It's HERE. Cold Weather Gear. - Exchange Magazine
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WATERCOOLER<br />
Waterloo Regional Grand River<br />
Transit is in the process of<br />
evaluating user services and<br />
asking for users to comment on a new<br />
Express Bus Route. The initiative,<br />
launched during their fifth year as Grand<br />
River Transit, is one stage in a much larger<br />
plan to construct a light rail system<br />
connecting North Waterloo to South<br />
Cambridge. Increasing rider traffic is a<br />
key component in the Region’s Growth<br />
Management Strategy (see The Sleeping<br />
Giant in this issue of <strong>Exchange</strong>) and in<br />
initiating the Express Bus Service. The project will be evaluated according to ridership<br />
level on the route, how many people have been attracted from auto use (as<br />
opposed to simply using this route instead of other transit routes) and the amount<br />
of greenhouse gas emission reduction. Preliminary targets aim for 3800 riders per<br />
day in Year One, 5000 in Year Two and 5700 in Year Three. The new service is<br />
intended to provide riders a quick and comfortable ride. In September, the area<br />
tagged as the Central Transit Corridor (CTC) will operate the first new Express bus.<br />
The ride will be enhanced with transit priority signals and trip planning services<br />
The bus – with limited stops – will operate Monday to Friday, running at 15 minute<br />
intervals during rush hour and 30 minute intervals during mid-day. The new system<br />
will provide real time information for web-based trip planning. WRGRT is asking<br />
regional businesses to help to promote the Express Bus. Suggestions range<br />
from signing up for the Corporate Pass program where employees take transit at a<br />
discounted rate; providing information about transit service at the work location;<br />
selling transit tickets on site; and providing secure bike storage at the worksite for<br />
employees who combine bus'n' bike during their commute to work.<br />
Research In Motion and mobilkom austria have announced that BlackBerry®<br />
Connect will be made available for the Nokia 9300 Smartphone and the Sony Ericsson<br />
P910i. BlackBerry Connect enables users of the Nokia 9300 and Sony Ericsson<br />
P910i to connect to popular BlackBerry services operating on the mobilkom austria<br />
network. This is a first for Austria and mobilkom austria.<br />
Interest in Bible versions of popular board games has increased over the last several<br />
years, as result of “a re-emphasis on traditional core family values,” reported a<br />
recent release. “We've seen a positive growth in games over the past three years –<br />
especially since the turn of the millennium,” notes Brent Hackett, President of<br />
Forerunner Marketing, a wholesale distributor located in Cambridge, Ontario.<br />
“Overall, people are focusing more on<br />
family time, and building relationships.<br />
Games certainly play a role in the building<br />
process”. The growing demand for<br />
religious-themed games has prompted<br />
many game manufacturers to launch<br />
Bible versions of some well-known<br />
games. Some bestselling games currently<br />
on the market include Scattergories Bible<br />
Edition, Outburst Bible Edition, Bible<br />
Mad Gab, Bible Blurt, Bible TriBond,<br />
Bibleopoly, and even Settlers of Canaan<br />
– based on the popular Settlers of Catan<br />
Board Game. A brand new game is set<br />
for release this Fall: Guesstures Bible<br />
Edition.<br />
The province is giving up ownership of<br />
Ontario's 14 agri-food research stations<br />
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Crown agency in Guelph. The move,<br />
which includes the transfer of the<br />
Ontario Agricultural College, is<br />
designed to boost private-sector investment<br />
in agricultural research in the<br />
province. The<br />
Agricultural<br />
Research<br />
Institute of<br />
Ontario will<br />
have full run<br />
of the infrastructure<br />
and<br />
resources of<br />
the stations<br />
and colleges,<br />
Alastair Summerlee which are all<br />
part of the University of Guelph. The<br />
move, which takes effect April 1, was<br />
hailed as a way to boost research investment.<br />
“This important decision reaffirms<br />
the continuing outstanding support of<br />
the agri-food industry as shown by this<br />
government and the value of our<br />
