An Introduction to Integrated Marketing Communications

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Cultural Environment ‣ Language ‣ Lifestyles ‣ Values ‣ Norms and cus<strong>to</strong>ms ‣ Ethics and moral standards ‣ Taboos
Political/Legal Environment ‣ Government policies ‣ Laws and regulations ‣ Political stability ‣ Nationalism ‣ Attitudes <strong>to</strong>ward multinationals
Page 1 and 2: 20 International Advertising and Pr
Page 3 and 4: Markets such as China offer strong
Page 5 and 6: The International Environment Econo
Page 7: Demographic Environment ‣ Size of
Page 11 and 12: Saab used a global campaign since i
Page 13 and 14: When is Globalization Appropriate?
Page 15 and 16: Global Products, Local Messages ‣
Page 17 and 18: Decision areas in international adv
Page 19 and 20: Foreign Local Agencies ‣ Staffed
Page 21 and 22: Advertising and market research are
Page 23 and 24: Media Selection Decisions ‣ Media
Page 25 and 26: Factor to consider in developing sa
Page 27 and 28: Who Allows What Promotions Promotio
Page 29 and 30: Role of public relations in global

An Introduction to Integrated Marketing Communications

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