Introducing the - Peugeot

iSSuE 17
Introducing the
308
LE MANS
all the action
THE PEUGEOT HDi
diesel technology
PEUGEOT AT THE RWC
we were there!

The South African motor industry is
busy recalibrating its expectations
for 2008 as sales begin to stall in
the wake of higher interest rates and
the implementation of the National Credit
Act. The euphoria of early 2007 has been
replaced by sober reassessments.
It would be naïve to believe that Peugeot
Motors South Africa is immune to industry
pressures like these, but they will not
occasion any change in our strategic view.
Before passenger vehicle sales began to
falter in mid-2007 we announced that
we were getting out of the numbers
game. Quality was our overriding concern
and we pledged considerable resources
to a major effort to achieve sustained
improvements in customer service and in
our relationships with our owners.
Our quality focus therefore pre-dates
today’s more challenging sales climate.
We are well able to compete in a more
competitive arena, but will do so on the
basis of the quality of our offering and the
quality of our support.
Our strategic goal is to be an industry
leader in terms of customer satisfaction.
We have shown our customer orientation
by giving an industry lead in our embrace
of all rulings by the motor industry
ombudsman and our increased investment
in customer service.
I’m happy to report that complaints are
down and satisfaction levels are up.
We have also increased our training
commitment and invested in a new, much
expanded head offi ce in Linbro Park.
Warehousing space has been tripled – a
signal that we expect sustained long-term
growth. Simultaneously, we have maintained
the pace of dealer network development
and begin 2008 with solid representation
in all metropolitan and rural areas.
Concerns are mounting that some brands
will be scaling down investments and even
retrenching in 2008. In contrast, we are
maintaining or stepping up our investment
and have recommitted ourselves to the
strategy of quality-driven growth.
We believe South Africa’s economy will
continue to expand in 2008 and that a
robust economy will continue to create
exciting opportunities for a new generation
of upwardly mobile consumers. Getting
upwardly mobile while getting the quality
support you deserve means moving to
Peugeot. In 2008, we will be getting that
message across as never before.
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PEugEOTCLub
issue 17
Director of publications : Nandi Canning
Contributors : Lynden Wright
Ian Loubser
Photographs : Peugeot Motors South Africa
DPPI
All intellectual property rights relating to the information and images in Peugeot Club are the
property of Peugeot Motors South Africa (PMSA). No information or images may be used or
duplicated without PMSA’s prior written permission (without limitation) all copyright, patents,
designs, trade and service marks, rights in databases, know-how, trade secrets and confidential
information, whether registered or not. All information and prices refered to in Peugeot Club
are correct at time of publication, but are subject to change at any time without prior notice.
The models depicted in Peugeot Club are for guidance only. Some features are are included
in Special Edition models only, others are optional at an additional cost. Although every effort
is made to keep Peugeot Club up to date, in order to avoid any misunderstandings, you are
advised to check the specifications (including colour), equipment and accessories relating to
any Peugeot vehicle, with your Peugeot dealer prior to ordering.
Kees Jan Boorsma
Managing Director
Peugeot Motors South Africa

10
2 LETTERS
Customer stories
4
8
10
13
14
16
18
20
22
24
The new 308
See it now
new dealers
Everywhere!
SPORT
Paris 2007
pCC winners
Paris 2007
Peugeot club
Slovenia
HDi FAP
Technology at its best
LE mans
The remarkable Peugeot team
Economy Run
The Total Economy Run
Games
Puzzles & Quizzes
Dealers
Peugeot dealers details
16
18
inside
peugeotclub
Peugeot Motors South Africa
44 Saturn Crescent Linbro Business Park Johannesburg
PO Box 389 Kelvin 2054
Tel 0860 PEUGSA (738472) Fax 011 879 7447
Email inforsa@peugeot.com Website www.peugeot.co.za

Customer
letters...
LETTERS
What a fantastic life changing event my
new Peugeot has been.
A few months ago, this beautiful
new 207 HDi Peugeot, Salamanca Orange, was
standing ever so proudly on the showroom floor in
Nelspruit. Kind of looking at everyone with those
“spotting eyes”. Everytime I drove past the dealership,
my heart would race and I knew I had to have
that car!
I went to the dealership nearly every day to look
at the car, sit inside it, open and close the doors
- open and close the doors again, sit in it again,
stand next to it. The car just had to be mine.
Day after day I would go home and be the best
imaginable wife anyone could ever ask for. The
best dinners, back massages, sweet talk. I even
helped paint the outside walls of the house with
the contractors. Just to show him I’m up there
with the high ranking wives.
Well - not a week later, that beautiful Salamanca
Orange Peugeot HDi had a sold sign on it, standing
ever so beautifully on the dealership floor. My heart
broke. I was actually quite depressed about it. Really
down, and the house could forget about me cooking,
because I had issues to deal with.
2 days later, I got a call from Thinus Fourie, at Peugeot
Nelspruit saying I could collect my car. It was ready
for delivery! Oh my, you can just imagine what went
through me. It was the best day of my life... and still
is. Not a day goes by that I don’t smile from ear
to ear driving in that car. It’s absolutely amazing!
Performance, style, class, luxury, safety, ...priceless!
I even got the personalised plates to fit my baby!
Peugeot - thank you for making my dream come
true - those cars just look at you and you know you
gotta have it!
Not only do I have the perfect car - but I have the
perfect husband too.
Erné Dalgleish
Nelspruit
Tell us
your story...
We would love to hear your stories about
you and your Peugeot and see your photos.
Write us a letter:
PO Box 389
Kelvin
2054
or send us an email on inforsa@peugeot.com
Mark your letter for attention: Peugeot
Club Magazine. Stand a chance to win
a beautiful Executive Peugeot pen set
valued at R220 if we publish your letter.
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PEugEOTCLub