enhanced<br />
partnership,”<br />
said Alastair<br />
Summerlee,<br />
president of<br />
the University<br />
of Guelph.<br />
“ARIO is<br />
delighted with<br />
the news,”<br />
said Ginty<br />
Jocius, chair Ginty Jocius<br />
of the Agricultural Research Institute of<br />
Ontario. “It is anticipated that the<br />
upcoming transfer of facilities will help<br />
the Ontario government maximize its<br />
research investment by creating an environment<br />
conducive for more industry<br />
and federal funding.”<br />
OCTOBER 2005 l exchangemagazine.com l 31
“Research is critical to the future of<br />
Ontario's agricultural industry,” said Helmuth<br />
Spreitzer, chair of the Agricultural<br />
Research Coalition. “Farmers<br />
have said that to move forward, we need<br />
a research system that is in sync with<br />
change. With the transfer of these facilities<br />
to ARIO, the door is open for industry<br />
and government work together to<br />
ensure we have a research system that is<br />
second to none.”<br />
CAW members who work at the Big<br />
Three automakers have voted overwhelmingly<br />
to give union negotiators<br />
the mandate to strike, if necessary, to<br />
achieve their bargaining demands in<br />
the upcoming round of contract talks.<br />
The posted results from votes across<br />
Ontario on August 28: CAW members<br />
at General Motors voted 97.1% in<br />
favour of a strike; at Ford, 95.5%, while<br />
at DaimlerChrysler, 97.9% supported<br />
a strike, if necessary.<br />
During the third quarter, COM DEV<br />
International Ltd. showed a positive<br />
net income of $1.6 million or ($0.03 per<br />
share) on revenue of $31.2 million. This<br />
compares to the second quarter when<br />
net income was $1.8 million on $32.4<br />
million in revenue. For the year to date,<br />
COM DEV's revenue stands at $93.8<br />
million, up 9% from the same time a<br />
year ago. CEO John Keating reported,<br />
“We saw a strong order performance in<br />
the third quarter with $44 million in<br />
orders representing a 50% increase<br />
from the prior period and resulting in a<br />
solid book to bill ratio of 1.4. However,<br />
the company's expectations were for<br />
these orders to arrive sooner, and thus,<br />
to have more effectively utilized the<br />
resources within the organization. The<br />
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delays in closing on these orders<br />
caused the organization to be less efficient<br />
and our margins for the quarter<br />
showed the result of this. Another consequence<br />
of the delays in closing new<br />
orders is that we now expect to fall<br />
short of our 10% year over year revenue<br />
growth expectation. Our forecasts<br />
now indicate that our growth will be<br />
approximately 6% in fiscal 2005. While<br />
this decrease in our 2005 growth projection<br />
is disappointing, we still continue<br />
to see growth in our core markets.”<br />
John Milloy, MPP for Kitchener Centre<br />
joined Waterloo Regional Police Chief<br />
Larry Gravill to mark the Province's<br />
funding of $200,000 to expand the<br />
work of the Hate Crimes/Extremism<br />
Investigation Team to Waterloo<br />
Region. The Waterloo Regional<br />
Police Service is one of the 10 police<br />
services across the province to be part<br />
of the Joint Forces Hate Crime and<br />
Extremism Investigative Team. The<br />
team delivers public education and<br />
training programs and provides specialized<br />
investigative support on matters<br />
involving hate propaganda, the<br />
promotion of genocide, hate-motivated<br />
crimes and criminal extremism.<br />
Canadian investors are back at the real<br />
estate table, having grabbed almost all<br />
the big real estate properties in the first<br />
half of the year, a study shows. A record<br />
$7.7 billion in trades were completed in<br />
the first six months of 2005, up from $6.6<br />
billion last year, figures released by CB<br />
Richard Ellis show. Of that, just $268<br />
million in real estate, or 4.7%, was purchased<br />
by foreign investors, down sharply<br />
from $2.8 billion, or 20% of all deals in the<br />
first half of 2004. The report also predicts<br />
that this year will meet or surpass the<br />
record $14.6 billion invested in commercial<br />
real estate last year. “The Canadians<br />
have been stepping up,” said Blake<br />
Hutcheson, Canadian president of CB<br />
