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WATERCOOLER<br />

Waterloo Regional Grand River<br />

Transit is in the process of<br />

evaluating user services and<br />

asking for users to comment on a new<br />

Express Bus Route. The initiative,<br />

launched during their fifth year as Grand<br />

River Transit, is one stage in a much larger<br />

plan to construct a light rail system<br />

connecting North Waterloo to South<br />

Cambridge. Increasing rider traffic is a<br />

key component in the Region’s Growth<br />

Management Strategy (see The Sleeping<br />

Giant in this issue of <strong>Exchange</strong>) and in<br />

initiating the Express Bus Service. The project will be evaluated according to ridership<br />

level on the route, how many people have been attracted from auto use (as<br />

opposed to simply using this route instead of other transit routes) and the amount<br />

of greenhouse gas emission reduction. Preliminary targets aim for 3800 riders per<br />

day in Year One, 5000 in Year Two and 5700 in Year Three. The new service is<br />

intended to provide riders a quick and comfortable ride. In September, the area<br />

tagged as the Central Transit Corridor (CTC) will operate the first new Express bus.<br />

The ride will be enhanced with transit priority signals and trip planning services<br />

The bus – with limited stops – will operate Monday to Friday, running at 15 minute<br />

intervals during rush hour and 30 minute intervals during mid-day. The new system<br />

will provide real time information for web-based trip planning. WRGRT is asking<br />

regional businesses to help to promote the Express Bus. Suggestions range<br />

from signing up for the Corporate Pass program where employees take transit at a<br />

discounted rate; providing information about transit service at the work location;<br />

selling transit tickets on site; and providing secure bike storage at the worksite for<br />

employees who combine bus'n' bike during their commute to work.<br />

Research In Motion and mobilkom austria have announced that BlackBerry®<br />

Connect will be made available for the Nokia 9300 Smartphone and the Sony Ericsson<br />

P910i. BlackBerry Connect enables users of the Nokia 9300 and Sony Ericsson<br />

P910i to connect to popular BlackBerry services operating on the mobilkom austria<br />

network. This is a first for Austria and mobilkom austria.<br />

Interest in Bible versions of popular board games has increased over the last several<br />

years, as result of “a re-emphasis on traditional core family values,” reported a<br />

recent release. “We've seen a positive growth in games over the past three years –<br />

especially since the turn of the millennium,” notes Brent Hackett, President of<br />

Forerunner Marketing, a wholesale distributor located in Cambridge, Ontario.<br />

“Overall, people are focusing more on<br />

family time, and building relationships.<br />

Games certainly play a role in the building<br />

process”. The growing demand for<br />

religious-themed games has prompted<br />

many game manufacturers to launch<br />

Bible versions of some well-known<br />

games. Some bestselling games currently<br />

on the market include Scattergories Bible<br />

Edition, Outburst Bible Edition, Bible<br />

Mad Gab, Bible Blurt, Bible TriBond,<br />

Bibleopoly, and even Settlers of Canaan<br />

– based on the popular Settlers of Catan<br />

Board Game. A brand new game is set<br />

for release this Fall: Guesstures Bible<br />

Edition.<br />

The province is giving up ownership of<br />

Ontario's 14 agri-food research stations<br />

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and three agricultural colleges to a<br />

