EVAC Ambulance.pdf - Center for Urban Transportation Research ...
EVAC Ambulance.pdf - Center for Urban Transportation Research ...
EVAC Ambulance.pdf - Center for Urban Transportation Research ...
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Florida: Successful<br />
Implementations & Best Practices<br />
1<br />
Mark O’Keefe<br />
Daytona Beach, Florida<br />
MOKeefe@<strong>EVAC</strong>amb.org
2<br />
The US Domestic Technology Scanning Program<br />
Best Practices in Successful Strategies <strong>for</strong> Motorcycle Safety<br />
March 14 – 16, 2011 Orlando, Florida
Statistics<br />
Volusia County, Florida<br />
– 1,207 square miles<br />
– 16 municipalities (Daytona Beach)<br />
Bike Week<br />
Biketoberfest<br />
41 ambulances<br />
– 72,000 ambulance call per year<br />
3
Motorcycle Fatalities<br />
State of Florida<br />
Motorcycle fatality rate<br />
per every 100,000 people p<br />
:<br />
2.0<br />
<br />
County of Volusia<br />
Motorcycle fatality rate<br />
per every 100,000 people:<br />
p<br />
4.3<br />
<br />
Highest rate in the State<br />
4
Bike Week Safety Task Force<br />
2006 Identify the most common cause of<br />
motorcycle accidents & fatalities<br />
Based on findings develop prevention<br />
program<br />
2007 & 2008 Implementation<br />
– Drop in fatalities<br />
June 2009 NHTSA Region 4 Safety<br />
Forum presentation<br />
5
Bike Week Safety Task Force<br />
Billboards<br />
Transit advertising<br />
Temporary road signs<br />
Newspaper p<br />
advertising<br />
Direct mail<br />
– Mail letters and fliers to 150 churches, 70<br />
homeowners associations and 80 civic<br />
groups<br />
News releases and PSAs<br />
6
Public in<strong>for</strong>mation campaign<br />
Slogan:<br />
7
Message<br />
Thousands of bikers will roar into Volusia<br />
County during Bike Week, March. Local and<br />
national statistics show that half of fatal<br />
motorcycle accidents are caused by<br />
motorists, usually because the motorist<br />
doesn’t see the motorcycle. This campaign<br />
will encourage local motorists to drive with<br />
extreme caution during Bike Week and look<br />
twice be<strong>for</strong>e pulling into traffic.<br />
8
Opportunities<br />
Examine crash data: Is the target audience<br />
correct?<br />
– University of South Florida<br />
<strong>Center</strong> <strong>for</strong> <strong>Urban</strong> <strong>Transportation</strong> <strong>Research</strong> (CUTR)<br />
Placing Plans into Action<br />
– Timing: Two weeks be<strong>for</strong>e event<br />
Seek help be<strong>for</strong>e events<br />
Continue support of State Plan 3.12 Strategy 4<br />
– EMS spokesperson p to promote partnerships<br />
p<br />
18
19<br />
The US Domestic Technology Scanning Program<br />
Best Practices in Successful Strategies <strong>for</strong> Motorcycle Safety<br />
March 14 – 16, 2011 Orlando, Florida
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