GreenBook Media Kit

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www.greenbook.org

The directory attracts 65,000
monthly visitors who search among 1,500 (and growing) supplier profiles. If your company is not
here, it will not receive the requests your competitors do.
After serving the industry for over five decades, researchers are familiar with the GreenBook Directory
and use it actively - enjoying powerful search, modern interface, and constant improvements.
When Directory users register for their free MyGreenBook account, they manage
information about market research suppliers in one place and access it from anywhere at any
time. They can add private ratings, notes, and tags to listings, create shortlists for easy retrieval,
and stay organized.
GreenBook Directory levels the playing field for organizations
of all sizes and provides a cost-effective means of reaching a large targeted audience that you
won’t find anywhere else.
Get extra exposure by sharing your articles, reports, videos,
press releases, or presentations on the GreenBook website.
Target prospective buyers who look for demonstrated expertise by publishing short
structured descriptions of your projects, presented as simple case studies. Beginning in
November 2014.
If your company has a blog, stream your posts
into your listing to reach more readers.
Get additional benefit out your company’s social
media efforts by linking to your Twitter, Facebook,
and LinkedIn accounts.
All links from GreenBook.org automatically
strengthen your own website’s rankings in search
engines. The key is GreenBook’s long-standing
reputation as a relevant, trusted, and popular
online resource.
A much improved Request for Proposal (RFP) tool
makes it easier for research buyers to connect with you. Coming in September 2014.
Starting in November 2014, Advertiser Activity Reports will
detail the exposure generated by your presence in the GreenBook Directory. Your individual report
will be accessible on-demand and updated in real time.
Get exclusive discounts to attend upcoming Insight Innovation
eXchange conferences in Sydney (December 2014), Amsterdam
(February 2015), Mexico City (April 2015), Atlanta (June 2015), and
other events organized by GreenBook. All employees qualify.
Gain useful insight with free exclusive access to quarterly webinars
featuring corporate research buyers discussing various aspects of the
market research procurement process, marketing, and sales.
Enjoy a subscription to a monthly newsletter with tips, best practices,
and useful resources for anybody working in marketing or sales in a
market research organization.
Receive printed copies of upcoming editions of the GreenBook
Research Industry Trends Report (GRIT), a leading industry
benchmarking and forecasting publication.
[United States & Canada only]
Extend your reach with automatic inclusion in GreenBook Sync, a
market research enterprise vendor management system used by a
number of leading corporations.

Over the past few years, GreenBook has established a strong leadership position within the market
research industry by producing and sharing original content of great interest to researchers, using
channels like the GreenBook Blog, GreenBook Research Industry Trends Report (GRIT), or the Insight
Innovation eXchange series of international conferences.
By combining our access to an engaged audience with marketing know-how and technology,
GreenBook offers innovative marketing services that produce results: qualified leads, increased brand
awareness, and client engagement.
At the core of our marketing platform is the GreenBook Directory, aggregating and integrating
various marketing content into robust, rich, and searchable company profiles (listings). Webinar
recordings, videos of conference presentations, articles, commentaries on GRIT results, case studies,
or blog posts – these all come together and get published in your directory listing where they keep
generating leads and driving traffic to your site.
Yearly website visits: 1,160,000
GreenBook.org | GreenBookBlog.org
InsightInnovation.com
Yearly webinar registrations: 10,500
E-newsletter subscribers: 32,000
Conference attendees: 1,220
IIeX in North America, Europe, Latin America
GRIT Report copies distributed: 16,000
GRIT Report copies downloaded: 29,000
Client-supplier meetings organized: 350
At IIeX in North America, Europe, Latin America
Twitter followers: 6,000
Tens of thousands of research buyers use the to compare and evaluate detailed profiles of
over 1500 market research suppliers, facilities, and consultants.
www.greenbook.org
Thanks to original and informed editorial, the is one of the most respected resources for market
researchers, attracting over 30,000 monthly readers. Dozens of guest contributors focus on all aspects of marketing
research and consumer insights.
www.greenbookblog.org
highlights articles from the GreenBook Blog and important industry
events. Helping busy researchers save time, the bi-weekly newsletter reaches over 32,000 subscribers.