Crown agency in Guelph. The move,<br />

which includes the transfer of the<br />

Ontario Agricultural College, is<br />

designed to boost private-sector investment<br />

in agricultural research in the<br />

province. The<br />

Agricultural<br />

Research<br />

Institute of<br />

Ontario will<br />

have full run<br />

of the infrastructure<br />

and<br />

resources of<br />

the stations<br />

and colleges,<br />

Alastair Summerlee which are all<br />

part of the University of Guelph. The<br />

move, which takes effect April 1, was<br />

hailed as a way to boost research investment.<br />

“This important decision reaffirms<br />

the continuing outstanding support of<br />

the agri-food industry as shown by this<br />

government and the value of our<br />

enhanced<br />

partnership,”<br />

said Alastair<br />

Summerlee,<br />

president of<br />

the University<br />

of Guelph.<br />

“ARIO is<br />

delighted with<br />

the news,”<br />

said Ginty<br />

Jocius, chair Ginty Jocius<br />

of the Agricultural Research Institute of<br />

Ontario. “It is anticipated that the<br />

upcoming transfer of facilities will help<br />

the Ontario government maximize its<br />

research investment by creating an environment<br />

conducive for more industry<br />

and federal funding.”<br />

OCTOBER 2005 l exchangemagazine.com l 31


“Research is critical to the future of<br />

Ontario's agricultural industry,” said Helmuth<br />

Spreitzer, chair of the Agricultural<br />

Research Coalition. “Farmers<br />

have said that to move forward, we need<br />

a research system that is in sync with<br />

change. With the transfer of these facilities<br />

to ARIO, the door is open for industry<br />

and government work together to<br />

ensure we have a research system that is<br />

second to none.”<br />

CAW members who work at the Big<br />

Three automakers have voted overwhelmingly<br />

to give union negotiators<br />

the mandate to strike, if necessary, to<br />

achieve their bargaining demands in<br />

the upcoming round of contract talks.<br />

The posted results from votes across<br />

Ontario on August 28: CAW members<br />

at General Motors voted 97.1% in<br />

favour of a strike; at Ford, 95.5%, while<br />

at DaimlerChrysler, 97.9% supported<br />

a strike, if necessary.<br />

During the third quarter, COM DEV<br />

International Ltd. showed a positive<br />

net income of $1.6 million or ($0.03 per<br />

share) on revenue of $31.2 million. This<br />

compares to the second quarter when<br />

net income was $1.8 million on $32.4<br />

million in revenue. For the year to date,<br />

COM DEV's revenue stands at $93.8<br />

million, up 9% from the same time a<br />

year ago. CEO John Keating reported,<br />

“We saw a strong order performance in<br />

the third quarter with $44 million in<br />

orders representing a 50% increase<br />

from the prior period and resulting in a<br />

solid book to bill ratio of 1.4. However,<br />

the company's expectations were for<br />

these orders to arrive sooner, and thus,<br />

to have more effectively utilized the<br />

resources within the organization. The<br />

Bruce M. Eberhardt<br />

Branch Manager<br />

Suite 1202, 20 Erb Street West, Marsland Centre<br />

Waterloo, ON N2L IT2<br />

Tel: (519) 884-6006<br />

Fax: (519) 884-8220<br />

Toll Free: 1-800-242-3096<br />

e-mail: waterloo@customhouse.com<br />

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delays in closing on these orders<br />

