Sucessful Brand Strategy (PDF)
Sucessful Brand Strategy (PDF)
Sucessful Brand Strategy (PDF)
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
� Name<br />
“This is a brand…”<br />
� Mark, symbol, icon<br />
� Promises we<br />
make to the buyer<br />
� Core values<br />
� A relationship<br />
between the buyer<br />
and seller<br />
� The “moment of<br />
truth”