2008 MediaKit REV baby.indd - Baby & Kids Magazine

Editorial Calendar
Circulation
Rates
Mechanical
• Focused, user-friendly editorial
• The industry’s largest qualifi ed circulation
• Comprehensive bonus distribution program
• Reliable, proven results
• A recognized industry leader

Results You Can Depend On
We can tell when a new issue of Baby & Kids
comes out, because we immediately start
getting calls and website hits. Talcott’s inhouse
designers do a beautiful job creating ads
which refl ect the style of our company. Clearly,
we’re reaching our market.
Amy Dillard
Ribbit-Ribbit
“Baby & Kids has been a very good
advertising vehicle for Bestever. It works
well with our marketing and advertising
strategies in the children’s market.”
Sandy Willens
Managing Director
Bestever Inc.
“Baby & Kids is the best magazine in the
industry for advertising babies’ and children’s
products. The editorials cover such a wide
scope yet serves as in-depth looks at the
current trends. They’re always fresh, varied,
and visually appealing. We get good
response from our advertisements
in Baby & Kids.”
Jan Campbell
Owner
Stephan Baby
“Having been an advertiser with Giftware News
since 1990, it was easy to add Baby & Kids
to our advertising budget. Having your phones
ring and bring you the customers is what a
successful magazine is all about!”
Pam Brown
Collectables America, Inc.
“Baby & Kids provides a unique advertising
opportunity — big impact ads that really
stand out to the reader.”
Claire Ekelund
Bebe au Lait
10 1/8" x 13 11/16"
Produced by Talcott Publishing, publishers of Giftware News magazine

2008 ADVERTISING RATES
4-Color Display Advertising Rates:
(Gross Rates) 1x 3x 6x
Tabloid Page: $5,995 $5,495 $4,995
Standard Page: $3,995 $3,495 $2,995
1/2 Page Island: $1,995 $1,795 $1,595
Big Impact 1/4 Page: $995 net $895 net $835 net
Banner Rates: www.babyandkids.biz
Square Button (125x125 pixels) Vertical Banner (120x240 pixels)
Half Banner (234x60 pixels) Full Banner (392x72 pixels)
Banner (325x42 pixels)
Full Banner (468x60 pixels)
3 months: $695/month 3 months: $895/month
6 months: $495/month 6 months: $695/month
12 months: $295/month 12 months: $495/month
Tabloid Page
1/2
Page
Island
Standard
Page
1/4
Page
Mechanical Requirements:
Non-Bleed Bleed Size Trim Size
width x depth width x depth width x depth
Tabloid Page: 9.25" x 13" 10.375" x 13.9375" 10.125" x 13.6875"
Standard Page: 7" x 10" 7.75" x 11" 7.5" x 10.75"
1/2 Page Island: 4.625" x 7.375"
Big Impact 1/4 Page: 4.5" x 6"
MATERIAL SPECIFICATIONS
Provide ad materials in the following formats:
• Supply your ad completed with no changes necessary.
• Make sure your ad is the proper size.
• We accept ads in the following formats:
Quark, InDesign, EPS, TIFF, JPEG and PDF.
• Make sure the effective resolution is 300 DPI or better.
• Include or embed all fonts and images.
• Make sure your ad is in CMYK.
Include a SWOP-certified proof generated from the files
supplied to us. Without this proof we will not be held
responsible for color.
Cancellations are not accepted after closing.
Saddle stitch.
Supply color proof of furnished ad.
(Color keys and progressive proofs are acceptable.)
Keep live matter 3/8" from all trim sides.
Address all advertising material to:
Baby & Kids magazine,
Attn.: Production Manager, 20 W. Kinzie,
Suite 1200, Chicago, IL 60610.
Call: 800/229-1967, ext. 36 or
e-mail: bmowrey@talcott.com for electronic
specifications and clarification of questions.
NOTE: Ad materials are stored for one year only.
Billing Policy: Agency commission is 15% of
gross billing allowed to recognized advertising
agencies on space, color and position, provided
account is paid net 45 days. Publisher reserves
the right to hold advertiser and/or its advertising
agency jointly and severally liable for such monies
as are due and payable to the publisher.