The bring together leaders of the most innovative research providers
with representatives of major client organizations. They come to IIeX to meet potential partners and discover the next
generation of insights solutions.
www.insightinnovation.org
Hundreds of researchers and marketers attend to get up to date on the latest in our industry.
Organizations leverage webinars to generate visibility, connect with key prospects, and to position themselves as
thought leaders.
www.greenbook.org/advertise/webinars
Twice a year, the survey takes the pulse of market research,
becoming THE benchmark against which the industry measures its progress and evolution.
www.greenbook.org/grit/
“The GreenBook family of brands has branched out to become one of the
foremost go-to sources in the industry. I wouldn’t think of losing out on
the visibility it generates, not to mention the steady stream of inquiries our
teams get from the GreenBook Directory and Blog.”
- Susan Scarlet, Director, Marketing & PR – Gongos Research

consists of a
newly expanded 150-word description of your
company and the services it offers, full mailing
address, key personnel, phone and fax numbers,
website, email, and industry affiliations.
Let prospective buyers learn more about your
people and gain trust in your company’s
expertise by including links to the LinkedIn
profiles of your key personnel.
Your company commands attention and
creates instant recognition. It embodies your
brand, adds credibility, and introduces your
company to prospective buyers. [$200]
GreenBook users search for suppliers by using
(= categories of market research services).
At just $25-30 each, selecting all specialties
that describe your firm’s services and expertise
is the simplest and most effective way to be
discovered by prospective buyers.
Many research buyers have only limited
understanding of research methodologies.
What they do know, however, are the business
challenges they need to address. Select from
the newly added BUSINESS ISSUES specialties
to indicate the challenges your firm is
positioned to help with. [Only $10 each!]
Present your firm’s unique services
and products. Explain their benefits, highlight
key features and even upload your marketing
collateral. Provide detailed description of
your proprietary research methods, tools,
platforms, panels, software applications,
consulting services, etc.
appear in
your listing as well as in the search results for
related market research specialties - increasing
your exposure and ability to capture the
interest of prospective buyers! [coming Fall
2014]
List to indicate
the places where you have physical presence.
If proximity to clients or respondents matters
to your business, adding branch offices to your
listing is an inexpensive way to significantly
increase your exposure. [$90]
The complete list of specialties:
www.greenbook.org/specialties.pdf
If you operate a qualitative
research facility, include
in your listing to satisfy buyers’ need for
this type of information. [$95]
Because a picture is worth a thousand words,
you can now upload up to 12 photos of your
focus rooms, test kitchens, non-traditional
spaces, etc.
Provide as much detail as needed about your
facility’s location, on-site services, room
setup, equipment, and recruiting capabilities,
including ZIP codes.
If your facility is part of a network or if you
operate multiple facilities, your facility listing
will now be connected to all related facilities.

Always appear above the competition at the
top of search results. Internet users make an
implicit connection between top search results
rankings and relevancy. As a result,
are the most effective
means of driving GreenBook users to your
company listing.
Position your
firm as the leading expert in a particular field
of market research. FS Positions are visually
enhanced.
If physical location
matters to your clients, consider
FS Positions in search results for geographical
areas:
US State / Canadian Province / Country
Metropolitan Areas (US, Canada)
[Pricing of FS Positions varies for individual
specialties and locations, from $200 to $600.]
Basic Company Listing $290
Facility Photos & Facts $95
Market Research Specialties $10 / 25 / 30
Logo $200
Branch Offices $90
International Capabilities $10
Special Products & Services $90
Inexpensive display at the top
of search results for a full year.
Increase brand
awareness and drive targeted traffic from the
search results page for a particular market
research specialty.
If physical location
matters to your clients, consider Banner Ads
in search results for geographical areas:
US State / Canadian Province / Country
Metropolitan Area (United States, Canada)
Home
page banner ads reach over 30,000 visitors
every month and present a premium yet
affordable opportunity.
Please call for availability.
[Pricing for Banner Ads varies from $200 to
$600 per year ($800 in a few special cases).]