caused the organization to be less efficient<br />

and our margins for the quarter<br />

showed the result of this. Another consequence<br />

of the delays in closing new<br />

orders is that we now expect to fall<br />

short of our 10% year over year revenue<br />

growth expectation. Our forecasts<br />

now indicate that our growth will be<br />

approximately 6% in fiscal 2005. While<br />

this decrease in our 2005 growth projection<br />

is disappointing, we still continue<br />

to see growth in our core markets.”<br />

John Milloy, MPP for Kitchener Centre<br />

joined Waterloo Regional Police Chief<br />

Larry Gravill to mark the Province's<br />

funding of $200,000 to expand the<br />

work of the Hate Crimes/Extremism<br />

Investigation Team to Waterloo<br />

Region. The Waterloo Regional<br />

Police Service is one of the 10 police<br />

services across the province to be part<br />

of the Joint Forces Hate Crime and<br />

Extremism Investigative Team. The<br />

team delivers public education and<br />

training programs and provides specialized<br />

investigative support on matters<br />

involving hate propaganda, the<br />

promotion of genocide, hate-motivated<br />

crimes and criminal extremism.<br />

Canadian investors are back at the real<br />

estate table, having grabbed almost all<br />

the big real estate properties in the first<br />

half of the year, a study shows. A record<br />

$7.7 billion in trades were completed in<br />

the first six months of 2005, up from $6.6<br />

billion last year, figures released by CB<br />

Richard Ellis show. Of that, just $268<br />

million in real estate, or 4.7%, was purchased<br />

by foreign investors, down sharply<br />

from $2.8 billion, or 20% of all deals in the<br />

first half of 2004. The report also predicts<br />

that this year will meet or surpass the<br />

record $14.6 billion invested in commercial<br />

real estate last year. “The Canadians<br />

have been stepping up,” said Blake<br />

Hutcheson, Canadian president of CB<br />

Richard Ellis. He said Canadian investors<br />

have become more aggressive in chasing<br />

deals after watching foreign players come<br />

in and pick off major portfolios over the<br />

past few years. The past three years have<br />

seen a dramatic increase in interest by<br />

foreign players in the Canadian market,<br />

led by groups from Germany and Israel.<br />

Last year, foreign money was behind several<br />

high-profile transactions, numbers<br />

supplied by Richard Ellis show. That<br />

includes the $717 million purchase of the<br />

Metro Capital portfolio of apartment<br />

buildings by Al-Ed Canada Group and the<br />

$580 million deal to buy a half interest in<br />

six Ivanhoe Cambridge shopping malls by<br />

German-based CGI. Hutcheson predicted<br />

that, by the end of this year, the representation<br />

of foreign investors will likely<br />

increase above 5%, but doubts it will<br />

equal last year's level.<br />

The Provincial Ministry of Health<br />

and Long-Term Care is providing $1.2<br />

million to Waterloo Regional Homes to<br />

provide new Assertive Community<br />

Treatment Team services in Waterloo<br />

region. There will be a full sized ACTT<br />

team employing more than a dozen<br />

people full time, serving up to 110 people.<br />

“We are investing in mental health<br />

services to give Ontarians with mental<br />

illness better access to quality care,”<br />

said MPP John Milloy. “This also<br />

translates into the hiring of more people<br />

to work in this very important<br />

capacity”. Wendy Czarny, Executive<br />

Director of Waterloo Regional<br />

Homes for Mental Health said, “We<br />

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many people in Waterloo Region with<br />