Richard Ellis. He said Canadian investors<br />
have become more aggressive in chasing<br />
deals after watching foreign players come<br />
in and pick off major portfolios over the<br />
past few years. The past three years have<br />
seen a dramatic increase in interest by<br />
foreign players in the Canadian market,<br />
led by groups from Germany and Israel.<br />
Last year, foreign money was behind several<br />
high-profile transactions, numbers<br />
supplied by Richard Ellis show. That<br />
includes the $717 million purchase of the<br />
Metro Capital portfolio of apartment<br />
buildings by Al-Ed Canada Group and the<br />
$580 million deal to buy a half interest in<br />
six Ivanhoe Cambridge shopping malls by<br />
German-based CGI. Hutcheson predicted<br />
that, by the end of this year, the representation<br />
of foreign investors will likely<br />
increase above 5%, but doubts it will<br />
equal last year's level.<br />
The Provincial Ministry of Health<br />
and Long-Term Care is providing $1.2<br />
million to Waterloo Regional Homes to<br />
provide new Assertive Community<br />
Treatment Team services in Waterloo<br />
region. There will be a full sized ACTT<br />
team employing more than a dozen<br />
people full time, serving up to 110 people.<br />
“We are investing in mental health<br />
services to give Ontarians with mental<br />
illness better access to quality care,”<br />
said MPP John Milloy. “This also<br />
translates into the hiring of more people<br />
to work in this very important<br />
capacity”. Wendy Czarny, Executive<br />
Director of Waterloo Regional<br />
Homes for Mental Health said, “We<br />
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Alison and Hannah McIver of<br />
Agribiotics have been named finalists<br />
for the prestigious Ernst and Young<br />
Entrepreneur of the Year Award in the<br />
health sciences category for the<br />
Ontario region. Recognized for the path<br />
of innovation it has forged within the<br />
agricultural industry, Agribiotics<br />
researches and develops cutting-edge<br />
Alison and Hannah McIver<br />
agronomic products that enable growers<br />
to increase crop sustainability and<br />
enhance crop production. “It is an<br />
honor to be recognized as a finalist for<br />
the Ernst and Young Entrepreneur<br />
Award,” said Hannah McIver, Agribiotics<br />
Chief Executive Officer. The Ernst<br />
and Young Ontario Awards Banquet<br />
will take place October 6, 2005 at the<br />
Metro Toronto Convention Centre.<br />
With reports of yet another train derailment<br />
since the beginning of August,<br />
United Steelworkers' National<br />
Director Ken Neumann is calling for a<br />
full public inquiry into the practices of<br />
Canadian National Railway Company.<br />
“We have 3,500 members who are<br />
front-line CN track workers,” said Neumann.<br />
“Since privatization 10 years ago,<br />
available manpower has been a growing<br />
problem. Cutbacks and downsizing<br />
have been compounded by the ongoing<br />
practice of deferred maintenance, so<br />
that not only is our members' health<br />
and safety at risk, they are spending<br />
more and more of their time on emergency<br />
repairs instead of on scheduled<br />
maintenance tasks. This means more<br />
potential for exposure to dangerous<br />
materials that may be released in a<br />
derailment. This is a health and safety<br />
issue that concerns every worker and<br />
every citizen living along the CN line.”<br />
The highly anticipated Marcus Evans<br />
Canadian Pensions Investment<br />
Summit will run October 23-25, 2005,<br />
at the Four Seasons Hotel in Toronto.<br />
The Summit focuses on conventional<br />
and alternative methods that can be<br />
employed to combat the pension deficit<br />
crisis and maximize returns, while<br />
ensuring effective and compliant corporate<br />
governance.<br />
The AIA Eastern Regional Conference,<br />
“What's Brewing in the Automotive<br />
Aftermarket,” will be held October<br />
3-4, 2005, at the Holiday Inn, Guelph.<br />
The Conference is designed specifically<br />
for automotive service providers and<br />
jobbers and offers practical business<br />
sessions, networking opportunities,<br />
and affordable pricing.<br />
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MKS Inc. announced a partnership<br />
with Mountaintop Software Corporation,<br />
a Bel Air, Maryland-based<br />
