Come join us for the drive of your life! - Automobile Association of ...
Come join us for the drive of your life! - Automobile Association of ...
Come join us for the drive of your life! - Automobile Association of ...
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<strong>Come</strong> <strong>join</strong> <strong>us</strong><br />
<strong>for</strong> <strong>the</strong> <strong>drive</strong><br />
<strong>of</strong> <strong>your</strong> <strong>life</strong>!<br />
Highway is published on<br />
a bi-monthly basis and<br />
is Singapore’s biggest<br />
circulated automobile and<br />
<strong>life</strong>style magazine. The<br />
magazine is excl<strong>us</strong>ively <strong>for</strong><br />
members <strong>of</strong> <strong>Automobile</strong><br />
<strong>Association</strong> <strong>of</strong> Singapore.<br />
Why Choose Us?<br />
<strong>Automobile</strong> <strong>Association</strong> <strong>of</strong> Singapore has been keeping<br />
Singapore driving since 1907 and it is more than j<strong>us</strong>t a<br />
motoring partner to its proud members. With its ill<strong>us</strong>trio<strong>us</strong><br />
history spanning more than a century and a publication,<br />
Highway that keeps members abreast <strong>of</strong> activities and<br />
<strong>drive</strong>r privileges, wouldn’t you want to be part <strong>of</strong> this<br />
motoring fraternity?<br />
Highway is more than j<strong>us</strong>t a motoring magazine. This<br />
bi-monthly publication reaches out to all <strong>drive</strong>rs - from<br />
true blue gearheads to <strong>the</strong> casual Sunday cruiser - <strong>the</strong>re is<br />
something in Highway <strong>for</strong> everyone. It is also an interactive<br />
plat<strong>for</strong>m <strong>for</strong> readers, with a mailbox section and even a<br />
Q&A page to answer every motoring query. It’s not j<strong>us</strong>t<br />
about driving, it’s about living <strong>the</strong> motoring Lifestyle.
RATE CARD<br />
Target Audience<br />
• Print Run : 80,000 copies<br />
• Gender : 70% male, 30% female<br />
• Age Group<br />
Under 30 : 3%<br />
31-40 : 17%<br />
41-50 : 29%<br />
51-60 : 28%<br />
60 & above : 23%<br />
Technical Data<br />
Advertisement Size<br />
H x W (mm)<br />
Double Page Spread - Trimmed Size 275 x 410<br />
Double Page Spread - Text Area 255 x 390<br />
Full Page - Trimmed Size 275 x 205<br />
Full Page - Text Area 255 x 185<br />
Half Page (Vertical) - Trimmed Size 275 x 100<br />
Half Page (Vertical) - Text Area 255 x 90<br />
Half Page (Horizontal) - Trimmed Size 135 x 205<br />
Half Page (Horizontal) - Text Area 125 x 185<br />
Frequency: Bi-monthly<br />
Advertising Rates and Specifications<br />
Outside Back Cover : S$4,500<br />
Inside Front Cover : S$4,200<br />
Inside Back Cover : S$4,000<br />
Double Page Spread : S$6,500<br />
Full Page : S$3,500<br />
2/3 Page (Vertical) : S$2,800<br />
1/2 Page (Vertical) : S$2,100<br />
1/2 Page (Horizontal) : S$2,100<br />
Note:<br />
1. All rates are quoted in Singapore Dollars, subject to Goods and Services Tax<br />
which will be charged at <strong>the</strong> prevailing rate.<br />
2. Any specified position incurs an additional 15% loading charge.<br />
3. All above-mentioned rates are incl<strong>us</strong>ive <strong>of</strong> 15% agency commission.<br />
4. For advertising Terms & Conditions, please refer to our Advertisement Sales<br />
Contract or visit www.aas.com.sg/ www.mediacorp.com.sg <strong>for</strong> more<br />
in<strong>for</strong>mation.<br />
Frequency Discount<br />
3 insertions : 10%<br />
6 insertions : 15%<br />
12 insertions : 20%<br />
Deadlines<br />
Booking : 4 weeks be<strong>for</strong>e publication date<br />
Material : 3 weeks be<strong>for</strong>e publication date<br />
Paper Stock<br />
Covers: 130gsm, gloss art paper<br />
Main text: 70gsm, art paper<br />
Bleed & Binding<br />
Please add 5mm to all 4 sides <strong>for</strong> bleed ads. Trim and crop marks m<strong>us</strong>t<br />
be provided. Due to mechanical tolerances, type matter facing-page<br />
m<strong>us</strong>t be kept 10mm away from <strong>the</strong> centrefold. Perfect binding.<br />
Printing<br />
• Off-set printing<br />
150 Line Screen<br />
Material Requirement<br />
• Submit via Quickcut. PDF or Indesign files (minimum 300dpi in CMYK<br />
mode) with colour pro<strong>of</strong>s<br />
• All fonts m<strong>us</strong>t be embedded<br />
• Remove all pr<strong>of</strong>ile when saving into a PDF <strong>for</strong>mat, e.g ICC pr<strong>of</strong>ile<br />
Sales Enquiries<br />
For more in<strong>for</strong>mation, contact<br />
Joey Wong Tel: 6357-5061 Hp: 9643 6300<br />
E-mail: joeywong@mediacorp.com.sg<br />
Leong Huey Min Tel: 6357-5063 Hp: 9843 6012<br />
Email: leonghueymin@mediacorp.com.sg<br />
MediaCorp Pte Ltd<br />
Caldecott Broadcast Centre, Andrew Road, Singapore 299939.<br />
www.mediacorp.com.sg<br />
Publisher <strong>of</strong> 8 DAYS, i-WEEKLY, STYLE:, STYLE: MEN, STYLE: LIVING,<br />
STYLE: WEDDINGS, MANJA, BABYCARE, ELLE SINGAPORE,<br />
SINGAPORE FHM and MOTHER & BABY SINGAPORE.<br />
• Requests <strong>for</strong> specific positions will require a 15% loading fee<br />
• Rates are incl<strong>us</strong>ive <strong>of</strong> 15% Agency Commission
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