PEUGEOT...
HEAVY ON STYLE
light on fuel
A
modern, well-engineered diesel car can be
heavy on style, packed with power and yet
still be light on fuel. Peugeot proved it by
taking category honours in the 2007 Total Economy
Run with a nearly new Peugeot 407 coupé fitted
with a 2.7 litre diesel bi-turbo engine.
Fuel consumption averaged 6.69 litres
per 100km over 1 505km. Our nearest rival
recorded 7.3 litres per 100km.
The coupé was driven by Andrew Carter, a seasoned
economy run campaigner and motor sport veteran,
but the car itself was ‘stock standard’.
That assurance comes from Gideon du Plessis,
dealer principal of Peugeot West Rand, the
dealership responsible for vehicle preparation
ahead of the event.
He added: “The only difference is nitrogen in the
tyres
* . In all other respects, the results show what
owners can achieve if they drive economically,
follow recommended service intervals, optimise
settings and do common sense things like watch
tyre pressures and keep filters clean.”
The event takes place over three days on similar
lines to a regular rally. The aim, as always, is to
decide the country’s most miserly vehicles under
road conditions (and traffic ordinances) that the
average driver encounters every day.
The initial run covered 265km from Muldersdrift to
Hartebeespoort Dam, Brits, Maarnarand, Marikana,
Pretoria North, back though Brits to Broederstoom
and back to Muldersdrift.
The next day, the route was Muldersdrift, the Cradle
of Humankind, Hekpoort, Maarnarand, Derby,
Koster, Zeerust, Rustenburg, Sun City, Carletonville,
Randfontein, Krugersdorp and back to Muldersdrift,
a distance of 620km. The route, in reverse direction,
was retraced the next day.
Driving for economy when a sizeable power-pack
sits under the bonnet was a key challenge for
Andrew Carter. He explained: “This is a twin-turbo
coupé with peak torque at 1900 revs. You have all
the performance you need, but it is also possible to
drive for incredible fuel efficiency.
The essential technique is to drive conservatively
in the highest gear without the engine flagging
while monitoring the rev counter. You don’t drive
with the air conditioning on because of the power
drain which measurably increases fuel consumption,
but otherwise the average driver could achieve
significant gains in fuel efficiency by maintaining basic
disciplines like this.”
Andrew Carter was accompanied daily by navigator
Manfred Hertz and an official observer whose sole
purpose was to ensure that none of the rules of the
road were broken.
The final day, our driver reported, was “typical of
any Saturday in a farming community with trucks,
tractors, women going shopping, farmers driving
bakkies and mini-bus taxis by the score”. Of course,
the score that mattered most was that 6.69/100km
by a 2.7 HDi DPFS 150kW engine. What a coup
for our coupé!
*Nitrogen cools the tyres and helps improve fuel
efficiency.

PEUGEOT 308
F PEugEOT u T u R E 308 b L u E
ELEGANCE, RELIABILITY,
the 308 has it all
There’s safety in numbers… particularly the
numbers 3-0-8. You can add reliability, modernity
and elegance as well. Because the spanking new
Peugeot 308 has got the lot.
The successor to the 307 had to be something special.
And it is. The 307 has notched up world sales of
3.7 million since its introduction in 2002 and became one
of the brand’s core offerings. Similar global success is
predicted for the elegant and efficient 308.
This reliable yet rakish saloon was introduced into
South Africa in January 2008, only a matter of months
after its international debut at the Frankfurt Motor
Show in September.
The 308 is positioned in the mid-size segment that’s
become the most heavily populated space in the motor
industry. In South Africa, 342 competing models clamour
for attention and nearly 100 of them line up in direct
opposition to the newcomer.
Peugeot is obviously confident that the first car to carry
its ‘8’ designation is more than capable of holding its own
in the middleweight division.
There are three offerings in the local range; the 308
X-Line (R169 000), the 308 XS (R197 900) and the 308
XT (R215 900). Automatic and diesel versions of the XS
are on their way soon.
In whatever format, this vehicle has a good claim to be
best by test when it comes to reliability. Factory drivers
clocked up two million on-road kilometres ironing out
every possible snag in the everyday driving conditions that
are likely to confront every owner.
The onboard technology is advanced, but has all been
proven in various iterations before being brought together
in the stylish 308 package.
The newcomer has a five-star EuroNCAP rating – Europe’s
most demanding set of independent safety standards –
and the 308 diesel meets the brand’s newly launched
Blue Lion environmental criteria. Additionally all 308’s
are 95% recyclable at the end of their life.
Efficiency comes standard in the 308 whether the focus
falls on environmental sensitivity, engine performance,
braking, road-holding or fuel consumption.
Three engines are offered – two petrol (both developed
by the PSA Peugeot Citroën and BMW partnership) and
one diesel.
The 1.6 litre (110 kW) THP (turbo high pressure) EP6
petrol engine uses a common rail injection system
and generates an impressive 240Nm of torque. The
1.6 litre (88kW) VTi EP6 employs a variable valve timing
system for optimum efficiency – a world first in this
market segment.
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MODERNITY...
A five-speed manual gearbox is offered with the
two petrol-engine versions and a four-speed
automatic is offered with the VTi engine.
The 1.6 litre HDi FAP (80kW) diesel develops
240Nm and comes with a five-speed mechanical
gearbox.
The FAP (Filtre à Particules - French for a diesel
particulate filter) contributes to this engine’s low
carbon dioxide emissions; just 125gm/km.
Safety is assured. Seven airbags are fitted into
the top-of-the-range XT, with four or two
provided in the other levels.
ESP (Electronic Stability Programme) is available
on the 308 XT model, giving the driver sustained
and consistent braking performance when
stopping power is called for.
Road-handling has been enhanced – in part as a
result of widened tracks and a lower silhouette.
The 308 is 1.5cm lower than its predecessor.
It doesn’t sound much, but the sleeker lines in
combination with a set-back windshield and the
forward slope of the body create a feline look and
ensure a class-leading drag co-efficient.
The wide radiator grille and elongated lights add
to the effect, creating the impression of a cat
ready to pounce.
The sweep of the saloon’s extensive glass areas
adds to the feeling of modernity and streamlined
efficiency. In particular, the XT’s spectacular
panoramic glass roof is guaranteed to turn heads.
It will also turn your passengers into stargazers on
any night drive. The glass area covers nearly 5m²
(the largest glass surface area in the segment).
French styling characterises the interior aesthetics.
The lines are clean, the dashboard uncluttered
while the foot-wells create more space for
passengers in the rear. In fact, the impression is of
enhanced interior space and surprising roominess
for a car in the mid-size category. The large glass
areas and the inrush of natural light obviously add
to this feeling, but feelings are confirmed by the
generous leg-room and the space-saver seats.
Numerous storage units optimise the available
space, creating overall storage volume of 42 litres,
including an ingenious storage space concealed
beneath the rear shelf and accessible from either
the interior or through the hatchback.
Riding comfort is assured by the pseudo
McPherson front suspension, the rear suspension’s
rear torsion beam and the ‘anti-submarining’
rear seat system.
You don’t only get a comfortable ride, but a quiet
one. Sound-proofing has been significantly improved
thanks to thicker bulkheads, double tube seals in
the engine and the use of polyurethane, polystyrene
and felt padding to dampen engine noise.
Sleek aerodynamics
obviously add to
the perception of
quiet efficiency.
This beauty has the
lowest drag factor in
its class – an attribute
that contributes
to superior fuel
efficiency.
U n d e r u r b a n
conditions, the 1.6
HDi version achieved
diesel consumption
of 6 litres per 100km.
In a mix of driving
conditions this came
down to 4.7 litres
per 100km. The 1.6
VTi petrol engine
with manual box
achieved 9.3 litres
per 100km in urban
conditions and 6.7
litres per 100km in
various conditions.
With the 60 litre fuel
tank, the 308 is
obviously designed
to take you a long
way… In safety, in
comfort and in style.