application integration consulting firm<br />
specializing in software application<br />
installation, configuration, data conversion<br />
and enterprise integration.<br />
Wild ducks, especially Mallards, carry<br />
more than a half-dozen different types<br />
of avian flu virus and could be used to<br />
track and predict outbreaks, Dutch and<br />
Swedish researchers say. Flu strains<br />
taken from the birds might also be used<br />
to make up a stockpile of potential vaccines<br />
against outbreaks in both animals<br />
and people, the researchers said. Writing<br />
in the journal Emerging Infectious<br />
Diseases, the researchers said their<br />
study confirmed the conventional wisdom<br />
that wild birds carry the relatively<br />
harmless viruses that eventually mutate<br />
into highly pathogenic avian influenza.<br />
The world's top search company,<br />
Google Inc. has launched a free customized<br />
information tool similar to<br />
Yahoo's popular MyYahoo customized<br />
Web page service, in an effort to challenge<br />
both Yahoo and Microsoft.<br />
“Google's Sidebar, available starting<br />
Monday, can include weather forecasts,<br />
stock quotes, headlines and photo<br />
slideshows, and sits alongside whatever<br />
else the user is viewing,” The Wall<br />
Street Journal reported.<br />
Spheral Solar Power, of Cambridge,<br />
Ontario, and Carmanah Technologies<br />
Corporation, of Victoria, British<br />
Columbia, were chosen by the Japan<br />
Association to receive Global 100<br />
OCTOBER 2005 l exchangemagazine.com l 33
Eco-Tech awards. These awards recognize<br />
companies making an effort to<br />
address global environmental challenges.<br />
A division of ATS Automation<br />
Tooling Systems Inc., Spheral Solar<br />
Power develops and manufactures<br />
Spheral Solar Technology for use in the<br />
construction, transportation, recreation,<br />
and power generation industries.<br />
The technology involves the use of<br />
lightweight, flexible solar cells which<br />
require sunlight to generate electricity.<br />
“Solar energy will continue to experience<br />
dramatic growth through the end<br />
of this decade<br />
and beyond,<br />
with many<br />
experts predicting<br />
growth<br />
at over 35%<br />
annually. The<br />
market is<br />
ready for progressive<br />
new<br />
technologies<br />
like Spheral<br />
Milfred Hammerbacher Solar, which<br />
can be adapted and integrated into<br />
many different types of building materials,”<br />
said Milfred Hammerbacher,<br />
President of Spheral Solar Power.<br />
Following the<br />
Manufacturing<br />
20/20 initiative<br />
that culminated<br />
in February with<br />
the release of<br />
the Canadian<br />
Manufacturers<br />
& Exporters'<br />
call to action<br />
plan, the CME<br />
requested a<br />
online survey<br />
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from manufactures and exporters. A<br />
recent letter sent to all manufacturers<br />
and exporters across Canada from CME<br />
president Perrin Beatty (see <strong>Exchange</strong><br />
<strong>Magazine</strong> March/April 2004), states<br />
that manufacturers and exporters “are<br />
facing a number of significant challenges<br />
that are threatening not only<br />
profitability, but our competitiveness.”<br />
The survey is designed to collect data<br />
that will provide a powerful tool to support<br />
CME's advocacy efforts on manufacturers<br />
and exporters behalf. The survey<br />
can be found at: http://www.survey<br />
logix.com/take_survey?surveyID=9173.<br />
Family-owned Canadian transport<br />
industry success story The Erb<br />
Group of Companies (<strong>Exchange</strong><br />
June/July 1999) is pleased to be the<br />
first carrier in Ontario, and the second<br />
in Canada, to receive a coveted Certificate<br />
of HACCP Compliance for best<br />
practices in food safety. This HACCP<br />
Certification includes all of the Erb<br />
Group facilities: terminals in seven<br />
Ontario cities, as well as one each in<br />
Quebec, Manitoba and Pennsylvania –<br />
Baden, Barrie, North Bay, Ottawa,<br />
Thunder Bay, Toronto, Trenton, Montreal,<br />
Winnipeg and Elverson (USA).<br />
Hazard Analysis Critical Control<br />
Points is a safety valve for the<br />
increasingly complex journey that our<br />
food makes from farm to table. To<br />
ensure that consumers are protected,<br />
food safety measures are being put in<br />
