TEAM CAPTAIN GUIDE - Alzheimer's Association

teAm cAPtAin
GUIDE

My wife Judy was diagnosed at age 56 with Alzheimer’s; that
is now seven years ago. We immediately became involved
in the local Alzheimer’s Association Walk to raise our voices
and bring attention to a disease that seems to be largely
ignored by the public and politicians. While our mission is to
raise awareness, our goal is to raise money.
— Team Captain Alan Johnston
the end of Alzheimer’s diseAse
It’s time to reclaim the future for millions — and we want you to lead the way.
Thank you for joining the Alzheimer’s Association Walk to End Alzheimer’s ®
as a Team Captain. Together, we can raise awareness and funds to enhance
Alzheimer’s care and support and advance critical research.
Since 1989, we’ve been walking to make a difference in the fight against
Alzheimer’s, the nation’s sixth-leading cause of death. The success of Walk
relies on teams like yours — teams made up of friends, family, co-workers and
neighbors, all united to end this devastating disease.
Team Captains are the leaders who build excitement and help their teams set
and meet fundraising goals. As a Walk Team Captain, every person you recruit
and every dollar your team raises brings us closer to a world without Alzheimer’s.
this guide
About the Alzheimer’s AssociAtion
The Alzheimer’s Association is the world’s leading voluntary health
organization in Alzheimer’s care, support and research. Our mission
is to eliminate Alzheimer’s disease through the advancement of
research; to provide and enhance care and support for all affected; and
to reduce the risk of dementia through the promotion of brain health.
OUR vision IS A WORLD without Alzheimer’s DISEASE ®
A donor-supported organization, the Alzheimer’s Association allocates
its funds in an ethical and responsible manner that exceeds the
rigorous standards of America’s most experienced charity evaluator,
the Better Business Bureau. In fiscal year 2012, 76 percent of funds
went toward mission activities, 18 percent toward fundraising efforts
and 6 percent toward administration.
The WALk TO EnD ALzHEImER’S TEAm CAPTAIn GUIDE will provide you with
information on your role as a Team Captain, including recruitment, fundraising and
engagement, up to and on event day. We’ll also refer you to tools and tips to help
you along the way.
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fundrAising
when you raise funds as a team, you’ll be able to explore creative concepts outside
of email asks and bake sales. Put your heads together to think about what you can
do as a team to further your fundraising power. As a team captain, here are a few
ideas to help inspire your group:
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Set a goal together — and brainstorm how to reach it. Decide on a team
fundraising goal and what you expect each team member to contribute toward
that goal. When your teammates help to decide on the goal, they’ll feel more
pride in the outcome. An average Walk to End Alzheimer’s team of 10 raises more
than $1,000. Then, via email or in person, discuss fundraising ideas. You’ll be able
to build off each other’s ideas to find the concepts with the most potential.
make a donation to yourself. Did you know that walkers who start their fundraising with a
self-donation typically raise double the amount of those who don’t? Set a great example for
your team by making a contribution toward your personal fundraising goal. It doesn’t matter
how much — showing that you are dedicated to the cause is what counts!
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Use our online tools. Each team member has access to a Participant Center, where
he or she can build a personal fundraising Web page and send emails (already written)
to friends and family asking for donations. Upon registration, each team member will
also have access to numerous tools and the Boundless Fundraising application for
Facebook, an easy way to ask for donations using social networking tools.
Reach out to your community. Can you raise money at a local fair or event? By hosting
a garage sale? A block party? Visit your participant center often for tools and tips.
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Reach out to your workplace. Ask your human resources department if you can host
a “Casual for a Cause” day at your office. In exchange for a donation, your co-workers
can dress down for a day. Learn more and register at alz.org/casualforacause.
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Reach out to your local Alzheimer’s Association chapter. The staff there has a wealth of
information, tools and ideas to help you get on your way to fundraising success. Call them
to share fundraising tactics that have worked for you or to ask their opinion about how to
best reach your goal.
gifts. many workplaces will match a portion of the money their
employees raise for charity. To see if your office has a matching gifts policy,
visit matchinggifts.com/walk.
7matching
We have exceeded our fundraising goal every year; each of us has our own method of asking for
donations. Judy likes to ask face to face, without taking no for an answer; I like to send a personal letter
to my family and friends asking for donations and include a self-addressed stamped envelope for them
to send their donation back to me.
—Team Captain Kathleen Nimmo
I love online fundraising because it is fast and easy. It always surprises me who contributes because
they know someone with Alzheimer’s. I remind people that even the smallest contribution makes a
difference. I am genuine about that because I believe it. I always sincerely thank everyone who donates.
—Team Captain Jana Baker