serious mental health issues who<br />

require intensive treatment and support<br />

services such as those provided by<br />

assertive community treatment teams.”<br />

Alison and Hannah McIver of<br />

Agribiotics have been named finalists<br />

for the prestigious Ernst and Young<br />

Entrepreneur of the Year Award in the<br />

health sciences category for the<br />

Ontario region. Recognized for the path<br />

of innovation it has forged within the<br />

agricultural industry, Agribiotics<br />

researches and develops cutting-edge<br />

Alison and Hannah McIver<br />

agronomic products that enable growers<br />

to increase crop sustainability and<br />

enhance crop production. “It is an<br />

honor to be recognized as a finalist for<br />

the Ernst and Young Entrepreneur<br />

Award,” said Hannah McIver, Agribiotics<br />

Chief Executive Officer. The Ernst<br />

and Young Ontario Awards Banquet<br />

will take place October 6, 2005 at the<br />

Metro Toronto Convention Centre.<br />

With reports of yet another train derailment<br />

since the beginning of August,<br />

United Steelworkers' National<br />

Director Ken Neumann is calling for a<br />

full public inquiry into the practices of<br />

Canadian National Railway Company.<br />

“We have 3,500 members who are<br />

front-line CN track workers,” said Neumann.<br />

“Since privatization 10 years ago,<br />

available manpower has been a growing<br />

problem. Cutbacks and downsizing<br />

have been compounded by the ongoing<br />

practice of deferred maintenance, so<br />

that not only is our members' health<br />

and safety at risk, they are spending<br />

more and more of their time on emergency<br />

repairs instead of on scheduled<br />

maintenance tasks. This means more<br />

potential for exposure to dangerous<br />

materials that may be released in a<br />

derailment. This is a health and safety<br />

issue that concerns every worker and<br />

every citizen living along the CN line.”<br />

The highly anticipated Marcus Evans<br />

Canadian Pensions Investment<br />

Summit will run October 23-25, 2005,<br />

at the Four Seasons Hotel in Toronto.<br />

The Summit focuses on conventional<br />

and alternative methods that can be<br />

employed to combat the pension deficit<br />

crisis and maximize returns, while<br />

ensuring effective and compliant corporate<br />

governance.<br />

The AIA Eastern Regional Conference,<br />

“What's Brewing in the Automotive<br />

Aftermarket,” will be held October<br />

3-4, 2005, at the Holiday Inn, Guelph.<br />

The Conference is designed specifically<br />

for automotive service providers and<br />

jobbers and offers practical business<br />

sessions, networking opportunities,<br />

and affordable pricing.<br />

• Helicopter Charters<br />

• Corporate Events<br />

• Commercial and<br />

Private Licences<br />

• Aerial Photography<br />

Call for more information:<br />

Tel: 1-877-648-3732<br />

www.greatlakeshelicopter.ca<br />

info@greatlakeshelicopter.ca<br />

MKS Inc. announced a partnership<br />

with Mountaintop Software Corporation,<br />

a Bel Air, Maryland-based<br />

application integration consulting firm<br />

specializing in software application<br />

installation, configuration, data conversion<br />

and enterprise integration.<br />

Wild ducks, especially Mallards, carry<br />

more than a half-dozen different types<br />

of avian flu virus and could be used to<br />

track and predict outbreaks, Dutch and<br />

Swedish researchers say. Flu strains<br />

taken from the birds might also be used<br />

to make up a stockpile of potential vaccines<br />

against outbreaks in both animals<br />

and people, the researchers said. Writing<br />

in the journal Emerging Infectious<br />

Diseases, the researchers said their<br />

study confirmed the conventional wisdom<br />

that wild birds carry the relatively<br />

harmless viruses that eventually mutate<br />

into highly pathogenic avian influenza.<br />

The world's top search company,<br />

Google Inc. has launched a free customized<br />

information tool similar to<br />

Yahoo's popular MyYahoo customized<br />

Web page service, in an effort to challenge<br />

both Yahoo and Microsoft.<br />

“Google's Sidebar, available starting<br />

Monday, can include weather forecasts,<br />

stock quotes, headlines and photo<br />

slideshows, and sits alongside whatever<br />

else the user is viewing,” The Wall<br />

Street Journal reported.<br />

Spheral Solar Power, of Cambridge,<br />

Ontario, and Carmanah Technologies<br />

Corporation, of Victoria, British<br />

Columbia, were chosen by the Japan<br />

Association to receive Global 100<br />

OCTOBER 2005 l exchangemagazine.com l 33


Eco-Tech awards. These awards recognize<br />

companies making an effort to<br />

address global environmental challenges.<br />

A division of ATS Automation<br />

Tooling Systems Inc., Spheral Solar<br />

Power develops and manufactures<br />

Spheral Solar Technology for use in the<br />

construction, transportation, recreation,<br />

and power generation industries.<br />

The technology involves the use of<br />

lightweight, flexible solar cells which<br />

require sunlight to generate electricity.<br />

“Solar energy will continue to experience<br />

dramatic growth through the end<br />

of this decade<br />

and beyond,<br />

with many<br />

experts predicting<br />

growth<br />

at over 35%<br />

annually. The<br />

market is<br />

ready for progressive<br />

new<br />

technologies<br />

like Spheral<br />

Milfred Hammerbacher Solar, which<br />

can be adapted and integrated into<br />

many different types of building materials,”<br />

said Milfred Hammerbacher,<br />

President of Spheral Solar Power.<br />

Following the<br />

Manufacturing<br />

20/20 initiative<br />

that culminated<br />

in February with<br />

the release of<br />

the Canadian<br />

Manufacturers<br />

& Exporters'<br />

call to action<br />

plan, the CME<br />

requested a<br />

online survey<br />

Perrin Beatty<br />

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from manufactures and exporters. A<br />