place at the different links involved in<br />
the food chain. The Canadian<br />
Trucking Alliance developed the<br />
Trucking Food Safety Program in partnership<br />
with Kasar Canada Ltd. The<br />
program's goal is to deliver a practical,<br />
cost-effective and results-oriented<br />
program for ensuring food safety<br />
within the Canadian trucking community.<br />
HACCP is the food safety selfauditing<br />
system at the core of the<br />
Trucking Food Safety Program.<br />
The combination of sustained economic<br />
growth, an aging workforce and the<br />
changing values and needs of individual<br />
workers will create turbulence in<br />
Canada's employment markets during<br />
the next decade. Employment will shift<br />
from a buyer's market that benefits<br />
organizations to a seller's market that<br />
favors workers. Marie Guthrie, a labor<br />
market expert with DBM, a global<br />
human capital management services<br />
firm, told a Human Resources Thought<br />
Leader Forum that labor market forces<br />
are converging and will threaten<br />
organizations' ability to compete in<br />
global markets. “The shortage of skilled<br />
labor is real in certain sectors of the<br />
economy. Turbulence in employment<br />
markets is beginning to churn already.<br />
Employers who address these and<br />
related workforce issues seriously will<br />
be considerably more strong, successful<br />
and profitable than those who<br />
choose to ignore these issues and bury<br />
themselves in denial,” she said. Guthrie<br />
listed 10 forces that are converging to<br />
create labor market turbulence:<br />
Employment turnover; Shift to sellers'<br />
market; Global talent war; Evaporation<br />
of retirement; Importance of meaningful<br />
work; Growth of training and education;<br />
Expansion of flexible employment;<br />
Leadership deficit; Independence of<br />
workers; Need for corporate agility.<br />
“Talent management will increasingly<br />
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tions. Traditional candidate pools will<br />
begin to evaporate and the ability to<br />
tap new sources of labor will grow in<br />
importance. The creation of flexible<br />
organizations that can react to business<br />
demand with speed and agility<br />
will be the principal task of executive<br />
management,” Guthrie concluded.<br />
CTV Inc. announced it has completed<br />
installation of two over-the-air High<br />
Definition transmitters in Canada's two<br />
largest English-language markets,<br />
Toronto and Vancouver. With both<br />
transmitters now fully operational, CTV<br />
becomes the first national conventional<br />
broadcaster transmitting over-the-air in<br />
High Definition.<br />
Keller Williams Realty Inc., the fifthlargest<br />
and fastest growing real estate<br />
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a franchise in Kitchener-Waterloo<br />
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It was reported that Communication,<br />
Energy, and Paperworkers Union is<br />
calling for a boycott of all TorStar products,<br />
as a result of a six-month strike of<br />
60 inserters, press operators, and preproduction<br />
staff working at Brabant<br />
Newspapers. Brabant is owned by the<br />
TorStar property, CityMedia Group,<br />
which publishes the KW Record and<br />
community newspapers. The report said,<br />
“The company hired strike breakers, and<br />
waited six months before closing the<br />
inserting operation in Brabant, firing all<br />
26 women seeking pay equity, and<br />
threatening to fire any remaining strikers<br />
who did not surrender.” The report<br />
claims that Torstar “silenced” the news<br />
of strike by not reporting it in the media.<br />
The report further stated that “In June,<br />
ten of the fired women workers occupied<br />
TorStar CEO Rob Pritchard's Yonge<br />
Street offices, forcing him back to the<br />
table. TorStar returned to the table only<br />
to make a final offer with no improvements,<br />
without even allowing for the reinstatement<br />
of fired workers.” Twentysix<br />
of the strikers are women, who<br />
earned a maximum of $8.99/hour, about<br />
$1.52 less than male counterparts.<br />
President and CEO Jim Hankinson<br />
announced that Ontario Power Generation<br />
has decided not to proceed<br />
with the refurbishment of Pickering A<br />
Units 2 and 3. Instead, it will devote its<br />