Featured Specialist Position $200-$600
Website Marketing Package $500
Banner - Research Specialty $200-$600
Banner – Geographical Location $200-$600
Banner – Home Page (3 months) $1800
All prices are for a full year of advertising.
Detailed rates for Featured Specialist Positions and
Banner Ads are displayed online.
is designed
to bring as many buyers as possible directly
to your website. WMP also reinforces and
supports your content, search, and social media
marketing efforts.
WMP offers the following benefits:
50% of visitors who review your listing will
click on the activated link.
Showcase your
expertise and capabilities by publishing
articles, reports, case studies, etc. on
GreenBook.org.
Prompt GreenBook
visitors to take specific actions, such as visit
your website or request a quote.
A
hyperlinked image of your site’s homepage
makes your listing stand out every time it
appears in search results.
An image of
your homepage provides needed confidence
and makes users more likely to visit your site.
Additional links
to critical sections of your website (product
descriptions, executive bios, testimonials,
etc.) give buyers more incentive to click.
Being seen as a thought leader or an expert in a particular area of market research can give your
company a competitive edge you need to grow your business in today’s environment. Using case
studies to demonstrate how you deliver value to clients or disseminating press releases to keep
your target audience informed of your latest advances can be equally important.
The GreenBook Content Marketing Program can help you with all of the above and more.
Take advantage of the opportunity to publish your content on the GreenBook website.
Eligibility for the Content Marketing Program
comes with the inclusion of Website Marketing
Package in your listing. There’s NO additional
charge and there’s no limit to how much
relevant content you can submit.
Please send your content by email to
articles@greenbook.org and we’ll take care
of the rest. It usually takes about one week to
publish your articles and we let you know when
they are posted live.

Neuromarketing is an exciting field that is redefining what we think we know about
our customers, their decision-making, and the processes that govern how they think
and act. Don't miss this chance to learn how to align your marketing efforts with
consumer behavior.
Register today. This webinar will:
• Explore the limitations of traditional cognitive research and how applied
neuroscience can provide deeper insight into the consumer experience
• Reveal powerful, remarkably accurate metrics that make neuromarketing
research more accessible and actionable
• Explore surprising and underutilized applications for neurocognitive tools
through case study examples from various media and concept phases
• Demonstrate the importance of customizing a methodology for specific
business needs and integrating applied neuroscience with best practices
from conventional research
Arthur J. Kover,
Ph.D.
Professor
Emeritus
Fordham
University
Paul Bolls, Ph.D.
Associate
Professor,
Strategic
Communication
Missouri School
of Journalism
Glenn Kessler
President & CEO
HCD Research
Joe Messina
Dir., Marketing
Sciences
HCD Research
If you're unable to attend the live webinar, don't worry! We will record the webinar
and will send a link to everyone who registers.
If you would no longer prefer to receive e-mails from us, click here.
Webinar Presented By:
WHEN:
WHAT TIME:
DURATION:
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Struggling to make the creative development process with your agency more of a
consumer-led collaboration versus an opinion-led wrestling match?
Well, it's time to stop fighting and let the consumer settle this endless debate.
Michelle Murphy
We frequently hear stories about the brand team and the creative team struggling to
Niedziela, Ph.D.
Scientific find the Director right balance of strategy versus creative. With the historical absence of
HCD agile Research market research solutions, many of these struggles are often solved by
opinion and gut feel. It is no wonder that only 20 percent of advertising is proven to
be effective.
Register today to hear:
• The struggles every company faces when trying to fuse brand strategy and
creative to develop effective advertising
• How to leverage agile research solutions to drive collaboration and create
more effective advertising
• Real-life examples of companies who have dealt with this challenge and the
results they gained from using agile research solutions
To view this email through your web browser, click here.
To learn more about participating in the GreenBook Webinar Program, please contact Kevin Mulhare kmulhare@greenbook.org
Copyright © 2014 GreenBook. All rights reserved.
CEO
GutCheck
Lead Online Research
Strategist
GutCheck
If you're unable to attend the live webinar, don't worry! We will record the webinar
and will send a link to everyone who registers. WHEN:
Agile software development has revolutionized the software industry, and shapes
the programs, websites and apps that you love. Discover how agile software
development has inspired the principles of agile market research.
