SEPTEMBER / OCTOBER 2011 - reomac
SEPTEMBER / OCTOBER 2011 - reomac
SEPTEMBER / OCTOBER 2011 - reomac
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REOMAC® <strong>2011</strong><br />
Board of Directors<br />
OFFICERS<br />
Ivan Choi, President<br />
Benton Neese, Vice President<br />
Sara Waite, Secretary<br />
Kathy Jeffers-Volk, Treasurer<br />
BOARD MEMBERS<br />
De’Ann Clark<br />
Tom Corzine<br />
Edna Juarez<br />
Tom Moon<br />
Cynthia Nierer<br />
Tina Norder<br />
Mark Paniccia<br />
Mia Semo<br />
John Sway<br />
Ken Westfall<br />
REOMAC® Headquarters<br />
Joseph Davis<br />
Executive Director<br />
Jennifer Blevins, CMP<br />
Special Projects<br />
John Berkowitz<br />
Publications Director<br />
Nathan Carlson<br />
Sponsorships / Foundation<br />
Valerie Chavez<br />
Bookkeeper<br />
Michael Cochran<br />
Webmaster<br />
Bonnie Estep<br />
Account Administrator<br />
Katrina Duncan, CMP<br />
Meeting Planner<br />
Lexi Howard<br />
Special Projects<br />
Stephanie Schoen<br />
Special Projects<br />
Tricia Schrum, CPA<br />
Accountant<br />
Cameron Schubert<br />
Assistant Webmaster<br />
September / October <strong>2011</strong><br />
REOMAC®<br />
updatetm<br />
Departments<br />
President’s Message – Ivan Choi. ............................................................... 3<br />
Editor’s Message – Lynn Effinger. ...............................................................4<br />
Headquarters Happenings – Joseph Davis. ...................................................... 7<br />
July Dinner Meeting Wrap-Up – Fred Law. ......................................................8<br />
Scholarship Report – Mia Semo ...............................................................16<br />
Features<br />
Moving Beyond the Numbers – Morgan Harris. .................................................10<br />
The REO Open House ...<br />
Successful Marketing Strategy or Outdated Marketing Tool? – Mark Powell. ....................13<br />
REOMAC ® Technology and Wellness Expo<br />
Short Sales are Drastically Increasing – Don't Be Left On an Island! – James A. Browning, MRE......19<br />
Ad Valorem Tax Challenges – Arlene Udick, Esq.. ................................................ 21<br />
Office Safety ... and How We Survived a Brutal Attack on Our Team – Charles Matouk..............23<br />
The Value of Quick Response Codes – Andrea Johnson. ..........................................25<br />
The Tough Will Get Going – Lynn Effinger. ......................................................26<br />
REOMAC® Update Editor<br />
Lynn Effinger<br />
REOMAC®<br />
2520 Venture Oaks Way, Suite 150<br />
Sacramento, CA 95833<br />
916-239-4090 • 916-924-7323 fax<br />
www.<strong>reomac</strong>.com • info@<strong>reomac</strong>.com<br />
Copyright <strong>2011</strong> © by the Association of Real Estate Owned Managers.<br />
No portion of this magazine may be printed without express written<br />
consent of REOMAC®. The writings within these pages do not<br />
necessarily reflect opinions of REOMAC®.<br />
REOMAC® is a not-for-profit corporation dedicated to the professional<br />
advancement of its Regular, Outsourcer, Affiliate and Associate<br />
members nationwide. REOMAC® provides resources to anyone<br />
whose career interest revolves around pre- and post-foreclosure, loss<br />
mitigation and the management and disposition of distressed assets.<br />
The membership includes lenders and servicers; attorneys and<br />
vendors; and real estate brokers from across the country. REOMAC®<br />
members are dedicated to improving the quality of service they<br />
provide each other and the industry at large.<br />
With the exception of products or services, or articles specifically<br />
under REOMAC® control and supervision, it is the policy of REOMAC®,<br />
its Officers and Board of Directors and the Editor of this publication,<br />
NOT TO ENDORSE ANY PRODUCTS, SERVICES, OR OPINIONS<br />
EXPRESSED IN THIS PERIODICAL.<br />
REOMAC ® update tm September / October <strong>2011</strong> 1