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Our team draws from our high school classmates, many of whom have remained friends
for more than 45 years and have been personally affected by Alzheimer’s disease. We
participate to honor a classmate who died from Alzheimer’s, in a positive way, while raising
awareness and funds to find a cure. Participating in Walk keeps us connected so that we not
only “Remember Julie,” but so that we also celebrate our bond with each other.
—Team Co-Captains Carol Parker and Sharon Hermel
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We want all of our teams to arrive on Walk day ready to celebrate
our collective success — and to show the community what we can do
together to end Alzheimer’s. It’s important to walk together so that we
bring a greater awareness to this critical cause.
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helP build excitement for wAlk dAy Among your teAm:
Stay in regular communication. As event day approaches, email your team
with inspirational quotes, a story about how your life has been affected by
Alzheimer’s, or stories and photos from past events. The day before Walk, send
an email reminding your teammates of event details and giving any necessary
weather updates. You can easily send emails to your team directly from your
Participant Center. To access your Participant Center, visit alz.org/walk and click
“Participant Center Login” in the upper right corner.
Plan ahead. Check with your local chapter to see if there is a bank night or other
options for your team to turn in funds before Walk day. You’ll be able to receive
your wristbands, T-shirts and any other event materials!
Get organized. Will you carpool to Walk? meet at the event site? Eat
breakfast together somewhere before or after?
Dress with pride. In addition to your Walk T-shirt, available to all participants
raising $100 or more*, your team may want to create buttons or signs to
express your reason for walking.
Take time for a photo. Celebrate your success — capture the moment before
the event starts.
Expand your involvement in the Alzheimer’s cause. In the midst of enjoying
each other’s company and participating in pre-event activities, encourage your
team to visit some of the education and awareness tables at the event, covering
topics such as clinical trials, advocacy and programs.
Celebrate! After walking, meet at the finish line to recognize your success. You
should be proud of all that you’ve accomplished in the fight against Alzheimer’s.
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* Most Walk events ask for a fundraising minimum of $100 per participant to receive a T-shirt. Contact your local
chapter to confirm the T-shirt minimum for your Walk.

teAm cAPtAin CHECkLIST
recruitment
Set a team walker goal and brainstorm a list of potential teammates. Think
about the people you see every day. You may be surprised at how many of
them have been affected by Alzheimer’s and will want to walk.
Invite friends and family to register by sending an email through your
Participant Center, accessed through the event website at alz.org/walk.
Tweet about your team or update your Facebook status with a link to
register. Or, reach out via a handwritten letter. make your request
personal by sharing why you are walking.
Recruit co-workers. Visit your Participant Center to access some of the ideas
we have for you to use in the workplace.
Ensure all team members are registered and have personalized their
fundraising page. A personalized page is a great way to tell your story.
Raise funds
make a personal donation. Be the first to show your commitment to the
cause! We’ve found that those who make a personal donation raise more on
average than those who do not. We encourage all participants to set a goal
of raising $225.
Organize a dinner, coffee break or happy hour to discuss your fundraising goals.
Brainstorm different ways to reach them using your team’s collective creativity.
Ask for donations from community organizations, local corporations and
businesses that you frequent, such as your dry cleaner, hair salon or
sandwich shop. There are a variety of people you support on a daily basis
and they will be happy to return the favor.
many corporations offer a matching gift policy to employees who raise
money for charity. Ask your human resources department!
motivAtion
Stay in touch with your team in the weeks leading up to Walk with regular
emails and updates on fundraising progress. Be ready to offer help and
solutions to team members who have a hard time asking for donations.
Take a vow to make your team a fundraising success. Work with every
member to ensure that they make a contribution to the cause. In 2012,
Walk raised an average of $9.96 per person living with Alzheimer’s disease.
This is not enough! We need your help as a Team Captain to ensure that all
participants raise the funds that are critical to helping us achieve our mission.

