hurford hardwood stunning reds - The Australian Timber Flooring ...

Planet Ark educates consumers
A new campaign by environmental education organisation
Planet Ark is encouraging consumers to see timber flooring
for its environmental benefits.
The Make It Wood – Do Your World Some Good campaign
encourages the use of responsibly-sourced timber as a
building material and will be launched in October by Planet
Ark and campaign partner, Forest and Wood Products
Australia (FWPA).
Some of the key arguments in the campaign are well
known to those in the timber flooring industry:
• Trees take carbon out of the atmosphere as they grow.
When trees are responsibly harvested the carbon stays
locked in the wood.
• Half the weight of every timber floor is carbon, taken from
the atmosphere, and stored for the life of the product.
Imagine how many million tonnes of carbon are locked
away in floors around Australia!
• The production of timber products uses less energy than
other flooring materials, for a lower carbon footprint.
According to a recent RMIT study, using more timber
products in place of greenhouse gas intensive building
products could reduce the emissions of a typical house by up
to 18 tonnes across the whole life of the house — more than
a medium-sized car emits over seven years.
The Make It Wood campaign will also be highlighting
timber certification schemes to ensure that wood products
are responsibly sourced and that high conservation value
forests stay protected.
When talking to customers about their flooring options, you
can add these environmental benefits to the attractiveness
of timber as a choice. For more information about the
campaign, visit the website at makeitwood.org. f
H U R F O R D R O A S T E D
Hurford Roasted is a new, solid timber flooring product that has
been heat-treated to alter the wood’s molecular structure and
colour for a more stable, beautiful board.
• The colour change penetrates the entire board with no need to
restain in future
• Offers a more stable and durable product than regular,
kiln-dried flooring
• Available in two distinctive tones: Cayenne and Peat
• Available in two popular grades: Prestige and Rustic
• Precision-milled to a 128 x 14mm tongue and groove profile
Cayenne
Peat
hardwood.com.au
phone 02 6621 9886
8
HurfordsHalfPageRoasted.indd 1
1/06/11 8:04 PM