308 H Y B R I D
FuTuRE 308 hybRid bLuE
Blue Lion sets
new eco-friendly
standards
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Peugeot has long been a leader in the development
of ecologically friendly vehicles and has now raised
the bar still higher by launching its own ‘Blue Lion’
standard for low carbon-emission and largely
recyclable vehicles.
Simultaneously, the brand has demonstrated just
how low you can go with CO2 by developing a
308 hybrid HDi that combines a 1.6 litre diesel
engine with a 21bhp electric motor.
The 308 hybrid, one of the hits of the Frankfurt
Motor Show, emits only 90g/km of CO2 while
reducing fuel consumption by 58% in the urban drive
cycle compared to a standard 308 HDi (already one
of the most efficient vehicles in its class).
The showstopper was hailed as a signal that
hybrid commercialisation is making huge strides.
Peugeot’s involvement gives rock-solid credibility
to these developments as the company is the
world’s largest producer of passenger vehicle
diesel-engines and has produced diesel vehicles
since 1902.
Peugeot could be ready for a commercial hybrid
launch as early as 2010.
Peugeot’s latest parallel hybrid power-plant
combines a 110 bhp 1.6 HDi DPFS diesel engine
and an electric motor to deliver maximum
power output of 132 bhp, comparable to a 2.0
litre HDi. The electric motor backs up the diesel
engine for enhanced in-gear acceleration, yet fuel
consumption is miserly at 3.4 litres/100km.
The power-train has been designed with the
Euro V directive in mind. This comes into force
next year in the EU and regulates the urban driving
of electric and Zero Emission Vehicles (ZEV).
Staying way ahead of regulatory requirements
is no accident. Peugeot has been doing it for
years. A generation ago, its VERA programme
in collaboration with the Energy-Saving Agency
showed that Peugeot was eager to harness
environmentally friendly technology.
In 1994, Peugeot pioneered commercial vehicles
driven by Vehicular Natural Gas (VNG). A year
later, the brand launched its first ZEV electric
vehicle and in 1998 introduced the first HDi
diesel common rail engine, offering a 20%
reduction in fuel consumption and CO2 emissions.
The second generation of HDi units followed
in 2002.
Peugeot is also active in the utilisation of biofuels
and fuel-cell technology.
Since 2001 in Europe alone, Peugeot has sold
more than 1 million vehicles that emit less than
120g/km of CO2 and in the first half of 2007, 49%
of Peugeot’s European sales were accounted for
by vehicles emitting less than 140g/km of CO2.
Reduction of the carbon footprint has become a
Peugeot priority – which explains the introduction
of the Blue Lion emblem, a mark of eco-sensitivity
that Peugeot owners can trust.
Cars with Blue Lion status:
Have CO2 emissions of 130g/km or lower (or
meet similarly rigorous standards when running
on biofuel or VNG)
Are manufactured at a plant with ISO 14001
accreditation (showing strict adherence to
environmental management standards)
Are designed to ensure that at the end of their
life, these vehicles are 95% recyclable.
The 1.6 litre diesel 308 has CO2 emissions of 125g/
km and it joins the 107 and the 207 diesel as cars
sold in South Africa which already achieve Blue Lion
status. This means that when the environmentally
friendly 308 shows a clean pair of heels to the
competition, they really are clean.

‘We have now covered almost all of the main population centres.’
Open in 2007
Lenasia
Polokwane
Hatfield
Vereeniging
Welkom
Richards Bay
8 9 PEugEOTCLub

Strategic investment drives
dealer network
expansion
PEugEOT dEaLERS
‘...by year-end, there were 32 dealerships in our network.’
Peugeot keeps getting closer and closer
to our owners… no matter where they
live. Big investment in the dealer network
in 2007 ensured that by year-end, there were
32 dealerships in our network.
In 2007, investment of R30 million led to the
development of new dealerships in Polokwane,
Vereeniging, Hatfield, Lenasia, Richards Bay
and Welkom.
The pace of development continues in 2008.
A major new dealership will open in Germiston
before mid-year while building work recently
started on dealerships in Tokai and Rustenburg.
Cape coverage will be further enhanced by the
opening of a Paarl satellite dealership.
PMSA franchise manager Anthony Olivier
noted: “We are demonstrating our long-term
commitment to South Africa through strategic
investment in the network.
“We have now covered almost all of the main
population centres. This does not mean the
effort will tail off in 2008. We are committed to
continual enhancement in support of our owners.
The emphasis may switch, but nothing changes
that strategic commitment.”
Increasingly, PMSA will look to complement the
existing network through satellite dealerships
You can now find new dealerships at:-
• Peugeot Richards Bay: 124 Dollar Drive
(corner of Markstrasse and Dollar Drive)
• Peugeot Lenasia: Corner Flamingo Street and
Nirvana Drive
that are ‘under the wing’ of major metropolitan
operations, but provide a local access point for
owners in the wider area.
The plan for the Paarl satellite is a demonstration
of this process at work.
In addition, PMSA will be looking to identify wellresourced
workshops known for quality service
in some outlying areas or in urban centres with
relatively small populations.
The intention is to form joint-ventures with
quality workshops and develop a network of
approved workshops in areas outside the ‘range’
of PMSA’s established dealers.
A JV on this model is currently being negotiated
to improve the parts, service and breakdown
coverage of the Grahamstown area.
Anthony Olivier added: “In a relatively short time,
we have established a high quality dealership
network that gives us broad coverage and offers
our owners access to modern facilities that reflect
Peugeot brand values.
“Our owners expect high standards of
professionalism, so we remain highly selective.
The strategy of complementing our core network
with satellite operations and JVs is designed
to deliver the best of both worlds – quality
and quantity.”
• Polokwane: 106 Landros Mare Street
• Hatfield: Corner of Duncan and Bernett
Street, Pretoria
• Vereeniging: 1 Johannesburg Road, Duncanville