recent letter sent to all manufacturers<br />

and exporters across Canada from CME<br />

president Perrin Beatty (see <strong>Exchange</strong><br />

<strong>Magazine</strong> March/April 2004), states<br />

that manufacturers and exporters “are<br />

facing a number of significant challenges<br />

that are threatening not only<br />

profitability, but our competitiveness.”<br />

The survey is designed to collect data<br />

that will provide a powerful tool to support<br />

CME's advocacy efforts on manufacturers<br />

and exporters behalf. The survey<br />

can be found at: http://www.survey<br />

logix.com/take_survey?surveyID=9173.<br />

Family-owned Canadian transport<br />

industry success story The Erb<br />

Group of Companies (<strong>Exchange</strong><br />

June/July 1999) is pleased to be the<br />

first carrier in Ontario, and the second<br />

in Canada, to receive a coveted Certificate<br />

of HACCP Compliance for best<br />

practices in food safety. This HACCP<br />

Certification includes all of the Erb<br />

Group facilities: terminals in seven<br />

Ontario cities, as well as one each in<br />

Quebec, Manitoba and Pennsylvania –<br />

Baden, Barrie, North Bay, Ottawa,<br />

Thunder Bay, Toronto, Trenton, Montreal,<br />

Winnipeg and Elverson (USA).<br />

Hazard Analysis Critical Control<br />

Points is a safety valve for the<br />

increasingly complex journey that our<br />

food makes from farm to table. To<br />

ensure that consumers are protected,<br />

food safety measures are being put in<br />

place at the different links involved in<br />

the food chain. The Canadian<br />

Trucking Alliance developed the<br />

Trucking Food Safety Program in partnership<br />

with Kasar Canada Ltd. The<br />

program's goal is to deliver a practical,<br />

cost-effective and results-oriented<br />

program for ensuring food safety<br />

within the Canadian trucking community.<br />

HACCP is the food safety selfauditing<br />

system at the core of the<br />

Trucking Food Safety Program.<br />

The combination of sustained economic<br />

growth, an aging workforce and the<br />

changing values and needs of individual<br />

workers will create turbulence in<br />

Canada's employment markets during<br />

the next decade. Employment will shift<br />

from a buyer's market that benefits<br />

organizations to a seller's market that<br />

favors workers. Marie Guthrie, a labor<br />

market expert with DBM, a global<br />

human capital management services<br />

firm, told a Human Resources Thought<br />

Leader Forum that labor market forces<br />

are converging and will threaten<br />

organizations' ability to compete in<br />

global markets. “The shortage of skilled<br />

labor is real in certain sectors of the<br />

economy. Turbulence in employment<br />

markets is beginning to churn already.<br />

Employers who address these and<br />

related workforce issues seriously will<br />

be considerably more strong, successful<br />

and profitable than those who<br />

choose to ignore these issues and bury<br />

themselves in denial,” she said. Guthrie<br />

listed 10 forces that are converging to<br />

create labor market turbulence:<br />

Employment turnover; Shift to sellers'<br />

market; Global talent war; Evaporation<br />

of retirement; Importance of meaningful<br />

work; Growth of training and education;<br />

Expansion of flexible employment;<br />

Leadership deficit; Independence of<br />

workers; Need for corporate agility.<br />

“Talent management will increasingly<br />

become the mandate for Human<br />

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tions. Traditional candidate pools will<br />

begin to evaporate and the ability to<br />

tap new sources of labor will grow in<br />

importance. The creation of flexible<br />

organizations that can react to business<br />

demand with speed and agility<br />

will be the principal task of executive<br />

management,” Guthrie concluded.<br />

CTV Inc. announced it has completed<br />

installation of two over-the-air High<br />

Definition transmitters in Canada's two<br />

largest English-language markets,<br />

Toronto and Vancouver. With both<br />

transmitters now fully operational, CTV<br />

becomes the first national conventional<br />

broadcaster transmitting over-the-air in<br />

High Definition.<br />

Keller Williams Realty Inc., the fifthlargest<br />

and fastest growing real estate<br />

company in North America has opened<br />

a franchise in Kitchener-Waterloo<br />

under the name Keller Williams Golden<br />

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Keller Williams Realty Inc. is an international<br />