Register today and learn practical tips for:
• Producing research faster and with higher quality
• Better meeting the needs of your organization or clients
In the past 10 years, the development of software has been transformed: 83% of
developers' organizations now use Agile development, boosting productivity,
quality, and timeliness. Meanwhile, many research studies have trended the
opposite way, building monolithic questionnaires that attempt to anticipate every
contingency prior to fielding, then deliver a dataset that lands with a thud.
Agile market research relies on iterative feedback, and leverages new technology
such as instant online communities, on-demand In Depth Interviews, microsurveys,
and mobile surveys to develop a positive feedback loop of research and response.
Attend this webinar to learn how to transform your research projects to produce
better, more targeted results more quickly.
CEO
GutCheck
President
Researchscape
If you're unable to attend the live webinar, don't worry! We will record the webinar
and will send a link to everyone who registers.
Webinar Sponsored &
Presented By:
WHEN:
WHAT TIME:
DURATION:
......................................
Hosted by:
To view this email through your web browser, click here.
WHAT TIME:
To learn more about participating in the GreenBook Webinar Program, please contact Kevin Mulhare kmulhare@greenbook.org
Copyright 2014 GreenBook. All rights reserved.
This email DURATION:
was sent by: New York American Marketing Association
116 E 27th Street 6th Floor New York, NY, 10016, USA
Update Profile | Unsubscribe
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Webinar Sponsored &
Presented By:
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Hosted by:
To view this email through your web browser, click here.
To learn more about participating in the GreenBook Webinar Program, please contact Kevin Mulhare kmulhare@greenbook.org
Copyright © 2014 GreenBook. All rights reserved.
www.greenbook.org/webinars
Applying
Neuroscience to
Communications
Research
Webinars are a great way to generate visibility, position your company as a thought leader, and connect with key
prospects.
Wednesday
April 16, 2014
1:00 pm ET
1 hour
Researchers come to GreenBook to get
up to date on what’s happening in the industry, discover new tools, and find solutions to the challenges they face.
Our team takes care of all of the details to help you get the most out of
your webinar. We plan and execute an integrated marketing campaign to promote your webinar and make your first
contact with fresh key prospects seamless.
Aligning Brand &
Creative Strategy
through Agile Market
Research
Thursday
March 20, 2014
2:00 pm ET
1 hour
Your webinar is promoted via online channels and
social media. Invitations are sent to 80,000 insights and marketing professionals, both clients and suppliers.
Keep generating qualified leads even after your webinar is over. An
archived recording published in your company listing in the GreenBook Directory extends the life of your webinar
and becomes a permanent resource on GreenBook.org.
Matt Warta
Lisa O'Connor
What the Top Software
Firms Have to Teach
Market Researchers
Thursday
May 29, 2014
2:00 pm ET
1 hour
Regardless of your internal resources, experience, marketing objectives, or
technical expertise, we have an offer that works for your business.
Matt Warta
Jeffrey Henning
GreenBook can power your content marketing or other initiatives through dedicated email blasts to 80,000 marketing and insights professionals, both clients
and suppliers. Start a new lead generation campaign or complement an existing campaign by using our E-mail Marketing Program to invite prospects to
download reports, register for events, sign-up for trial offers, etc. Inquire about our affordable rates and scheduling.
www.insightinnovation.org
Sydney
December 2014
Amsterdam
February 2015
Mexico City
April 2015
Atlanta
June 2015
GreenBook’s Insight Innovation eXchange events have taken the research world by storm, yet there’s
no secret to what we do: We work with our corporate partners to develop a conference agenda that
directly answers the needs of research clients and helps them deliver business impact.
Cost-effective sponsorship and exhibitor packages
are designed to fit your marketing objectives and
your budget at the same time.
Each Insight Innovation eXchange brings together leaders of innovative research companies, researchers
from major corporations, and a wide variety of new technology providers. They come to meet future
partners and discover the next generation of insights solutions.