‘This trip was
one that we will
never forget.’
adam & Kathy Franks
‘We heartily appreciate all
the efforts that Peugeot
undertook to make this
event a success, it was both
informative and refreshing.’
Elijah & Lungi maswanganyi
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“WE’LL ALWAYS
HAVE PARIS”
say the Boks and our winners
by Nandi Canning*
Bergman’s unforgettable line to Bogart plenty of time to explore. My group chose to visit
‘we’ll always have Paris’ has become the Montmartre, a beautiful part of the city, the location
shared property of the Springboks and of the Basilique du Sacre-Coeur and the suburb artists
the competition winners of PMSA’s Rugby World like Picasso and Van Gogh called home.
Cup promotion.
PEugEOT & Rugby
‘It is something that few
of us would have been in
a position to do without
Peugeot’s generous gift.’
anthony burns
The script of Casablanca takes some beating, but the
Boks’ triumph and the Paris trip of a lifetime by our
winners must have come close.
Peugeot, a lead sponsor at the Rugby World Cup and
the tournament’s preferred motoring brand, laid on
the match tickets and the Paris hospitality for PMSA’s
South African contingent.
‘Calling all passengers boarding Air France AF995 to
Paris’ was the announcement that set the dream in
motion for our competition winners – Lungelwa
Nabe, Adam Franks, Donovan Botha, Anthony Burns
and Willie Bezuidenhout – and their partners.
They were accompanied by SA Marketing Director
Mike Wilson and myself on the 11-hour flight to
Charles de Gaulle Airport, and then through the
infamous Paris traffic to the hotel.
After freshening up, everyone climbed aboard the
City Tour bus to see the sights – the Louvre, the
Seine, the Musee d’Orsay and Notre Dame – and
take lunch in a street-side café.
A leisurely walk through the streets of Paris brought
us back to our hotel and limbered up our team for
an evening at the Lido, lashings of French cuisine and
a brilliant show.
Friday the 14th September saw the group catch the
Metro to the Eiffel Tower, where we climbed over
600 stairs to the second level and then caught a lift
to the top.
After the morning’s exercise, it was lunch on the
Seine followed by an afternoon at leisure, giving you
By the time we headed out to the Stade de France for
the SA-England group encounter, Paris was already
dotted with green and gold and white jerseys in
anticipation of the match.
The Boks’ 36-0 win was awesome. You just had to be
there. And we were!
On Saturday we were up early for a tour of the
Bridges of Paris, a chance to catch up on Paris history
and juicy gossip about France down the centuries.
It was an enlightening morning thanks to accounts of
a statue of Henry IV of France stuffed with a bust of
Napoleon to tales of how city dwellers were taxed
according to the number of bodies of family members
they dumped in the Seine.
The group then proceeded to lunch at Notre
Dame, where the adventurous ate frog’s legs and
steak tartare.
In the evening, the group went on the Bateaux
Mouches for a scenic boat trip down the Seine.
Dinner was served and everyone had a magnificent
final evening catching the sights of Paris at night from
their table and the viewing deck.
All too soon on the Sunday morning we were whisked
back to Charles de Gaulle Airport for our return flight
home. Finally, we had a chance to get some sleep and
absorb the dream trip and that dream of a win!
*Nandi Canning is the Promotions and Events Specialist at PMSA.

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PEUGEOT CL U B EU R O P E
CLaSSiCS
A 1936 Peugeot 402 of Paul Papka and Les Boshoff
(currently living in South Africa and Les from Cape Town
and the desirable 1937 Peugeot 402 D’arlmat Roadster of
Michael Baux, France
L’Aventure Peugeot,
Slovenia – 2007
*Compiled by Ian Loubser
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Peugeot lovers from all over the world
were welcomed this year in Slovenia
for the yearly Rassemblement
International de L’Aventure Peugeot meeting.
The Republic of Slovenia lies at the heart of
Europe, where the Alps face the Pannonian
plains and the Mediterranean meets the
mysterious Karst. To the north is Austria,
Hungary to the east, Croatia to the south
and Italy to the west. This tiny country only
covers an area of 20.273 sq km and has a
population of 2 million people.
With its Sub-Mediterranean climate on the
coast and Continental climate in the interior,
we were welcomed in the capital town
of Slovenia, Ljubljana with some pleasant
weather. All participants gathered at the
Lev Hotel where cars were off loaded,
wiped clean and registration took place.
A total of 142 cars entered this year:
43 from France, 28 from Belgium,
20 from Italy, 14 from The Netherlands,
10 from Finland, 12 from Switzerland,
5 from Germany and Austria, 3 from
Slovenia and 2 from South Africa.
A welcome dinner was held after registration
for all participants at Hotel Lev (Lev is the
Slovene word for Lion, rather fitting for the
occasion). The next morning, all participants
set off on the first leg of day 1 to the
world renowned Postojna Cave. Mr Thierry
Peugeot also arrived there in a beautiful
1934 Peugeot 402 Limousine. These caves
are absolutely phenomenal. You travel with
a little under ground train via tunnels for
3 km’s before you end up doing a guided tour
for another hour on foot. Traditional Slovene
food was served after the tour on the green
grass just below the cave.
After lunch we all depart on the second leg
to visit the Technical Museum at the Bistra
Castle with the exceptional collection of
vintage and classic cars which belonged to
Tito, President of ex Yugoslavia. The estate
of Bistra is located in the south western part
of the Ljubljana Marshes, in the vicinity of
the town of Vrhnika. It was named after the
Bistra brook, a tributary of the Ljubljanica
River with several karst sources. In the past it
was the home of Carthusian monks, built by
the Carinthian Duke Bernhard of Spannheim
in 1255. In the 17th century, it housed a
monks’ school and a library, which kept
numerous valuable manuscripts.
The Technical Museum of Slovenia (Tehniški
muzej Slovenije) was founded in 1951. The
most admirable is its Department of Vintage