real estate company with 450<br />

offices located across the United States<br />

and Canada. The firm distinguishes<br />

itself in the industry by its unique culture,<br />

leading-edge education, and an<br />

economic model that rewards its<br />

46,000 associates as stakeholders and<br />

partners. Keller Williams Realty, which<br />

began franchising in 1990, is growing<br />

by more than 1,500 agents per month.<br />

It was reported that Communication,<br />

Energy, and Paperworkers Union is<br />

calling for a boycott of all TorStar products,<br />

as a result of a six-month strike of<br />

60 inserters, press operators, and preproduction<br />

staff working at Brabant<br />

Newspapers. Brabant is owned by the<br />

TorStar property, CityMedia Group,<br />

which publishes the KW Record and<br />

community newspapers. The report said,<br />

“The company hired strike breakers, and<br />

waited six months before closing the<br />

inserting operation in Brabant, firing all<br />

26 women seeking pay equity, and<br />

threatening to fire any remaining strikers<br />

who did not surrender.” The report<br />

claims that Torstar “silenced” the news<br />

of strike by not reporting it in the media.<br />

The report further stated that “In June,<br />

ten of the fired women workers occupied<br />

TorStar CEO Rob Pritchard's Yonge<br />

Street offices, forcing him back to the<br />

table. TorStar returned to the table only<br />

to make a final offer with no improvements,<br />

without even allowing for the reinstatement<br />

of fired workers.” Twentysix<br />

of the strikers are women, who<br />

earned a maximum of $8.99/hour, about<br />

$1.52 less than male counterparts.<br />

President and CEO Jim Hankinson<br />

announced that Ontario Power Generation<br />

has decided not to proceed<br />

with the refurbishment of Pickering A<br />

Units 2 and 3. Instead, it will devote its<br />

resources and expertise to maximizing<br />

the performance of its ten existing<br />

nuclear units. OPG's Board of Directors<br />

accepted management's recommendation<br />

that the refurbishment of<br />

Units 2 and 3 not go ahead and<br />

advised the Ontario Government of its<br />

decision. “For several months we have<br />

studied the economics of the Pickering<br />

A Units 2 and 3 return to service,<br />

including third party reviews,” said<br />

Hankinson. “Our mandate is to operate<br />

our assets as efficiently and as<br />

cost-effectively as possible. We don't<br />

see a sound business case for returning<br />

Units 2 and 3 to service.”<br />

Marlene Karenen<br />

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OCTOBER 2005 l exchangemagazine.com l 35


MAKING A DIFFERENCE<br />

continued from page 38<br />

Receiving a giant symbolic ticket from Centre In The Square Board Chair Dave Schnarr (far left) are<br />

(from left to right): Donna Buchan, Lutherwood, Jennifer Berry, Catholic Family Counselling Services,<br />

Maria de Boer, Extend-A-Family, Marilyn Cromier, KW Counselling Services and Brian Hunsberger,<br />

House of Friendship, the author of this <strong>Exchange</strong> feature story.<br />

through the program are among “the<br />

best seats for the best shows. They’re<br />

not left-overs that we couldn’t sell otherwise,”<br />

he emphasizes.<br />

Schnarr and Grant credit Mary Joy<br />

Aitken with being a driving force behind<br />

the development of the idea. “We<br />

believe it to be a unique program in<br />

Canada,” notes Grant, “and it’s something<br />

we’re very proud of.”<br />

Funds for this year’s program were<br />

raised last year through the sale of the<br />

monopoly-style board game, Kitchener-<br />

Waterloo On Board. A total of $66,000<br />

was raised, with the proceeds being<br />

split between the Community Ticket<br />

Program and the School Program. The<br />

School Program presents day-time curriculum<br />

and school-based programming<br />

to elementary school children across<br />

the Region of Waterloo.<br />

Response to the Community Ticket<br />

Program has been very positive. Jennifer<br />

Berry, Director of Communications at the<br />

Catholic Family Counselling Centre<br />

(CFCC), comments that the program has<br />

received a warm reception from their<br />

clients who have received tickets. “People<br />

are really thrilled to have the opportunity<br />

to attend these shows. They get a lot of<br />

affirmation from being part of a larger<br />

community event that they otherwise<br />

couldn’t participate in. We have seen several<br />

instances where refugees and recent<br />

immigrants have really been drawn into<br />

our community through the program.”<br />

Jasna Mudrinic, a Counsellor at CFCC,<br />

told <strong>Exchange</strong> that a 57-year-old client<br />

who saw Moments to Remember, featuring<br />

show tunes from a by-gone era,<br />

raved about how it took him back to his<br />

childhood since his father was saxophone<br />

player in bands during that time.<br />

“It had a big impact on him emotionally,”<br />

Mudrinic commented.<br />

Paul Horst, a tenant at House of<br />

Friendship’s Eby Village supportive<br />

housing project, who enjoys singing,<br />

was especially impressed by the quality<br />

of the musicians in the Moments to<br />

Remember show. “Their ability to harmonize<br />

was tremendous. I thoroughly<br />

enjoyed the show from beginning to<br />

end and I’m very grateful to the Centre<br />

in the Square for making this possible<br />

for me,” he remarked.<br />

The Centre in the Square Board is now<br />

looking to secure the funding necessary<br />

to be able to continue the program. “We<br />

have no doubt about the value of the program,”<br />

Aitken commented. “Our challenge<br />

now is to sustain it going forward.<br />

We’re looking for a lead sponsor to cover<br />

the cost for the coming year. It provides<br />

lots of value and profile. Since the Centre<br />

covers the administration, 100 percent of<br />

a donation goes to the program.” Aitken<br />

invites potential sponsors to contact her<br />

to discuss this opportunity further. Individuals<br />

and community groups are also welcome<br />

to donate to the Community Ticket<br />

Program at any time.<br />

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Through programs such as this, the<br />