IIeX events have a unique format - intensive, collaborative, networking-friendly - that maximizes value
and actionable output for both attendees and sponsors/exhibitors.

www.greenbookblog.org/newsletter-archive
Every two weeks, the GreenBook Market
Research Newsletter cuts through the inbox
clutter by highlighting the most important and
interesting articles, events, and news.
TOP Banner – $1200 per issue
MIDDLE Banner / Text Ad – $900 per issue
BOTTOM Banner / Text Ad – $600 per issue
Over receive a selection of great industry-related content,
all in one place.
www.greenbookblog.org
Influential and widely read, GreenBook Blog
provides original insight into the challenges
faced by the market research industry today.
(all positions are run-of-site)
TOP Banner - $1500 per month
SIDE Banner / Text Ad - $950 per month
GreenBook Blog features an unmatched lineup of guest contributors from both sides of the table who share
their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
www.greenbook.org/grit
Twice a year, GRIT takes the pulse of the market research industry to better understand its current state and anticipate
its future direction. It is the leading benchmark against which the industry measures its progress and evolution.
Over 30,000 market researchers, marketers, and executives, both clients and suppliers, will read, analyze, and discuss
each upcoming Report. GRIT generates unparalleled interest from the entire insights industry, spurring discussions,
commentary, and secondary analysis. Available digitally in multiple formats and in print, the GRIT Report is promoted
and distributed by GreenBook via the largest network of industry media, organizations, and conferences.
If you provide your own banner
ad(s), please follow artwork
specifications available at
www.greenbook.org/artwork.pdf
Provide your point of view in a commentary to showcase your vision and
strengthen your reputation as one of the industry leaders. Commentaries focus on one or several GRIT findings
and provide your perspective on what they mean for the industry.
Place a full-color ad in both the print and digital versions of
the report. Full and half-page formats are available.
Once published, the Report is available online for viewing or downloads
on a page that receives over 12,000 visits in the months after publication. Place a banner ad on this page to
increase brand awareness.
Two webinars are held after each edition is released to present and discuss key
findings from the Report. A representative from your company participates in the panel discussion of industry
experts while your brand gains exposure from related communications efforts.

Erin McDonnell at +1.972.962.6226 / erin@greenbook.org
Nancy Cardenas at +1.212.849.2752 / ncardenas@greenbook.org
Once you start creating your new company listing, you will be prompted to sign up for a
MyGreenBook account. With this free account, you will enjoy all of the valuable benefits that are
only available to registered users of GreenBook.org.
Additional MyGreenBook benefits include helpful tools to find, engage, and manage the right
partners for your own market research needs, such as:
Create private shortlists of suppliers for easy retrieval
Add private ratings, tags, and notes to stay organized and make informed decisions in the future
Compose and submit RFPs
Don’t hesitate to invite colleagues to sign up for their own MyGreenBook accounts. Share
permissions to manage your listing, submit articles, or to help you stay on top of RFP activity.
