover 

$2,000 

Inside full page 

$1,500 

Satchel insert 

$2,000 


INDUSTRY EXHIBITION ENTITLEMENTS 

EXHIBITING 

OPPORTUNITIES 

All prices are in Australian Dollars (AUD) and include 

10% GST. Book and pay by 24th January 2014 for the 

earlybird rate! 

WHY EXHIBIT? 

The ICSB 2014 exhibition offers the perfect opportunity 

to raise your profile and build relationships with 

scientists, researcher and key decision makers 

in systems biology. It’s an opportunity to reach 

researchers from outside your core market–systems 

biology brings together teams from life science, medical 

research, computer science and engineering. 

If your organisation has a vested interest in this 

industry, you cannot afford to miss this opportunity. 

The industry exhibition will be the hub of the event, hosting 

the poster display, all refreshment breaks (including 

lunch) and the poster happy hour sessions, providing a 

prime networking area for both participants, sponsors and 

exhibitors. 

EXHIBITION BOOTH TYPES & RATES 

Booth type 

(all prices include 

10% GST) 

Earlybird 

Payment received up to and 

including 24 January 2014 

Shell scheme booth $4,725 $5,250 

Space only $4,320 $4,800 

Standard 

Payment received 

after 24 January 2014 

Item 

Fulltime registration–all 

exhibition staff must be 

registered and wear a 

namebadge 

Fascia panel–exhibitor name 

on fascia panel (maximum 30 

characters including spaces) 

Carpeting–carpeted floor 

provided 

Walls–2.4m high matt anodised 

aluminium frame with white 

laminated infill walls (one back 

wall and two side walls) 

Power–one x 240 volts/1000 

watt/4amp general purpose 

outlet per exhibitor. Additional 

power can be purchased on 

request. 

Shell scheme 

booth 

Space 

only 

1 1 

Additional equipment ✘ ✘ 

Listing in conference 

handbook–exhibitor organisation, 

booth number and contact 

details, and 50 words promotional 

paragraph 

Conference website listing– 

hyperlink to exhibitor’s website 

from the conference website 

EXHIBITOR ADD ONS 

Charge bar 

Smart phone/device 

charge bar to attract 

people to your booth, 

with signage, branding 

and note in program 

Exhibitor 

introduction 

Five minute audience 

presentation in 

exhibitor hall to 

explain product, 

services and solutions 

✔ 

✔ 

✔ 

✔ 

✘ 

✘ 

✘ 

✘ 

Available for hire from exhibition 

supplier at exhibitor’s own expense 

✔ 

✔ 

✔ 

✔ 

Additional 

exhibitor 

passes 

Additional passes for 

extra exhibition staff 

per day 

Includes admission to 

trade show and daily 

catering^. 

$3,300.00 $1,500.00 Day pass: $150.00 

3-day pass: $320.00 

^ See registration brochure for full inclusions 

8 


FLOORPLAN 

CONTACT DETAILS 

For all queries regarding sponsorship and exhibition, please contact: 

ICSB 2014 

c/o MCI Australia 

Level 2, 369 Royal Parade 

Parkville, Vic 3052 

T: 02 9213 4024 


W: www.icsb14.com 

Managed by MCI–designing and delivering spectacularly successful meetings 

and events www.mci-group.com 


GENERAL TERMS AND CONDITIONS FOR EVENT 

SPONSORSHIP AND EXHIBITION 

THINGS YOU NEED TO KNOW 

The following terms and conditions apply to your application to sponsor and/or 

exhibit. 

• You (sponsoring /exhibiting organisation) by returning a completed, 

signed and dated form accepts these terms and conditions. 

• We/us (MCI Australia) representing the local organising committee and the 

host body do not accept responsibility for any errors, omissions or changes. 

Details may change without notice. Please refer to the event website for the 

latest information. 

FINANCIAL FACTS 

• Phone or unpaid bookings will not be accepted. 

• We will issue a tax invoice which is payable within 14 days. If you miss the 

payment date, any time dependent discounts will be forfeited i.e. you will be 

billed at the next highest level (early rate to standard, etc.). 

• You will not receive any sponsorship or exhibition entitlements, including 

allocation of booth location (allocated to sponsors first and then to exhibitors), 

until all monies have been paid. 

• All prices are quoted in Australian dollars and include GST. 

• If you pay by electronic funds transfer or an international cheque you agree 

to pay any bank charges and must include these in the amount you transfer. 

• If you pay via credit card, a merchant fee may be charged if detailed on the 

application form. Debits to your credit card, except for accommodation, will 

appear as Event Planners Australia on your statement. 

IF YOU NEED TO CANCEL 

• You must notify us in writing if you need to cancel. 

• Cancellations made before the early bird cut-off date will be refunded less 

50% of the total purchase price. 

• Cancellations made after this date will not be refunded. 

• Your non-payment does not cancel your contractual obligations to us. 

IN THE UNLIKELY CASE THAT THE EVENT CANCELS 

• The extent of refunds will be a matter for the host organisation (the underwriter) 

to decide. We have no responsibility for making refunds and attempts to cancel 

cheques or credit card payments will be rejected by our bank. 

YOU AND YOUR STAFF—ONSITE 

• Your application to sponsor or exhibit does not constitute an attendee 

registration. You will need to do that separately on the relevant form. 

• All exhibition staff must be registered using the relevant form i.e. 

complimentary exhibitor registration, or by purchasing additional exhibitor 

staff registrations. 

PRINT ENTITLEMENTS 

• Logos and/or company names will be reproduced in the event colour/s, 

full colour, or mono, at our discretion. All logos must be at least 300 DPI at 

100% in EPS (preferred for print) and JPEG (preferred for website) format. 

