Interview to Sidelong International Electrical (China) Co. Ltd - IEI ...
Interview to Sidelong International Electrical (China) Co. Ltd - IEI ...
Interview to Sidelong International Electrical (China) Co. Ltd - IEI ...
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<strong>Interview</strong> <strong>to</strong> <strong>Sidelong</strong> <strong>International</strong> <strong>Electrical</strong> (<strong>China</strong>) <strong>Co</strong>. <strong>Ltd</strong><br />
<br />
Chinese Name Xu Jitao<br />
English name Jim<br />
Date of Birth 1975.12.23<br />
Degree<br />
Master / Postgraduate<br />
Double Titles Mechanical & <strong>Electrical</strong> Engineering<br />
<br />
Internal-<strong>Co</strong>mbustion Engine<br />
Working Experience<br />
<br />
2009.04-Now<br />
General Manager in <strong>Sidelong</strong><br />
international (<strong>China</strong>) electrical <strong>Co</strong>., <strong>Ltd</strong>.<br />
2008.05–2009.03. Deputy General Manager in <strong>Sidelong</strong> international (<strong>China</strong>)<br />
electrical <strong>Co</strong>., <strong>Ltd</strong>.<br />
2005.08–2008.04. R&D Direc<strong>to</strong>r in <strong>Sidelong</strong> international (<strong>China</strong>) electrical <strong>Co</strong>.,<br />
<strong>Ltd</strong>.<br />
2001.05–2004.08 Senior Engineer in <strong>Sidelong</strong><br />
international (china) electrical <strong>Co</strong>., <strong>Ltd</strong>.<br />
1999.11-2001.04 Engineer of Technical center in Dalian fuel injection equipment<br />
fac<strong>to</strong>ry<br />
1997.07-1999.10 Engineer of Au<strong>to</strong>mobile Repair in<br />
JiDong Oil <strong>Co</strong>rporation<br />
Education<br />
2004.9-2006.12, Studied in Dalian University of Technology (DUT), got<br />
engineering master degree. Title is Mechanical & <strong>Electrical</strong><br />
Engineering<br />
2006.5-2007.6 EMBA <strong>Co</strong>urse Class from TsingHua<br />
University<br />
<strong>Co</strong>mpany Profile<br />
<br />
<strong>Sidelong</strong> <strong>International</strong> <strong>Electrical</strong> (<strong>China</strong>) <strong>Co</strong>., <strong>Ltd</strong>. is a modern enterprise specialized in the<br />
development and manufacturing of water heaters and heating equipments.<br />
In 1998, <strong>Sidelong</strong> invested USD 28 million for building a modern water-heater manufacturing plant<br />
based in Dalian, <strong>China</strong>.<br />
In 2000, the company expanded its investment and spent RMB500 million on a new water-heater<br />
manufacturing work covering an area of 70,000 square meters, thus becoming the <strong>to</strong>p waterheater<br />
manufacturing company based in Asia.<br />
<strong>Sidelong</strong> is dedicated <strong>to</strong> the cus<strong>to</strong>mization of its high-quality products <strong>to</strong> meet the market<br />
demands from different countries and regions, and it has passed ISO 9001 international quality<br />
system, accredited by German Rhine <strong>Co</strong>mpany, an international certification organization.<br />
Currently, it provides cus<strong>to</strong>mers with products of 15 series and in nearly 200 specifications for<br />
residential and commercial use, including volumetric electric water heaters, instant electric water<br />
heaters, instantaneous gas-fired water heaters, s<strong>to</strong>rage gas-fired water heaters, solar water heaters,<br />
dual-use water heaters with hot water and heating, household-based heating equipment, etc.<br />
Its products with high-quality and unique design have been widely acknowledged by the<br />
cus<strong>to</strong>mers. The application of the world’s most updated high-tech technologies in safety, energy<br />
conservation, corrosion prevention, anti-scaling, heat preservation and au<strong>to</strong>matic control<br />
contributes <strong>to</strong> the high quality of the <strong>Sidelong</strong>’s production and improve the company image of
high technical water heaters manufacturer in Asia, which provide cus<strong>to</strong>mers with sufficient hot<br />
water and heating.<br />
“Start from service, no end of satisfaction”, <strong>Sidelong</strong> has won the favour of consumers for its<br />
spotless quality product and perfect service.<br />
Adhering <strong>to</strong> the corporate concept of high quality, specialization and internationalization, the staff<br />
has fully devoted itself <strong>to</strong> enhancing the living conditions of the people in 21st Century.<br />
The company has nine departments, including: personnel, financial, OEM, sale, purchasing and<br />
planning, processing, manufacturing, research and developing department, and quality control<br />
department.<br />
There are 430 employees, the employees with middle and high professional title account for more<br />
than 25%.<br />