Vehicles, whose collection includes Slovenia’s
first electric-powered vehicle, a tram car
which ran along the streets of Ljubljana in
the year 1901.
The day ended with a gala dinner in the halls
of Ljubljana Castle. Mr Thierry Peugeot
delivered his speech there with emphasis again
on the Peugeot brand with its rich history.
He also expressed his views on Peugeot in
Slovenia and announced that bigger emphasis
and investment will be put into Peugeot
in other countries outside Europe, also
referring to Africa. The South African and
Australian participants were welcomed again
for their great effort in travelling more than
10 000km to attend this meeting.
Sunday morning, everyone left Hotel Lev
again to visit Bled in the Gorenjska region
which is known for its beautiful mountains,
pristine nature and its hospitality.
The roads are in good condition and as
far as the eye could see, a snake of lovely
classic Peugeots filled the roads with many
locals applauding all along the route and
through the small towns. We were greeted
just past the halfway mark with some heavy
rain, when very quick and sudden stops
were made by the convertibles to coverup.
It didn’t put a damper on the spirit in
any way and all the cars were later safely
parked in a special reserved area. Hundreds
of visitors visiting this world renowned
Bled Island forgot all for a moment about
the Island and were focussed on these
lovely Peugeots.
Our gathering was closed at the Grand
Hotel Toplice with lunch and the prize
giving. Congratulations to the Aussies who
won the trophy for the participants who
travelled the furthest.
1948 Peugeot 202 of
Christian Botero of France
Arrival of
participants at Hotel Lev, Llubjana
The South African contingent: From
left: Ian Loubser, Les Boshoff, Igor
Kabolin (currently living in Slovenia)
and Paul Papka.
Participants parked and displayed
their Peugeot’s in the parking area at
Postojna Caves
Some other
interesting Peugeots:
1922 P 172 BC - Italy
1924 P Quadrilette - Italy
1925 P 172 R Torpedo - France
1937 P 402 D’arlmat Roadster - France
1939 P 202 Cabriolet – Belgium
1955 P 203 Familiale - Australia
1964 P D4B – Belgium
Departure on Saturday morning on the road trip to Postonja
The car of the show/meeting was a very
special 1952 Peugeot 203 Cabriolet from
Italy of which only 8 were built.
South Africans at the meeting:
• Ian Loubser – 1985 Peugeot 305 GTX
(105 Hp) • Les Boshoff and Paul Papka (ex
France) – 1936 Peugeot 402 Limousine.
Paul’s grandfather’s car which he bought
new and still remains in the Papka family
after being stored for 50 years in a barn! It
was brought to life only 2 weeks prior to
the meeting; re-sprayed, had minor electrical
repairs and the rest was still in 100% original
condition and she’s still running like a charm –
even the Cotal electric gearbox is as smooth
as it was in 1936.
L’Aventure 2008 meeting will be held in
the South-westerly region of Finland at
Archipelago (Turku).
I would like to end and congratulate the staff
of Peugeot Slovenia for an excellent event,
where we were all very well looked after.
A word of thanks to Barbara Rovin who put
in a special effort for the South Africans to
get us safely across the border with her letter
of invitation.
*Ian Loubser is a member of the Peugeot Club South Africa
and an avid Peugeot fan.

PEugEOT 4007 SuV
T H E A D D I T I V E D P A T R I C U L A T E F I L T E R (FAP)
SUVs are often criticised for being
environmentally harmful, but now you
can enjoy the benefits of an SUV and stay
“green”. By extracting and burning off harmful
particles, the new Peugeot particulate filter
system (FAP) in the Peugeot 4007 eliminates
virtually all diesel particles.
It is the first 4x4 vehicle with an “additived”
particulate filter, and is proof of Peugeot’s
commitment to reducing pollution and
greenhouse gas emissions. The particulate
filter, devised by Peugeot, remains the ideal
solution for reduced diesel emissions.
Environmental issues have long been a major
concern at Peugeot. Numerous solutions have
been applied, starting with the development
of efficient, economical diesel engines, whose
lower fuel consumption guarantees lower
emission levels.
The Diesel Advantage
Over the years, diesel, then turbodiesel
engines have become increasingly efficient. The
common rail injection system on the Peugeot
engines has further increased their efficiency,
with more power for less fuel: the diesel
is exposed to high pressure and distributed
as an extremely fine spray. The only remaining
disadvantage was the all too familiar black
smoke from particles in the exhaust, because
whilst they emit less CO2, diesels used
to release ten to twenty times more soot
particles than
petrol engines.
Well aware of
this, the engineers
at PSA Peugeot
Citroen have
devoted much
time and effort
to the problem,
hence 1996 saw
the advent of
the oxidation
catalyser. Development continued and an
FAP was created for the Peugeot 607. With
this filter Peugeot found a way to reduce
particle emissions to virtually zero.
Ingenuity and Sophistication
After combustion, diesel engines emit particles.
These consist mainly of carbon microballs
16 17 PEugEOTCLub

The Peugeot FaP,
a length
ahead
By Roger Cayon
Photos: Direction Peugeot Communication
on which hydrocarbons from the fuel (the
diesel, and lubricants) condense. It is these
microscopic contaminants that are filtered
out, using electronically controlled common
rail injection. Thousands of small channels
making up the filter are blocked alternately to
force the exhaust
gases through it
so as to capture
the particles,
which then have
to be burnt off. By
using the filtering
process as well
as ‘afterburning’,
harmful emissions
are reduced to
virtually zero.
previous generation. The 2.2 litre HDi engine
has a new combustion chamber which works
in combination with a third generation Bosch
common rail injection system to increase
injections by up to six per cycle, boosting
efficiency and reducing pollution emissions
at source. The air-fuel mixture, which is
optimised to ensure the most complete
combustion possible, also reduces noise. The
FAP in the 4007 is the latest, i.e. “additived”,
version, and is virtually maintenance-free,
having a long service life of an impressive
180 000 kilometres. With an emission
value as low as 191g/km, the 4007 not
only meets but greatly exceeds the Euro 4
pollution standards, making this SUV very
environmentally-friendly indeed.
Going Even Further
Since this spectacular breakthrough, Peugeot
has still further – and quite definitively –
improved the FAP. On the 4007, an ECCS
common rail injection system combined
with the additived particulate filter, reduces
emissions to 30% lower than with the