• No print or web recognition will be given unless payment terms have been 

met. 

SPONSOR NOTES 

• If you are entitled to host an endorsed private function, you do so at your 

own expense and at a time/date we approve. 

• Sponsorship of speakers and sessions are subject to separate terms and 

conditions. 

EXHIBITOR NOTES 

• You may not assign, share, sub-let, or grant licences for the whole or part of 

the booth without our prior approval. 

• We reserve the right to ask you to remove any display items we deem as 

unacceptable. 

• You must conduct business only from within the confines of your booth. You 

may not tout, or 

• You will be responsible for any reasonable costs of repairing the booth or 

premises should you paint, mark or damage any fixtures or fabric. 

• Food, beverage or prohibited items are not permitted at the event unless 

prior arrangements are made with us. 

• Any supplier you use on site must conform to the venue’s OH&S, insurance 

and other regulations. 

• You are solely responsible for any physical loss or damage to your own 

property. 

• You must hold a current public liability insurance policy for a minimum 

of AUD10,000,000. Please forward the name of your insurer, your policy 

number and its renewal date to us at least four weeks prior. Entry to the 

venue will be denied if you have not provided this information. If you 

are unable to organise insurance cover as required, please contact the 

organisers to discuss options 

PRIVACY STATEMENT 

• Your name and contact information, including electronic address, may 

be used by parties directly related to the event such as the organisers 

and approved stakeholders, for relevant purposes such as promotion, 

networking, and administration of this, and future events of this type. If you 

do not consent, please advise us. 

• In addition, your name, organisation and country/state of origin may be 

published on the participant list which is provided to participants, exhibitors 

and sponsors at the event. If you do not wish your details to be included in 

this list, please contact us. 

10 


APPLICATION FORM 

Simply complete and return this form to: 

ICSB 2014 conference managers 

c/- MCI Australia 

Level 2, 369 Royal Parade, Parkville, Vic 3052 

T: +61 2 9213 4024 


Important note: your organisation’s inclusion/s will be confirmed in writing and 

will become effective once agreed payment has been received. 

Sponsor details 

Mr / Mrs / Ms / Miss / Dr / Prof Given name Family name 

Position 

Industry sector 

Organisation name (for invoicing purposes) 

Organisation name (for marketing purposes) 

Address 

Suburb 

State Country Postcode 

Telephone 

Fax 

Email 

Website 

Exclusive sponsorship packages 

Presenting partner $55,000 Supporting partner $35,000 

Program specific sponsorship 

Research Organisation/Academic Institution Partner Topic $29,000 

Standard topic specific sponsorship Topic $25,000 

Sponsorship add-ons and naming rights 

Welcome reception $10,000 Conference dinner $15,000 Mobile app $15,000 Faircontrol post event analysis $25,000 

Private breakfast meeting $25,000 Poster area partner $10,000 Refreshments partner $15,000 Usher and volunteer uniform $8,000 

Venue signage $12,500 Conference bag $15,000 Notepad and pens $8,000 Lanyard (exclusive to presenting partner) $10,000 

Program advertising 

Back cover $5,000 Inside front cover $3,000 Inside back cover $2,000 Inside full page $1,500 Satchel insert $2,000 

Insurance information 

Please complete the following information regarding your Broadform Liability Insurance policy. 

Name of insurer:............................................................................................................................................................................................................................................ 

Policy number:............................................................................................................................................................................................................................................... 

Date insurance falls due:.................................................................................................. Insured amount: $............................................................................................... 

If you are unable to organise insurance cover as required, please contact the organisers to discuss options. 


APPLICATION FORM (cont) 

Exhibition package selection Cost per unit Quantity Exhibition package selection Cost per unit Quantity 

Exhibition booth earlybird $4,725 Charge bar add on $3,300 

Exhibition booth $5,250 Exhibition introduction add on $1,500 

Exhibition space only earlybird $4,320 Additional exhibitor day pass $150 

Exhibition space only $4,800 Additional exhibitor 3 day pass $320 

Payment method details (Please tick your chosen method) Please note these fees are being collected by MCI Australia on behalf of ICSB 2014 

Australian cheque (payable to MCI Australia). International cheques will not be accepted. 

Electronic funds transfer (EFT) into the following bank account: 

Bank: National Australia Bank Account name: MCI Australia Pty Ltd BSB: 084 255 Account number: 59 650 0566 

Please ensure that the amount transferred is equal to the total due including any bank charges. This means the total transfer amount must cover your sponsorship 

payment as well as any fees charged by your bank. To assist in the prompt allocation of your EFT payment, please fax or email remittance advice (which must include your 

name and organisation) to +61 3 9320 8699 or sponex@icsb14.com immediately after payment. 

Credit card charges as per this form (plus a 5% merchant fee) are to be debited to: 

MasterCard Visa American Express Diners Club 

Card holder’s name: .......................................................................................................................................................................................................................................... 

Credit card number: ........................................................................................................... Expiry: .............................................................................................................. 

Signature:............................................................................................................................................................................................................................................................. 

Declaration 

Please tick if you do NOT wish to receive conference updates via email 

My signature below denotes that I accept the points listed in the declaration, agree to be invoiced for the total amount payable, and am authorised to make the 

commitment on behalf of my organisation. I have read the sponsorship and exhibition prospectus, I understand and accept the inclusions and agree to abide by the terms 

and conditions of participating in this event. 

Name (please print clearly): .............................................................................................................................................................................................................................. 

Signature:................................................................................................................................................. Date: ........................................................................................... 

Insert TOTAL amount payable (excluding credit card merchant fees) $

official sponsorship prospectus - ICSB 2014

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