resources and expertise to maximizing<br />
the performance of its ten existing<br />
nuclear units. OPG's Board of Directors<br />
accepted management's recommendation<br />
that the refurbishment of<br />
Units 2 and 3 not go ahead and<br />
advised the Ontario Government of its<br />
decision. “For several months we have<br />
studied the economics of the Pickering<br />
A Units 2 and 3 return to service,<br />
including third party reviews,” said<br />
Hankinson. “Our mandate is to operate<br />
our assets as efficiently and as<br />
cost-effectively as possible. We don't<br />
see a sound business case for returning<br />
Units 2 and 3 to service.”<br />
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OCTOBER 2005 l exchangemagazine.com l 35
MAKING A DIFFERENCE<br />
continued from page 38<br />
Receiving a giant symbolic ticket from Centre In The Square Board Chair Dave Schnarr (far left) are<br />
(from left to right): Donna Buchan, Lutherwood, Jennifer Berry, Catholic Family Counselling Services,<br />
Maria de Boer, Extend-A-Family, Marilyn Cromier, KW Counselling Services and Brian Hunsberger,<br />
House of Friendship, the author of this <strong>Exchange</strong> feature story.<br />
through the program are among “the<br />
best seats for the best shows. They’re<br />
not left-overs that we couldn’t sell otherwise,”<br />
he emphasizes.<br />
Schnarr and Grant credit Mary Joy<br />
Aitken with being a driving force behind<br />
the development of the idea. “We<br />
believe it to be a unique program in<br />
Canada,” notes Grant, “and it’s something<br />
we’re very proud of.”<br />
Funds for this year’s program were<br />
raised last year through the sale of the<br />
monopoly-style board game, Kitchener-<br />
Waterloo On Board. A total of $66,000<br />
was raised, with the proceeds being<br />
split between the Community Ticket<br />
Program and the School Program. The<br />
School Program presents day-time curriculum<br />
and school-based programming<br />
to elementary school children across<br />
the Region of Waterloo.<br />
Response to the Community Ticket<br />
Program has been very positive. Jennifer<br />
Berry, Director of Communications at the<br />
Catholic Family Counselling Centre<br />
(CFCC), comments that the program has<br />
received a warm reception from their<br />
clients who have received tickets. “People<br />
are really thrilled to have the opportunity<br />
to attend these shows. They get a lot of<br />
affirmation from being part of a larger<br />
community event that they otherwise<br />
couldn’t participate in. We have seen several<br />
instances where refugees and recent<br />
immigrants have really been drawn into<br />
our community through the program.”<br />
Jasna Mudrinic, a Counsellor at CFCC,<br />
told <strong>Exchange</strong> that a 57-year-old client<br />
who saw Moments to Remember, featuring<br />
show tunes from a by-gone era,<br />
raved about how it took him back to his<br />
childhood since his father was saxophone<br />
player in bands during that time.<br />
“It had a big impact on him emotionally,”<br />
Mudrinic commented.<br />
Paul Horst, a tenant at House of<br />
Friendship’s Eby Village supportive<br />
housing project, who enjoys singing,<br />
was especially impressed by the quality<br />
of the musicians in the Moments to<br />
Remember show. “Their ability to harmonize<br />
was tremendous. I thoroughly<br />
enjoyed the show from beginning to<br />
end and I’m very grateful to the Centre<br />
in the Square for making this possible<br />
for me,” he remarked.<br />
The Centre in the Square Board is now<br />
looking to secure the funding necessary<br />
to be able to continue the program. “We<br />
have no doubt about the value of the program,”<br />
Aitken commented. “Our challenge<br />
now is to sustain it going forward.<br />
We’re looking for a lead sponsor to cover<br />
the cost for the coming year. It provides<br />
lots of value and profile. Since the Centre<br />
covers the administration, 100 percent of<br />
a donation goes to the program.” Aitken<br />
invites potential sponsors to contact her<br />
to discuss this opportunity further. Individuals<br />
and community groups are also welcome<br />
to donate to the Community Ticket<br />
Program at any time.<br />
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Through programs such as this, the<br />
Centre is fulfilling its mission by making<br />
