Course Outline BUS1004W

Useful Notes
BUS1004W – Introduction to Management
Referencing Guidelines
Harvard Referencing Guidelines:
The Introduction to Management course takes plagiarism extremely seriously and guilty students will
not only automatically be DPR ed from the course, but also handed over to the University Court. It is
thus imperative that all assignments, case-studies and projects for BUS1004W are adequately cited
within the body of text, as well as the respective authors/sources referenced at the end of the document
on a separate reference page. In addition, aligned with UCT Commerce standards, it is required that the
Harvard referencing technique be used in all cases.
Following are some examples of how to reference various sources in the Harvard Referencing style as
accepted by BUS1004W: for more details please consult:
http://www.lib.uct.ac.za/Training/citationstyles.htm#Author-date
In the body of the essay:
Citing a finding or notion:
In addition, the study found that psychographics were more effective (Laden, 2002).
OR
Laden (2002) found that psychographics were a more effective segmentation tool than
demographics.
Quoting a particular author:
Tucker (2003: 12) argues, "transactional marketing is a relic of the 20th century".
OR
It was argued, "transactional marketing is a relic of the 20th century" (Tucker, 2003: 12).
You do not have to use page numbers in-text when referencing a journal article.
Reference Page/Bibliography Entries:
Books:
Petersen, G. & Phillips, S. 2001. Finance: what does it mean?. New York: Harper & Row Publishers.
Journals:
Peppers, D. 1999. Retailing Financial Services: Transaction to Relationship Marketing. European
Journal of Services Marketing. 6(14), 96-111.
Web Sites:
Ottoman, N. Why South African consumers demand quality over price.
URL: . Dated 25 January 2004.
[Accessed 4 March 2004].
If no author is given, simply replace the author's name with the web site publisher (e.g. Wired World).
If that is uncertain, you probably shouldn't be using the source!
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