Centre is fulfilling its mission by making<br />

the arts accessible and by creating memorable<br />

experiences for everyone in our<br />

community.<br />

Readers wanting more information<br />

about the Centre in the Square’s Community<br />

Ticket Program can visit their website<br />

at www.centre-square.com or contact<br />

Mary Joy Aitken at mjaitken@centresquare.com.<br />

LARRY H. BIBLE<br />

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OCTOBER 2005 l exchangemagazine.com l 37


MAKING A DIFFERENCE<br />

The arts are for everyone!<br />

The Centre in the Square’s<br />

Community Ticket Program<br />

is making memories that last<br />

a lifetime accessible to all<br />

BY BRIAN HUNSBERGER<br />

Jamie Grant (left), General Manager of Centre in the Square and Mary Joy Aitken, Manager of Development and Marketing.<br />

What is the best live performance you’ve ever seen?<br />

Chances are a particular concert immediately pops to<br />

mind. It may be a show you saw 25 years ago – but<br />

your memory is still vivid and you have been a huge fan of that<br />

artist ever since.<br />

Jamie Grant, General Manager of Kitchener’s Centre in the<br />

Square, says that our local performing arts centre works –<br />

from the premise that “outstanding performances<br />

not only entertain for the<br />

moment, but can change lives and make<br />

memories that last a lifetime.”<br />

Mary Joy Aitken, Manager of Development<br />

and Marketing for the Centre concurs.<br />

“After 15 years of working in the arts, I<br />

have seen, many times, the impact that great<br />

performances have on people. It inspires<br />

them, provides positive experiences and promotes<br />

social unity. People who feel good<br />

about themselves are better citizens.”<br />

But the perception that the arts are only for<br />

a certain ‘high-brow’ segment of society,<br />

combined with the reality that the cost of a<br />

ticket is a barrier to those with low incomes,<br />

has meant that these memorable experiences<br />

have not been accessible to all.<br />

The Centre in the Square set out to<br />

change both the perception and the reality<br />

through its Community Ticket Program, launched last spring. Its<br />

goal is to make great seats for great shows available to those<br />

who otherwise could not afford to go. Grant says the idea grew<br />

out of a board discussion in 2004 about how to celebrate the<br />

Centre’s 25th anniversary this year. “The issue of access kept<br />

coming up,” he recalls. “We have had great success with our<br />

38 l exchangemagazine.com l OCTOBER 2005<br />

“Outstanding<br />

performances not<br />

only entertain for the<br />

moment, but can<br />

change lives and<br />

make memories that<br />

last a lifetime.”<br />

School Program and the board really wanted to broaden that to<br />

include low-income people.’<br />

Board Chair Dave Schnarr adds, “The idea stemmed from<br />

our mission, ‘Creating Memorable Experiences’. We want<br />

everyone in our community to be able to attend the Centre and<br />

have a memorable experience.” Promotional material describing<br />

the Community Ticket Program reinforces Schnarr’s comment.<br />

“Providing access for the widest possible<br />

audience and attracting a diversity of<br />

users is part of the Centre in the Square’s<br />

mandate. We believe that the experience of<br />

live theatre is an integral part of a balanced<br />

life for all citizens and our goal for the Community<br />

Ticket Program is to remove some of<br />

the barriers faced by disadvantaged members<br />

of our community and to thereby<br />

increase access to live theatre.”<br />

The tickets are being distributed this year<br />

through five local social service agencies:<br />

Lutherwood, Catholic Family Counselling<br />

Centre, K-W Counselling Services, Extend-A-<br />

Family and House of Friendship. These agencies<br />

distribute the tickets to participants in<br />

their programs. The intention is that each<br />

year a different group of agencies serving<br />

low-income families and individuals in<br />

Waterloo Region will be selected to distribute<br />

tickets. Shows seen by ticket recipients include Judy &<br />

David (Family Fun Series), Rich Little (Comedy Series), Laughter<br />

in Bloom – Jack Benny (Afternoon Series), Moments to<br />

Remember, and the Magical Odyssey.<br />

According to Grant, a key concept is that tickets distributed<br />

continued on page 37


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