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SEPTEMBER / OCTOBER 2011 - reomac

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REOMAC® <strong>2011</strong><br />

Board of Directors<br />

OFFICERS<br />

Ivan Choi, President<br />

Benton Neese, Vice President<br />

Sara Waite, Secretary<br />

Kathy Jeffers-Volk, Treasurer<br />

BOARD MEMBERS<br />

De’Ann Clark<br />

Tom Corzine<br />

Edna Juarez<br />

Tom Moon<br />

Cynthia Nierer<br />

Tina Norder<br />

Mark Paniccia<br />

Mia Semo<br />

John Sway<br />

Ken Westfall<br />

REOMAC® Headquarters<br />

Joseph Davis<br />

Executive Director<br />

Jennifer Blevins, CMP<br />

Special Projects<br />

John Berkowitz<br />

Publications Director<br />

Nathan Carlson<br />

Sponsorships / Foundation<br />

Valerie Chavez<br />

Bookkeeper<br />

Michael Cochran<br />

Webmaster<br />

Bonnie Estep<br />

Account Administrator<br />

Katrina Duncan, CMP<br />

Meeting Planner<br />

Lexi Howard<br />

Special Projects<br />

Stephanie Schoen<br />

Special Projects<br />

Tricia Schrum, CPA<br />

Accountant<br />

Cameron Schubert<br />

Assistant Webmaster<br />

September / October <strong>2011</strong><br />

REOMAC®<br />

updatetm<br />

Departments<br />

President’s Message – Ivan Choi. ............................................................... 3<br />

Editor’s Message – Lynn Effinger. ...............................................................4<br />

Headquarters Happenings – Joseph Davis. ...................................................... 7<br />

July Dinner Meeting Wrap-Up – Fred Law. ......................................................8<br />

Scholarship Report – Mia Semo ...............................................................16<br />

Features<br />

Moving Beyond the Numbers – Morgan Harris. .................................................10<br />

The REO Open House ...<br />

Successful Marketing Strategy or Outdated Marketing Tool? – Mark Powell. ....................13<br />

REOMAC ® Technology and Wellness Expo<br />

Short Sales are Drastically Increasing – Don't Be Left On an Island! – James A. Browning, MRE......19<br />

Ad Valorem Tax Challenges – Arlene Udick, Esq.. ................................................ 21<br />

Office Safety ... and How We Survived a Brutal Attack on Our Team – Charles Matouk..............23<br />

The Value of Quick Response Codes – Andrea Johnson. ..........................................25<br />

The Tough Will Get Going – Lynn Effinger. ......................................................26<br />

REOMAC® Update Editor<br />

Lynn Effinger<br />

REOMAC®<br />

2520 Venture Oaks Way, Suite 150<br />

Sacramento, CA 95833<br />

916-239-4090 • 916-924-7323 fax<br />

www.<strong>reomac</strong>.com • info@<strong>reomac</strong>.com<br />

Copyright <strong>2011</strong> © by the Association of Real Estate Owned Managers.<br />

No portion of this magazine may be printed without express written<br />

consent of REOMAC®. The writings within these pages do not<br />

necessarily reflect opinions of REOMAC®.<br />

REOMAC® is a not-for-profit corporation dedicated to the professional<br />

advancement of its Regular, Outsourcer, Affiliate and Associate<br />

members nationwide. REOMAC® provides resources to anyone<br />

whose career interest revolves around pre- and post-foreclosure, loss<br />

mitigation and the management and disposition of distressed assets.<br />

The membership includes lenders and servicers; attorneys and<br />

vendors; and real estate brokers from across the country. REOMAC®<br />

members are dedicated to improving the quality of service they<br />

provide each other and the industry at large.<br />

With the exception of products or services, or articles specifically<br />

under REOMAC® control and supervision, it is the policy of REOMAC®,<br />

its Officers and Board of Directors and the Editor of this publication,<br />

NOT TO ENDORSE ANY PRODUCTS, SERVICES, OR OPINIONS<br />

EXPRESSED IN THIS PERIODICAL.<br />

REOMAC ® update tm September / October <strong>2011</strong> 1

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