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some tiPs to helP you get friends, fAmily And co-workers on boArd for the cAuse:
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Visit your Participant Center by logging in through the event website at
alz.org/walk. Build a Walk team page complete with photos from a past event
or of a loved one with the disease.Include a story about why you are walking.
Set a walker goal and send emails. Your Participant Center makes it easy to
recruit teammates — we have template emails and you can upload an address
book from another email client. If you’re at work, make sure to ask permission
from your human resources department before sending an email to co-workers.
Get social. Are you active on social media networks like Facebook and Twitter?
These are great tools to get the word out about your team. Tweet or update your
status with a message about Walk and provide a link to your team page.
Tap into tools. Visit your Participant Center to access recruitment tools we’ve
selected just for Team Captains. From sign-up sheets, talking points,
a call script and more, we’ve got the information you need to make your team
really take off! We also have tools specific to the workplace, with
eye-catching signs you can hang in a break room or around the office.
Forward to a friend. many of your teammates may know someone else who is
affected by Alzheimer’s. Suggest that they forward a recruitment email to their
friends and family. Through word of mouth, your team can grow beyond your
original circle.
A sign-up sheet goes where you go. Take a Walk sign-up sheet with you to
church, gym class, your book club, local coffee shop — anywhere you might run
into a friend or neighbor interested in participating.
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We invite family, friends and co-workers each year to walk with us. Anyone
is welcome to join us in our common goal to raise money to end Alzheimer's
disease and support families navigating through this disease. That’s why we
named our team "Footprints for Fran and Friends.” We started out walking in honor
of our mom, Fran, and then added our aunts, along with other friends and loved
ones we wanted to recognize.
—Team Captain Kris Shields
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I am involved with Walk to End Alzheimer’s because Alzheimer’s has directly
affected my family. I have been blessed to participate in Walk for more than 12 years
and have enjoyed every garage sale, lunchbox delivery and any moment that is an
opportunity to educate someone about this disease. Walk has done so much to raise
awareness in my community.
—Team Captain Kim Howell
BUILDInG your teAm
.
Maybe you are caring for someone with Alzheimer’s disease or you
have a friend or family member living with the disease. Maybe you
have a co-worker who is facing the disease as a caregiver. Maybe
you are living with Alzheimer’s yourself. Or maybe you have become
aware of the severity and prevalence of this devastating, fatal disease.
Regardless of your reason, organizing a Walk to End Alzheimer’s team
is a great way to take action in the fight against this heartbreaking
disease. The Alzheimer’s Association suggests a team of 12 to 15 team
members, but all are welcome.
You can start with one email. One phone call. One letter asking friends
and family to join you. Your efforts will equal more awareness and
funds for Alzheimer’s research, care and support.

stAy involved yeAr-round.
As A leAder in the fight AgAinst
Alzheimer’s, we know you Are interested
in stAying engAged with the cAuse
yeAr-round. here Are A few wAys:
• Raise funds. You can begin your Walk to End
Alzheimer’s fundraising early. Event websites
are usually ready for registration in January.
• Volunteer. Reach out to your local chapter to
volunteer as part of the Walk Planning Committee
or to volunteer at other fundraising events or local
Association activities.
• Advocate. The Alzheimer’s Association invites you to
share your voice as an advocate on both national and
local levels. We speak up for the needs and rights of all
those affected by Alzheimer’s disease. Learn more at
alz.org/advocacy.
• Champion the cause. We’re asking 5 million individuals
to sign up as Champions to represent each person
living with Alzheimer’s disease in the United States.
Champions are the first to know about the latest
Alzheimer’s news and activities. Sign up at alz.org/act.
• Spread the word. You can advance the cause year-round
by telling others about the prevalence of Alzheimer’s
disease and introducing the Alzheimer’s Association as
a resource for those who need help and hope. Refer a
friend or family member to our toll-free 24/7 Helpline at
800.272.3900 or our website at alz.org ® .
The face of Alzheimer’s is changing. No longer is it just a disease of the elderly. It is the
able-bodied 58-year-old woman. It is my mother. This is why I walk. We must END this disease!
—Team Captain Laurie M. Martin
© 2013 Alzheimer’s Association ® . All rights reserved.
800.272.3900 | alz.org/walk
032913.00 219-20-0016

2013 Silicon Valley
Event Information
Event Overview
The Alzheimer’s Association Walk to End Alzheimer’s TM is the nation’s largest event to raise awareness and funds
for Alzheimer care, support and research. Thank you for joining this movement. Together, we can end Alzheimer’s.
Event
Location
2013 Silicon Valley Walk to End Alzheimer’s
Arena Green, Downtown San Jose (W Santa Clara & N Autumn Streets)
Date Saturday, October 12, 2013
Time
Route
Homepage
8:30am - Check-In Opens, 10:00am - Walk Starts
3 mile Walk Route with a 1.5 mile Shortcut Route
http://act.alz.org/sanjose2013
For more details about what to expect on Walk day, please visit the ‘Event Information’ section of the Walk
homepage. Please don’t hesitate to contact us with any questions. We look forward to seeing you at the Walk!
Important Contacts
Walk to End Alzheimer’s - Data Processing Center
Please mail all pledges along with a completed donation form directly to the data processing center.
Silicon Valley Walk to End Alzheimer’s, 31915 Rancho California Road #200-438, Temecula, CA 92591
Alzheimer’s Association of Northern California and Northern Nevada
1060 La Avenida, Mountain View, CA 94043
Phone 650-962-8111 • 24-Hour Helpline 800.272.3900 • Web http://www.alz.org/norcal
Leslie Kefer, Special Events Manager
Email: LKEFER@ALZ.ORG
Laura Lucas, Event Development Specialist
Email: LSLUCAS@ALZ.ORG
Important Dates
Welcome Back to Walk Night
June 4, 2013 | Bella Mia Restaurant, San Jose | 6:30pm – 8:00pm
Calling all past participants! Join us to reactivate your team, reenergize your fundraising efforts and reunite
with fellow walkers at Back to Walk Night. RSVP to LSLUCAS@ALZ.ORG by May 28 th .
Walk to End Alzheimer’s Excite Night
August 8, 2013 | De Anza Hotel, San Jose | 6:30pm – 8:00pm
Are you new to the Walk to End Alzheimer’s? Join us for a fun, informative meeting about forming your team for
the San Francisco Walk. Bring a family member, friend or co-worker and learn how you can raise money for
Alzheimer’s care, support and research. RSVP to LSLUCAS@ALZ.ORG by July 1 st .