LE MANS
An emotional
LE manS
ROLLERC
For Peugeot Sport, the 2007 Le
Mans 24 Hours was very much a
learning exercise. Nonetheless,
the team sprang a surprise by
guiding one of its cars to a
superb second place. Here,
three members of that team
give us an inside line on a motor
race unlike any other.
‘A cocktail of speed and stress’
Stéphane Sarrazin, driver, 908 n°8.
Qualifying was a major highlight for me
because I set the pole position time. It was
very important for the whole team to show
that the 908 was potentially quicker than
the Audis. Everything hinged on Wednesday
evening, when rain and a session stoppage
initially prevented us exploiting the car’s
potential to the full. But we felt there would
be an opportunity to do something special
before the session ended. With about 20
minutes remaining, I got back in the car with
the intention of going for an ultra-quick lap. I
was absolutely on the limit – and I even had
a small moment under braking for the first
of the Hunaudières chicanes. But I pressed
on to the end and my no-holds-barred
approach earned the team pole position. I
had a few anxious moments during the race,
too, particularly when my engineers called
me into the pits at 20:00 for an unscheduled
stop. They had noticed that our running
temperatures had increased in one or two
areas, so naturally I pitted. At that point I
didn’t know why I’d been called in and was
wondering whether this signalled the start of
the problems we’d all feared. In fact, it turned
out to be nothing more than a problem with
one of the rear wheel assemblies and it was
fixed in about 10 minutes. I then had to stop
again a few laps later, for the other side of
the car to be changed, and after that we
charged as hard as we could to climb back
through the field. Our efforts carried us all
the way to second place, but the final hour
was very worrying. Fortunately Sébastien
(Bourdais) was able to cross the finishing line,
despite concerns about the oil pressure.
‘A completely mad race’
Christophe Besse, race engineer, 908 n°8
This was my first active involvement in the
Le Mans 24 Hours – and it is absolutely
incredible, a completely mad race. If nothing
else, it lasts almost a week when you take
the qualifying sessions into account. For
race engineers such as me, it is incredibly
demanding because we have to sit on the
pit counter throughout the race – you can’t
allow your concentration to lapse for a
second throughout the 24 hours. And, when
it’s your first time, it isn’t easy to work out
the best way to stave off fatigue. We have
to keep a constant watch on the monitors
and be ready to answer a driver’s question
at any moment. We had two worrying
moments on car n°8 – changing the rear
uprights on Saturday evening and, of course,
the oil pressure problems that made the
final moments of the race so frantic for
us. Car n°7 had similar problems and had
to retire a few hours from the finish, but
I refused to allow that to worry me. Just
because one car had dropped out with such
and such a problem, it didn’t follow that the
other would automatically be affected. Even
so, when car n°8’s oil pressure dipped an
hour before the end, the tension increased.
I stayed calm, though. We were three
laps ahead of the third-placed car, which
gave us plenty of time to keep an eye on
things. At times like these not everyone has
access to the same information – and that
18 19 PEugEOTCLub

OASTER
Photos: Direction Peugeot Communication
was concerned everything was under control.
When Sébastien left the pits to complete the
final few minutes of the race, I was confident
he would make it across the finishing line.
The fact he stopped by the side of the track
– as a last-minute precaution – added to the
suspense, but it made our second place all
the sweeter.
“We hadn’t dared to imagine a
result like this”
Serge Saulnier, head of the Le
Mans programme
If someone had told me that we’d qualify
on pole position and finish second when
the 908 made its Le Mans 24 Hours debut,
I wouldn’t have believed them. The result
was a fantastic reward for everyone who
had worked relentlessly on the project for
so long. When you look at the ground we’ve
covered during the past four months…
we simply hadn’t dared to imagine a result
like this. I thought we’d finish the race,
but suspected we’d encounter quite a few
problems along the way. It’s important to
note that we didn’t go into the event with
the kind of attitude that prevailed in 1991,
when the 905s absolutely flew for three or
four hours but then broke… Our target was
to run for as long as possible, no matter what
happened, and to accumulate the maximum
amount of data. Consequently, when we
weren’t able to run at the Audis’ pace in the
early stages, we let them go and focused on
looking after our cars. When the sun rises
on Sunday morning and you are sitting on
the pit counter, with about 20 coffee cups
in front of you and two cars still running, it’s
a great feeling. That marked the beginning of
a critical phase of the race for us, because
we were now in a zone we hadn’t explored
during pre-race testing. We were entering
the unknown and waiting for problems to
arise, but they weren’t occurring. It wasn’t
until two hours from the end that car n°7 ran
into trouble and n°8 encountered difficulties
shortly afterwards, when its oil pressure
dipped to zero. A safety car allowed us to
maintain our advantage over the next car,
but even that wasn’t enough. Towards the
end we had to ask Sébastien (Bourdais) to
stop by the edge of the track to avoid having
to begin another lap before the chequered
flag came out. Without that, we can’t be sure
whether the engine would have lasted.

LIFE IN BLUE
LiFE in bLuE
Château
Peugeot in t
“Someone who knows how to taste wine doesn’t drink it any more, but savours its secrets… “ Salvador Dali
Château Guiraud, or what life has to offer
When Xavier Planty, the manager of
Sauternes estate, considered buying the
Château Guiraud, he appealed for finance
from two of his wine-making friends: Olivier
Bernard, the face of Pessac Léognan, and
Stephan Von Neipperg, the driving force
behind the most amazing success story of
Saint-Émilion. But it was a meeting with
Robert Peugeot, Chairman and Managing
Director of the family holding company, FFP
(a leading shareholder in the car-making
group), that was decisive. Peugeot knew the
area and was familiar with the great Bordeaux
wines. Won over by the conjunction of
promising factors, he knew that a vintage
wine first classified in 1855 was a world
rarity. Backed by strong world economic
growth, he was convinced that business
had great development potential and of the
long term viability of such an investment. So
the association was born out of a maturely
considered decision by the knowledgeable
financier and the wine-growers, each an
expert in their preferred field. Strengthened
by shared values and a well thought out
proposal, Peugeot became, in the name of
passion and reason, a majority shareholder
in Guiraud.
Château Guiraud wine is everywhere: from
the tables of top Parisian restaurants to
the wine lists of Emirates Airline. You find
bottles in the cellars of American collectors
and at the dinner parties of gourmets in their
thirties. These 100 hectares of vines, tucked
between Yquem and Filhot, have become
the source of one of the most distinctive
vintage wines.
Beneath the surface
The avenue of trees leading to the château
is impressive. It introduces you to a slightly
austere precision. But when you stand
looking up at the estate, the receding line of
trees, although planted at the same time, is
irregular, subtle evidence that the subsoil of
the Sauternes region has many strata: sand,
marl, chalk, clay and gravel, that you tread
on as you walk among the vines. The same
is true of the weather. In the mornings, the
area is plunged into Autumn, clouded in
mists brought by the Ciron, a tributary of the
Garonne, making the landscape slightly eerie.
As the day goes on, this mist is very quickly
replaced by a dry wind and warm sunshine,
ripening the fruit all at the same time. litre of
must) and cryoextraction (freezing the litre
20 21 PEugEOTCLub