Our technology<br />
With the introduction of internationally advanced production<br />
equipments, <strong>Sidelong</strong> has provided a fundamental guarantee for<br />
manufacturing safe and quality water heaters. Our company in<br />
particular is equipped with:<br />
<br />
Plasma welding machine for vertical line:<br />
Supplied by JETLINE Aerospace Welding Engineering <strong>Co</strong>mpany<br />
affiliated <strong>to</strong> USA ITW <strong>International</strong> Group (Top 500 in the world), it is<br />
used <strong>to</strong> weld the body of tank. With the <strong>to</strong>p plasma welding<br />
technique in the world, the welds are neat and smooth.<br />
Tandemig double-gun welding machine for round line:It is<br />
supplied<br />
by USA Lincoln <strong>International</strong> <strong>Electrical</strong> <strong>Co</strong>mpany, an international <strong>to</strong>p<br />
company in the power supply for welding and one of the three<br />
major leading companies in USA. The equipment is mainly used for<br />
round welding of the cylinder with the domes. The double-gun<br />
welding technique is an internationally advanced patent welding<br />
technique introduced for the first time and exclusively by <strong>Sidelong</strong><br />
<strong>Co</strong>mpany domestically.<br />
Power supply for plasma welding:<br />
It is supplied by USA Thermadyne Holding <strong>Co</strong>rp., which is an international supplier for specialized plasma<br />
power supply equipment and a <strong>to</strong>p company in the technology in the power supply for welding<br />
internationally and one of the three major leading companies in welding us USA, with a unique leading<br />
and authoritative capacity in the welding field and a high reputation internationally<br />
The rolling and flanging system for tank:<br />
It is supplied by USA JLC, an internationalized supplier for specialized auxiliary welding equipment<br />
with abundant experience in this field.
The welding machine for water nozzle hanger:<br />
It is supplied by USA MILLER <strong>Co</strong>mpany, a specialized manufacturer in the power supply for welding,<br />
welding equipment and technology internationally and one of the three major leading manufacturers<br />
in the welding field in USA<br />
The sandblasting machine for tank:<br />
It is supplied by Germany Munk Schmiz <strong>Co</strong>mpany, a supplier of specialized sandblasting system<br />
equipment with a very high system au<strong>to</strong>mation and technological maturity.<br />
The spraying enamel equipment:<br />
It is supplied by Germany Wagner Itep <strong>Co</strong>mpany, a world <strong>to</strong>p manufacturer specialized in powder<br />
spraying equipment and system, leading in the high-pressure static powder spraying technology<br />
globally.<br />
The suspension conveying line <strong>to</strong> furnace:<br />
It is supplied by German Eisenmann <strong>Co</strong>mpany, one of the largest logistic equipment furnance and<br />
system companies in Europe with logistic suspension conveying heating treatment equipment<br />
experience and his<strong>to</strong>ry for nearly one hundred years.<br />
Enamel firing furnace:<br />
It is supplied by German Eisenmann <strong>Co</strong>mpany, one of the largest logistic equipment and system<br />
companies in Europe with <strong>to</strong>p enamel shaping and sintering technology.<br />
Tunnel pretreatment line:<br />
It is supplied by USA Jensen Group, a specialized coating equipment manufacturer with design,<br />
contracting experience for multiple large-scale household appliances enterprises and in related<br />
coating system equipment and with the industrial leading static coating technology and fully<br />
au<strong>to</strong>mated control mode.<br />
Tunnel powder-spraying line:<br />
It is supplied by German Wagner Itep <strong>Co</strong>mpany, a world <strong>to</strong>p manufacturer specialized in coating<br />
and powder spraying equipment and system. Adopting the high-pressure static technology, the<br />
quality is among the best in the world.<br />
High-pressure foaming machine:<br />
It is supplied by USA Cusmer Machinery <strong>Co</strong>mpany, a specialized foaming equipment supplier in the<br />
world. The system is highly au<strong>to</strong>mated and much better than the homemade equipment in the low<br />
maintenance level and high reliability. It possesses the closed loop flow control technology and<br />
unique high-pressure foaming gun unit.<br />
The logistic conveying system for general assembly:<br />
It is supplied by Malaysian Selango Machinery <strong>Co</strong>mpany, a main logistic line supplier for Japanese<br />
Panasonic, Sanyo companies and a specialized logistic system equipment manufacturer.<br />
Our products<br />
