Baby Abuelita Productions Announces Strategic Partnership with ...

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Media Release
Baby Abuelita Productions Announces Strategic Partnership with The Marketing Store
Hispanic toy and children’s media company extends its popular singing grandparent cultural line.
Miami, FL October 03, 2011 – Baby Abuelita Productions, creator and distributor of iconic
Hispanic singing grandparent dolls and children’s media, announced today that it has inked a
deal to rapidly expand its product line by partnering with The Marketing Store’s toy development
and global supply chain capabilities.
“This strategic partnership will not only bring economies of scale to our operations while providing
access to The Marketing Store’s product development capabilities, but it will allow our company
to grow globally and to add new ethnic versions of our beloved grandparent characters. The
partnership will also expand our product line beyond plush with cost competitive high quality
items focused on the grandchild and grandparent relationship," said Carol Fenster, CEO and cocreator
of Baby Abuelita.
The deal also brings growth opportunities to The Marketing Store as its retail toy division extends
design, production, and distribution services to toy companies interested in expanding their
product lines. The Marketing Store has a decades-deep tradition of toy development success in
the B2B sector, providing high quality premium toys and marketing services to consumer
packaged goods (CPG) companies and quick-service restaurants.
"It's an extraordinary opportunity for The Marketing Store to tangibly demonstrate our
commitment to supporting women-owned businesses, and broaden the reach of Baby Abuelita’s
brand by creating high value cost competitive items to be sold within the nation's largest
retailers," said Ned Flanagan, SVP of New Product Business Development. Where The
Marketing Store benefits from Baby Abuelita's unique brand position in the Hispanic and senior
marketplace as well as their retail customer relationships, Baby Abuelita benefits from The
Marketing Store’s longstanding design and engineering capabilities, top vendors, youth and
family research and time-tested quality assurance processes.
"From day one, Baby Abuelita's story has been a combination of David and Goliath and The Little
Engine That Could. This extraordinary partnership is taking that story to a new level," said
Fenster.
About Baby Abuelita Productions
Winner of numerous children and parenting awards including NAPPA, IParenting, Mom's Choice
and Creative Child, Baby Abuelita Productions offers a collection of unique dolls, books and
home animated videos that keep Hispanic culture alive and relevant by making it easy and fun to
share traditional Spanish language lullabies. The 'Grandma' and 'Grandpa' dolls are modeled
after typical Latin American grandparents and preserve musical traditions gone but not forgotten
for all generations of Hispanic families. http://www.babyabuelita.com
About The Marketing Store

The Marketing Store is one of the world’s largest brand activation agencies as well as one of the
largest toy manufacturers in the world, a producer of premium toys by the hundreds of millions
each year. Its retail toy division offers full research and testing capabilities, and designs and
contract manufactures toy lines to help extend the toy lines of many popular toy brands. The
Marketing Store is part of the HAVI Group, a privately held company headquartered just outside
Chicago with over 8,000 employees serving 100 countries worldwide. Visit
themarketingstore.com for more information or follow @marketingstore on Twitter.
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