Unit Title English in International Business 1 ... - Blc.lsbu.ac.uk

Assessment method
(Please give details –
elements, weightings,
sequence of elements,
final component)
Total 100%: coursework 50%; examination 50%
COURSEWORK 50%
1. Meeting to negotiate: (10%) week 6-­‐7
Negotiate some aspects of a business deal eg sales agreement, import-­export
agreement etc prepared from a case study
2. Oral presentation in pairs (10%) week 9-­‐10
The aim is to develop a new product to be launched in the near future.
From the market research, prepare a 10 MINUTE presentation with a
partner to outline the aims, specifications and marketing strategy for the
product /service.Include a webpage and/ or short visual commercial to
promote the product service.
3. PORTFOLI0 (30%) week 12
Report (20%) On a plan to launch a new product or service via the
internet in the near future. To find out what potential the product or
service has in the market place, prepare and administer a questionnaire
survey.
Personal development progress review (10%):
Write 200-­‐250 words reviewing personal development in language and
communication skills for this unit.
EXAMINATION : 50%
A two-­‐hour written examination in which there are two questions:
1) Write 2 business letters or emails in response to a situation: 20% each
= 40%
2) Write a report in response to a case study presented mainly in the
form of data. 60%
Total: 100%