Guiraud
he Sauternes
By Pierre-Alexandre Bescos
Photos : Château Guiraud, DR
This is how it is in Guiraud, nothing comes
easily. These are the secrets that must be
penetrated to understand the wine made
here.
A stroll around familiar territory
It doesn’t take much for Xavier Planty to act
as a guide to his land. This seaman’s son, who
preferred the call of the land to the call of
the sea, knows every inch of it. He gives you
the time of a teacher and the precision of a
scholar. To know is to master. Eloquently he
juggles characteristics, talks about sulphur, a
well thought out struggle and next minute
serves you up an historical anecdote. He is
like his wine, surprising and many-faceted,
calling on biology one moment and history
the next. Who would have believed that
Guiraud’s black label – the only one for a
Sauternes – was prompted by Napoleon’s
funeral? The story of the wine is punctuated
by historical events and a curious grouping
of borders: people say that a Roman road
passed the château or talk about the more
recent establishment of the demarcation
line between Occupied and Vichy France.
Guiraud has always been somewhere you
pass through as you travel north from Bazas
on the way to Bordeaux.
Nature in control
The true master of the Sauternes winegrowing
region is Botrytis Cinerea, that
magnificent fungus which gives wine high
sugar potential (up to 350 g/l) and which is
the wine’s distinguishing characteristic. This
wine is the product of the whims of the
weather and tricky and restrictive growing
conditions. At Guiraud, the vineyard is shared
by two varieties: the majority is Sémillon
while a third of the planting is Sauvignon
and it is a point of honour to use natural
methods to make the wine. Out with
chemicals, everything is done to encourage
nature to keep what is rightfully hers: selecting
the best rootstocks, a conservation bank of
vine stocks unique to the Sauternes area and
a grafting house where species are identified
and replacements propagated. Similarly, the
presence of a 100% bio purification unit, the
absence of “chaptalisation” (added sugar per
The 15th century building at Guiraud and its French style garden.

22 23 PEUGEOTCLUB
of must) and cryoextraction (freezing the
fruit) are some of the processes designed
to increase biodiversity. This is far from a
response to fashion, it is a philosophy. The
staff are working on new vines, with a better
characteristic and benefiting from patiently
replanted hedges of fig trees and other
species that Xavier Planty has selected from
local conservation banks. These indicators
of insects and predators are a sign that the
balance is being maintained.
Experienced men and women
But what would these natural tendencies be
without the most amazing people of their
day? In the late 18th century, the Maison
noble du Bayle belonged to the Guiraud area,
Protestant merchants (author’s note: there
is still a temple) then went from bankers to
merchants, from progressives to royalists.
The estate would then lose its name… After
the occupation, Guiraud came back to life
until the 1980s when major works were
carried out to relaunch the estate. Today,
a new chapter is being written. “Everything
depends on the moment of picking,” says
Xavier Planty. “My role then is to know how
to extract and find the flavours in the grape
skin.” The sine qua non condition for a good
vintage is careful harvesting. 150 experienced
grape-pickers, mostly women, prepare to
pick by hand. The basket, placed at the end
of the row, is far from full and picking goes
on day after day, bunch by bunch, in a series
of sessions, as the Botrytis does its work.
Quality is the mother of scarcity. With 6,660
vines per hectare, the château’s average
yield is about 1,500 l per hectare. The 2006
vintage numbered 5,500 cases, almost 5,000
of which have already been sold even though
they won’t be available until 2008. This was
half the 2005 quantity.
An amusing and sophisticated wine
Guiraud produces an average of 100 000
bottles a year, a second wine and a dry white,
G de Guiraud, whose name is reminiscent
of a perfume. In fact, after fermentation and
maturing in new barrels, the creative work
is very similar to that done by a perfume
designer. Making a wine means blending,
putting words to sensations and revealing
a soul. It is about composing notes and
harmonies. Our host talks about ”setting it
to music”. Depending on the vintage, the
wine will have a mentholated freshness,
be full bodied, have spicy, honey, caramel,
nutmeg aromas or fruity notes of pear or
vanilla. “When the wine is drawn it must
be drunk. Especially if it’s good,” says the
critic. Xavier Planty is of the same opinion,
“Sauternes must be drunk young!” he says. Of
the outstanding wines since 2000, he prefers
to remember the 1999 vintage, disdained
by the critics and more complex, but
revealing the secrets of a little known year,
which merited greater respect.
The worldwide prestige of a
registered label
It must be acknowledged that Sauternes
suits the taste of the whole world. Good
served with the eternal fois gras, but also
with chocolate, blue cheeses, Japanese
food, fish in sauce or with poultry, this
wine is snatched up in Asia, Taiwan, Italy
and Australia. Nowadays, half the sales are
to other countries, and despite increasing
competition from Hungarian vineyards, the
prestige of the Sauternes label is unaffected.
What of the future? The team sees it as
the colour of their wine, rather golden. The
Château has just introduced a new quietly
elegant and classy label, a perfect image
of what Guiraud is today: a surprising and
modern wine of contrasts, based on a
meticulous tradition. The next step will be
some works on the building to restore the
discreet lustre of bourgeois houses in the
Sauternes area that time has erased… and
there is already talk of starting up elsewhere,
this time venturing into red wine. But that’s
another story.
Peugeot moves to Sauternes
Château Guiraud
33210 Sauternes
Tel. +33 5 56 76 61 01
www.chateauguiraud.com
Open to visitors every day including
weekends 9 am to noon and 2 to 5 pm
(preferably by appointment)
Holding time in barrels in the wine store.