the arts accessible and by creating memorable<br />
experiences for everyone in our<br />
community.<br />
Readers wanting more information<br />
about the Centre in the Square’s Community<br />
Ticket Program can visit their website<br />
at www.centre-square.com or contact<br />
Mary Joy Aitken at mjaitken@centresquare.com.<br />
LARRY H. BIBLE<br />
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OCTOBER 2005 l exchangemagazine.com l 37
MAKING A DIFFERENCE<br />
The arts are for everyone!<br />
The Centre in the Square’s<br />
Community Ticket Program<br />
is making memories that last<br />
a lifetime accessible to all<br />
BY BRIAN HUNSBERGER<br />
Jamie Grant (left), General Manager of Centre in the Square and Mary Joy Aitken, Manager of Development and Marketing.<br />
What is the best live performance you’ve ever seen?<br />
Chances are a particular concert immediately pops to<br />
mind. It may be a show you saw 25 years ago – but<br />
your memory is still vivid and you have been a huge fan of that<br />
artist ever since.<br />
Jamie Grant, General Manager of Kitchener’s Centre in the<br />
Square, says that our local performing arts centre works –<br />
from the premise that “outstanding performances<br />
not only entertain for the<br />
moment, but can change lives and make<br />
memories that last a lifetime.”<br />
Mary Joy Aitken, Manager of Development<br />
and Marketing for the Centre concurs.<br />
“After 15 years of working in the arts, I<br />
have seen, many times, the impact that great<br />
performances have on people. It inspires<br />
them, provides positive experiences and promotes<br />
social unity. People who feel good<br />
about themselves are better citizens.”<br />
But the perception that the arts are only for<br />
a certain ‘high-brow’ segment of society,<br />
combined with the reality that the cost of a<br />
ticket is a barrier to those with low incomes,<br />
has meant that these memorable experiences<br />
have not been accessible to all.<br />
The Centre in the Square set out to<br />
change both the perception and the reality<br />
through its Community Ticket Program, launched last spring. Its<br />
goal is to make great seats for great shows available to those<br />
who otherwise could not afford to go. Grant says the idea grew<br />
out of a board discussion in 2004 about how to celebrate the<br />
Centre’s 25th anniversary this year. “The issue of access kept<br />
coming up,” he recalls. “We have had great success with our<br />
38 l exchangemagazine.com l OCTOBER 2005<br />
“Outstanding<br />
performances not<br />
only entertain for the<br />
moment, but can<br />
change lives and<br />
make memories that<br />
last a lifetime.”<br />
School Program and the board really wanted to broaden that to<br />
include low-income people.’<br />
Board Chair Dave Schnarr adds, “The idea stemmed from<br />
our mission, ‘Creating Memorable Experiences’. We want<br />
everyone in our community to be able to attend the Centre and<br />
have a memorable experience.” Promotional material describing<br />
the Community Ticket Program reinforces Schnarr’s comment.<br />
“Providing access for the widest possible<br />
audience and attracting a diversity of<br />
users is part of the Centre in the Square’s<br />
mandate. We believe that the experience of<br />
live theatre is an integral part of a balanced<br />
life for all citizens and our goal for the Community<br />
Ticket Program is to remove some of<br />
the barriers faced by disadvantaged members<br />
of our community and to thereby<br />
increase access to live theatre.”<br />
The tickets are being distributed this year<br />
through five local social service agencies:<br />
Lutherwood, Catholic Family Counselling<br />
Centre, K-W Counselling Services, Extend-A-<br />
Family and House of Friendship. These agencies<br />
distribute the tickets to participants in<br />
their programs. The intention is that each<br />
year a different group of agencies serving<br />
low-income families and individuals in<br />
Waterloo Region will be selected to distribute<br />
tickets. Shows seen by ticket recipients include Judy &<br />
David (Family Fun Series), Rich Little (Comedy Series), Laughter<br />
in Bloom – Jack Benny (Afternoon Series), Moments to<br />
Remember, and the Magical Odyssey.<br />
According to Grant, a key concept is that tickets distributed<br />
continued on page 37
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