Your Guide to - Japan National Tourist Organization

Welcome to
JAPAN
Open a world map and look at the extensive Asia/
Pacific region. Almost at the very center, you'll discover the
Japanese archipelago stretching north to south along the
eastern edge of the Asian continent. Japan has lured untold
numbers of adventurers since Marco Polo first introduced it to the
world back in the 13th century as " Zipangu — the Land of Gold."
Though the Japan of today may not be a land of gold, the "Neo Zipangu"
does possess powerful and magnet-like attractions: great cultural variety, colorful
and inspiring natural attractions beautifully interwoven by distinct four seasonal changes,
not to mention the overflowing hospitality of its people. As such, Japan is vigorously gaining in
popularity as a tourist destination that is easily accessible from any part of the world. A destination any
one can enjoy on a reasonable budget and with a sense of complete security.
This is where the past literally greets the future. This is where they both mingle. Japan has a long
history of absorbing advanced cultures from the Asian Continent from ancient times through the
Middle Ages. Later it began to assimilate elements of Western civilization from the latter half of the
19th century. By selectively assimilating these many cultural influences, the country has successfully
added rich new dimensions and depth to its indigenous culture. This marvelous harmony between the
refinement of things and concepts "Oriental" blended with the leading-edge technology and the often
Ultramodern urban lifestyle you find in Japan today is truly proof of a long and eloquent history.
Beautiful, relaxing, nostalgic, profound, fashionable, mouth-watering, exciting, succulent, historic,
cultural, just name it! Japan, Japan, Japan! Which would you like to meet? Intertwined with a genuine
and heart-warming hospitality, Japan awaits you. Yes! Welcome to our Japan!