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2011 - 2012 Annual Report - Tourism Australia

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Business and trade events and roadshows <strong>2011</strong>/12<br />

Event Held Country<br />

India Travel Mission (ITM) 25–28 August <strong>2011</strong> India<br />

China Incentive, Business Travel &<br />

30 August – 1 September <strong>2011</strong> China<br />

Meetings Exhibition (CIBTM)<br />

Japan <strong>Australia</strong> Mission (JAM) 31 August – 2 September <strong>2011</strong> Japan<br />

International French Travel Market (IFTM) 20–23 September <strong>2011</strong> France<br />

TTG Incontri 6–8 October <strong>2011</strong> Italy<br />

IMEX America 11–12 October <strong>2011</strong> USA<br />

European Meetings & Incentive<br />

17–19 October <strong>2011</strong> UK<br />

Travel Exchange<br />

Corroboree <strong>2011</strong> – The Americas 29–31 October <strong>2011</strong> <strong>Australia</strong><br />

Korea Travel Mission 3–4 November <strong>2011</strong> Korea<br />

Greater China Travel Mission (GCTM) 6–9 November <strong>2011</strong> China<br />

World Travel Market (WTM) 7–10 November <strong>2011</strong> UK<br />

Pacific Area Incentives and Conferences 9 November <strong>2011</strong> New Zealand<br />

Expo (PAICE)<br />

Dreamtime 13–18 November <strong>2011</strong> <strong>Australia</strong><br />

European Incentive, Business Travel & 29 November – 1 December <strong>2011</strong> Spain<br />

Meetings Exhibition (EIBTM)<br />

International Luxury Travel Market (ILTM) 5–8 December <strong>2011</strong> France<br />

ATEC Meeting Place 8 December <strong>2011</strong> <strong>Australia</strong><br />

G’Day USA 12–15 January <strong>2012</strong> USA<br />

CONFEC Red 2–5 February <strong>2012</strong> Spain<br />

Asia Pacific Incentives and Meetings 21–22 February <strong>2012</strong> <strong>Australia</strong><br />

Expo (AIME)<br />

Internationale <strong>Tourism</strong>us Borse (ITB) 7–11 March <strong>2012</strong> Germany<br />

European New Product Workshop 19–21 March <strong>2012</strong> UK<br />

Indonesia Sales Mission 18–21 April <strong>2012</strong> Indonesia<br />

cruise3sixty 25–30 April <strong>2012</strong> USA<br />

ATEC Symposium 2 May <strong>2012</strong> <strong>Australia</strong><br />

<strong>Australia</strong> Asia Roadshow 12–26 May <strong>2012</strong> Asia<br />

Worldwide Exhibition of Incentive<br />

22–24 May <strong>2012</strong> Germany<br />

Travel, Meetings & Events (IMEX)<br />

International Luxury Travel Market Asia 4–7 June <strong>2012</strong> China<br />

<strong>Australia</strong>n <strong>Tourism</strong> Exchange 15–21 June <strong>2012</strong> <strong>Australia</strong><br />

Americas Meeting and Events<br />

Exhibition (AIBTM)<br />

19–21 June <strong>2012</strong> USA<br />

Key Performance Indicators – Strengthen the travel distribution system<br />

Performance indicator <strong>2011</strong>/12 Target <strong>2011</strong>/12 Actual<br />

Key stakeholder satisfaction – <strong>Tourism</strong><br />

<strong>Australia</strong> programs add value<br />

81 per cent rated <strong>Tourism</strong> <strong>Australia</strong>’s<br />

functions as ‘excellent’, ‘very good’ or<br />

‘good value’ to their business.<br />

68 per cent rated <strong>Tourism</strong> <strong>Australia</strong>’s<br />

functions as ‘excellent’, ‘very good’ or<br />

‘good value’ to their businesses.*<br />

*Notably, ‘excellent’ and ‘very good’ responses grew from 35 per cent to 42 per cent, which is in line with <strong>Tourism</strong> <strong>Australia</strong>’s strategy to focus on<br />

key stakeholders.<br />

Gibraltar Peak, Tidbinbilla, ACT<br />

58 <strong>Australia</strong>n Government performance reporting Photographer: Chris Holly<br />

<strong>2011</strong>-<strong>2012</strong> ANNUAL REPORT 59

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