Call our direct lines or email us:
Erin McDonnell, Account Executive
Phone: 972.962.6226
Email: erin@greenbook.org
Chris Kosar, New Business Development
Phone: 646.840.3427
Email: ckosar@greenbook.org
Diane Liebenson, Publisher
Phone: 310.545.0918
Email: dliebenson@greenbook.org
Nancy Cardenas, Account Manager
Phone: 212.849.2752
Email: ncardenas@greenbook.org
Lukas Pospichal, Managing Director
Phone: 212.849.2753
Email: lpospichal@greenbook.org
116 East 27th Street, 6th Floor
New York, NY 10016
Phone: 212.849.2752

234 Employee Surveys
235 Enterprise Feedback Management
Website Research
291 Website Analysis
Mystery Shopping
452 General
100
Brand / product / service launch
236 Problem Detection / Dissatisfaction
292 Website Usability
453 Audio Recording
101
102
103
104
Brand / product / service repositioning
Build brand equity
Change brand image
Defend brand position
237 Service Quality Needs & Measurement
238 Emotional Measurement
239 International Marketing Research
Legal Research
Market Research
454 Competitor Shops
455 Incentive Programs
456 Integrity Audits
457 Merchandising Audits
105
Defend sales, volume
240 Claims Substantiation
400 Full Service
458 Merchandising Services
106
Defend price premium
241 Mock Juries
401 Quantitative Research
459 Online Reporting
107
Defend market share
242 Trademark / Trademark Infringement
402 Qualitative Research
460 Operational Audits
108
Develop, revitalise market
Media Research
403 Hybrid Research
461 Price Audits
109
Drive web traffic
243 Audience Research
404 Secondary Research
Omnibus Surveys
110
Employee relations, recruitment
244 Cable / Satellite TV
405 Syndicated / Published
462 Business-to-Business
111
Financial, stakeholder relationships
245 Editorial Research
406 Tracking Research
463 Concept Testing
112
Gain new customers
246 General
Biometrics Research
464 Consumers
113
Gain trial
247 Internet / Online
407 Eye Tracking
465 Ethnic Markets
114
Global, multinational branding
248 Print Publications
408 Facial Scanning
466 Executives / Professionals
115
Increase awareness
249 Radio
409 Neuromarketing/Neuromonitoring
467 Medical / Health Care
116
Increase brand loyalty
250 Readership Studies
Data Collection
Online Communities
117
Increase sales, volume
251 Television
410 Field Services
468 Online Communities
118
Increase price premium
Package Research
411 Field Audits
469 Crowdsourcing & Co-creation
119
Increase market share
252 Package Development
412 Field Department - Independent
Online Focus Groups / Interviews
120 Maintain existing customers
253 Package Testing
413 Field Direction/Plan
470 Bulletin Boards
121 Social, political, non-profit goals
122 Support event, sponsorship
254 Price / Pricing Research
Product Research
414 Field Services - Pre-Recruiting
415 Management
471 Focus Groups
472 In-Depth / One-on-One
123 Support promotion
255 General
416 Online Methods
473 Online Diaries / Journals / Blogs
124 Support trade channels
256 Concept Development
417 Questionnaire Design
474 Text Chat / SMS / IM Sessions
Advertising Research
257 Concept Optimization
258 Idea Generation
259 Name / Name Development Research
260 New Venture Analysis
418 Questionnaire Coding
419 Ethnography / Observational Research
420 Gamification / Research Games
Interviewing - Audience
475 Hosting
476 Moderating
477 Recruiting
478 Software
200 General
261 Post-Launch Tracking
421 Ethnic Groups
479 Web Broadcasting / Streaming Video
201 Advertising Effectiveness
262 Product Development
422 Executives / Professionals
Online Panels
202 Advertising Response Modeling
263 Product Optimization
423 Foreign Language
480 Panels
203 Advertising Tracking
264 Product Purchasing / Sample Pick-up
424 International
481 Proprietary Panels
204 Communications Strategy Research
Product Testing
425 Low Incidence
482 Payments & Incentives
205 Content Analysis Research
265 General
426 Medical / Health Care
Online Surveys
206 Copy Testing - Online
266 Concept Testing
Interviewing - Location
483 Media Research
207 Copy Testing - Outdoor
267 Car Clinics
427 Airport
484 Surveys
208 Copy Testing - Print
268 Home Use Tests
