SME Community - Planters Development Bank

hotline
Tulong Barya
para sa Eskwela
BSP Governor Amando M. Tetangco
Jr. (second from left) receives the check
representing funds collected by Plantersbank
in support of the BSP-Department of
Education campaign Tulong Barya para
sa Eskwela from Plantersbank corporate
communications head FVP Roberto F.
Banaag. The collections landed Plantersbank
in the Top Five contributors among Thrift
Banks. Also in photo are BSP corporate affairs
director Fe de la Cruz, BSP director Edna Villa
and Chiqui Syquia, BSP deputy director for
corporate affairs.
Plantersbank “bares all”
with SME precedence
Striving to rev up like a well-oiled machine, our economy
continues to progress because of the dynamic proliferation of
Filipino small and medium enterprises (SMEs). Most of us are not
aware of it but over 90% of businesses in the country are comprised
of SMEs. They are also the primary source of employment thus
making them a key driving force in poverty alleviation.
SMEs encourage private ownership and entrepreneurial skills.
They are flexible businesses and can adapt quickly to the dynamic
market of demand and supply. They help diversify economic activity
and make a significant contribution to export and trade.
Their products are a fixture in our lives: in the food that we eat,
in the jewelry that we wear, in the homes that we live in. Without
SMEs, life becomes decidedly lacking. Stripped of the basics -
BARE!
Heeding to the call for the support of SMEs, Planters
Development Bank (Plantersbank), recently launched “BARE”, a 30-
second TV commercial which aims to shed light on the importance
of SMEs in our everyday life. Conceptualized by Blue Bottle, Inc. and
produced in cooperation with ANC, “BARE” allows the viewer to give
a second thought to the alternative, stark world of few choices.
Acknowledging SMEs as a strategic engagement in the global
trade, Ambassador Jesus P. Tambunting,Plantersbank chairman and
CEO, affirms that “more and more developing countries worldwide
have placed the promotion and development of small and medium
scale enterprises on top of their economic agenda.” He believes
that SMEs as part of the foreign trade will “set off sparks leading
to a progressive chain reaction-increasing economic participation,
multiplying income opportunities and jobs, driving market growth
and improving the quality of life.”
Through SMEs, life is complete.
Plantersbank Business Club Checking account
provides for family after father’s death
Mrs. Melinda Pitogo (right) insurance
benefit from coverage that came with
her late husband’s Plantersbank Business
Club checking account.
Even in death, a Plantersbank
client proved to be a great provider
for his widow and the children he
left behind. Mrs. Melinda Pitogo did
not expect the endowment which
formed part of the estate of her late
husband and entrepreneur Rolan, a
long-time Plantersbank client. Mrs.
Pitogo received P1million insurance
benefit from GenSan Branch senior
manager Tess Pacheco on November
21. The sum represents the account
accidental death insurance benefit
under the Plantersbank Business
Club checking account.
vol. 2 issue 1 2007 /