2008 MARKET FOCUSED Editorial Calendar
December ’07/January ’08
Winter Markets Preview
Gifts and Keepsakes
Furniture and Décor
New Product Watch
Dynamic Duos: Products For Baby and Mom Diaper Bags
Ad Reservations Due: 11/14/07 Materials Due: 11/21/07
February/March
The Toy Fair Preview Issue
Toys, Games and Playthings
Baby and Youth Bedding
Baby Fashion
Plush ... And Beyond
New Product Watch
Ad Reservations Due: 1/22/08 Materials Due: 1/29/08
April/May
Baby and Youth-themed Stationery
Books
Music and Entertainment
Scrapbooking and Memory Keeping
Costumes for Kids
Furniture Focus
New Product Watch
Eco-Friendly Baby
Ad Reservations Due: 2/20/08 Materials Due: 2/27/08
June/July
Summer Markets Preview
Youth Décor (lighting, rugs,
Feeding Products and Youth Tableware accessories and accents)
Jewelry and Accessories
Luxury Products for Children
New Product Watch
Personal Care
Ad Reservations Due: 5/22/08 Materials Due: 5/29/08
In Every Issue:
• New Products
• Industry News
• Licensing
• TrendWatch
• Market Reviews
August/September: THE ABC SHOW ISSUE
The ABC Kids Expo Issue
Eco-Friendly Baby
Safety First: Child Safety Gear
Toys and Games
Furniture and Décor
Children’s Fashion
Gear To Go (Strollers and Car Seats) New Product Watch
Ad Reservations Due: 7/22/08 Materials Due: 7/29/08
October/November: THE BEST OF ABC
Special Coverage: The Best of ABC
2009 Trends Forecast
Party Goods
First Look: Spring 2009 Apparel
Bedtime Apparel and Accessories
Gifts and Keepsakes
Plush ... And Beyond
Ad Reservations Due: 9/23/08 Materials Due: 9/30/08

READERSHIP INFO
Written and designed for today’s baby, youth and specialty retailer,
Baby & Kids magazine is the ONLY trade publication serving the
ENTIRE youth market: toys, apparel, tableware, books and stationery,
furniture and décor, textiles/bedding, gifts, music and entertainment,
specialty merchandise, educational items, travel gear and more. Our
responsive, highly active readership of over 29,000 retailers look to
each issue for inspiration and guidance to the resources derived from
both advertising and editorial.
Serving The Baby and Youth Markets:
Each issue of Baby & Kids serves its readership with:
• In-depth editorial coverage of the most pertinent topics
by the industry’s most knowledgeable editors.
• Expansive coverage of domestic and international trade shows.
• A generous, tabloid-sized format that provides enhanced visual
impact with clean, colorful graphics.
• Industry updates and breaking news posted regularly on
our website, www.babyandkids.biz.
Circulation Specifics:
Baby & Kids’ strategic circulation program provides its
advertisers greater impact with SIX BIG ISSUES per year.
• Each issue is mailed to 8,650 baby and juvenile retailers
— owners and buyer of independent and chain baby,
youth and specialty stores, including furniture retailers.
• Each issue is mailed to 22,768 high-end gift stores.
• Each issue has bonus distribution to attendees at major
market events, including: ABC Kids Expo ® , Toy Fair, Atlanta,
Chicago, Dallas, Los Angeles, New York and San Francisco.
Value-Added Programs:
• Our complementary Reader Service program helps readers
quickly react to an advertisement seen in Baby & Kids and
request further information.
• Advertisers may be sourced anytime through a special “Banner
Program” and Ad Links on our website, www.babyandkids.biz,
and www.giftwarenews.com, the website of our sister publication,
Giftware News.
BONUS DISTRIBUTION AT MAJOR MARKETS:
ABC Kids Expo ® , Toy Fair, ENK Children’s Club, Atlanta,
Dallas, Los Angeles, New York and San Francisco.

FOR OVER
30
YEARS
The Authoritative Source
of Gift, Gourmet and Glamour
®
WWW.TALCOTT.COM