plantilla Gabinete de Prensa - NESCAFÉ Milano
plantilla Gabinete de Prensa - NESCAFÉ Milano
plantilla Gabinete de Prensa - NESCAFÉ Milano
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<strong>NESCAFÉ</strong> MILANO LAUNCHED IN EUROPE’S LARGEST LEISURE PARK CHAIN<br />
VEVEY, APRIL 17, 2012 -- The Presi<strong>de</strong>nt of Aspro Ocio and the Head of Nestlé<br />
Professional Europe signed a collaboration agreement on Monday the 16 th in the<br />
L’Aquarium Barcelona. The collaboration agreement formalises the launch of <strong>NESCAFÉ</strong><br />
MILANO in all the Aspro leisure parks in Europe.<br />
The agreement covers eight countries in Europe and will provi<strong>de</strong> the visitors in Aspro’s<br />
leisure parks with a complete hot beverage solution offering in line with consumer needs<br />
as well guaranteeing superior end cup quality.<br />
<strong>NESCAFÉ</strong> MILANO is an unique beverage solution programme <strong>de</strong>veloped for<br />
commercial Foodservices operators, combining premium quality products with an<br />
operationally simple coffee machine <strong>de</strong>livering premium café-style beverages. The<br />
<strong>NESCAFÉ</strong> <strong>Milano</strong> solution combines a comprehensive service programme of technical<br />
support as well all the commercial support to help Nestlé Professional’s customers<br />
increase the sales to their end consumers.<br />
During the first year of this agreement it is estimated that Nestlé Professional will install<br />
over 100 <strong>NESCAFÉ</strong> <strong>Milano</strong> machines in the leisure parks managed by Aspro Ocio.<br />
ASPRO Ocio<br />
For the past 20 years Aspro Ocio, with a total number of 40 parks in 8 countries, has<br />
been the largest operator of parks and leisure centres in Europe. These Parks are<br />
located in: Spain (13), France (9), Finland (6), Portugal (1), Switzerland (1), Belgium (1),<br />
Holland (1), and the United Kingdom (8).<br />
NESTLÉ PROFESSIONAL<br />
The foodservice business of the Nestlé group was established in 1976. To meet the<br />
changing needs and evolution of the Out-of-Home industry as well as those of its<br />
customers, Nestlé created Nestlé Professional in 2009, a Globally Managed Business
specialised in providing operators and customers with creative food and beverage<br />
solutions.Leading brands and solutions inclu<strong>de</strong>: <strong>NESCAFÉ</strong>, <strong>NESCAFÉ</strong> <strong>Milano</strong>,<br />
<strong>NESCAFÉ</strong> Alegria, VIAGGI, NESTEA, MILO, NESCAU, SJORA, CHEF, MAGGI,<br />
STOUFFERS, MINOR’S, VITALITY, COFFEE-MATE, BUITONI and DAVIGEL.<br />
Websites:<br />
http://www.nescafe-milano.com/<br />
http://www.aspro-ocio.com/<br />
Contacts:<br />
ASPRO Ocio Nestlé Professional<br />
Ramón Ojeda.<br />
Director <strong>de</strong> Marketing y<br />
Ventas GRUPO ASPRO<br />
Mercè Mata<br />
Jefe <strong>de</strong>l <strong>Gabinete</strong> <strong>de</strong> <strong>Prensa</strong><br />
Nestlé España<br />
Tel. +34 665858663 Tel. + 34 93 480 56 75<br />
rojeda@aspro-ocio.es Mmerce<strong>de</strong>s.mata@es.nestle.com<br />
Tim Wolfe<br />
Head of Communication<br />
Nestlé Professional<br />
Ave, Reller<br />
1800 VEVEY, SWITERLAND<br />
Tel: + 41 21 924 27 56<br />
1800 VEVEY, SWITERLAND<br />
Tim.wolfe@nestle.com