428 Central Location
485 Advertising
209 Copy Testing - Radio
269 Product Usability Testing
429 Convention / Tradeshow
486 Advertising - Copy Testing
210 Copy Testing - Television
270 Taste Tests
430 In-Home / Door-to-Door
487 Survey Design
Brand Research
271 Test Marketing
431 In-Store
488 Survey Graphics / Interactive Media
211 Brand Equity
Promotion Research
432 Mall Intercept
489 Survey Hosting
212 Brand Identity
272 Promotion Development / Evaluation
433 Mall Intercept - Computer Assisted
490 Survey Programming
213 Brand Image Tracking
Public Opinion
434 On-Site
491 Survey Reporting and Analysis
214 Brand Loyalty / Satisfaction
273 Political Polling
Interviewing - Method
492 Survey Translation
215 Brand Positioning
274 Public Opinion
435 Interactive Audience Response Systems
Qualitative Services - Moderating
216 Corporate Image / Identity Research
Recruiting Research
436 Mail Questionnaires / Surveys
493 General
217 Line / Franchise Extension
275 General
437 One-on-One / In-Depth
494 Online and Mobile Platforms
Business-to-Business Research
276 Executive / Professional Search
438 Telephone - CATI
495 In-Depth / One-on-One
218 General
Retail Research
439 Telephone - General
496 Children
219 Competitive Intelligence
277 Shopper Insights
440 Telephone - IVR
497 Consumers
220 Professionals / Executives
278 Controlled Store Tests
441 Telephone - WATS
498 Educational
221 Industrial & Manufacturing
279 Distribution Checks
442 Telephone / Mail Combination
499 Ethnic Groups
222 Small Business / Entrepreneurs
280 Exit Interviews
Mobile Research
500 Executives / Professionals
Consumer Research
281 Inventory Mix Optimization
537 Mobile Communities
501 Financial Services
223 General
282 Sales Tracking
443 Mobile Ethnography
502 Gay & Lesbian
224 Attitude & Usage Research
283 Scanner Data
444 Mobile Panels
503 High Technology
225 Consumer Trends
284 Store Audits
445 Mobile Qualitative
504 Mature / Seniors
226 Demographic Analysis
285 Store Demonstration
446 Mobile Surveys
505 Media
227 Geo-Demographic Research
286 Store Layout / Design /
Modeling & Predictive Research
506 Medical / Health Care
228 Lifestyle & Value Trends
Flow / Signage
447 Forecasting
507 Students
229 Psychological / Motivational Research
287 Trade Surveys
448 Marketing & Sales Effectiveness
508 Teenagers
230 Psychographic Research
Strategic Research
449 Modeling / Simulation Studies
Customer Satisfaction
288 General
450 Predictive Markets
231 Benchmark Studies
289 Market Opportunity / Evaluation Studies
451 Simulated Test Marketing
232 Customer Loyalty / Value
290 Market Segmentation Studies
233 Customer Satisfaction Studies

Qualitative Services
630 Automotive
Media
814 Legal Research
509 General
631
Automotive Aftermarket
689 General
815 Marketing / Marketing Effectiveness
510 Brainstorming / Facilitation
632 Beverages
690 Cable / Satellite TV
816 Marketing Research
511 Focus Group Facility
633 Candy / Confectionery
691 Internet / Online
817 Media Research
512 Focus Group Facility -
634 Casinos / Gambling
692 Print Publications
818 New Product Research
Non-Traditional
635 Chemical Industry
693 Radio
819 Political Research
513 Focus Group Recruiting
514 Focus Groups - International
636 Communications
Computers
694 Television
695 New Products
820 Project Direction / Freelance
821 Report Writing / Freelance
515 Taste Test Facility
637 Computer Hardware
696 Non-Profit / Fund Raising
823 Social / Cultural Research
516 Test / Commercial Kitchen
638 Computer Software
697 Office Products
822 Statistical Analysis
517 Usability Lab
639 Construction Industry
698 Packaged Goods
Data Services
Qualitative Services - Related
640 Consumer Durables
699 Personal Care Items
824 Data Analysis
518 Moderator Training
641
Consumer Services
700
Pet Owners / Foods / Supplies
825 Data Entry
519 Transcriptions
642 Consumers
701
Petroleum Products
826 Data Mining
520 Video Conferencing
643 Cosmetics / Beauty Aids
702
Political Polling / Planning
827 Data Processing
521 Video Editing and Analysis
644 Direct Marketing
703
Professional Service Organizations
828 Data Tabulation
522 Video Taping
645 Education