Baby show Cape Town
Competition Winners:
By simply completing an entry form and popping it in
to our entry box at the Durban Baby show, Ahmed
Kajee of Durban, won himself a R10 000 Jenna
Clifford Jewellery voucher. We’re sure his wife is
beaming! Rushdien Saban did the same at the Cape
Town event. Congratulations to both winners.
SODUKO
Fill in the grid so that every row, every
column, and every 3x3 box contains the
digits 1 through 9
Soduko puzzle courtesy www.sudoku.com
PUZZELS & EVENTS
RWC 2007
Peugeot ran numerous competitions to create
awareness about its link to Rugby World Cup 2007
and its Worldwide Partnership status. Dealerships
around the country hosted screenings of tri-nations
matches and all customers had to do was test
drive a vehicle and place their entries into the
box for a lucky draw. The lucky winners in this
competition were:
• Adam Franks
• Willie Bezuidenhout
• Donovan Botha
We also hosted an online competition where
entrants were given a chance to show their passion
for rugby by submitting a video clip or photograph.
The winner was based on internet votes. A
big congratulation to Anthony Burns who won
this competition!
Lungelwa Nabe, was our 2006 Auto Africa winner,
who correctly guessed the number of rugby balls
(156) that were in the 307 on display.
All of the above winners won themselves an
all expenses paid trip for 2 to watch the SA vs
England match at Stade de France on the 14th
September 2007.
Other winners included Gary-Mark Fouche, who’s
photo on the Peugeot Rugby World Cup site
was voted the best by other visitors to the site.
All current Peugeot drivers received VIP invites to
our tri-nations events and by simply dropping this
invitation into the entry box, Ryan Clur won himself
R10 000 in cash!
GTi Playstation winners
These two fast and furious players gamed their
way to a victory on our website by playing our
207 GTi game. Dylan Newham - Time: 36.899 and
Werner Marais - Time: 37.164 each won themselves
a Playstation 3.
Dylan Newman
Tyron Van Zyl
Ryan Clur
Tyron van Zyl, also won
himself a Playstation 3
when he was invited
t o p l a y t h e g a m e
through Zooped Up
(www.zoopedup.com).
Congratulations!
Solution

GTi just became fun.
www.peugeot.co.za
The new Peugeot 207 GTi is just as fun as it is fast, with its remarkably refined
1.6 litre, 128kW engine. Its direct fuel injection makes for a more even mix
of fuel and air – which means more power. Add to that a turbocharger with
overboost and an impressive list of performance features, and the result is
a breathtaking top speed of 220km/h,* with the ability to accelerate from
0-100km/h in 7.1 seconds. Little wonder then, that the Peugeot 207 GTi’s
engine drove off with the International Engine of the Year Award in 2007.
PEUGEOT. ENGINEERED TO BE ENJOYED.
207 GTi
2 3 PEUGEOTCLUB
*established under supervised test conditions

DEALER DETAILS
Gauteng
Peugeot Northcliff
Tel. 011 478 1777
361 Beyers Naude, Northcliff
Peugeot Rivonia
Tel. 011 275 1818
Cnr. Rivonia & Coombe Place, Rivonia
Peugeot East Rand
Tel. 011 841 3200
Bentel Street Entrance No.3, Boksburg
Peugeot South
Tel. 011 682 4000
5 Skukuza Road, Bassonia
Peugeot West Rand
Tel. 011 668 0300
Cnr. van der Kloof & Hendrik Potgieter, Ruimsig
Peugeot Fourways
Tel. 011 467 9340
Currie Road, Monte Casino Boulevard, Fourways
Peugeot Hatfield
Tel. 012 423 9100
Cnr. Duncan & Burnett Street, Hatfield
Peugeot Lenasia
Tel. 011 854 1400/1/2/3
Cnr. Flamingo Str and Nirvana Drive
Peugeot Polokwane
Tel: 015 2919700
64 Hans van Rensberg Street, Polokwane
Peugeot Vereeniging
Tel: 016 422 1115
1 Johannesburg Road, Vereeniging
Northern Cape
Peugeot Kimberley
Tel. 053 832 1654
75 Long Street, Kimberley
Western Cape
Peugeot Helderberg
Tel. 021 841 8200
Cnr. Mill & Langenegger Street ,
Helderberg, Strand
Peugeot Tygervalley
Tel. 021 910 7272
288 Durban Road, Tygervalley
Peugeot Cape Town
Tel. 021 413 9888
Corner Hertzog and Oswald Road,
Cape Town Central
Eastern Cape
Peugeot Eden George
Tel. 044 873 4080
24 C J Langenhoven Street, George
Peugeot Menlyn
Tel. 012 369 9800
Cnr. Gen Louis Botha & Garsfontein, Menlyn
Peugeot Rosebank
Tel. 011 880 6450
Cnr. Jan Smut Avenue and Jellicoe, Rosebank
Peugeot Isando Commercial Centre
Tel. 0861 738 436
Cnr. Director Road and
Andre Spartan Greyvenstein Road, Kempton Park
Kwazulu Natal
Peugeot Pietermaritzburg
Tel. 033 392 0750
9 Armitage Road, Pietermaritzburg
Peugeot Pinetown
Tel. 031 716 5000
117 Old Main Road, Pinetown
Peugeot Richards Bay
Tel. 035 789 0787
124 Dollar Drive, Richards Bay
Peugeot Durban Central
Tel. 031 335 1200
78 Brickhill Road, Durban Central
Peugeot Umhlanga
Tel. 031 575 9000
192 Ridge Road, Umhlanga Rocks
Mpumalanga
Peugeot Nelspruit
Tel. 013 752 7332
Cnr. Mnotweni avenue & Cascades Close, Nelspruit
Peugeot East London
Tel. 043 726 8976
42 Frere Road, Vincent
Peugeot Port Elizabeth
Tel. 041 365 2741
333 Cape Road, Newton Park
Northwest Province
Peugeot Klerksdorp
Tel. 018 462 9963
Cnr. Leask & Pretoria Street,
Klerksdorp
Freestate
Peugeot Bloemfontein
Tel. 051 447 5332
145 Church Street, Bloemfontein
Swaziland
Peugeot Mbabane
Tel. 09 268 404 0555
Sheffield Road, Mbabane
Namibia
Peugeot Windhoek
Tel. 00 264 292 4000
444 Independence Avenue, Windhoek
Botswana
Peugeot Gaborone
Tel. 09 267 319 0221
Plot 22147, Kgaleview, Gaborone West
peugeotclub

2 3 PEUGEOTCLUB