Sucessful Brand Strategy (PDF)
Sucessful Brand Strategy (PDF)
Sucessful Brand Strategy (PDF)
SHOW LESS
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
My Definition…<br />
• It is defined by…<br />
– Your best and worst product or<br />
service.<br />
– Award-winning and terrible ads.<br />
– A great employee and your worst<br />
hire.<br />
– Your customer service desk<br />
personnel and the music you<br />
hear as you shop the store.<br />
– Your “dazzling graphics” website<br />
which is not customer friendly.<br />
– A finely worded CEO<br />
pronouncement and every<br />
derisory consumer comment.
Change language