704
Public Affairs
Online Service Providers
Sampling & Recruiting
526 Sampling
646 Electronics
Entertainment
705
706
Public Relations
Publishing
829 Enterprise Service Provider
830 Application Service Provider (ASP)
527 Survey Recruiting
647 Entertainment Industry
707
Real Estate/Residential Development
831 Full-Service Provider
528 Recruiting Software
648 Movie / Film / TV Previews
Retail
832 Online / Internet Consultant
529 Sensory Research
Social Media Research
649 Music Tests
650 Theater Counts & Research
708 General
709 Convenience / Gasoline
853 Brand Share Analysis
Research Software
530 Business Insights
531 Monitoring and Analysis
532 Qualitative
533 Sample & Recruiting
651 Environment & Sustainability
652 Exercise & Fitness
Financial
653 General
710 Drug Stores / Pharmacies
711 Fast Food Industry
712 Supermarkets
713 Mass Merchandisers
833 CAPI - Computer-Aided
Personal Interviewing
834 CATI - Computer-Aided
Telephone Interviewing
534 Sentiment Analysis
654 Banking - Commercial
714 Restaurants / Food Service
835 Crosstabulation / Display
Text Analytics
655 Banking - Retail
715
Service Industries
836 Data Conversion
535 Semiotics Research and Analysis
656 Credit Cards
716
Sports
837 Data Visualization
536 Text Analytics
657 Insurance
717
Technology
838 Management Information Systems
Demographics - Ethnic
658 Investment Banking
659 Mutual Funds / Stocks / Bonds
660 Foods / Nutrition
661 Fragrance Industry
718
719
Telecommunications
Tobacco
720 Toys / Games
721
Trade Associations
839 Multivariate Methods
840 Panel Data Processing
841 Perceptual Mapping
842 Questionnaire Design Language
600 African-American
601 Asian
662 Government
Health Care / Medical
722 Transportation
Travel / Tourism
842 Sample Database
843 Tabulation Systems / Interactive
602 General / Multi-cultural
663 General - Healthcare
723 Hospitality / Hotels / Resorts
844 Verbatim Coding
603 Hispanic / Latino
664 Dentists
724 Travel
845 Web Interviewing Systems
Demographics - Financial
604 High Net Worth
665 Doctors / Physicians
666 Hospital Personnel
725 Utilities / Energy
726 Religion
846 Seminars / Training
Technical Services
605 Lower Income
667 Hospital Purchasing Agents
727 Yellow Pages
847 Database Development
606 Middle Income
607 Upper Income / Affluent
Demographics - Generations
608 Baby Boomers
668 Laboratory Professionals
669 Nurses
670 Nurse Practioners
671 Patients
Analytical Services
848 Foreign Language Translation
849 Optical Scanning
850 Predictive Dialing
851 Word Processing
609 Generation X
610 Generation Y / Millennials
611 Generation Z
Demographics - Lifestage
672 Pharmacists
673 Veterinarians
674 Pharmaceutical - OTC Medicines
675 Pharmaceutical - Prescription Medicines
800 Census Data / Demographic Analysis
801 Conjoint Analysis / Trade-off /
Choice Modeling
802 Forecasting
International Research
612 Children
676 Alternative Healthcare
803 Modeling
900 Multi-Country Studies
613 College Students
677 Preventive Healthcare
804 Multivariate Analysis
901 Worldwide Capabilities
614 Fathers
678 HMOs / Managed Care
805 Perceptual Mapping
World Regions
615 Grandparents
679 Hospitals / Nursing Homes
806 Price Elasticity Analysis
902 Africa / Middle East
616 Mothers
680 Surgical Products/Medical Devices
807 Segmentation
903 Asia
617 Parents
681 Satisfaction - NCQA Certified
852 Statistical Analysis
904 Southeast Asia & India
618 Seniors / Mature
682 High Technology
Consultation
905 East Asia & China
619 Teenagers / Youth
683 Household Products / Services
808 General
906 Australia / Pacific Rim
Demographics
684 Housewares
809 Advertising / Communication
907 Eastern Europe & Russia
620 Men
685 Lawn & Garden
810 Business-to-Business Research
908 Western Europe
621 Women
686 Legal / Lawyers
811 Consumer Research
909 South America
622 Gay & Lesbian
687 Leisure
812 Ethnic Groups / Research
910 Central America
623 Acquisitions
688 Manufacturing / Machinery
813 International Research
911 North America
624 Advertising Agencies
625 Agriculture / Agribusiness
626 Airlines
627 Alcoholic Beverages
628 Apparel / Clothing / Textiles
629 Association Membership