As said before, our products are safe and have a good quality level. They are characterized by:<br />
• Anti-pressure of tank<br />
0.8Mpa, higher 33.3% than 0.6Mpa in the world. Passed the 100,000 times of life press test<br />
undergone in accordance with USA UL standard. (In general, makers of water heater are in<br />
accordance with national standard of 0.6Mpa or Europe standard of 0.7Mpa)<br />
• Incoloy 800 heating rod<br />
Super strong performance in anti boiled water and preventing from heating without water, thermal<br />
efficiency is higher than 98%. (Heating rod is classified in copper-common, stainless steel—Incoloy<br />
840-Incoloy 800 as per its material).<br />
• Leakage current protection<br />
Powerful leakage current protection plug not only can guard against leakage caused from zero<br />
conduc<strong>to</strong>r of phase conduc<strong>to</strong>rs, also can avoid injury caused from leakage on zero conduc<strong>to</strong>r
effectively. (The new products controlled by computer are equipped with inner leakage current<br />
protec<strong>to</strong>r.)<br />
• One-way pressure relief valve<br />
Double pressure relief protection by scientific pressure relief device, could not only exterminate hot<br />
water backflow <strong>to</strong> tap water pipe and prevent the heating element from heating without water if<br />
the water supply system s<strong>to</strong>ps working, but also drain the water for pressure relief so as <strong>to</strong> protect<br />
the tank.<br />
• High-temperature limit<br />
As the second protection in water temperature control, could au<strong>to</strong>matically cut off the power<br />
which will be reset by hand only in order <strong>to</strong> prevent from large trouble if temperature controller is in<br />
malfunction. High-temperature limit is set at 93°C in our products. Power will be cut off when water<br />
temperature is over the limit.<br />
• Super large anode rod with core<br />
<strong>Co</strong>uld be used completely.(However ordinary anode rod may not be used enough <strong>to</strong> fall in the<br />
tank and then lose its function)<br />
• Highly active environmental protection polyurethane insulation layer<br />
Once-for-all filling and foaming in<strong>to</strong> shape by Germany specialized equipment, the thickness of<br />
insulation layer can reach 30mm-35mm, same insulating in the end of heating element of controller<br />
<strong>to</strong> avoid loss of heat from service cover so as <strong>to</strong> save the power and energy. (Almost other<br />
products have insulation layer of 18mm-20mm)<br />
• Heating method in the way of steering down<br />
<strong>Co</strong>uld heat fully without any dead angle.<br />
• New type design of water separa<strong>to</strong>r<br />
Rate of heat water production in horizontal water heater is over 60% but less than 50% in ordinary<br />
water heater. <br />
The market<br />
<strong>Sidelong</strong> company adopt two channels of sale; own brand sale and OEM manufacture. Our brand<br />
sale is focussed in domestic market. Based on the market of Northeast, we have extended <strong>to</strong> the<br />
other provinces and regions. Now we have five sale companies in domestic market. OEM<br />
manufacturing is mainly working for abroad brand and domestic prominent brands. Now our<br />
products have entered European and Australian markets. By manufacturing for oversee markets<br />
along with the foreign standard, <strong>Sidelong</strong> improves own capacity and quality.<br />
Annual sales amount <strong>to</strong> 150 M-200M RMB and export accounts for 20-25%.<br />
The next step is <strong>to</strong> enlarge our market quota abroad and inland by extending our series of<br />
products.
Development programs of the company and forecasts for vitreous enamel <br />
Our intention is <strong>to</strong> manufacture our current products and at the same time <strong>to</strong> extend our series of<br />
products and usage especially for enamelling tank in solar and heat pump projects.<br />
Furthermore, we will develop large volume enamelling tank for solar and heat pump system.<br />
The use of enamelling in water heater has largely extended the market of water heaters. But<br />
enamelling has <strong>to</strong> compete with other products, like stainless steel and plastic coating; Moreover<br />
enamelling is limited by the enamelling equipment: if the volume exceeds 500 l, there are, in <strong>China</strong>,<br />
no enameling line capable <strong>to</strong> coat them.<br />
Relations with the Association who represent the enamelling industry<br />
<strong>Sidelong</strong> is supporting very much the Chinese Enamellers Association CEIA and greatly involved in<br />
the Association social life with the <strong>to</strong>p manager of <strong>Sidelong</strong> acting as vice-president of CEIA<br />
Board.