An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
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Foreign Local Agencies<br />
‣ Staffed with local talent who<br />
understand local attitudes, culture,<br />
media, and conditions<br />
‣ Especially effective for launching<br />
consumer products in a single,<br />
new geographic area<br />
‣ Poses some problems if a product<br />
is <strong>to</strong> be launched in multiple, local,<br />
foreign markets
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