2013 Silicon Valley
Materials Request Form
Instructions
The Alzheimer’s Association local office has the following Walk to End Alzheimer’s materials available
to supplement your fundraising and promotional efforts. To request complimentary materials for an
upcoming fundraiser, please complete and return this form 3 weeks in advance of the date needed.
Should you require additional materials, please contact us to make special arrangements. Or, please
purchase items directly from our e-store at http://shop.alz.org/.
Participant Information
Your Name:
Team:
Mailing Address:
City, State ZIP:
Phone:
Email:
Materials Request
Comments (Briefly describe how you intend to use materials. See reverse if you are hosting an event.)
Date Needed
ITEM REQUESTED QUANTITY (LIMIT)
Promotional Brochures
____________ (No Limit)
Brochure promoting Walk participation, including basic event information and sign up instructions.
Registration Forms
____________ (No Limit)
Hard copy form to be completed by any individual who prefers not to register online for the Walk.
‘Join Us’ Walk Posters, 11”x17” ____________ (No Limit)
Poster promoting Walk participation, including basic event information and sign up instructions.
Forget-Me-Not Flowers, 6” ____________ (50)
Paper flower with space for a name to be written as a tribute.
Silicon ‘WALK’ Wristbands ____________ (25)
Purple bracelets embossed with ‘WALK’ and Alzheimer’s Association logo.
Casual for a Cause Stickers
____________ (No Limit)
Stickers to be provided to colleagues in exchange for donating to have a casual dress day.
Tribute Flags ____________ (10)
Cloth flags with space for a name to be inscribed as a tribute. Flags will be displayed at the Walk.
General Association / Disease Info ____________ (No Limit)
Alzheimer’s Association chapter services; Alzheimer’s Disease basics; 10 Warning Signs, etc.
Thanks for your fundraising efforts! Please return your completed form to: Special Events Manager
Email: svwalk@alz.org / Fax: (650) 962-9644 / Mail: 1060 La Avenida St, Mountain View, CA 94043

2013 Silicon Valley
Team Event Form
Event Promotion Request
Is your team hosting a fundraiser to benefit the Walk to End Alzheimer’s? We want to know!
The Alzheimer’s Association can help spread the word to your fellow participants by promoting the
event in an upcoming Walk e-newsletter, on our Facebook event page, and by other means as
available. This is a great way to gain even more support and increase your fundraising impact! In
addition, we have a promotional flyer ready-to-go that you can customize with your event details.
Check here if you would like us to promote your event. Please provide the event information below.
Check here if you would like to receive a customizable event flyer (Word document) via e-mail.
Representative/Speaker Request
The local office of the Alzheimer’s Association may be able to send a staff member or committee
volunteer to your fundraiser. To make a request for a representative to attend an upcoming event,
please complete and return this form at least 3 weeks in advance of the event date.
Check here to request for a staff member or volunteer to attend your event.
Check here to request for a staff member or volunteer to attend your event with a table of
association materials.
Check here to request for a staff member or volunteer to speak at your event.
Requested Topic: _______________________________________________________________
Event Information
Team:
Contact Name:
Phone:
Email:
Event Name:
Date:
Times:
Location:
RSVP (to whom and by what date):
Ticket Price or Suggested Donation (if applicable):
Event Website (if applicable):
Fundraising Goal:
Guest # Goal:
Additional Information:
Check here if you have an event flyer or invitation that you can send by email to svwalk@alz.org.
Thank you for hosting a fundraiser! Please return your completed form to: Special Events Manager
Email: svwalk@alz.org / Fax: (650) 962-9644 / Mail: 1060 La Avenida St, Mountain View, CA 94043